You can use PPC to test what keywords to target, what converts and when you have budget to spend to acquire leads. SEO is the better option when you know what keywords to focus on and you can devote the time and effort to rank. The benefit of SEO is that the cost to acquire new business declines as you continue to invest in it. The downside of PPC is that the cost to acquire leads usually goes up overtime as CPCs rise and competition is greater.
For a small business , when is SEO the better option over PPC?
You can use PPC to test what keywords to target, what converts and when you have budget to spend to acquire leads. SEO is the better option when you know what keywords to focus on and you can devote the time and effort to rank. The benefit of SEO is that the cost to acquire new business declines as you continue to invest in it. The downside of PPC is that the cost to acquire leads usually goes up overtime as CPCs rise and competition is greater.