Don't Forget to Check Out my FREE Cheat Sheet, The 3-Step Blueprint to Create, Run & Profit from Facebook ads. ► Get the Cheat Sheet Here: benmalol.com How to Target With Facebook Ads - Laser Targeting Technique In this video we'll be going over how to target with Facebook ads, using my famous Laser targeting method. With this method you will be able to REALLY dial deep into your potential customer, wether it being a purchase, or an email. Targeting using these strategies have been proven to increase our conversions by A LOT, and you'll see exactly why, once you watch the video. ► Follow me on Facebook - goo.gl/g1vhwz ► Join my FREE Facebook Ads Mastermind Group - goo.gl/GnmwPl ► Download for FREE the 300+ Most Profitable Niches that you Need to Create your Store In - goo.gl/beK9ZN ► Subscribe - goo.gl/2bWCeE
Man, your content is so great, so valuable, and you are putting it out here. I think you should charge people. I want to send you some admiration emails and questions. How can I contact you? Already subcribled in your email list. Now waiting for a seminar at 8 pm in Tokyo Japan.
Damn went through like 30-50 videos about Facebook Ads and none of them even brought up Affinity campaigns and explaining how it's more about whose in the audience than how big it is. Glad this guy broke it down like it's supposed to be broken down.
I love you so so so so much! Thank you for the amazing videos - they've been extremely useful! I've only been in this business for a week (still struggling, there's so much to learn), but I'm super grateful that there are awesome people like you on youtube who are keeping our hopes up! Respect!
i just want to say I really appreciate your videos. I just started with shopify and I'm having such a hard time . These videos are such a huge help. I'm looking forward to applying this information . thank you thank you thank you!
Can my shopify website have mixed niches in it? Does this effect Facebook pixel, or is it as simple as just putting the FB pixel code on the particular websites niche page. So it will only monitor that particular page audience.
Awesome video. Love the way you find the most targeted pages/interests and then use the flex targeting in one set and the affinity in the other to get quick market validation. When scaling later, do you break down each interest/page into its own ad set once you've validated?
Hi Ben, really enjoyed this video!! But have a question. At 16:25 you say "new pixel" you mean new pixel for THTA niche we're getting into right? For example if I've never been targeting wine lovers, my pixel would be new at Wine lovers but it's not a new Pixel :) Am I right? Thank you so much for sharing this!
We all truly appreciate your knowledge, input and expertise, greatly !! , so PLEASE do t take this wrong. could you possibly do another one just a bit slower for us newbies. Thanks again for your teaching bro.
HI Ben, Just bought your Targeting Formula course but looks like it is an obsolete one. Will you be adding any new contents to that course? As we all know that Audience Insight is not a talk of the town anymore. For targeting only option we are left with is Use the Demographics for targeting. Awaiting for your response...
Really awesome video, Ben!!! How did you come up with that list inside the video about the Wine audiences? Izzit following the method using Audience Insights in FB Ads Manager?
Hi Ben, really good infos in your video. I got one very important question: you told you're gonna sell 5 different products, right? You told you want to sell a wine rack, a funny t-shirt, a wine stopper, a bottle opener and another thing. Beside of the T-Shirt what about the other products, where do you get them from? Are these Affiliate-Products or where do you get these other products and make a profit of?
Very informative information!!! I just have a quick question. I am in one niche currently. If I am looking to get into another niche do I need to open a new business account on facebook? The reason why I ask is that I'm curious about my pixel on my current account. When I start a new ad campaign for my new niche does the pixel information transfer over to my new campaign in my new niche?? Thank you very much if you have time to respond!
Hi Ben, thank you for your helpful videos! I might have another good video Idea for you!! The one thing I am struggeling is that, whenever I start a new Ad , I get doubt that is might not be good enough, when I don't see good results within one day or something. Can you please make a video where you explain how fast a good Facebook Ad should get results, how many hours our days till the first sale, how many views and clicks,...I know it depends but I just would love to have a guideline. Simply: would be good Ad for you?
Hi Ben, thank you so much for the valuable info. Just had a question: when you go from PP to WC where do you create the sucesive ads? in the same campaign? in another one? you change the event of the ad (from VC to AddToCart) ? Thanks again :)
hello please about the location, can I target 3 locations or more or just 1? which choice it will be the best? Thank you very much.
7 років тому
The part that I'm not clear on, if you're scoping potential niches by creating ad sets after targeting them, where does the ad send them to if you haven't created the website or provided the product to sell?
Hi Ben, I've followed your video on Fb targeted ads, running a PPE ad on a imature pixel and it was good for me. It was the Christian Niche...and I ran it for nearly three days and got 230 likes..9 clicks with a cpc.at 0.6pence and it was coming down but I had to stop the ad because I was running out of money...but my point is your training worked..I've ran PPE before with NO results..This maybe a silly question..but Can I go for conversions ATC or Purchase with 230 people on my pixel..?
Ben, I love your training videos. Mike Yanda of LapTop Empires recommended you for e-com FB ad training. I am working with a client who has an Amazon store selling sunglasses. Actually, he has no sales on his store so he has hired me to run his FB ads. He wants to target: hikers, bicyclist, and other sports. I am creating the audience as you taught in the last very in-depth video. Do you feel this will all work with an Amazon store?? Or should I send this traffic to a landing page to collect email (which you can't do IN Amazon) then send on to Amazon to buy (I hope).
Ben, this is absolutely amazing. I've been following you for a while and you're the only one I trust and go to when it comes to fb ads - excellent job! I do have a question though. Choosing key words that are as specific as possible is genius and makes sense, but often, this would mean that the keyword isn't one that facebook recognises and allows you to target - i have this issue with my niche (even though it's not that narrow - loose leaf tea, yet none of the pages or keywords that would be specific enough are in fb), but also if i went for your example of boxing: Willie Pep is not in there when i type it into 'Interests'. What do we do in this case? Yulia
BEN MALOL In oe of your video you use categories targetign and in this one you put all in one and narrow audience. Which technique should i use if im brand new and have no data to test a product?
Hi ben ! Little question: the new version of the adset manager doesn't give you the exact size of the audience that you select. Since there is the interest expansion. Should we : don't allow it oin order to see the real size of the audience? Should we allow it after see the size of the audience? What do you think ?
Hello , first forgive me my bad english i come from germany. I have one question. Why we build the 2nd targeting list up to 150k Interestet people and build with that a big targeting list? Are we making it only for the pixel?
If you cancel an add for example with 25$ left and you use for example a credit card will the money you didn't use automatically get charged back to you?
ben how did u come up with the categories/interest/demographics. for example u had kim crawford wines. how did u find these subcategories for the wine niche?
I run a shopify store focused on sports related graphic t shirts (football, baseball, hockey, basketball etc). The trouble i keep having is finding audiences to target- maybe i've just listened to so many gurus and i'm making it much more difficult then it really is. If i'm targeting Baseball for example would I start with looking for people that like Baseball related things using the audiance insight tool?
what do you do if you donot find pages in the interest bar! and there are not many pages to target for a particular product! for example your products are related to night wear and the country you target is Pakistan! please let me know how to find my target audience! Really appreciate if you find a solution for this
Hi Ben! Thank you for all the excellent video series. I'm very new to e-commerce but I learned a lot from these. Been trying for the last 1-2 months (targeting ... scaling, etc.) but not very successful in conversions. Definitely, I'm not doing something (or a lot) wrong ... Do you offer service to look into and 'solve' clients account? You can PM me ... Appreciate your kind and generous reply. Best regards.
Hello Please can you give me advise i made a lot of facebook ads and i was started before 8 months and i lose money and i didn't get any sales and i didn't get even ATC i got in my ads a lot of engagement and alot of click link but always no sale can in you please tell my why in your experience i'm really depressed Thank You
some people say to put each interest you're targeting into its own adset so you can track which ones are working. why do you mash them all together? you let FB optimize and do the work?
People who are "Talking About" vs "Liking" particular interest/page. Higher the affinity the more relevant the audience. However, Affinity is now permanently gone from A.I.
...Dunno. Good question. My guess would be that with two ads in each campaign, you're basically split-testing those two ads --- of course, hoping that both perform well because here it's really testing the niche (the audience) rather than the ads. The first test is a flex test where the audience has to like pages from all three groups, and the other test is an HIGH-affinity test. If either one performs well --- cool. Then I would guess each product has its own campaign... using these two audience profiles. Like...an ad for a wine rack targeted at both, the 3-pages flex test audience and the high-affinity test audience.
thanks for replying but no it's not because i've actually used a dollar before on 2 ads... but they didn't work because i didn't know anything... i guess my question is if i implemented the strategies from ben's video will i experience any results with just 1 dollar a day, because honestly at this time in my life that's like all i can afford for marketing...the other money that i have is my savings that i'm putting aside for the products i have to order... i heard some people even used 70 cents... but i just don't know how effective it was or what their results were.
I wouldn't know what to tell you here. Only thing I can say is that last time I checked, the minimum I could choose was $5 a day. I will say one thing though, and that is that you need to remember that you're buying data for your money to begin with, in order to better target an audience, so I just doubt that your ad will be shown very much for just $1 which means you wont get a lot of data. If I were you, I would focus more on figuring out how you can find the $5 so you'll be able to follow the exact advice from experts like Ben. Good luck to you! :-)
hmm... maybe it's because i was using the ad manager from my personal account...are you running your ads from a business account? maybe that's why i could only choose 1 dollar or even less... i dunno... well actually with only 1 dollar a day i got good results my traffic skyrocketed for both ads... but i didn't know what i was doing in terms of target marketing... i was just throwing keywords out there without any real thought into it...i didn't even know the fb ad account platform... i think you are right though in that i should just choose the 5 dollar a day ad thing... but it just ads up when you include more than 1 campaign... i'll try it out and see what happens...thanks for your help.
Yeah, I'm using a Business Account. (I've heard it's a little dangerous to use your personal account, because if your account gets shut down they could also shut down your personal profile, don't know if this is true though) But anyway, you're welcome, good luck with it all! :-)
Don't Forget to Check Out my FREE Cheat Sheet, The 3-Step Blueprint to Create, Run & Profit from Facebook ads.
► Get the Cheat Sheet Here: benmalol.com
How to Target With Facebook Ads - Laser Targeting Technique
In this video we'll be going over how to target with Facebook ads, using my famous Laser targeting method. With this method you will be able to REALLY dial deep into your potential customer, wether it being a purchase, or an email. Targeting using these strategies have been proven to increase our conversions by A LOT, and you'll see exactly why, once you watch the video.
► Follow me on Facebook - goo.gl/g1vhwz
► Join my FREE Facebook Ads Mastermind Group - goo.gl/GnmwPl
► Download for FREE the 300+ Most Profitable Niches that you Need to Create your Store In - goo.gl/beK9ZN
► Subscribe - goo.gl/2bWCeE
Man, your content is so great, so valuable, and you are putting it out here. I think you should charge people. I want to send you some admiration emails and questions. How can I contact you?
Already subcribled in your email list. Now waiting for a seminar at 8 pm in Tokyo Japan.
Khoa Wasabi "I think you should charge people" Khoa just stfu & sit down
I've bought tons of courses, read/watched a lot of "gurus" and was always left with questions... and you answered all of them in 18mins...
Damn went through like 30-50 videos about Facebook Ads and none of them even brought up Affinity campaigns and explaining how it's more about whose in the audience than how big it is. Glad this guy broke it down like it's supposed to be broken down.
after watching this video, i realize alot of fb gurus i have been following dont know what they are talking about. great info ben!
Seriously! I feel like I struck gold here!
Ben I got just one word for you--------"Awesome"--------- You are a great teacher & i pray for your bright & wealthy future...:)
I love you so so so so much! Thank you for the amazing videos - they've been extremely useful! I've only been in this business for a week (still struggling, there's so much to learn), but I'm super grateful that there are awesome people like you on youtube who are keeping our hopes up! Respect!
This is some great info. Very clear and straight to the point. I'm going to try the affinity approach tonight.
Ben, you gonna get big REAL SOON. Great job!
i just want to say I really appreciate your videos. I just started with shopify and I'm having such a hard time . These videos are such a huge help. I'm looking forward to applying this information .
thank you thank you thank you!
Great info Ben Malol! Loved it!
Cant thank you enough Ben. Awesome awesome stuff. Thanks again mate.
Thanks man for the free content! Keep it up!
Thanks Ben this is AWESOME content! Very helpful...
You are the best of the best!!! Thanks so much for your work and free information that is worth a lot of money ;)
Great content!!!!! Thanks Ben I learned a lot
Very Informative, i really appreciate your work.
Can my shopify website have mixed niches in it? Does this effect Facebook pixel, or is it as simple as just putting the FB pixel code on the particular websites niche page. So it will only monitor that particular page audience.
Thank you! This is a blessing for me :)
Awesome video. Love the way you find the most targeted pages/interests and then use the flex targeting in one set and the affinity in the other to get quick market validation. When scaling later, do you break down each interest/page into its own ad set once you've validated?
Perfect content, thank you very much for sharing accurate informations with us,
Hi Ben, really enjoyed this video!! But have a question. At 16:25 you say "new pixel" you mean new pixel for THTA niche we're getting into right? For example if I've never been targeting wine lovers, my pixel would be new at Wine lovers but it's not a new Pixel :) Am I right? Thank you so much for sharing this!
I love the advice!
Thanks Ben great video. Very helpful. What recording software are you utilizing?
Hey Ben, do you have a video of what your ads look like for these ad sets? thanks! or what kind of ad would you run here?
We all truly appreciate your knowledge, input and expertise, greatly !! , so PLEASE do t take this wrong. could you possibly do another one just a bit slower for us newbies.
Thanks again for your teaching bro.
full of VALUE. I would pay 2000$ if you do a course on facebook ads.
Bro... You missed the mic drop. Can you record a case study for an ecommerce or affiliate marketing product doing this strategy please? Thanks
HI Ben, Just bought your Targeting Formula course but looks like it is an obsolete one. Will you be adding any new contents to that course? As we all know that Audience Insight is not a talk of the town anymore. For targeting only option we are left with is Use the Demographics for targeting. Awaiting for your response...
hey Ben, great video... are you doing it once per niche or also for every singe product inside this niche? thanks
Really awesome video, Ben!!! How did you come up with that list inside the video about the Wine audiences? Izzit following the method using Audience Insights in FB Ads Manager?
Thank you. I hope I can find your video since 2 years ago.
Hi Ben, really good infos in your video. I got one very important question: you told you're gonna sell 5 different products, right? You told you want to sell a wine rack, a funny t-shirt, a wine stopper, a bottle opener and another thing. Beside of the T-Shirt what about the other products, where do you get them from? Are these Affiliate-Products or where do you get these other products and make a profit of?
Very informative information!!! I just have a quick question. I am in one niche currently. If I am looking to get into another niche do I need to open a new business account on facebook? The reason why I ask is that I'm curious about my pixel on my current account. When I start a new ad campaign for my new niche does the pixel information transfer over to my new campaign in my new niche??
Thank you very much if you have time to respond!
does narrow further by purchase behave work well?
Hi Ben, thank you for your helpful videos!
I might have another good video Idea for you!!
The one thing I am struggeling is that, whenever I start a new Ad , I get doubt that is might not be good enough, when I don't see good results within one day or something. Can you please make a video where you explain how fast a good Facebook Ad should get results, how many hours our days till the first sale, how many views and clicks,...I know it depends but I just would love to have a guideline. Simply: would be good Ad for you?
Hi Ben,
thank you so much for the valuable info.
Just had a question: when you go from PP to WC where do you create the sucesive ads? in the same campaign? in another one? you change the event of the ad (from VC to AddToCart) ?
Thanks again :)
would you recommend using a video ad for this point in testing the audience?
Do you have a new strategy now since the affinity is gone ? or you just use flex targeting ?
I loled when you said Bull**t. :D. gold info.
Thank you!
Great Video! Whats a mature pixel?
Why in the first case you filter your audience while in the second case you stack them up?
I'd assume it's a pixel that's collected enough data.. 50+ conversions etc.
hello please about the location, can I target 3 locations or more or just 1? which choice it will be the best? Thank you very much.
The part that I'm not clear on, if you're scoping potential niches by creating ad sets after targeting them, where does the ad send them to if you haven't created the website or provided the product to sell?
I just purchased your course is it still updated?
Hi Ben,
I've followed your video on Fb targeted ads, running a PPE ad on a imature pixel and it was good for me. It was the Christian Niche...and I ran it for nearly three days and got 230 likes..9 clicks with a cpc.at 0.6pence and it was coming down but I had to stop the ad because I was running out of money...but my point is your training worked..I've ran PPE before with NO results..This maybe a silly question..but Can I go for conversions ATC or Purchase with 230 people on my pixel..?
Ben, I love your training videos. Mike Yanda of LapTop Empires recommended you for e-com FB ad training. I am working with a client who has an Amazon store selling sunglasses. Actually, he has no sales on his store so he has hired me to run his FB ads. He wants to target: hikers, bicyclist, and other sports. I am creating the audience as you taught in the last very in-depth video. Do you feel this will all work with an Amazon store?? Or should I send this traffic to a landing page to collect email (which you can't do IN Amazon) then send on to Amazon to buy (I hope).
Ben, this is absolutely amazing. I've been following you for a while and you're the only one I trust and go to when it comes to fb ads - excellent job! I do have a question though. Choosing key words that are as specific as possible is genius and makes sense, but often, this would mean that the keyword isn't one that facebook recognises and allows you to target - i have this issue with my niche (even though it's not that narrow - loose leaf tea, yet none of the pages or keywords that would be specific enough are in fb), but also if i went for your example of boxing: Willie Pep is not in there when i type it into 'Interests'. What do we do in this case? Yulia
וואו מדהים, אתה כוכב עולה חביבי. תודה
Ben, why was your FB account was banned? What should i know to avoid my FB account to be banned? Thanks for your advise in advance.
BEN MALOL
In oe of your video you use categories targetign and in this one you put all in one and narrow audience. Which technique should i use if im brand new and have no data to test a product?
Hi ben ! Little question: the new version of the adset manager doesn't give you the exact size of the audience that you select. Since there is the interest expansion. Should we : don't allow it oin order to see the real size of the audience? Should we allow it after see the size of the audience? What do you think ?
HI Ben, now that audience insights are gone/ messed up - what can we do ??
Hey Ben,
What were the reports on these?
Hello Ben, faceook has change the Affinity, in my fitness niche the affinity is over 2273x witch ist your best targeting size
what about fashion niches?
Hi Ben,
do you send out all of your 5 different product ads to the same audience that you just created?
Can you please make an updated video without Affinity process? I cant see it on Facebook Ads anymore did they remove it?
Hello ,
first forgive me my bad english i come from germany. I have one question. Why we build the 2nd targeting list up to 150k Interestet people and build with that a big targeting list?
Are we making it only for the pixel?
If you cancel an add for example with 25$ left and you use for example a credit card will the money you didn't use automatically get charged back to you?
no
Best!
Hello sir,
How can you get list number of audiences of wine? I see your list, but don't know how to generated it.
ben how did u come up with the categories/interest/demographics. for example u had kim crawford wines. how did u find these subcategories for the wine niche?
power editor will suggest them for you now
He shows that in another video ...
Nice one!
At 13.13, what do you mean by Cost per link. I have a PPE ad but I can't see the Cost per link, how do I find it?
you can go into your ads manager columns and customize it to show that line of data
I run a shopify store focused on sports related graphic t shirts (football, baseball, hockey, basketball etc). The trouble i keep having is finding audiences to target- maybe i've just listened to so many gurus and i'm making it much more difficult then it really is. If i'm targeting Baseball for example would I start with looking for people that like Baseball related things using the audiance insight tool?
yes
or maybe even better target people that like popular baseball players by their name.
Now the Affinity score no longer exists, how do you apply this method with the available Facebook tools?
what do you do if you donot find pages in the interest bar! and there are not many pages to target for a particular product! for example your products are related to night wear and the country you target is Pakistan! please let me know how to find my target audience! Really appreciate if you find a solution for this
Hi Ben! Thank you for all the excellent video series. I'm very new to e-commerce but I learned a lot from these. Been trying for the last 1-2 months (targeting ... scaling, etc.) but not very successful in conversions. Definitely, I'm not doing something (or a lot) wrong ... Do you offer service to look into and 'solve' clients account? You can PM me ... Appreciate your kind and generous reply. Best regards.
I cant find the affinity score. Its not showing up in my insights.
Hello Please can you give me advise i made a lot of facebook ads and i was started before 8 months and i lose money and i didn't get any sales and i didn't get even ATC i got in my ads a lot of engagement and alot of click link but always no sale can in you please tell my why in your experience i'm really depressed Thank You
some people say to put each interest you're targeting into its own adset so you can track which ones are working. why do you mash them all together? you let FB optimize and do the work?
***** cool thanks Ben, I really appreciate you sharing your techniques!
Hi, is that information no longer relevant? There is no affinity data anymore ..
What is Affinity?
People who are "Talking About" vs "Liking" particular interest/page. Higher the affinity the more relevant the audience. However, Affinity is now permanently gone from A.I.
Where is the previous video on audiences ?
I think it was Laser targeting strategy or something, strange it is uploaded later.
Where is your video on how to get your audience? I dont see it in your feed.
is that still working now
just fire an ad to the united states bang
When can I change my ppe to clicks?
tov toda
If you're running 5 products to these audiences, are you running 5 ads per ad set?
...Dunno. Good question. My guess would be that with two ads in each campaign, you're basically split-testing those two ads --- of course, hoping that both perform well because here it's really testing the niche (the audience) rather than the ads. The first test is a flex test where the audience has to like pages from all three groups, and the other test is an HIGH-affinity test. If either one performs well --- cool.
Then I would guess each product has its own campaign... using these two audience profiles. Like...an ad for a wine rack targeted at both, the 3-pages flex test audience and the high-affinity test audience.
Yes, 10 ads. 2 ads per product.
Instead of starting at 5 bucks a day can I do only 1 dollar a day? I'm on a budget and I don't want to fuck this up
I think $5 is the smallest amount Facebook allows.
thanks for replying but no it's not because i've actually used a dollar before on 2 ads... but they didn't work because i didn't know anything... i guess my question is if i implemented the strategies from ben's video will i experience any results with just 1 dollar a day, because honestly at this time in my life that's like all i can afford for marketing...the other money that i have is my savings that i'm putting aside for the products i have to order... i heard some people even used 70 cents... but i just don't know how effective it was or what their results were.
I wouldn't know what to tell you here. Only thing I can say is that last time I checked, the minimum I could choose was $5 a day. I will say one thing though, and that is that you need to remember that you're buying data for your money to begin with, in order to better target an audience, so I just doubt that your ad will be shown very much for just $1 which means you wont get a lot of data. If I were you, I would focus more on figuring out how you can find the $5 so you'll be able to follow the exact advice from experts like Ben. Good luck to you! :-)
hmm... maybe it's because i was using the ad manager from my personal account...are you running your ads from a business account? maybe that's why i could only choose 1 dollar or even less... i dunno... well actually with only 1 dollar a day i got good results my traffic skyrocketed for both ads... but i didn't know what i was doing in terms of target marketing... i was just throwing keywords out there without any real thought into it...i didn't even know the fb ad account platform... i think you are right though in that i should just choose the 5 dollar a day ad thing... but it just ads up when you include more than 1 campaign... i'll try it out and see what happens...thanks for your help.
Yeah, I'm using a Business Account. (I've heard it's a little dangerous to use your personal account, because if your account gets shut down they could also shut down your personal profile, don't know if this is true though) But anyway, you're welcome, good luck with it all! :-)