How to Get More Real Estate Listings than Ever Before
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- Опубліковано 26 лип 2024
- How to Get More Real Estate Listings than Ever Before | Tom Ferry Podcast Experience
Every agent in the country wants to know one thing above anything else, right now: how to get more real estate listings.
As technology evolves and trends change, the answer to that question seems to be changing all the time. So, to figure out what is working to attract listing leads right now, I had to turn to three of the best real estate marketers in the business.
In this episode of the Tom Ferry Podcast Experience, I spoke with super Rockstar team leader Lisa Chinatti, Curaytor CEO Jimmy Mackin, and your favorite marketing coach Jason Pantana, about how to get more real estate listings than you’ve EVER HAD BEFORE.
Talking both high-level and ultra-technical strategy on everything from Google ads and expired listings to creating viral content, these industry leaders spill some of their most advanced secrets to attract and convert listing listings
Honestly, I shouldn’t even be giving this one out for free, so I’d recommend you watch or listen now - before I change my mind ;)
In this episode, we discuss…
00:00 - Intro
01:58 - Unicorn or the Pink Tie (keywords)
08:50 - Managing and converting Google leads
19:40 - Numbers on Lisa’s process (cost per listing)
23:45 - Making viral content
27:28 - Why Tom Ferry is Tom Ferry
29:08 - Attention, Affinity, Action
32:00 - Curaytor’s most viral content
35:00 - Value based voicemails
39:42 - Expired listings
44:28 - Scripts for expired listings
54:35 - Consumer psychology
58:15 - A brilliant postcard campaign
01:02:30 - Closing thoughts
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Best Real Estate Marketing Round table I've seen in years! Love the Jimmy-Mackin "You with me" shoulder tap!
I’ve watched hundreds of your videos, but this is one of the best. So many great ideas here!
Sooooooooo good! Sooooooooo much! We should have a support group for those of us who are seriously addicted to this vid!
Thank you for the feedback. I love getting smart people in the room with a focused topic!
the best marketing plan ever
Best episode yet! Great ideas and format. Started in car for 15 min, then restarted at office with a notepad!
That's what we love to hear! Thanks for the feedback, Kevin!
Definitely note pad worthy!
We got to about 5 minutes into the filming of that episode and I was wishing I had a notepad! Told everyone I was going to schedule time for myself to play it back a few times when I got home!
I literally turned it off in the car so that I could get to the office and take notes
@@jimmymackin6109 qqqqqqqqq
BEST vid! When Tom asked if we're taking notes, I actually raised my hand LOLOL
Amazing! We got to get this crew back together
I think this was hands down your best episode. The information in this video is MIND BLOWING! So many cookies!!!
This was GOLD 🎉❤
❤ thank you so much for sharing! Always nice to pick up new tips. I will be applying some of these soon.❤
this is a power crew. You need to make this an ongoing mastermind series about marketing with the same guests. That would be great. Jimmy Mackin!
There is so much actionable info in this episode I need to watch it three times. Alot of gold.
A video about How to Get More Real Estate Buyers Leads would be awesome!!
Knowledge 🙏 thank you
OUTSTANDING!! This Video is Gold and worth every second to watch and rewatch!
So much opportunity in this market... It's ripe for the picking with those who are ready to grab it!
Keeping it 💯 this episode was one of thee best!
This was so awesome! I got so much from this. Great value as always! 👍🏼
Thanks for the love!
I have this one on replay! Jimmy and Jason dropped soooo much knowledge it was mind blowing :)
Name your price! Amazing idea!
We run UA-cam Ads for direct response real estate agents and get valuation leads far cheaper cpl vs search
Thanks
Interesting content!
I love this, so instructive and precise. Thank you Mr Tom Ferry
You talked about having a separate landing page that is non real estate related. Do you have a separate domain? Does the information dump into the CRM you’re already using or do you have to move them over?
Yes. The separate website is not branded to our company in any way. The domain is geographically based around homevalues in a set geography.
@@lisachinatti4321 What tool are you using for this landing page with partial capture?
Great content. Ty
smok'n awesome podcast!!!!
Thanks! Stay tuned for the one dropping tomorrow!
Tom will be selling a surplis of cookies on the next show..🤣🤣❤
This was a great video. Thank you
Thank you for watching!
Is that $5 ppc with the added cost of the isa and VA? If so I’m all about that. That’s as good as an inbound call to me.
I’ve spent thousand over the years on Facebook leads I never called because I absolutely hate making calls and since shifted my marketing on more motivated leads at a higher cost.
No. The $5 is just for the cost of the lead. The VA's are very economical at $6/hr. Right now they are working approx 5-10 hours a week on this project. So, $30-$60 spread out across 100+ leads a week it adds very little to the cost. The ISA fees are different. This is where it's important to understand the financials of your company and your splits. Our average sales price coupled with the splits on our company generated leads make this feasible for us.
@@lisachinatti4321 Yes I've found a lot of things are more feasible with markets at higher price points. There are plenty of things I'd love to do for my buyer and seller that agents in million-dollar markets are able to provide. With our average price point around the 245k mark and agents that offer 2.5%, the money well dries up fast unless you have a large team to feed the beast to be able to do more PPC or any PPC for that matter. Love the content and motivation you provided.
How the Hellvetica did I miss that???!
Are you using VAs for ISAs as well?
You have to know what you are looking for and then try to reverse engineer the process. Then you get the result you want.
Lisa mentioned using a non-branded landing page. What is the advantage to using a non-branded page?
Where do you find the phone numbers to call expired listings?
Jimmy is a savant with that quick public math 😂
😂
What CRM is she using?