EP 31: The Psychology of Influence: What Makes People Follow? ft.Vaishali Yegi | Kofluence Unplugged

In this episode, we dive into the fascinating psychology behind influence, exploring what makes people follow influencers, brands, and public figures. From emotional triggers like empathy to the role of parasocial relationships, we uncover the unseen dynamics driving online connections.
We also discuss strategies like social proof, storytelling, and consistency that help influencers grow their audience authentically, while addressing challenges like “influence fatigue.”
Whether you’re a creator, marketer, or curious observer, this episode offers valuable insights into thriving in today’s social media-driven world.
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