The 3 types of software integrations

This video is a segment from the "Integrations" episode of the ActiveCampaign live show, "Growth Decoded" - where we demystify the customer experience to grow your business - one topic at a time!
In this video we investigate 3 types of software integrations:
- Native
- 3rd party
- Custom API
Tabitha and Ernie talk through each of these integration types in a bit more details and we hear from Sophia Sithole, Partner Manager at Zapier (a 3rd party integration provider!)
Sophia walks us through what 3rd party integrations are, how to set them up, and the various benefits of them!
You can learn more about Custom API integrations with ActiveCampaign here:
help.activecampaign.com/hc/en...
By linking your tools together (even if they're similar!) you can best accommodate your teams and processes by giving them the best tool for the job.
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www.activecampaign.com/resour...
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