Patient and public involvement webinar: qualitative research

This webinar was presented by Dr Nikki Newhouse from the University of Oxford’s Nuffield Department of Primary Care Health Sciences on 25 November 2020. In this presentation, Nikki talks about what qualitative research is (and isn't!) and why it matters for healthcare; she uses examples from her experience to illustrate how we might go about designing good qualitative studies with clear research questions, focusing on best practice in data collection, analysis and presentation.
Dr Nikki Newhouse is a postdoctoral researcher in the Nuffield Department of Primary Care Health Sciences at the University of Oxford, where she works as a qualitative methodologist alongside a diverse multidisciplinary team drawn from the clinical trials, engineering, health psychology, human factors and medical communities. Her primary research interest is in human-computer interaction, in particular the development, evaluation and implementation of complex digital interventions to support physical and psychological wellbeing across the lifespan. She uses qualitative and participatory design methods to explore how and why people use (and don’t use) technology 'in the wild'.