What Will Happen To Facebook Ads in 2024?
Вставка
- Опубліковано 29 січ 2024
- The Meta ads platform is changing all the time and we are bound to see many more changes in 2024.
In this video I give you my predictions for Facebook ads in 2024.
My Facebook ads predictions are based on what we're currently seeing and connections within the industry.
Here I not only explain what I think will happen but also what it means for Facebook advertisers.
#facebookads #metaads
WATCH NEXT:
This Facebook Ads Targeting Update Has Changed Everything!
• This Facebook Ads Targ...
The EASY Way To Create Facebook Ads That Convert (Full Tutorial)
• The EASY Way To Create...
**************************
WANT ME TO MENTOR YOU?
And help explode your revenue and profit with paid ads and marketing?
Find out more here: www.admasters365.com/start
**************************
Interested in our DONE-FOR-YOU FACEBOOK ADS SERVICES?
If you have a Facebook ads budget of $3k per month or more, we'd love to speak with you and discuss how we can help you achieve fantastic results.
You can find out more about our services and book a free 30-minute strategy session with us here: heathmedia.co.uk/done-for-you/
**************************
FIND ME ELSEWHERE:
Instagram: / benheathmarketing
Facebook Page: / bheathmarketing
Facebook Group: / facebookadsmastermindg...
Twitter: / bheathmarketing
LinkedIn: / ben-heath-marketing
Threads: www.threads.net/@benheathmark... - Навчання та стиль
Thank you like always for keeping the community up to date. I'm very happy that META is making it easier to run ads. Almost like a turn key situation. I rather focus on my offer, ad creatives and my business margins than be bogged down with dealing with ad manager settings.
Happy to help :)
Always find your videos very helpful❤ Thank you mentor
Another excellent video, as always: informative and helpful. I concur with one of the requests made here - explanatory videos on Facebook advertising for high-end products.And, I have a brief question: I've noticed there's not much of a discussion about collection ads format. Is it possible that Facebook prioritizes images, videos, and carousels over this ad format?
Thanks a lot! Keep going...
hi Ben, when u said open targeting.... did you mean advantage shopping + campaign or just manual campaign with open targeting? And which one is better? Thanks
Thank you Ben for your great Value keep it coming ;Love Dx
Thanks, will do!
Hi ben, what type of campaigns are suitable for my business which are indoor games like bullride, go karting, trampoline.Need to increase the customer to the place where it is located could you suggest me the better option
Hey Ben, I am new to advertising through meta, and I am a bit confused. I understand how to create the campaign and post Facebook ads. But I am confused about Instagram. Am I supposed to run ads to Facebook and Instagram through the same campaign? Or should I create two different campaigns, one for Facebook, and one for Instagram. Please let me know, thanks.
Love your videos. I’m finally getting positive results after watching your videos. With the rise of open targeting, what is your opinion on having multiple ad-sets with identical audiences in a campaign?
this has been a school of thought at most high level agenices I've worked in- attacking the same audience in across mulitiple assets, gets you in front of more slivers of the audience pie.=
Thanks :)
I'm not a fan honestly. You are likely to end up with auction overlap that way.
I stopped running ads for maybe 3 months, came back this week and I was so confused
Ben i really need to know how do you put more than 1 ad per ad set when all the adset budget goes to one ad only anyways?? Also ben i someone and they said they are using only sales campaign now even for getting appointments/leads , i applied for your mentoship but no call back i really need help
Hey Ben! I previously commented on your Poll where I mentioned about how we collectively distribute budget of 24K$ to 550 Campaigns. We are working with Open Targeting Model on all Campaigns as the areas we are targeting already have low Population. But the problem is half of our Campaigns exhaust Money a Lot, like one of our campaign got a CPL of $515 with 2 leads on it, we duplicated the campaign but it didn't worked for us, can you give any suggestion for it?
You tried the 322 method?
@@user-xt7lh5hm8x what is it brother? Can you please elaborate a bit as I heard it for the very first time.
Can you creat a long video setting up the facebook and the creatives and the ads and running them. Like full video so we can go step by step with you
Thanks for this, my problem with advantage targeting is that you can’t lock in age. It is only a suggestion to FB. I do music events geared towards younger audience, and when I have this on, I get a lot older audience I’m wasting my ads to.
You can set a minimum age in the Audience Controls section. Might not help in your circumstance but something to be aware of.
Hi Ben
I use an ABO testing campaign to identify winning interests, which I later incorporate into a CBO campaign. Currently, my CBO campaign consists of 5 ad sets with audiences that performed well in the testing campaign. However, the issue is that with CBO, Facebook allocates 90% of the budget to a single ad set, making the other ad sets unprofitable. What should I do?
Thats what CBO's do. Thats their intended use. Try an ABO for scaling or just scale the ABO you already have
Ben, do you think the widespread introduction of artificial intelligence on these ad platforms will wipe out performance marketers?
Good question
No, for that to happen AI needs to outperform AI + marketers. Were all going to have access to the same tools, which means you'll have to find another way to outcompete people - that will be up to the skill of the marketer.
my biggest problem is to identify a good performing adcampain. what data is relevant. cpc sure. but what else ?
I'd base nearly all your decisions on cost per conversion :)
Hey is anyone else getting leads from outside of their targeted zone? Help I’m targeting a small city in Georgia 15mi radius 2.5k ppl and keep getting messages from ppl out of state or in Mexico
It's interesting that privacy is a concern - we don't want people (advertisers) knowing about us. Yet we are all allowing AI to do all that work and nothing is private in an AI database! How is Meta making sure that the information they gather with AI doesn't become part of a public database?
Meta ads are becoming really bad
I disagree, a year ago I felt that way but made changes and I'm.seeing good results!
I think he’s saying that so there’s more supply 😂
Detailed targeting is removed from my ad accounts already
Is that with manual campaigns or just tailored campaigns?
it's not removed, it's just simplified... You can still use detailed targeting by selecting "switch to original audiences"
New meta ads make me unable to target age and gender.Im still cannot evaluate,ist good or bad.
I receive new kind of customer.
Raised my Facebook budget campaign by $10 and I stopped getting sales for the last 3 days lol any idea why?
you are overthinking. It's not because of the budget. It's not because of any button you push on the ads manager. It is about your funnel. And if you are spending less than $20 a day, it's normal not to get sales some days.
@@alfonsom1518 I’m spending $400 a day on that specific campaign..
@@alfonsom1518 I’m spending $400 a day on this campaign lol it’s been fine the last 3 weeks consistently until I raised the budget by $10 3 days ago
@@alfonsom1518 I'm spending $400 a day on this campaign lol it's been fine the last 3 weeks consistently until I raised the budget by $10 3 days ago
That's probably too short a timeframe to be assessing results honestly.
first
Nice :)
what will happen?. .FB ads since January have been a total shite show
That is certainly not what we've seen.
You are a pro respect 🫡