Thanks for the clarity and detail. Most YT tutorials leave out important details and leave me confused. I'll be watching more of your videos and buying your Udemy Pinterest course.
So far, this is the best strategic video about Etsy ads. I'm applying it now and I hope it brings me more results. Do you also offer personal consultation? I got interested. Thank you =)
Hello Renata! Thank you for the kind words and awesome to hear! I do offer consulting, however, I do my best to put content affordably here on UA-cam as well as our Udemy and Skillshare courses. If you are interested in consulting here is my link: app.acuityscheduling.com/schedule.php?owner=17544560
it's still good if you do or don't break even with your ROAS, because if you don't get a sale during your advertising period, all your clicks contribute to your organic ranking. So it's still a plus.
Its 2023 - Liked the video Sumner! Question: How many listings total do you recommend for our Etsy shop? And what tool do you recomend for SEO Titles/Descriptions? Is Sale Samurai still relevant?
20% of your listings will account for 80% of profit. More listings = more keywords = more sales. Once you find a product that sells well, create variations of it. That's my biggest tip. For keyword research my #1 tool is KeySearch and here's why: ua-cam.com/video/DOCglK8fgSo/v-deo.html
Hi Sumner, thanks for the great video. I've been advertising on Etsy for over a year now, and the way you explained to monitor ads is really helpful. Here's a problem that I've had in 2021: Etsy seems to "surge" spend on one listing I have in my ads, and quickly spends my full daily budget. This seems to happen when I have an item that is showing promise, or has been a best seller. When this happens, the sales don't keep up with the ad spend on that item, and there's nothing left in my daily budget for my other listings. If I raise the budget, it just spends more on that one listing. I know I'm not alone with this issue, as I've talked with other Etsy sellers about the same problem. Any thoughts/suggestions?
Hello Lynn! So glad to hear you found the video valuable and thank you for sharing. I have run into a very similar issue. Unfortunately, as of right now, there is very little you can do. I'm hoping that Etsy provides the option of at least specifying what % of the daily budget should be allocated per listing or set daily budgets by listing instead of overall but unfortunately right now that is not the case. For me, I try to look at at least 60 days worth of data and focus on advertising my top sellers. If any listing is unprofitable over the long-term I will turn that off (even if it was profitable in the past) and vice versa.
@@SumnerHobart, thanks so much. It's super frustrating, because this seems to happen with my "hottest" items, and I have to turn them off, which then causes the sales to drop.
I come back to this video time and again and I just love this strategy! Does anything change when you're making seasonal products? I'm a POD store so I've been designing for Halloween all summer so things are getting clicked and viewed but not purchased. I'm seeing organic traffic starting to pick up, but how can I test the last 60 days if the products are really only recently in demand? I had a similar issue like someone in the comments where etsy blasted my whole budget on one listing that wasn't performing so I finally turned it off. Considering turning it back on since it's my most liked listing and it's finally halloween. Thoughts for seasonal ads????
Great to hear Olivia and good question! For season products I would identify the exact period where shoppers begin purchasing and only really running ads then. Google trends can be helpful in seeing when online traffic is higher for certain products. Also keyword tools like keysearch are helpful for the same purpose.
this is awesome, thank you Sumner just wanted to know is budget model Per day per listing like if I set the budget for 5 dollars and advertise 10 listings so will it be consumed by all of the listings accumulative, or will it be 5 dollars per day per listing. Hope I get a reply thanks
Hi Shehroze! It will be $5/ day cumulative (not per listing). Keep in mind this is also a maximum budget so certain days you may spend under the $5.00 budget.
Hi Scott! With other PPC like Google ads, Pinterest ads, Amazon PPC, etc. I would optimize the ad/ campaign until it meets my overall ROAS targets. However, given the fact Etsy gives such limited control what I do, personally, is give each campaign at least 60 days during a good season (so not right before Black Friday or Christmas for example) and if the ads don't perform well for any period wether over the past 30 - 60 days then I'll leave the ads off and consider testing in the future with better reviews/ improved images, description, etc. Let me know if this makes sense.
@@SumnerHobart That makes sense to me, thanks! I'd love to see a video where you re-optimize the listings (improved images, description, etc.) if you have an interest in making one.
What about one-of-a-kind listings where ROAS is always zero (unless it's sold out and no more existing)? Should we only look at number of clicks or click rate or what? Thank you
I just got my very first order yesterday and it was an organic sale. I have only had 3 visitors this week which is more than I have since I opened. So I wasa very surprised. How many sales should I have before I start to advertise?
Awesome to hear! Hopefully the first of many. I actually just created an update video a couple of weeks ago (ua-cam.com/video/0jgFXYvHc-o/v-deo.html). If your title and tags are well keyword optimized you can begin running ASAP. Just know you conversion rate will always be lower with no reviews vs. several 5-star reviews so you may be losing money in the beginning to increase rank and reviews over the long term.
It depends on the listing but yes, if I'm testing a listing that has 0 reviews AND/OR I'm advertising in a low-selling month for that product category I may test again in the future with more reviews and during a better sales period.
Hi. I'm running ads, I have my budget set at £50 per day, but it only spends £5ish per day, does this mean there just aren't enough people searching for what I'm selling?
Hi Haydn! Not at all. Unfortunately, Etsy is a bit of a mystery in terms of how they display ads. The best you can do is just set a high budget and turn on high-performing listings. I believe Etsy takes into account past sales data, review rating, keyword optimization, etc. I would make sure your listing(s) are properly keyword optimized as that can play a large factor.
There is many problems with this, consider a shop that has 1000 listings, and the listings that are the top sellers, are the random ones they have selected to advertise, my top selling item in my store has generated $0 revenue through the ad clicks, after spending $200 on that listing alone in ads, so it's either people buying after the 30 days, or just organic searches, and not window shoppers browsing through the ads, meanwhile my brand new listings that might be higher quality, I should be advertising to see how they would perform.. alot of the listings I thought wouldn't perform had insane ROAS, meanwhile my top sellers had very high clicks but not sales...
1. Agreed. Many flaws with the Etsy ads system (not being able to allocate budget to specific listings, no negative targeting, no keyword targeting, not able to control bids, no bulk ops files, etc) 2. Updated (better) Etsy ads tutorial here: ua-cam.com/video/0jgFXYvHc-o/v-deo.html
20 clicks after 30 days.. I get 20 clicks on a single listing on my ads in like 1 hour of running so i'm like holy crap do I let it run... or turn it off.. $100 spent on like one ad after 3 days.
anyway this is irrelevant now since you can't set a budget per listing and some of my listings are just money pits cause they get so much traffic for being in high search niche
You don’t talk about BE roas or conversion rate. You don’t have to run ads for months to collect data. If you want to collect data quick you have to raise the daily budget. Suggesting a roas of 3+ is dumb as every product varies in cost and final sale price. You don’t just spend and spend product for months. You calculate your BE roas si you know I’m advance how much you can spend to adquiere a customer.
Good points and somewhat agree. This video is made simple for beginners. To take things a step further: 1. Yes, always good to understand how much you're willing to spend to acquire a customer. When it comes to Etsy ads I (personally) set my target CPA equal to my profit per order. If I make $10.00 in profit per sale I'm willing to spend $10.00 to make that sale in order to boost keyword ranking, increase reviews (through sales) and get my product inserts into more customers hands to post on social, etc. Of course, everyone will have a different BE ROAS based on goals and profit margin (especially comparing physical to digital products) and 3+ is a decent start. 2. Definitely still recommend letting ads run for at least 30 days before making major changes (assuming you're within your budget). Due to lack of control by Etsy there's a lot more variability in results and daily ad spend. You could be unprofitable for the first 14 days but then in the following 14 days some of those clicks you paid for convert into sales and vice versa. You could also set a high daily budget and take time for the budget to actually get spent. 3. Using an average Etsy conversion rate of between 1% - 3% you would need at least 34 - 100 clicks to make a more informed decision whether the ads are converting. Even then, more data = better if you can budget it.
wtf i made more than 50k views with 0 sales amazing photos,tags,description. I did it all but no sales how did made less views and clicks and also get sales
⚠ UPDATED TUTORIAL: ua-cam.com/video/0jgFXYvHc-o/v-deo.html
Thanks for the clarity and detail. Most YT tutorials leave out important details and leave me confused. I'll be watching more of your videos and buying your Udemy Pinterest course.
So far, this is the best strategic video about Etsy ads. I'm applying it now and I hope it brings me more results. Do you also offer personal consultation? I got interested. Thank you =)
Hello Renata! Thank you for the kind words and awesome to hear! I do offer consulting, however, I do my best to put content affordably here on UA-cam as well as our Udemy and Skillshare courses. If you are interested in consulting here is my link: app.acuityscheduling.com/schedule.php?owner=17544560
This has been so useful and easy to follow thank you
it's still good if you do or don't break even with your ROAS, because if you don't get a sale during your advertising period, all your clicks contribute to your organic ranking. So it's still a plus.
Thank you so much Sumner! I needed to hear this for sure.
Its 2023 - Liked the video Sumner! Question: How many listings total do you recommend for our Etsy shop? And what tool do you recomend for SEO Titles/Descriptions? Is Sale Samurai still relevant?
20% of your listings will account for 80% of profit.
More listings = more keywords = more sales.
Once you find a product that sells well, create variations of it. That's my biggest tip.
For keyword research my #1 tool is KeySearch and here's why: ua-cam.com/video/DOCglK8fgSo/v-deo.html
Hi Sumner, thanks for the great video. I've been advertising on Etsy for over a year now, and the way you explained to monitor ads is really helpful. Here's a problem that I've had in 2021: Etsy seems to "surge" spend on one listing I have in my ads, and quickly spends my full daily budget. This seems to happen when I have an item that is showing promise, or has been a best seller. When this happens, the sales don't keep up with the ad spend on that item, and there's nothing left in my daily budget for my other listings. If I raise the budget, it just spends more on that one listing. I know I'm not alone with this issue, as I've talked with other Etsy sellers about the same problem. Any thoughts/suggestions?
Hello Lynn! So glad to hear you found the video valuable and thank you for sharing. I have run into a very similar issue. Unfortunately, as of right now, there is very little you can do. I'm hoping that Etsy provides the option of at least specifying what % of the daily budget should be allocated per listing or set daily budgets by listing instead of overall but unfortunately right now that is not the case. For me, I try to look at at least 60 days worth of data and focus on advertising my top sellers. If any listing is unprofitable over the long-term I will turn that off (even if it was profitable in the past) and vice versa.
@@SumnerHobart, thanks so much. It's super frustrating, because this seems to happen with my "hottest" items, and I have to turn them off, which then causes the sales to drop.
Lynn have you tried outside ads? I did Pinterest and now doing Google. Also don't advertise listing together. Not good.
good vid
Great video I actually learn Something new
Excellent video
I come back to this video time and again and I just love this strategy! Does anything change when you're making seasonal products? I'm a POD store so I've been designing for Halloween all summer so things are getting clicked and viewed but not purchased. I'm seeing organic traffic starting to pick up, but how can I test the last 60 days if the products are really only recently in demand? I had a similar issue like someone in the comments where etsy blasted my whole budget on one listing that wasn't performing so I finally turned it off. Considering turning it back on since it's my most liked listing and it's finally halloween. Thoughts for seasonal ads????
Great to hear Olivia and good question! For season products I would identify the exact period where shoppers begin purchasing and only really running ads then.
Google trends can be helpful in seeing when online traffic is higher for certain products.
Also keyword tools like keysearch are helpful for the same purpose.
Nice video
Thank you - Glad it was helpful!
this is awesome, thank you Sumner just wanted to know is budget model Per day per listing like if I set the budget for 5 dollars and advertise 10 listings so will it be consumed by all of the listings accumulative, or will it be 5 dollars per day per listing. Hope I get a reply thanks
Hi Shehroze! It will be $5/ day cumulative (not per listing). Keep in mind this is also a maximum budget so certain days you may spend under the $5.00 budget.
this is valuable but kinda old vid do u have new ones for 2023?
I dont have any sales - I hope starting ads would help
It can. Just make sure: 1. your Etsy listing is really well keyword optimized 2. Make sure you're only advertising higher margin products.
Question-What do you do with the listings that do not have a high enough ROAS? Just let them perform poorly or do you optimize these as well?
Hi Scott! With other PPC like Google ads, Pinterest ads, Amazon PPC, etc. I would optimize the ad/ campaign until it meets my overall ROAS targets. However, given the fact Etsy gives such limited control what I do, personally, is give each campaign at least 60 days during a good season (so not right before Black Friday or Christmas for example) and if the ads don't perform well for any period wether over the past 30 - 60 days then I'll leave the ads off and consider testing in the future with better reviews/ improved images, description, etc. Let me know if this makes sense.
@@SumnerHobart That makes sense to me, thanks! I'd love to see a video where you re-optimize the listings (improved images, description, etc.) if you have an interest in making one.
I can only spend 1 dollar a day doesn’t let me spend more what shall I do? Plus does paying more mean your listing gets seen more?
What about one-of-a-kind listings where ROAS is always zero (unless it's sold out and no more existing)? Should we only look at number of clicks or click rate or what? Thank you
What if you just started and only have 0 sales, how can I know what to know which is the best ?
I just got my very first order yesterday and it was an organic sale. I have only had 3 visitors this week which is more than I have since I opened. So I wasa very surprised. How many sales should I have before I start to advertise?
Awesome to hear! Hopefully the first of many. I actually just created an update video a couple of weeks ago (ua-cam.com/video/0jgFXYvHc-o/v-deo.html).
If your title and tags are well keyword optimized you can begin running ASAP.
Just know you conversion rate will always be lower with no reviews vs. several 5-star reviews so you may be losing money in the beginning to increase rank and reviews over the long term.
One question sorry how many clicks with a sake do you allow in a listing before turning it off :)
Depends on the listing's conversion rate. Conversion rate of 1% I want to see 100 clicks. For 2% 50 clicks and so on.
how do you process the ad purchase? Is it just randomly taken out of my account
How do I stop the etsy ads for example after 30 days?
Just turn off the particular listing or turn off ads completely. New Etsy ads video coming in the next few weeks!
@@SumnerHobart thank you so much
When you turn an ad off, is that it off forever for that listing, or do you switch back on after 60 days?
It depends on the listing but yes, if I'm testing a listing that has 0 reviews AND/OR I'm advertising in a low-selling month for that product category I may test again in the future with more reviews and during a better sales period.
Hi. I'm running ads, I have my budget set at £50 per day, but it only spends £5ish per day, does this mean there just aren't enough people searching for what I'm selling?
Hi Haydn! Not at all. Unfortunately, Etsy is a bit of a mystery in terms of how they display ads. The best you can do is just set a high budget and turn on high-performing listings. I believe Etsy takes into account past sales data, review rating, keyword optimization, etc. I would make sure your listing(s) are properly keyword optimized as that can play a large factor.
$268 of sales from ads in 30 days but $13k sales in 1 day. Can you explain the discrepancy?
that 13 k is not one day but, it could mean 6 months or one year
Why Etsy allowed me to use only $1 for daily budget?
There is many problems with this,
consider a shop that has 1000 listings, and the listings that are the top sellers, are the random ones they have selected to advertise, my top selling item in my store has generated $0 revenue through the ad clicks, after spending $200 on that listing alone in ads, so it's either people buying after the 30 days, or just organic searches, and not window shoppers browsing through the ads, meanwhile my brand new listings that might be higher quality, I should be advertising to see how they would perform.. alot of the listings I thought wouldn't perform had insane ROAS, meanwhile my top sellers had very high clicks but not sales...
1. Agreed. Many flaws with the Etsy ads system (not being able to allocate budget to specific listings, no negative targeting, no keyword targeting, not able to control bids, no bulk ops files, etc)
2. Updated (better) Etsy ads tutorial here: ua-cam.com/video/0jgFXYvHc-o/v-deo.html
20 clicks after 30 days.. I get 20 clicks on a single listing on my ads in like 1 hour of running so i'm like holy crap do I let it run... or turn it off.. $100 spent on like one ad after 3 days.
anyway this is irrelevant now since you can't set a budget per listing and some of my listings are just money pits cause they get so much traffic for being in high search niche
You don’t talk about BE roas or conversion rate. You don’t have to run ads for months to collect data. If you want to collect data quick you have to raise the daily budget. Suggesting a roas of 3+ is dumb as every product varies in cost and final sale price. You don’t just spend and spend product for months. You calculate your BE roas si you know I’m advance how much you can spend to adquiere a customer.
Good points and somewhat agree. This video is made simple for beginners. To take things a step further:
1. Yes, always good to understand how much you're willing to spend to acquire a customer. When it comes to Etsy ads I (personally) set my target CPA equal to my profit per order. If I make $10.00 in profit per sale I'm willing to spend $10.00 to make that sale in order to boost keyword ranking, increase reviews (through sales) and get my product inserts into more customers hands to post on social, etc. Of course, everyone will have a different BE ROAS based on goals and profit margin (especially comparing physical to digital products) and 3+ is a decent start.
2. Definitely still recommend letting ads run for at least 30 days before making major changes (assuming you're within your budget). Due to lack of control by Etsy there's a lot more variability in results and daily ad spend. You could be unprofitable for the first 14 days but then in the following 14 days some of those clicks you paid for convert into sales and vice versa. You could also set a high daily budget and take time for the budget to actually get spent.
3. Using an average Etsy conversion rate of between 1% - 3% you would need at least 34 - 100 clicks to make a more informed decision whether the ads are converting. Even then, more data = better if you can budget it.
wtf i made more than 50k views with 0 sales amazing photos,tags,description. I did it all but no sales how did made less views and clicks and also get sales