The Business Strategies Behind Trader Joe’s, Primark, Chipotle and More | WSJ The Economics Of

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  • Опубліковано 1 лют 2025

КОМЕНТАРІ • 259

  • @noodlepoodleoddle
    @noodlepoodleoddle 10 місяців тому +20

    One of my family member is by all definition a dream customer for many of the businesses highlighted here. Over the years they've said exactly what these businesses wanted them to feel while shopping at their locations. It's fascinating to see this economic relationship playout so perfectly from both sides.

    • @Alex-i6g9p
      @Alex-i6g9p 6 місяців тому +3

      Lots of money is spent on social behavior, just wait until you figure out the gov does the same to manufacture consent towards political policy.

  • @OneKindWord
    @OneKindWord Рік тому +88

    Several years ago I was touring a lab in Harvard Medical School and I was surprised to see Legos in use. They were being used to hold specimens that were constantly needed to switch heights and Legos were very flexible for the task.

  • @noniboo1521
    @noniboo1521 10 місяців тому +30

    I LOVE TRADER JOES!!❤❤❤ My favorite store I go at least 2 to 3 times a week!! The best customer service, love the specialty items, and love the organic fruits. Best of all their prices are BETTER than the box stores!!!
    They are my first stop in grocery shopping.

    • @michaelbrown5311
      @michaelbrown5311 9 місяців тому

      I love it too but I feel the prices are going up and also shrikflation,

    • @TheScrubmuffin69
      @TheScrubmuffin69 6 місяців тому

      How can you possibly go to a grocery store 3 times a week lol unless you walk to work and it's on the way

    • @sct4040
      @sct4040 6 місяців тому

      The only item lacking are their bread selection.

  • @Kitzus
    @Kitzus Рік тому +130

    I don’t get the hate for “repeated content”, surprisingly even though I’m a subscriber I haven’t seen any of these videos and thoroughly enjoyed this compilation

    • @jamiegarzon4251
      @jamiegarzon4251 10 місяців тому +1

      Right! I'm at work grooming dogs, and I like that I don't have to keep looking for other videos. I would like a title read though before the next topic

  • @mist4735
    @mist4735 11 місяців тому +12

    I love these hope they go broader and cover companies even from other countries

  • @felipebrandao3996
    @felipebrandao3996 Рік тому +55

    Excellent content, WSJ! Please continue. As an international brand, consider using metric measurements alongside the Imperial system. It only takes 30 seconds to add a conversion, benefiting your global audience 😬

  • @chymoney1
    @chymoney1 10 місяців тому +13

    This is awesome stuff WSJ 👍🏽

  • @cecilia-kc4pv
    @cecilia-kc4pv Рік тому +28

    I love primark. It's very affordable. I bought lots of things from primark in Madrid. I was going there every day during my vacation. It's my favorite store ❤.

    • @sct4040
      @sct4040 6 місяців тому +3

      Fast fashion and over consumption.

    • @laurakarp245
      @laurakarp245 6 днів тому

      Worst place possible in Madrid - crowded and cheap Chinese products. So many great places to shop in Madrid.

  • @sunilmenon6344
    @sunilmenon6344 11 місяців тому +23

    4:48 dipping oreos umm I mean Joe-Joe's in sweet cannoli dip is definitely life in the fast lane

  • @dcoughla681
    @dcoughla681 7 місяців тому +4

    Primark is a terrific company with an innate understanding of who its customer is. It was originally an Irish company. The business model was a husband, wife with 4 kids to house, feed, clothe & put through college. Although its quality is not top notch, its prices are very competitive. Its buyers are very canny as the company offers some great designer dupes & is fashion forward. It endeared itself to the British public because it took no taxpayer cash during lockdown but continued to pay the staff itself full pay for having to stay at home.

  • @Emmetd27
    @Emmetd27 10 місяців тому +17

    Fun fact. Primark is an Irish company. It’s called Pennys there but that name was already taken in the UK so they called it Primark

    • @dcoughla681
      @dcoughla681 7 місяців тому

      Its parent company is Associated British Foods now. Although it’s still headquartered in Dublin.

  • @marsinsmusic
    @marsinsmusic Рік тому +10

    Great video.. Amazing work, thank you and big respect for the production !

  • @gogovideo10
    @gogovideo10 6 місяців тому +2

    Primark (Penney's, as I know it) is one of those businesses I don't like, but I'm still very impressed by. They started from pretty humble beginnings with 1 store on Mary Street in Dublin city centre, and while they've watched many shops on Mary Street change hands since 1969, Penneys has remained the entire time, evolving with the times, not trying to be a historic monument.
    They've just continuously made the right moves to keep themselves in the public sphere and reinventing their image when things haven't worked for them. A lot of businesses have failed where Primark succeeded, it could have just as easily been them, but they've clearly had the right people steering the ship to be in such a strong position when a lot of other retailers in their space are struggling.

  • @ChildishDanbino
    @ChildishDanbino Рік тому +219

    In my experience, taking a picky spouse to Trader Joe’s is the best way to get them to expand their horizons. Everything there seems so appealing even if it’s out of your comfort zone.
    For anyone wondering, I was the picky spouse.

    • @robertafierro5592
      @robertafierro5592 Рік тому +16

      Did you know that if an employee over hears you express a desire to try a particular item without having to buy it, the employee will open that very product and let you taste it right then and there! You can tell that I really like the place!

    • @kaitlynbris
      @kaitlynbris Рік тому

      @@robertafierro5592wow no way! I had no idea. That’s really cool

    • @sea_bear2562
      @sea_bear2562 10 місяців тому

      @@robertafierro5592 Trader Joe's worker here! Since the pandemic our store no longer has this option (although I'm not sure about stores outside our socal area!). Instead we now have an extremely lenient return policy, so if you don't like something just bring it back no questions asked!

  • @robertafierro5592
    @robertafierro5592 Рік тому +14

    They also accept Foodstamps! Even though they didn't hire me when I applied for a position on their team, I still.will.always shop there. They're Animal friendly and they always look out for their Customers. Their prices are simply Terrific and EVERYTHING is Organic.

  • @blabla22222
    @blabla22222 10 місяців тому +8

    I've ordered online with Chipotle several times and the food is always horrible. I assume they have different procedures to ensure the food is made and packed in a way that is conducive for delivery or takeout. In my experience, the food is overly dry or has too few ingredients to ensure the burrito is wrapped tight and doesn't leak. I always choose to go to the restaurant and some time eat inside. It's worth it to the company to maintain that experience for people.

    • @christinecorpse
      @christinecorpse 3 місяці тому +1

      I've had the same experience. I never order order Chipotle online anymore, always terrible. In person is fine.

  • @RfmasMasda
    @RfmasMasda 10 місяців тому +4

    OK LISTEN UP, I been struggling for two years with finding a good strategy and THIS ONE IS GOLDDDDDDDD. I can’t believe it was this easy. LOL THANKS YOU’RE THE BEST!!

  • @jacysoul
    @jacysoul Рік тому +8

    I wish there was trader joe's in Canada

  • @dahla1973
    @dahla1973 Рік тому +11

    Quality content. Thanks

  • @dannylopez5515
    @dannylopez5515 Рік тому +40

    1:26 you guys showed Aldi but they actually don’t own Trader Joe’s. Aldi in the US is owned by Aldi Süd and Trader Joe’s is owned by Aldi Nord. They were started by two brothers who couldn’t see eye to eye so they went on their own. In Germany I think they don’t use Trader Joe’s I think they just use Aldi Nord and Aldi Süd

    • @mariocasarez3896
      @mariocasarez3896 Рік тому +1

      Thanks

    • @softbear9934
      @softbear9934 9 місяців тому +1

      Aldi Nord has "Trader Joes" branded items here tho :)

    • @chunchoi4434
      @chunchoi4434 5 місяців тому +2

      Aldi sud does own trader Joe as you mention. If you look closely you can see that the logo is different.

    • @ZachDift-kc4nk
      @ZachDift-kc4nk Місяць тому +1

      I’ve brought products from Aldi and Trader Joe’s that are exactly the same - identical in taste, color, size, etc BUT the external packaging was different. I’ve also seen produce with a particular supplier at Aldi’s being also sold at our local Trader Joe’s.

  • @Yesspace2030
    @Yesspace2030 7 місяців тому

    OMG yes please! And I really hope that they will bring the same Japanese food concept to Australia's 7-Eleven next!!!

  • @Celestialkarma
    @Celestialkarma Рік тому +5

    Very Informative Thanks for sharing God bless

  • @dannylee86
    @dannylee86 Рік тому +3

    Good summary for the year

  • @striker44
    @striker44 7 місяців тому +3

    Spirit stores can be yearound store - do New Year day parties in store, Valentines, Easter, Spring fest, july 4th pariotic month, Summer picnic fest, haloween, thanksgiving, xmas. It can be almost year round. It should be the place to be for seasonal festivities year round.

    • @Miiistyque
      @Miiistyque 7 місяців тому

      Exactly..this current model is restrictive

  • @dazza4345
    @dazza4345 Рік тому +13

    Wow I never knew Irish retailer Primark/ Penneys were even in the USA😮

  • @pura517
    @pura517 4 місяці тому

    Worked at TJ Maxx for 12 years. Seemed like we did the best during the recession in 2008-09.
    We'd get some shoppers coming in almost daily cause we'd always be putting out stuff and you can't count on it being there next time you visit. We did not keep a back stock and low level staff had discretion on where to stock each time. Often just shoving it on the shelves.
    People like the treasure hunt for sure.

  • @janetchavarria7254
    @janetchavarria7254 Рік тому +6

    Love primark! What?! Primark opened in the US? Used to fly to europe just to go shopping to primark 😂

  • @chiarabarsanti4698
    @chiarabarsanti4698 10 місяців тому +3

    10:53 shows clip of Toronto Eaton Center despite making a point about UK vs US shopping experience 😂

  • @-nf9vt
    @-nf9vt Місяць тому

    Trader Joe's too.... didn't expect it. Currently watching with subtitles from Immersive translate app. Generated them in Spanish

  • @thewebstylist
    @thewebstylist Рік тому +9

    TJs and Chipotle literally fav food co’s ever!!

  • @DariuszWieczorek-rq5ik
    @DariuszWieczorek-rq5ik Рік тому +3

    Amazing content 👍

  • @Moonchilling
    @Moonchilling 11 місяців тому +3

    I bought a used a Rolex in 2020 on line. It’s beautiful and I got it before the boom. The value has more than doubled

  • @stevemurray2737
    @stevemurray2737 Рік тому +35

    Don’t fall in love with your favorite items at Trader Joe’s. It will get cancelled!.. I want my White Balsamic Vinegar back!

    • @goldieff
      @goldieff Рік тому +2

      And the wonton soup!

  • @KodaGuy98
    @KodaGuy98 27 днів тому

    cool thank you for this. this is the type of content i'm looking for in books but I don't have the time to read. so this is fantastic because i can learn while mopping my floor 😂

  • @Stop4MotionMakr
    @Stop4MotionMakr 4 місяці тому

    I left America 5 years ago, one of the thing I miss the most is shopping at TJ.

  • @msSweeTae
    @msSweeTae 11 місяців тому +4

    I'm from Germany so therefore I know Aldi and Trade Joe's. However I somehow got the impression that Trader Joe's is seen as expensive in the US. It always seems like a special occasion going to TJ in videos. Or am I confusing it with another store chain?🤔

    • @mbc1795
      @mbc1795 6 місяців тому

      True- maybe because of the size? The building and its items are sold in practical convenient size, whereas in "normal US grocery stores" everything is almost huge in size and has different options.

  • @ashchase8340
    @ashchase8340 4 місяці тому

    I love chipotle, looks like I’m going back again tonight after watching this video

  • @jgog59
    @jgog59 6 місяців тому +1

    Primark also known as Pennys in Ireland it’s homebase had to change its names for obvious reasons. The logical connection to the US was Boston because Boston Irish were already familiar with the brand Pennys

  • @ssonationsports7064
    @ssonationsports7064 Рік тому +4

    Wonderful video

  • @letsgomets07
    @letsgomets07 25 днів тому +1

    LOVE TRADER JOES

  • @sofianalmahmoodkhan
    @sofianalmahmoodkhan Рік тому +2

    correction on 3:56: Trader Zoe's can add and remove items to and from its shelves.

  • @camillecrichlow8138
    @camillecrichlow8138 4 місяці тому

    I like this. I always wondered how they survived. I never noticed it wasn’t around all year. The line was around the entire store when I went last year so it must be working. And party city seems to be struggling

  • @Kaycee226
    @Kaycee226 2 місяці тому

    I absolutely love a good TJ Maxx/Marshalls’s. However, I wish I understood their distribution strategy a little better. The TJ where I live is substandard. I don’t like a lot of the stuff there, and the store just feels dirty and always looks like a bomb went off. But I went to a TJ in Minnesota when I was visiting family, and it was exactly what I used to expect from them before I moved to where I am now.

  • @EvolveDigital.
    @EvolveDigital. 5 місяців тому

    Jose deserves it all!

  • @auro1986
    @auro1986 Рік тому +15

    they made a strategy together to advertise in wsj

  • @konanoobiemaster
    @konanoobiemaster 10 місяців тому +26

    the vocal fry is real

    • @SprucedandGussied
      @SprucedandGussied 7 місяців тому +5

      Don't understand why people purposefully speak like that.

    • @Givemeana1123
      @Givemeana1123 6 місяців тому +4

      I stopped the video bc of this

    • @jodhmann1243
      @jodhmann1243 5 місяців тому

      I don’t think it’s intentional

    • @laurakarp245
      @laurakarp245 6 днів тому

      @@SprucedandGussiedit’s a hallmark of the California dialect… for many people it’s not a choice - it’s a regional accent

  • @nzs316
    @nzs316 Рік тому +17

    An excellent presentation, although I would have preferred that it would have been smaller episodes over a period of time. I've had to watch this, as time permitted, over several days.

    • @mr.188
      @mr.188 Рік тому +4

      Like how CNBC do theirs. Similar content and voice-over.

    • @nzs316
      @nzs316 Рік тому +1

      @@mr.188 True but, I enjoy the “feel” of WSJ.

  • @johnbyrne9243
    @johnbyrne9243 3 місяці тому

    Pennys (primark) is so good because of the price & its handy for kids clothes.

  • @Mnbvcxzlkjhg1
    @Mnbvcxzlkjhg1 6 місяців тому +1

    I once walked into a chipotle hyped by american food videos. Saw a burrito was 3 times the price of a döner, walked out and got a döner.

  • @samajier2566
    @samajier2566 Рік тому +4

    Great video

  • @PretzelsPlayz
    @PretzelsPlayz 10 місяців тому +3

    if tthey moved into California would be wild outside of the malls in the north big boom for them

  • @CoolestGuyInTheRoom
    @CoolestGuyInTheRoom Рік тому +6

    Shrinkflation, average taste, average quality doesnt warrant the increase in prices. Let them SINK.

  • @rachelrui4115
    @rachelrui4115 3 місяці тому

    Is that the Trader Joe’s in Knoxville Tennessee? Time stamp 42”

  • @ddc2343d
    @ddc2343d 5 місяців тому

    I don't dislike trader joes, i just feel ike i have to hit two stores if go there. They don't have the selection. Great for someone that wants frozen or premade stuff...but if you actually cook its difficult to plan a meal and get everything you need there.

  • @beamerUSA
    @beamerUSA 6 місяців тому

    Super Good Compilation of business. Thanks

  • @fozzir
    @fozzir 10 місяців тому +2

    2 Buck Chuck!

  • @UHaulShorts
    @UHaulShorts Рік тому +6

    59:07 pay 4 self pick up?

  • @LorenzaBeatrice
    @LorenzaBeatrice 5 місяців тому

    I appreciate this strategy. It really works well. I've been practicing with my demo account and I'm winning alot. Thank you for everything. You truly are the trader!

  • @willyjoerockhead
    @willyjoerockhead 7 місяців тому +5

    What? no loyalty program? I've been looking for years for a store without a loyalty program...is this true? And no, I am not being sarcastic!

  • @TiTi-ww7xt
    @TiTi-ww7xt 8 місяців тому

    What a treat!

  • @stefan8303
    @stefan8303 10 місяців тому +3

    So the strategy of the new Barnes & noble boss (ex waterstones) is to copy waterstones, even down to the exact same shelving.

    • @ms.cochran7332
      @ms.cochran7332 6 місяців тому

      Something about Barnes and nobles seemed mimicked

  • @gouravmisra2317
    @gouravmisra2317 Рік тому +6

    WATCHING FROM INDIA 🎉🎉🎉🎉

    • @houseplant1016
      @houseplant1016 Рік тому +2

      Like the 1,2 billion other people, now if you were from the Vatican City it would be more cool...

    • @TheQuietGuyAtTheBack
      @TheQuietGuyAtTheBack Рік тому +1

      Erm…… okay?

  • @emptybottleofwit
    @emptybottleofwit 4 місяці тому +1

    Chipotle separate make lines dint exist as far as I've seen. I've been to maybe 5 locations where I'm in line behind 5 online orders that somehow take priority over in person customers. Not to mention how quality has fallen off a cliff.

  • @tonys9579
    @tonys9579 6 місяців тому

    Love Spirit Holloween!

  • @antonpotapov4414
    @antonpotapov4414 4 місяці тому

    Your new hairstyle suits you so well!

  • @chrisnewman7281
    @chrisnewman7281 Рік тому +11

    interesting when you compare these business strategies across various countries, Trader Joe an American owned subsidiary of aldi which uses the same business strategy in Australia. still Aldi in Australia doesn’t have near the market share of the duopolies Woolworths and Coles people seem to be blind to the higher prices just shows you that the sheep culture is alive and well

  • @Fairyfoodmother
    @Fairyfoodmother Місяць тому

    41:38 it's a uh-me mario - kills me everytime

  • @soscreativity
    @soscreativity 10 місяців тому +3

    This video offers a fascinating exploration into the strategies employed by some of the world's most successful businesses. From Trader Joe's focus on offering a limited range of items to T.J. Maxx thriving in recessions, each chapter delves into the unique approaches taken by these brands. By hearing directly from CEOs and business leaders, viewers gain insights into the reasoning behind these strategies and how they contribute to the companies' overall success. Whether it's the treasure-hunt model of Costco or the innovative offerings of Nintendo, this series sheds light on the economics driving these iconic brands.

  • @catherinebrims8986
    @catherinebrims8986 Рік тому +4

    Love Trader Joe's Imants Deme a loyal customer brought me to one in Buffalo NY. Wow. I asked why not in Canada. Answer Canadian taxes too high. $""

  • @finallyanime
    @finallyanime 6 місяців тому +1

    the Y's silent in ypsilanti homie. nicknamed 'Ipsi.'

  • @PeterMOD-fq9oz
    @PeterMOD-fq9oz Рік тому +77

    Understanding personal finances and investing will most likely lead to greater financial independence. By being knowledgeable about money and investing, individuals can make informed decisions about how to save, spend, and invest their money. A trader made over $350k in this recession influenced market

    • @ishaan556-g5s
      @ishaan556-g5s Рік тому

      Thank you for sharing this. I took the time to Google the individual you mentioned, and after reviewing his resume, it is evident that he is a seasoned professional. I have reached out to him and am eagerly awaiting his response

  • @spdfazar
    @spdfazar 11 місяців тому +23

    i never knew asian also talk with vocal fry

    • @SprucedandGussied
      @SprucedandGussied 7 місяців тому +6

      omg Im glad I wasn't the only one who noticed that, it was actually grating to my ears.

  • @markspark7347
    @markspark7347 8 місяців тому +1

    A 6 hrs flight to go to primark? 😮 I would fly 6 hours not to have to got there 😅

  • @j562gee0hdeewestsdegethemuLa
    @j562gee0hdeewestsdegethemuLa Рік тому +5

    Those 60 thousand stores they open will be part of the 80kntjat close

  • @sobhankazemi3234
    @sobhankazemi3234 4 місяці тому +1

    Come to Vegas and teach me🌋

  • @takeitzenman7894
    @takeitzenman7894 7 місяців тому

    Chipotle: "It's not fast food. It's good food quickly." 😂😂😂

  • @sawce4031
    @sawce4031 9 місяців тому

    mind boggling the amount of views - comments is this botted or just really good 2nd monitor content

  • @SonerAbdullah
    @SonerAbdullah 8 місяців тому

    Yeah bro, betting on 4RA is so easy and winning is even easier 😎💰

  • @dazza4345
    @dazza4345 8 місяців тому

    Never knew Irish retailer Primark (Penneys) were in USA😮

  • @mousemd
    @mousemd 8 місяців тому

    The funny thing is, when they came out with the first electronic game. I think was Atari in 1976? My mother played it. Not so much her children. But then, I grew up when children played outside, and not with electronic devices. We put our shoes on and ran around town

  • @funsponge
    @funsponge Рік тому +6

    So Aldi bought it and made it like Aldi?

  • @hrhamada1982
    @hrhamada1982 6 місяців тому +3

    The old chipotle strategy was charge people a fair price for a pretty darn good product with a good coutilization of ingredients.
    The new strategy is to give people HALF the amount they used to give. My last two bowls were literally only half full and it seems to be a trend nationwide
    I understand watching your efficiencies, but being frugal is goodm being cheapazz is bad.
    They are chasing away customers

  • @lg_og
    @lg_og Місяць тому

    My wife said that she actually doesn't like the tomato sauce from trader Joe's, but she is a mega fan

  • @sct4040
    @sct4040 6 місяців тому

    I ❤ Trader Joe’s.

  • @rlg222
    @rlg222 5 місяців тому

    Even though I loved eating Chipotle for many years, I got sick eating a one location in Chandler AZ which was e-coli and Noroviruis a couple of months ago. This was confirmed by testing. I'm done eating at this places...

  • @MeralSelma
    @MeralSelma 8 місяців тому

    📈 My friend shared some betting strategies with me. Always good to have that extra insight, don’t you think

  • @leiag201
    @leiag201 5 днів тому

    It's gonna take a lot of Spirit Halloween's to help this commercial real estate market

  • @BrettRiley-kk9zh
    @BrettRiley-kk9zh 11 місяців тому +6

    i love trader joe's, primark and chipotle lol

  • @martinvuyk5326
    @martinvuyk5326 Рік тому +3

    For next time, please put someone that can actually play tetris... 00:39:02 hurt my eyes

  • @kelrune
    @kelrune 11 місяців тому +2

    chipotle's menu is NOT small. its huge. they have more options like subway but its costimizable like you said.

  • @BobSmith-fx9sz
    @BobSmith-fx9sz Рік тому +8

    Bananas are cheap in most stores as it's a loss-leader, purposefully sold at a loss to get more people into the store to buy other stuff.

    • @SD-co9xe
      @SD-co9xe Рік тому +2

      Maybe true but even with all of the recent inflation prices only increased modestly at Trader Joe’s whereas prices increased massively at Safeway and other big grocery chains.

  • @jasonw.4751
    @jasonw.4751 10 місяців тому +2

    Dominos have left the small towns.

  • @AnnBurrow-vb8tt
    @AnnBurrow-vb8tt 8 місяців тому +27

    How to get a financial advisor

    • @BEAUTIFULDIANAFRANCIS
      @BEAUTIFULDIANAFRANCIS 8 місяців тому

      *Cynthia Mcclure Alexander* look her up

    • @Bannink_SOL
      @Bannink_SOL 6 місяців тому

      *Cynthia Depken offers fixed deposits, personal loans, business loans, NCD and tax saving bonds and also many more products like life insurance, health insurance, motor insurance, digital gold* . One can buy most of these products sitting at home and at any time during the day from any corner of the world.

  • @mteevie1609
    @mteevie1609 10 місяців тому +2

    I think the watches are my dad and grandpa thing. I don't wear a watch neither does any of my friends.

  • @makarsysoev6934
    @makarsysoev6934 6 місяців тому

    Learn Signaling Motivation in One Video

  • @martinom8533
    @martinom8533 9 місяців тому

    I'm shocked! How on earth did the WSJ make a programme about Trader Joe's without mentioning that Trader Joe's is a wholly owned subsidiary of Aldi, the privately owned giant German discount chain, which operates all over the world, including the US. Basically, what Trader Joe's is, is an upmarket Aldi. I really expected much better journalism from the WSJ

  • @Londonlight522
    @Londonlight522 6 місяців тому

    If it goes up dramatically I’m going to drop my contract to part time. Undergraduate and postgraduate student loans are already battering me. I’ll go back to full time when my student loans are written off.

  • @chrispnw2547
    @chrispnw2547 Рік тому +6

    If you want aluminum foil or Coca Cola, you are out of luck at Trader Joes. Come for the Scandinavian Swimmers, leave with your weekly shopping haul.

  • @Waltaere
    @Waltaere Рік тому +6

    WSJ 😃

  • @nabilla9582
    @nabilla9582 Рік тому +3

    20:18