Sales School Stop stressing over sales scripts based on lead types 1:22:2024

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Have you ever caught yourself asking this question, "Is there a script for this lead type?"
The reality the only thing that changes from 1 lead type to another, most of the time is after the opening of the call when you are explaining the nuances of your solution (MP versus Term or WL).
Time for sales school
The sales process is typically the same.
Each step in the process has a very definitive goal.
Let's break those down.