The BILLION DOLLAR marketing secrets of NETFLIX

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  • Опубліковано 15 лис 2024

КОМЕНТАРІ • 33

  • @ChoiceHacking
    @ChoiceHacking  3 роки тому

    Watch this next: How Walmart gets inside your mind ua-cam.com/video/3cgoNYq8WCY/v-deo.html&ab_channel=ChoiceHacking

  • @kraigpearlman3283
    @kraigpearlman3283 2 роки тому +4

    I feel like those 10 ten and trending lists are mostly sponsored recommendations. and not really indicative of what's being watched or trending. New series coming out? put it on "trending" or one of the top 10 slots. Also, the top 10 slots are generally so perfectly diverse, it seems fake. There's always a token childrens movie, horror, reality, etc. It never seems to be mostly one or two types of genres or shows.

    • @ChoiceHacking
      @ChoiceHacking  2 роки тому +1

      After I created this video Vulture did a good article about their trending/top 10 strategy and how "real" it is (or isn't depending on your POV). It's a complicated algorithm that likely has a layer over it to tailor to individual tastes, watch history and needs. So likely it's not strictly "most popular" but more likely it's "most popular with folks that watch what you watch." I'm putting together a follow up video about this now as it's a point of big debate :) You might enjoy the article - www.vulture.com/article/netflix-top-ten-most-popular-explained.html

  • @avijitsarker0242
    @avijitsarker0242 2 роки тому +1

    Excellent video..
    Why did you stop uploading?

    • @ChoiceHacking
      @ChoiceHacking  2 роки тому +1

      I haven't quit uploading! :) I went on a few weeks holiday then got Covid and it knocked me out for a few more weeks but I'll have another full length vid out soon!

  • @Deraek
    @Deraek 2 роки тому +1

    But how do they make more money from hours watched if we're still billed the same amount?

    • @ChoiceHacking
      @ChoiceHacking  2 роки тому

      Retention and to a lesser extent, upsell - it's easier and cheaper to retain users than find new ones, esp if they see streaming as a zero sum game (as in, most people will only have 2/3, maybe 5 streaming services at most). My guess is they're likely to broaden the service to stream console games in the next few years (they recently launched a mobile gaming offering) for additional fees and having baked in customers will pay off even more. We'll see.

  • @sushantshinde2300
    @sushantshinde2300 3 роки тому +3

    This channel will be huge one day , Keep up with good content

    • @ChoiceHacking
      @ChoiceHacking  3 роки тому

      Thanks for those kind words, Sushant! 😎 We hope so!

  • @behavioraleconomicsgreece2500
    @behavioraleconomicsgreece2500 3 роки тому +2

    Great video! Keep up the amazing work!

    • @ChoiceHacking
      @ChoiceHacking  3 роки тому

      Thanks for the kind words! and thanks for watching 😀

  • @kolawole3203
    @kolawole3203 3 роки тому +1

    By the way, I forgot to add that the actual content is great and fascinating. The pieces shed a wonderful light on the human mind. Great job.

    • @ChoiceHacking
      @ChoiceHacking  3 роки тому

      Thanks Kola! :) Glad you're enjoying the videos.

  • @Jason_Voorhees.
    @Jason_Voorhees. 3 роки тому +1

    I have definitely been using Netflix much much less since HBO Max and paramount + made its way into my subscriptions

    • @ChoiceHacking
      @ChoiceHacking  3 роки тому

      I'm a Disney+ fan at the minute (the new Marvel shows are great!). I do miss my HBO but sadly not available here in the UK. But yes, NF are struggling a bit at the moment as people are branching out into other streaming services. No more monopoly for Netflix!

  • @prahladborthakur8083
    @prahladborthakur8083 3 роки тому +1

    Out of all the BehSci channels in UA-cam this is definitely one of the best.
    P.s. also love you're podcast, Jennifer Clinehens :)

    • @ChoiceHacking
      @ChoiceHacking  3 роки тому

      Wow, thank you Prahlad! What a compliment! And so glad you're enjoying the podcast as well. Thanks for watching and listening :)

  • @catty8988
    @catty8988 3 роки тому +1

    Very insightful as always

    • @ChoiceHacking
      @ChoiceHacking  3 роки тому

      Thank you Ketsiya! And thanks for watching! 😀

  • @NotMyGumDropButtons.444
    @NotMyGumDropButtons.444 3 роки тому +1

    Also the problem is storytelling they’re not telling New stories maybe there are new stories maybe they need to tell stories in a different way. Also can I go crazy old man and say I miss the eight DVDs a month when I could get all the Italian horror old French horror movies damn yo. Top 10 list so usually lists of things to be avoided 😆

  • @michaelbidu9278
    @michaelbidu9278 3 роки тому +2

    Excellent video. Thank you for sharing. Got my Like!

  • @NotMyGumDropButtons.444
    @NotMyGumDropButtons.444 3 роки тому +1

    if there is nothing i want to watch... i dont watch. thats it ........ & i dont watch anymore same with the instagrams.... too much of the same

    • @ChoiceHacking
      @ChoiceHacking  3 роки тому

      Agreed - I remember a few years ago when it was hard to find good content on streaming services but now it seems like there's too much to choose from - at least to me! 😀

  • @noofthecorn3380
    @noofthecorn3380 3 роки тому +1

    I still use Netflix

    • @noofthecorn3380
      @noofthecorn3380 3 роки тому +1

      How to beat sleep
      Remove the are you still watching screen

    • @ChoiceHacking
      @ChoiceHacking  3 роки тому

      Great idea! Probably they don't want to spend on the streaming with no return - they want your attention not just pure hours :)

  • @123jewtuber
    @123jewtuber 2 роки тому

    Like number 329. Don’t you dare stop making these videos!!!!! 🤣 … This is brain candy for the entrepreneurial mind.

    • @ChoiceHacking
      @ChoiceHacking  2 роки тому +1

      Thanks! So glad you enjoyed the video :) Might steal that "brain candy for the entrepreneurial mind" lol - love it! :)

    • @123jewtuber
      @123jewtuber 2 роки тому

      @@ChoiceHacking You're welcome! Great content! ... HAHA! Steal away!

  • @DesignFromHuman
    @DesignFromHuman 3 роки тому +1

    👏🏻

  • @DontWantToSayName
    @DontWantToSayName 2 роки тому

    TL;DW?