From Shake Shack To Mirror, Start-Up Success Stories | Founder Effect Marathon
Вставка
- Опубліковано 8 чер 2024
- What do fast-casual chain Shake Shack, online grocery retailer Misfits Market and fitness company MIRROR have in common? Founders who saw opportunity where others didn’t and the ambition to see their dreams through.
Shake Shack began as a hot dog cart in 2001 in New York City’s Madison Square Park by famed restaurateur Danny Meyer. The menu was handwritten by Meyer on a single sheet of paper in about 10 minutes and is about 85% the same today.
Brynn Putnam, the CEO and founder of MIRROR, secured $3 million in venture capital to fund her tech-based fitness company on the same day that she gave birth to her son. In the summer of 2020, Putnam sold MIRROR for $500 million to Lululemon.
Abhi Ramesh landed on the idea to sell ugly fruits and vegetables while apple picking with his girlfriend. In 2020, Misfits Market shipped 77 million pounds of food to more than 400,000 households across the U.S. Since launching in 2018, Misfits Market has expanded to both coasts, has over 1,000 employees and has received over $300 million in funding.
All three founders made costly mistakes along the way, but were able to see past their hardships to take their idea from a dream to a successful business. Watch this Founder Effect marathon to learn more.
SEGMENTS
00:00 -- Intro
00:48 -- How Danny Meyer Built Shake Shack
20:37 -- How I Sold My Start-Up To Lululemon For $500 Million
35:07 -- How I Built a $1 Billion Start-Up Called Misfits Market
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From Shake Shack To Mirror, Start-Up Success Stories | Founder Effect Marathon
Danny Meyer is one of the most blessed persons on Earth.
Thank you for this insightful video!
Amazing l like the story for Misfit
You gotta love successful women, especially in the tech and finance area, it is cut-throw and we often do overlook them. Amazing stories from all founders!
She already knew the people at Lululemon, this was a gift and ultimately a 500million loss for Lululemon. A mirror with a computer in it costs 1495? No thanks I'll just get a TV and workout through that. Or a peleton bike. This idea of hers would've gone nowhere unless the dopes at lululemon who she was already friends with gave her the cash. I bet she paid them in kickbacks.
@@johnames6430 a lot of wealthy people buy the weirdest gadgets. Her target demographic probs wasn’t the average person, but more geared towards wealthy moms who like to look at themselves LOL when wealthier people are buying you don’t need as many people to buy the product because you can get a larger profit margin out of it. I don’t think it was a loss for Lulu lemon
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Misfits market is actually the best idea
The misfits startup is my favorite
Starting a new business can be a big risk. Glad these people could make it work.
sad for the other 359 million who failed to make it work
very nice
i love shake shack,its my favorite restaurant in abudhabi!
I love Shake Shack and this is a great story - Learned a lot from this and will use it in my videos. Thank you !
What do you like about them? The food is bad and expensive. It feels like Wendy’s to me.
they won't love you until you "make it"
*Make sure you fact check before you do…👀* @1:49 it says “$700,000” but, _immediately after_ @1:55 it says, “$200,000” … sooo, dunno how factual these videos are 🧐
@@ManlyHK1ha ya.. _which just adds merit_ to their whole business model/concept seemingly revolving around basic human psychology
Love that the American dream is there for the taking. So happy for all the success stories
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0:24 That street looks exactly like in Cities Sky.
You should add that some of this "disruptive" companies have collapsed (Peloton, Casper, Fast mattress, etc)....a charismatic CEO or founder does NOT mean he is a good at business or that knows hiw to manage a business...
Brutally honest but necessary truth
They don't mention it because CNBC Make It only does adds for founders and theirproducts. It's no journalism in these videos.
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I specially liked the story of Misfits Markets, how he says his family sacrificed so much to let him be a continuation of their American dream
If you go back far enough, all of our families did. And we don't have to go that far back typically. A lot to be grateful for.
Imagine "scrapping" together $700K - I bearly could get $700 😂
THat;s the thing, half these startups are middle/upper class and priviledged backgrounds. Not relatable at all. I wann hear from the dogs who came from nothing.
And these guys don’t make it on their own. They make it with the help of each other. I want to hear someone who makes it without the help of anybody.
I stopped watching at that point...😮
Friends and family gave them 25 million?!?!
Totally relatable! LOL. I've been watching iterviews with company founders and so many have huge investors backing them,
Ah, so they didn’t make it on their own. Wow, unlike them, I actually made money with the help of a single person.
She is pretty.
So the community board is the reason I couldn't get shake shack anywhere between madison square park and fidi for the longest time!
I'm captivated by every word. I read a book with similar content, and I was completely captivated. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight
Just goes to show - you don't have to be Jeff Bezos, Elon Musk, or Bill Gates. Anyone could have figured out how to make hot dogs or milkshakes. He did it.
Is mirror really a succesful company?
It's 1495 for a mirror that displays some text and video. It's worse than a TV. Why you wouldn't just use a tv panel that has 4k resolution and just mount a camera on it to "mirror" the person is beyond me 😂 but great hustle by her, she knew the people at lululemon, they must have invested privately then got some deal together to make the company buy it then they profit as investors or she gave them money in kickbacks. Really nice hustle. It's like the guys who left Xbox to start steam then go back to microsoft to get them to put their games on the steam platform.
Target market is rich ppl
I got news for you. They still didn't give money the companies who really needed it.
Both Leaders of Shake Shack should do a DNA Test. They r so similiar in looks and speach and mouth, maybe they have a mutual relative.
😊😄
Maybe that's what happens when you spend decades working closely together
lmfao ahahahahaha
Danny Meyer is Nicholas Cage
unbelievable, you can all be a unicorn, all 359 million americans, be motivated and work 22 hours a day, armed with your idea that all the other unicorns will buy because of your will power, works every time
$700k is not "cobbled together". maybe for the rich ppl bubble
Just a small loan for them i guess.
Dan
3 out of 359 million had a dream? sounds like the land of opportunity (for unicorns to shave the sheep, who obey them, mostly by a smart phrase going viral)
First comment
Meyer and Putnam are chosen people
TLDR Wealthy families tend to have money to invest in their kids businesses. Thus making these kids look independently successful.
(This series is so annoying.)
SCAM STORIES.
LMAO her husband did it: "’I've been very fortunate to have a husband who has a bit of a development background. And so he helped me to put the first little bit of code into the Mirror and just really ensure that the concept I had in my mind could be brought to life. And then from there, obviously, over time, we hired a team." 😂😂😂 I'm dying over here LMAO 🤣🤣😂😂 BTW she is a harvard grad, and already worked for Lululemon and knew the people there. This was some sneaky stuff where she got some sweet deal and cashed out probably paid back the people in some way to made this corporate deal go through. By the way the CEO for MIRROR stepped down. The whole thing is a disaster but it's awesome how she made off with the money.
👀: @1:49 you say “$700,000” but, _immediately after_ @1:55 it says, “$200,000” … 🫤🧐
the channel makes me feel I will win the powerball lotto, just by buying the ticket