Ecommerce SEO Strategy: Writing Page Titles and Meta Descriptions

Part 1 - Ecommerce SEO Tactics: The 5 Places To Edit Metadata in Your Shopify Store: • How to Write & Optimiz...
Part 2 - Big Picture Strategy For Writing Page Titles and Meta Descriptions For Your Shopify Store (You Are Here): • Writing Page Titles an...
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Optimize your store so it gets more organic search traffic. Learn how to come up with keyword ideas to optimize your Shopify store's SEO.
In Part 1 of this series I dive into the Shopify dashboard and show you exactly how you can plug metadata into your Shopify store's homepage, collection pages, product pages, and more.
In this video I step back and walk through the strategy behind writing page titles and meta descriptions that will get you ranking for relevant terms. This video will help you identify keywords that are easy to rank for and write metadata that increases your click through rate.
The result is a higher ranking Shopify store that generates more organic sales.
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My name is Lauren Proctor and I'm a digital marketing consultant passionate about fashion and luxury. I'm currently leading the marketing for a DTC luxury furniture brand that I took from $3MM in annual revenue to more than $12MM in revenue in two years, all with above a 9x ROI on marketing dollars.
You can learn more about my work at laurenproctor32.com.

[@7Eclothing]

You're such a help! Thanks for the videos.

[@mariamencattelli1538]

Hey Lauren, really enjoyed your videos around page titles and meta descriptions! We are just going over ours for our new Shopify website and would love some of your advice. If you have an email we can touch base with you on that would be awesome!