This Board Member Left Adidas Because Fast Fashion is Ruining the Planet

My guest today is Eric Liedtke, the former president of Adidas, who's embarked on a new journey with a groundbreaking sustainable brand, Unless. Crafted from plants and minerals, Unless is redefining what it means to wear eco-friendly fashion. Eric shares his insights on the importance of communication, the art of presenting in various formats, and the essential qualities of effective leadership. Plus, he's giving us a sneak peek into the future of apparel, with innovations that allow garments to decompose and blend with the soil in just 30 days! Dive deeper into this sustainable revolution at unlesscollective.com. Enjoy!
A line from the Lorax
"Unless someone like you cares a whole awful lot, nothing is going to get better. It's not"
Main Sections & Timecodes:
1. Sustainable Fashion and Eric's Journey [00:03:46 - 00:07:16]
Introduction to the concept of regenerative fashion and Eric's transition from Adidas to Unless Collective.
2. The Challenge of Innovating in Fashion [00:07:17 - 00:18:38]
Eric discusses the technical and operational hurdles in creating sustainable fashion products.
3. The Power of Teamwork and Leadership [00:18:39 - 00:24:34]
Reflections on the importance of surrounding oneself with a talented team and the role of effective leadership.
4. Navigating Startup Life and Future Goals [00:24:35 - 00:27:05]
Insights into the realities of starting a brand focused on sustainability and the ambitions for Unless Collective.
5. Addressing Technical Challenges [00:27:06 - 00:30:56]
Eric shares the intricacies of creating sustainable products, including the use of plants and minerals, and the importance of honest communication.
6. Personal Insights and Motivations [00:30:57 - End]
A deeper dive into Eric's personal motivations for change, the impact on his family life, and the broader implications of Unless Collective's mission.
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Bio: Gabrielle 'Gabby' Reece is an American actress, podcaster, and former model and professional volleyball player best known for hosting a lifestyle, health & fitness podcast titled The Gabby Reece Show. Additionally, she is the co-founder of XPT | Extreme Performance Training and Laird Superfood alongside her husband and big wave surfer Laird Hamilton.
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[@misschapman9293]

Happy to see this great effort for sustainable healthy change in the fashion industry. I have worked in fashion retail for many years and had feelings of guilt and sadness for selling fast fashion as well as observing the waste output of packaging, materials, shipping, and the shops general footprint on the planet such as full blast AC while the doors are wide open, or bright fluorescent lights which are detrimental to birds and humans. The customer does not see behind the scenes, the high waste output and the unsustainable practices in order to present a perfect shopping experience.
I am inspired by Gabby for her efforts to educate humans with her integrity, heart, and introspection. I hope the Laird brand will be inspired to follow this new movement that Eric is implementing. I had a traumatic experience where I had a severe allergic reaction to wearing the Laird brand women's performance legging which is composed of polyamide and elastane. A trip to the emergency room via ambulance , shot in the leg with Naloxone, and a hefty medical bill led me to never want to wear inorganic leggings again. I hope the industry changes toward organics for health and sustainability for the planet.

[@MelodyProsser]

Eric, if you read the comments, have you thought of partnering with MEC (Mountain Equipment Coop)?

[@netskylimit6919]

And one more comment blue eyes and blue outfits looks like white rase survivor

[@netskylimit6919]

Great ❤ video as usual all goodies is not for attention

[@netskylimit6919]

Good info thanks lucky to be of 20 ies views ❤😂