Is this the best texture plug-in for SketchUp?

In this video I walk you through one of the most powerful 3D texture apps and plugins I've come across in my career!
I use SketchUp & Lumion to demonstrate this app in all it's glory!
The app in question is this: architextures....
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If you want to follow along with this tutorial, download the SketchUp & Lumion files here; tinyurl.com/pczxw5tw