Correct The Internet

Many of the world’s best athletes are women. And many of the world’s sporting records are held by women. But due to human bias, our search engines have learnt to prioritise sportsmen in our search results, even when the facts put sportswomen first.
We want to change that.
By using each search engine’s inbuilt feedback function to send feedback whenever we find something wrong, we can get the inconsistencies in our search results logged and fixed. So we’re collecting the incorrect search results, and have built a tool so you can help us correct them with just a couple of clicks. The internet has learnt our bias. We created it. We have the power to fix it.
Campaign created by Team Heroine and DDB Aotearoa. Visit the website www.correcttheinternet.com
Women in Sport Aotearoa (WISPA), along with UN Sustainable Development Goals, New Zealand Football, Women Sport Australia and many others, have partnered with Correct The Internet to promote and drive this campaign.