1. Today more than half the media we consume comes through digital channels, this offers several advantages over offline marketing ---a. The firm’s ability to target specific consumers is embraced. (I.e. demographics, interests, or advertising to those only who visited the store.) ---b. Measurement: dashboards, real-time, audience, conversions. ***Comparing two different adverting campaigns is easy in digital marketing.*** 2. Understanding and integrating the various instruments of digital marketing is not an easy task. Sure fire ways to use them do not exist. This exposes advertisers to risk of failure. 3. Digital marketers need analytical skills and intuition to lead any digital marketing campaign.
Digital Marketing is my area. Nonetheless, it is important to be both good at offline and online Marketing. Whenever you see an opportunity to use offline meaningful campaign. Do it. Then integrate it with you online strategy. One thing I came to notice is that due to the rise of digital, plenty of offline marketing seems to be lacking in impact. This opens an opportunity for business to create impactful offline campaigns. The big bonus of good offline is that it can truly connect with people by engaging with them physically. And if a campaign is truly engaging physically, it will lead to online engagement and free advocacy of the brand. So, even if I specialise in digital. If I ever see an opportunity to integrate an offline campaign with online strategy. I will say it to the clients, even if all they are expecting is SEO and Email.
Interesting how executives in the past base their decisions on their feelings, while now day business executives need to be equipped with analytical skills to keep the cooperation running.
Hi Asad, To start a career in digital marketing, you have to do a course in digital marketing. There are lots of institutes which provides Digital Marketing Courses. Henry Harvin Digital Marketing Academy is one of the best institutions that provides the best training. For more details, visit www.henryharvin.com/digital-marketing-course
Hello sir... This Video has been very useful to improve our knowledge about digital marketing and what is digital marketing. Thank you so much for this video. really very nice information you have shared with us…. For beginners, very helpful information and Easily understand the concepts of digital marketing. Keep informing. #InstituteOfDigitalMarketingPitampura
This video doesn't explain, which it should, that Digital Marketing is still a discipline of marketing. I don't see it as an alternative to traditional marketing. I see it as additional choice and method. The people you reach through marketing, whether through traditional or digital - are still the same people. Otherwise a good video with some great points.
Hey Sumit, I agree it's tough to capture everything in 2 mins. But, he did compare them as two different things, as follows: "Reaching consumers through digital channels offers several advantages over traditional, offline marketing." I advise that digital marketing is 'part of'. Not something you choose 'instead of' marketing.
Daleep Chhabria : so he said traditional...not overall marketing...digital is a part of marketing...that’s. a given but it’s different to traditional is what he meant...:)
1. Today more than half the media we consume comes through digital channels, this offers several advantages over offline marketing
---a. The firm’s ability to target specific consumers is embraced. (I.e. demographics, interests, or advertising to those only who visited the store.)
---b. Measurement: dashboards, real-time, audience, conversions. ***Comparing two different adverting campaigns is easy in digital marketing.***
2. Understanding and integrating the various instruments of digital marketing is not an easy task. Sure fire ways to use them do not exist. This exposes advertisers to risk of failure.
3. Digital marketers need analytical skills and intuition to lead any digital marketing campaign.
Digital Marketing is my area.
Nonetheless, it is important to be both good at offline and online Marketing.
Whenever you see an opportunity to use offline meaningful campaign. Do it. Then integrate it with you online strategy.
One thing I came to notice is that due to the rise of digital, plenty of offline marketing seems to be lacking in impact.
This opens an opportunity for business to create impactful offline campaigns.
The big bonus of good offline is that it can truly connect with people by engaging with them physically. And if a campaign is truly engaging physically, it will lead to online engagement and free advocacy of the brand.
So, even if I specialise in digital. If I ever see an opportunity to integrate an offline campaign with online strategy. I will say it to the clients, even if all they are expecting is SEO and Email.
We believe that this is great. EXCELLENT job you did for introducing the viewers to digital marketing. Your video gets to the point.
Hi does anyone know, which tool has he used to make this video?
Do you have an english subtitle?
Hi can I use this video's part to put in my tutorial some part of your content
What's the name of application that coan make such this videos?
Good explaination, now I know where my personal data goes
Awesome Sunday! Lord has changed since this video came out but ... a lot also hasn’t :)
Can I post it Anywhere I wish
Or it will Show copyright Issues
can I use this video for my website? I'll include full credits to yours too.
You are allowed to embed it on your website, linked directly to this video.
Amazing. Thanks. Bowaba is a top Digital Advertising and Marketing Agency in Kuwait.
Interesting how executives in the past base their decisions on their feelings, while now day business executives need to be equipped with analytical skills to keep the cooperation running.
It is quite intresting, you con make much money out of it if you put your heart and soul in it!
Very nice video... Can I use it for my website?
I didn't get it
Hello There,
I am MBA my Background is in traditional marketing , I want to learn Digital Marketing Can any one Suggest me best Resources on youtube
At instagram
Check out Udemy! Paid online courses that you can cheaply. Hopefully that helps!
Hi Asad,
To start a career in digital marketing, you have to do a course in digital marketing. There are lots of institutes which provides Digital Marketing Courses. Henry Harvin Digital Marketing Academy is one of the best institutions that provides the best training. For more details, visit
www.henryharvin.com/digital-marketing-course
What a great video, may i use it for my landing page ?
Hello sir... This Video has been very useful to improve our knowledge about digital marketing and what is digital marketing. Thank you so much for this video. really very nice information you have shared with us…. For beginners, very helpful information and Easily understand the concepts of digital marketing. Keep informing. #InstituteOfDigitalMarketingPitampura
Good digital marketing
Very good, and super good voice.
Nice Video, Can I share the video on my website ?
Great content!
Great video with good content and well explained all concept
Fantastic may i use it for my website ?
This video doesn't explain, which it should, that Digital Marketing is still a discipline of marketing.
I don't see it as an alternative to traditional marketing. I see it as additional choice and method.
The people you reach through marketing, whether through traditional or digital - are still the same people.
Otherwise a good video with some great points.
Daleep Chhabria : he cant cover everything in 2 minutes...he never said it’s not.
Hey Sumit, I agree it's tough to capture everything in 2 mins. But, he did compare them as two different things, as follows:
"Reaching consumers through digital channels offers several advantages over traditional, offline marketing."
I advise that digital marketing is 'part of'. Not something you choose 'instead of' marketing.
Daleep Chhabria : so he said traditional...not overall marketing...digital is a part of marketing...that’s. a given but it’s different to traditional is what he meant...:)
Well explained, thanks!
Great video but 1:35 that was creepy. Especially when he winked at me
lot of information! good advice! liked it a lot!
excellent n impressive.
Here is the article related to what is digital marketing > digitalmarketingnewbie.com/what-is-digital-marketing/
Great video.
Great video!
Very good...!!
Hello mate, very nice flick that you have here. Keep the videos coming.
Nice
explained well
Sehr cool beschrieben ;)
Perfect thanks
Nice!
ok
Great video but the voice made me laugh