S2 E7 R.G. Chandramogan: From Ice Cream Carts to Dairy Dominance - The Hatsun Agro Journey

Join us in a captivating conversation with R.G. Chandramogan, the visionary behind Hatsun Agro, as we explore his remarkable journey from selling ice cream on pushcarts in the 1970s to heading India's largest private sector dairy company. In this insightful episode, we dive into the challenges and triumphs of building a 7,000+ crore revenue company from scratch.
Discover the origins of Hatsun Agro, a company that pioneered a unique model of directly procuring milk from over 4 lakh farmers and selling branded consumer-facing products. Unearth the secrets of Chandramogan's success, driven by frugality, resilience, and compounding.
From his humble beginnings in a village near Sivakasi to the growth of iconic brands like Arun Ice Cream and Ibaco, Chandramogan shares his wisdom and experiences that have shaped his entrepreneurial journey.
Learn how he faced bankruptcy multiple times, the inception of the Hatsun name, and his dedication to building not just one, but four successful brands, each a market leader in its segment.
Tune in to hear how Hatsun Agro revolutionized milk procurement and marketing in India, setting new standards and forcing competitors to adapt. This episode is a masterclass in entrepreneurship, resilience, and building a legacy for generations to come. Don't miss it!
1:10 - Introduction
2:50 - The humble beginnings
08:41 - Being shaped by situations
10:55 - The name ‘Hatsun’
12:14 - Developing the Brand persona
13:17 - To build a multi generational company
16:03 - Taking on the competition
26:30 - The Al Ries cameo
32:50 - The host turns customer!
33:30 - Winning over Chennai
36:53 - Fighting market saturation
42:06 - Going public
48:00 - How milk can be a tech business too
52:00 - Leading the company to the future
You can find Transcripts on Blume's official website - blume.vc/podcasts/blume-podcast
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[@chollin13]

Made my day. May be useful to take million dollar decisions...