What Makes People Choose Perfumes? Bottle Preferences Perfume Collection Consumer Market Research
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- Опубліковано 21 лип 2024
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🌟 About this video
So you may know I'm a scientist and over the summer, I was interviewed as part of some PhD research on fragrance marketing and perfume bottle choices. After chatting to the researcher, Pedro Hesp, I asked whether I could share some of his findings from a research survey he had run in a video. He agreed and here it is!
So Pedro interviewed 121 people to ask their views and preferences on perfume bottles, what did he find?
What about you? Do you have a fragrance brand that you think the bottles are wow for? Or a perfume brand that just isn't getting it right? What do shapes, colours and styles do you prefer? Did you ever try a fragrance because the bottle looked cool?
🌟Timestamps
0:00 Intro
0:52 The study - background information
1:53 The consumer studied
2:14 How many bottles? Are the collectors?
3:17 How much are people willing to spend on a fragrance?
6:05 Perfume bottle design preferences
7:26 Gender and fragrance bottle design
8:24 Do people avoid / choose fragrances because of bottle design?
10:21 The effects of colour and opacity
11:40 Perfume bottle shape preferences
13:10 Association between status and individuality
13:38 Specific fragrance bottle design preferences: House of Oud, Creed, Le Labo, Tom Ford, Amouage
16:46 The influence of social media
18:39 Bottle weight and Indie fragrances
19:50 The importance of this study
20:53 What do you think?
#fragrance #perfume #perfumereviews #perfumebottles #perfumebrands #perfumestories #perfumecollection #perfumescience #myperfumecollection #perfumecollection #perfumecollection2023 #designerperfumes #iloveperfume #trending #perfumereview #perfumes #fragrances #perfumeaddiction #perfumeaddict #hypedfragrances #bestdesignerperfumes #perfumefavourites #favourites #perfumefavorites #favorites #indieperfumes #nicheperfumes #consumerresearch #marketresearch #dior #houseofoud #tomford #perfumemarketing #fragrancemarketing #prettyperfumes #perfumestatistics #creed #lelabo #amouage #chanel #luxuryperfumes #whatpeoplewant #chattyvideo #perfumescience #packagingdesign #colour #color #opacity - Навчання та стиль
As a 42 year old born in '81 and technically the oldest of the millenials, I want to know why the researcher stopped at 40 😂
😂 I think a lot of people are wondering that. It's a shame Pedro didn't study all age groups, but I'm guessing another PhD student in the same group might have done? Supervisors do that kind of thing... It's less work for them 🤣
😂😂😂 me too, '81, asking the same 🤣
Exactly!!! ... I'm 45 n have over 200 bottles of perfumes.
Yes I'm a geriatric millennial too. I guess there had to be a cut off point. Be we are the OG definition of Millenians 😅
And of course everyone always forgets generation X even in perfume (I am 46)
If the bottle looks too juvenile or tacky, I likely won't even try the fragrance. Very interesting information, thanks for sharing!
Yes, it's got to attract you hadn't it? Otherwise you just won't even pick it up! 😂 Have a fab weekend 🥰
I definitely expect amazing packaging with high price points. It really annoys me when the bottle doesn’t match. This was super interesting and informative! ❤
Thank you! ❤️ Yes I think if it's expensive, it's a must for most people. You want everything to look the part and smell the part.
As someone that turns 37 on Monday, I prefer a glass bottle where the juice is apparent. I like seeing dents in a square or rectangular bottle. There are many bottles I refused to buy due to a tacky looking appearance. I do display my fragrance and they have to look intentional. I will replace a cheap looking cap without hesitation.
I also like transparent bottles, I like to see how much is left so I don't get a shock when it runs out, same with cosmetics. I think perfume is definitely an aesthetic item for a lot of peoplea dn yes a cheap cap can easily spoil a bottle's overall look. It's super rare, but I love a glass cap, they are so beautiful 😍. It totally makes sense for companies to concentrate on their design to attract people to want to try the fragrance. Thanks for watching 🥰
This study was very interesting, and I was glad to hear about it. As usual, my partner and I enjoyed discussing it over breakfast. Thank you so much for presenting the study results, Dr Smith. 🙂
Regarding the researchers' choice of participant population, I must say, it's disheartening to see yet another example of being so unseen by the fragrance community after age 40. Even makeup marketers see us now as compared to, say, ten years ago. So I find this very puzzling about fragrance marketers.
It makes no sense from a business perspective to be so exclusive of the second half(!) of the lifespan. After 40 it seems probable more people have a bit more disposable income.
It's only been since 2021 that I started this joyful journey of collecting fragrance. But it did not take long for me to see that well over half of the online comments about people over 40 are that we're distasteful, and our preferences in scent accords are to be avoided. Again, this is so puzzling to me. It's true, my own tastes are eclectic in terms of enjoying different eras of fragrance trends. But overall my preferences are not dissimilar to those of younger people.
I imagine fragrance lovers who are younger now will continue to enjoy some of the fragrance trends from the 2020s in the future, while also discovering enjoyment of future trends. This is how life goes as you get older regarding music, clothing, home decor, and many other consumable cultural products. You keep enjoying some of your old preferences, and you discover new preferences that you wish you'd experienced years ago.
Unfortunately when those of us over 40 actually are seen by the online fragrance community, it's often reflected via commentary involving ageism. Here's a heads up: those who are younger now who are healthy and privileged enough to live longer than 40? You are going to inherit the receiving end of the ageist culture we co-create. It's unpleasant to be on the receiving end. So how about we try and change this ageist culture?
And to business marketers who ignore those who are living in the second half(!) of life, I ask, what are you thinking? Do you want half the money? Ugh.
Sincerely,
Dr Blake
🦋🧡🦋
Yes I agree. Perfume houses do need to focus on the 40+ market because those people have more money to spend on luxury items and are probably more brand loyal when they come across something that they love. Ageism is sadly everywhere though... with makeup it irks me especially! I am 40 in February 😊
By advertising, it's clear that certain fragrance houses are focusing on people in their 20s and 30s (Mugler, YSL, Chanel, Gucci, Dior) and others are focusing on people in their 50s (Armani, Lancôme).
Pedro's thesis title was "to what extent does packaging design influence young adults' perceptions of value of luxury fragrances" so I guess that's why he focused on the under 40s. I'm sure the supervisors will have likely given the 40+ age group to another student (or at least I hope so 🤣) as it makes an easy parallel project to run with students for supervisors. I am sorry that I don't have the results for the other study if it does exist! It would be interesting to compare!
Thank you for your thoughtful response and for naming the title of the study. That helps to understand the age restriction somewhat. I hope you find your 40s are a wonderful decade of life. All the best as always!
🦋🧡🦋
Thanks! I hope so too! 30s were interesting, PhD, marriage, UA-cam and lots of nice holidays. 🙂
Imaginary Authors are by far my favourite in terms of bottles and overall branding. They strike exactly the right balance between simple shapes and colourful but tasteful, vintage-inspired, collage-like graphics. It fits perfectly into their brand identity, especially paired with their descriptions of the perfumes as novels. It's just such good product and graphic design, I wish I could own all of them to display as little art pieces.
I've only tried Whiff of Wafflecone from Imaginary Authors, which would you recommend? I agree that the bottle design is excellent, they are stunning and they hang together as a collection really well 😊
@@dr.claire.perfume Cape heartache, memoirs of a trespasser, saint julep, whispered myths, every storm a serenade. I wear mostly woody and unisex / masculine leaning fragrances though. I’ve heard good things about their raspberry scent In Love With Everything, but I know it won’t be my style.
Hmm, I should check them out! They get a lot of love. Thanks 👍
Your description of the bottles is right up my alley,. Wiill check out the brand for sure.
I also love IA and display them in our guest room in our cabin. I keep them in the boxes and bibliophile guests think they are books and make a neat discovery! I have the same recs as above. Those are all favorites. I also love The Soft Lawn for the novelty. 🎾
Oh! I know, I totally agree on price! I find even those $150 to be very expensive. I feel much better at under $100 and even better yet around $50! I do buy a lot when they hit discounters though and I don't need them the day they launch. Those with dozens of $300+ bottles boggle my mind!
Same, I don't want to spend £100s in fragrance unless I really really love it and I've run through a few samples of it. I just don't want to make big mistakes that I end up unable to recoup my spend on. 🤷♀️ That's not very UA-cam though is it 😂
My limit is about £100 and I've got a lot of niche 🤔.
Yes, I don't think you have to spend a lot really. I guess there's a lot of overlap in designer and niche pricing now, as designer has got so expensive over the last few years... Niche can be anything from about £25 up for smaller bottles, depending on the brand, so yes, it's entirely possible to buy niche for less than £100 a time 😊
100 bucks a month?
@@2023lvj a bottle. I'm currently spending much more than that a month 🙈 as I hadn't bought anything for a few years.
If you love them and enjoy them, it's a relatively harmless hobby. 😊
@@marygrace100 Its an addiction. They are screwing us pretty heavy after the Covid years. Atleast we are going to smell good, when we are declaring bankrupcy.
Hello from Canada. I think bottle design totally influences purchase. I am considered a collector and I won’t even try CH good girl fragrances cuz I feel the shoes are so tacky! The juice might be good, but the bottle design is so not me. If I actually fell in love with the fragrance though, I have been known to decant into a different bottle. Love your videos. ❤️🇨🇦
Hi Eugenia! Thank you! ❤️ I feel the same about the Good Girl line and actually I find even the name a little tacky. It took me ages to bring myself to consider the Decadence line too because of the bottles. I have decanted fragrances where the bottles were troublesome, e.g. I have one where the top of the atomiser fell off 🤦♀️ that I am considering doing that with. Thanks for watching 🥰
I absolutely love the dior privee line bottles and my very favourite shape is the JPG CLASSQUE because of how comfortable it is to hold and spray ,I don’t like how a square bottle feels to hold and spray
I’m assuming that there are no surveys done on the mature user over 50 ?
This was such an interesting and informative video
Thanks Clare for all your research
Bottles that don’t sit up are not appealing to me 🤷♀️
Hugs ❤
Not in this particular study, but I'm sure there will be elsewhere. I think Pedro concentrated on 40 but I'm not sure of the reasoning behind this, perhaps because that age group is perceived by companies to most determines trends in fragrance?
I agree, I like the Classique bottle and the smaller Dior ones are absolutely perfect. 👌
Hugs back have a lovely weekend 🥰
I admit bottle design can be big pull for me. There are many I like, such as Parfums de Rosine (Ballerina No 4 in particular), Régime des Fleurs, Fueguia 1833 (with the white resin caps) and their tiny and lovely 8 ml pura esencia bottles. I love Chabaud, Ormonde Jayne, Le Labo, Byredo, Cultus Artem... Vivienne Westwood Boudoir had a cool bottle...
I do like opaque bottles.
Imaginary Authors is a really cool brand, and a viewer who commented below articulated exactly what I like so much about the branding. Most of the brands I suggested above have a more classic, romantic look, and I love displaying them on my mirrored vanity tray.
I blind bought Kingdom by Alexander McQueen and VC&A Midnight in Paris for the bottle designs and happen to love the juice too!
Bond No. 9 is by far my least favorite. I think they are horrid and will never buy one simply because I think they look tacky.
Also, Gen X here. I just turned 48. Have always been into niche. A small % of my collection is designer. Also, there is a difference between kitschy and tacky. I can appreciate kitsch novelty which is purposely tacky, such as Moschino bottles. And then there are bottles/brands that think they are nice but lack refinement and thus look cheap and tacky, such as IMO Bond No. 9.
Gosh I would absolutely to try Kingdom! Those bottles are so cool looking and futuristic. 👌
I agree about Bond no 9. The bottle shape just seem very over the top and in many cases I really don't like the patterns on them. I agree that Ormonde Jayne has a really classic bottle design and I really like the orange colouration. They look very classic but with an interesting twist.
I agree that Imaginary Authors have got it right, their bottles stand out and look indie without looking cheap or poorly designed. 🙂 Thanks for watching 🥰
This was fascinating. It made me realize how opposite I am from the majority of my similarly aged peers. I love crazy designs the majority of the time and there are several that I purchased because I loved the bottle, lol. I know I had more I wanted to say, but I was listening as I got ready this morning and didn't have a chance to sit down and type until 12+ hours later.
Yes the minimalism trend is self reported so who knows what the reality is? I really think quite a few people like an interesting bottle, otherwise why would Marc Jacobs, Carolina Herrera, Paco Rabanne all do so well? 🥰
This sounds nice Claire. Let's go!
How are you? 😊
Another very interesting and unique topic and video Claire - well done!!!👏👏👏
Thanks Joss ❤️ happy that you enjoyed it 🤓
I'm late but as always I learned so much and always enjoy how well researched your topics are. Hope all is well.
Thanks! Yes I'm ok, busy at work and looking forward to some time off 😊 hope you are also well.
Hie Claire. It’s been a minute. I’m totally here for this. I love the extensive research. Iv subbed with my other channel ❤
No problem, I subbed back 😊
I am attracted to eclectic bottle designs. Case in point, Marc Jacobs Decadence, Lola etc. People call them gaudy but I see them as art. Very informative video ❤❤
I really love Lola! The bottle was part of the appeal for me too. The lid does make the 50ml a little too heavy though! Thanks for watching 🥰
I am too . Now I try to only purchase what I truly want to wear through sampling , but hey if the bottle is also beautiful it’s always a plus ! When I was younger I would almost get mad if the bottle I adored did not house a fragrance I truly liked . I used to force myself to like things . I still adore and proudly display my fun Moschino bottles like the actual teddy bear and the windex bottle . Whether it’s the trends of the times or my tastes , but almost everything I’m attracted to scent wise ends up being an understated bottle with some pale golden juice lol. So be it ❤😂
Fascinating! Thank you!
Thank you, have a fab week 🥰
Very interesting video concept. Love your thoughtful content! Thanks for sharing
Thank you, have a lovely week 🥰
Hi Claire. That was a really interesting video. 😃 I'm a bit of a fan of surveys and data...
I've grown not to look too much at bottles with time... I don't like many of the celebrity ones. But often, they were and still are marketed to younger people. At the same time, I used to think House of Sillage cupcakes and the upside down egg looking bottles of THOO were too much and kinda tacky looking for the price. But now, I kinda like them. By collecting, ultimately, what matters to me is how I enjoy the scent that's inside all that packaging (I don't wear the bottle...).😊
Haha, well you know I love data and surveys 🤣 I think Pedro was quite shocked when I asked to read his thesis 😂
Yes exactly! And I guess this is also the argument with clones to a certain degree, no one or very few people, see your collection but you, so if you.lioe the fragrance them go for it. THOO bottles always made me scratch my head 😂 I don't think I got it for a while because I didn't realise they had been painted. I still don't get the cupcakes 🤣
@@dr.claire.perfume I've kinda grown to like the cupcakes... But will probably never buy one. I should embrace my inner little princess more. 👸
🤣 some of the Mickey and Minnie ones make me groan but I'm sure one might appeal in real life. I always wonder whether companies are trying to make up for something when they put that much effort into their bottles 🤷♀️
@@dr.claire.perfume I feel the same way...
👍
What an interesting subject! I agree with most of the answers, except for the craze with minimalism. To me at least minimalistic bottles or home decor for that matter lack personality and character. My favourite designs are the traditional Mugler ones.
Yes Mugler made some stunning bottles that totally fitted with the aesthetic of the fragrances that they held. I like a maximalist bottle sometimes, but some brands get them very wrong, e.g. Nicki Minaj, Paris Hilton, probably most celebrity fragrances really 😂
fascinating insights. Thank you so much. Can i use this on my dissertation(hehe)
Well, I was amazed that Pedro said yes to this video as I'm not sure he's published this 🤔
This is a very interesting and not only informative but compelling video. Thank you for bringing us something new to the table! ❤
Lots of love from Nigeria! 🇳🇬🇳🇬🇳🇬
Thank you! ❤️ Happy that you enjoyed it! I do try to do different videos. 😊 Thanks for watching ❤️ love back from the UK! 🥰
Hi claire I couldn't find the cure for being without you, beautiful person.
Thanks for watching 🥰
Hi Claire! Those scientific videos are very entertaining. I bought La Panthere Parfum. The scent is right up my alley and the pantherlike bottle is stunning. A cheap looking bottle doesn’t invite me to sample it.
Mmm la Panthère is beautiful! In fact I feel Cartier are a fantastic house that don't sway to trends, I really enjoy their fragrances in general, they stand out 👍 thanks for watching 🥰
I was in shock when I saw the newest line of Guerlain and some fragances costing about £500 (name engraving in bottle included). I wonder how many people buys them but yup, I guess it's normal nowadays..... thanks for the video ! Super interesting info ! Cheers !
Yes, one of my friends wants one and is currently selling enough of her fragrances to be able to raise cash for it. They are crazily priced... 🥰
Hi Claire ❤ interesting video. I mostly care for the content but of course I love beautiful bottles and I bought some perfumes just for that 😂 (eg Mugler Angel Nova)
Yes! Nova is a maximalist stunner! I love the flat Mugler bottles though, like Eau croisière 2020. ✨
Interesting stuff! I tend to like more minimalist bottles but frankly if I love it, bottle doesn’t matter to much. Also much of my collection is in a cabinet anyway. Thanks for sharing Claire!
Thanks Jill, yes me too, but when I love a bottle, it tends to creep to the front so I can see it easier. 😂 The ugly ones get hidden at the back 🙊 🤣
I adore THOO bottles. I do find the TF bottles very appealing
They are stunning in real life and yes, I like the Tom Ford bottles too, they look very slick and line up nicely too. I like the orchid line bottles too, but the caps are a little cheap feeling for their pricepoint.
Although I was very interested to learn about this study, I imagine the experimental design is less than ideal, as it is based on recall, aesthetic choices devoid of costs/benefits, and speculative aspirational behaviors. While I believe that perfume bottle design plays a significant role in product selection and post-purchase satisfaction, it will always be difficult to separate this variable from the smell of the juice inside the glass.
How about this: a new perfume shop opens and is rigged with multiple security cameras. All the perfumes are of unknown (fake) brands, and there are only five different fragrances in hundreds of different bottles (a big floral, a woody amber, a sweet gourmand, a minimalist Grojsman-accord type and a fresh nautical cologne. All customer behaviors are videotaped and analyzed. Do they touch the square bottles first? Do they fondle the sleek bottles with pink contents, or do they spritz the blotter strips from hefty green cylinders? Time interacting with, and especially purchases of, each of the five basic fragrances is then correlated with bottle design, and Hey Presto! Meaningful results.
Yes, fab point, I also have major issues with how this survey was conducted and the questions that were asked. I think if I were running it, and had a big budget, I would definitely use a scenario as you describe, it would give the most unbiased results that would be more translatable into design prompts for a fragrance company to use for their designs depending on their target market. I think the data as it stands is interesting, but not necessarily reliable with some aspects because of the self reporting on attitudes not outcomes. Thanks for watching 🥰
@@dr.claire.perfumeAnd have the age range go higher!
Yes I agree. Pedro's thesis title was "to what extent does packaging design influence young adults' perceptions of value of luxury fragrances" so I guess that's why he focused on the under 40s. Hopefully there is a version of the study for the 40+ age range too 😊
Always appreciate you sharing an interesting take/insight on this obsession of ours! As for me, almost 60 now, I’m very attracted to unusual, artistic bottles & Mugler hits it way out of the park in this arena (I have a lot of them); but Armani, Carolina Herrera, Dior, Gucci, Jimmy Choo, Nina Ricci - theirs satisfy that itch, too. Next competing for my attention are heavy, architectural bottles with solid fitting caps❤
Merry Christmas & blessings to you and all you love this Holiday Season, Claire🥰
Yes! Mugler bottles are absolutely stunning 😍 and Nina Ricci has some gorgeous ones too and in very different styles for different lines.
You too! Have a great Christmas and new year! 🥰
The people who are not collectors, at least ones that I know, will pay full price for luxury fragrances like Chanel (private line), Tom Ford, Louis Vuitton. They only have 1 or 2 at a time and will pay the money
Yes, when it's one of not a lot, I get it. It's a special purchase that might even be a gift from a loved one so that is definitely more of a thing for people who aren't collectors. 👍
I am attracted to eclectic bottle designs. Case in point, Marc Jacobs Decade nce, Lola etc. People call them gaudy but I see them as art. Very informative video ❤❤
Thank you! 🥰
Well, yes. I love a pretty bottle. If I love a fragrance, it doesn't ultimately matter what the bottle looks like. And yes, I will reach for something to try if it's in an attractive bottle. Ty Claire! ✨💙✨
Hi Tina, yes I think I'm the same. It's a bonus unless the fragrance is pricey, and then it's an essential. Have a fab week. 🥰
Nooo that bottles has to be on point for even at this point in my perfume journey. What I don’t do is assume that because it’s a fancy bottle it’s a really good fragrance.
Yes! I think before trying much niche, the bottle quality and the fragrance quality was something I assumed to be vaguely related 😂 but it isn't 🤷♀️
Interesting!:) i like minimal and unusual. I really like a larger, heavier container as well. And would not spend over 130.00. ❤
Yes I think that's me too! As much as I know heavy isn't great for the environment, I find myself drawn to weighty bottles that are satisfying to hold. Thanks for watching! Always lovely to see you! 🥰
Hey Claire. Before I became a “collector” I was drawn to beautiful bottles. The Good Girl bottles have always been attractive to me as well as the Tiffany bottles. I absolutely don’t like the bottles and labels of Kyse perfumes however the fragrance is amazing and affordable which outweighs the bottle. This was a great video 💜
Thank you! Oh yes! I like the Tiffany bottles too 😍 I've not tried any Kyse, but the fragrances do sound delicious 😋 thanks for watching 🥰
I’m definitely guilty of purchasing simply for a beautiful bottle although I set a limit lol, I agree as you go further along with your collection you learn that what really matters is the scent, a few years back the bottle would have sold me now I have the ugliest bottles with the most incredible juice! 😊 as always you are amazing ❤️
Yes it's something you learn for sure, I try not to judge, I've tried so many expensive brands that I've just not loved. Trying something super cheap and being amazed by it is one of the perfume world's greatest joys 🤣 thanks for watching and have a lovely weekend 🥰
Hello Claire. I have avoided buying a fragrance because of the bottle, Toy boy for example. Eventually I have bought it 😊
Yes 🤣 those Moschino bottles are quite something! Moschino definitely wins the tacky bottle award. 🥰
My entire perfume collection made of bottles and samples cost less than $400.00. They were all bought used from Mercari ab out 4 years ago. After throwing out some that had gone bad or giving some away to my neighbors...I have about 10 bottles and 50 samples left all sitting in the basement unused for couple of years now...
Yes, spending can really run away with some people, I honestly can't contemplate spending £200+ on a fragrance, but that's just me on UA-cam I think 😂
So are your bottles in the basement or just the samples? Do you think you will come back to them or will you give those away too?
I think it does depend on your income level for some. I could name few perfume channels that seem to have mostly expensive perfumes.
Yes to the bottles and samples, they are all in the basement in one box. I haven't even tried half of the samples yet and the bottles have only been sprayed couple of times. I do expect I will be giving away/sell? probably half/most? of what I have eventually. It's always a pleasure talking to you, Claire:)@@dr.claire.perfume
I think for a lot of the larger channels, a lot of the fragrances are gifted by brands, plus also the income from views means that channels can really buy what they want at a certain size and up.
Well, it's good to be sure before you do declutter so you are probably doing the right thing hanging onto them for a bit.
And thank you! I actually love to chat so same! 🥰
This is such interesting data. I’m guilty of trying and or buying fragrances based off the bottle. I won’t buy Le Labo because I find their bottles very uninspiring, especially at the price point. Love Amouage bottles 🫶🫶
Amouage take the trophy for me, Portrayal and Lilac Love are gorgeous in particular 👌 thanks for watching ❤️
So interesting! I know I am swayed somewhat by a beautiful bottle and I associate quality with a great looking container. I have exceptions like Ariana Grande Cloud which I do enjoy wearing but I think the bottle is terrible looking. I adore Memo Paris Madurai's bottle and the scent lives up to the packaging. I also think Jeroboam's bottles are very cool and the font is particularly fitting. I love to look at my bottle of Amouage Sunshine Woman. I must say that I adore PDM Delina Exclusif but I don't love the bottle. It's just okay imo. As always Claire, great video!
Thank you ❤️ Yes I agree, Ariana's perfume bottles are functional but that's about it, Cloud is pretty chunky and the holder makes it look quite Kawaii. I love Memo bottles too! I think they look great. Jeroboam's bottles are very Art Nouveau aren't they? They are gorgeous. And yes Amouage female marketed fragrances have some stunners! Portrayal is particularly gorgeous as well as lilac love. I also don't love pdm bottles, for some reason the ceramic makes me think of my teeth scraping along the ridges on them 🤣 I know that makes absolutely no sense, but that's immediately what I think if with them 🤣 thanks for watching 🥰
i am on the younger end of gen X and i like dramatic looking bottles, if i had to think of a word. i really love vintage 1920s bottles, i wish perfume looked like that now. in terms of modern designs, lubin has some pretty bottles that are more minimalist, but kind of dramatic looking. i think guerlain has really beautiful bottles as well. i do admit design attracts me to a bottle but i don't think i could buy a bottle just because of the design.
Wow, yes Lubin are quite an old house I think! I like the vintage ones too, they feel very opulent and special. I really don't love Shalimar, but I love the bottles 😊 bottles for me are ideally the fine line between the extremes I think. Thanks for watching 🥰
It was a very interesting study for sure. Many points on the bar graph very surprising! I thought it most interesting about the bottles in particular. I know I have purchased or at least been attracted to fragrances that shall I say would have not been purchased had it not been for the bottle. I do enjoy the entire sensorial experience of a fragrance and means taking it all in regarding the look, the feel, the smell with all the varied notes and at times the marketing of that fragrance as well! I will often completely pass a fragrance without even a smell because the bottle looks cheap. I have never been attracted to Juicy Couture fragrances for that reason. Something about hot pink and a cheap looking bow does not particularly grab my attention and scream buy me! lol. Excellent job Claire hope you are having a wonderful Sunday!
Yes, Juicy Couture always makes me think of Paris Hilton circa 2003. I remember when I first started, I'd try anything that I saw recommended... Juicy Couture Noir was a particular low point 😂 just soooo sweet! People do love those fragrances though so clearly they are for some people.
You too, have a lovely Sunday 🥰
Indeed, some targeted marketing there for sure of a certain age range.😉@@dr.claire.perfume
🤣 yes!
Some very expensive perfumes are in less-than-optimal bottles. Creed for years had cheaply made caps that were not in keeping with the price or the (self-proclaimed) quality of their fragrances. I love Profumum Roma fragrances but their sprayers are abysmal crap. I do have to admit that such things creep into my views of the "quality" of brands. Another interesting video, thank you!
Yes Creed have some issues. I don't like the tops either. I was surprised when I first tried Aventus by how bad the bottle looked 😂 I couldn't believe it was so expensive.
Dribbly sprayers get to me. I tried a Robert Piguet fragrance the other week and the sprayer was 👌 Kayali also do fantastic atomisers. It can't be that hard! Thanks for watching 🥰
Very interesting Claire! I can’t help to think that a lot of people lied on that survey 😂❤️
Yes! I don't think self reporting is the way to get reliable results. But I guess Pedro had to design the study so that it wasn't onerous for the participants to answer so he got lots of responses. 🥰
@@dr.claire.perfume makes sense 🥰
👍
I am trying to design my first perfume bottle and choose colors ! This is helpful ❤
Aah that's really cool! If you want some feedback on designs, I know a lot of people on IG who would be willing to help, just contact me there if you want feedback! Good luck 🍀
@@dr.claire.perfume please do provide their accounts!!!! Thank you so much
Please message me there @bowccl
Thinking about this in regards to my first actual perfume purchase (I just bought Dolce & Gabbana Dolce Violet), I do think bottle design was a key aspect, but not the sole aspect, of my decision to get it. I'm obsessed with purple, so naturally I went to smell the purple perfume first, and I was happy to find that I really adored the fragrance itself. But the bottle itself is also very cute and appealing to me, the color is great and I think the flower and bow are cute and feminine, which is exactly what I'm going for. As for social media's influence, it didn't affect my discovery of the perfume nor my opinion on its scent, but I did scour social media for all the reviews I could find, so that might have influenced my decision to get it, although there were a few negative criticisms as well (mostly performance), so I factored that in and made sure to do it responsibly.
In doing so, I discovered the online fragrance community and exited Plato's allegorical cave, and now this is all I can think about.
Gosh! I always wanted to try the violet flanker... I've only tried the original and I own Garden...
Haha, that's a study in itself! People often have one fragrance that leads them to watching I think! For me, it was Decadence. I wanted to buy it and I watched some reviews to see what other people thought of it, because I loved it... It's weird isn't it, it's almost like looking for a nod to go ahead. What should matter is that the person wanting the fragrance enjoys it! Especially when the performance is as good as it is for Decadence... Thanks for watching 🥰
@@dr.claire.perfume Hi! Thanks for the reply!
I definitely recommend Violet if you like things that smell like the color violet/purple! The violet flower note in it isn't the most prominent, but it's a very fun scent! I've seen people say it's a youthful scent, but I think anyone could enjoy it, and one friend actually said it smelled like an older woman's perfume. I guess it has range! Personally, I think it opens with a fun, youthful vibe, but since the vanilla base note comes through quite a bit, I think it matures over the course of wearing it. I also think it's deeper than people give it credit for. Sometimes the pear note comes through more, other times the usually weak sandalwood makes an appearance, and one friend said it smelled like wine!
And back on the purple topic, I just got a 3ml sample of Versace Dylan Purple with Sephora points and I'm also really enjoying it! These companies really know how to appeal to women who like purple, I guess!
So interesting! For me, the bottle does matter to an extent. I love minimalistic bottles, and I have avoided buying perfumes if they come in a red bottle. 🤷🏻♀️
Aah yes! I remember from the colour theory video 🙂 I was gold by the way, I did that test.
Hi Claire, I buy for the juice mostly, but after I bought Roberto Cavalli Paradiso Azzurro in the blue bottle, I added the red and the clear so that, when I finish them I can display them. Blanche Bete I also bought for the juice, but the bottle being elegant is a bonus. I know you still have to get your nose on that one, so I’ll be interested to hear what you think when you do. It gets mixed reviews. 😃🇦🇺
Yes! Mostly positive I think from the ones that I've seen, but I did see one person find it nauseating. I wonder what I'll think? I am thinking I'll likely enjoy it. 😊 Those Paradiso bottles are very pretty and I remember that fragrance line being super popular back in 2020. I always wanted to try azzuro and gemma. ✨
Hi Claire! Like others, I wouldn’t buy a perfume for the bottle but it is a factor. For example, I am not attracted to heavily embellished bottles with bright colours, bow and puff balls. I also find that I stay within a limited budget, and watch for discounts. $200 CAN is my high limit. Thanks for an interesting video!
Hi Christina, yes for sure for me it's the fragrance that counts! A pretty bottle adds to it but price determines whether I think it's worth me buying it. There are a few really pricey ones I love but I'm just not sure are worth it for how often I would wear them when my collection is already so big... I need to downsize. Thanks for watching 🥰
Not in an age group surveyed 😂. I’m 61. So a sample size of one: clear bottles, cylindrical, I’m not a great fan of over the top bottles but if I loved the fragrance I wouldn’t let it stop me from a purchase. I’m more likely to have price as a deciding factor. For example, I adore TF Lost Cherry - fragrance and bottle but would never pay the asking price.
Thank you for your comment! As another person who was not represented in this study due to age, at least we see each other! 🦋🧡🦋
Yeah I'm not sure why Pedro limited the survey to 40 and below, maybe that part of the market is more trend led, I am really not sure. 🤷♀️ I think there's a huge market in the 40+ category... And same! For me, price is what stops me sometimes, I also really like lost cherry and the clones and dupes are close but not quite there. But the price for the Tom Ford is 😱
young milennials absolutely grew up with social media. myspace was the first big one and that was in 2003. young miliennials were like 9 at that point
I think I only really started quite late with social media, I remember joining Facebook in 2007, but I know it was very popular by then and for sure Facebook wasn't the first! Thanks for watching 🥰
I think it’s important to remember that depending on your families economic situation, many millennials didn’t have computers til college .
I agree with the opinions on the creed bottles and bottle choice definitely influences my decision. Otherwise kenzo amour would be in my collection:) its a beautiful scent but the bottle is weird 😐
🤣 yes! I agree, the bottle is super weird! As with many Kenzo fragrances! Thanks for watching 🥰
The early millennials were born in the 80s. No wonder we love the maximalist design as mentioned in the study. I absolutely think that your general taste and habits, hobbies is kind of defined by the times you grew up in. Lovely video Claire!
Personally I don't mind a bit of maximalism. I love the theatrical nature of the Mugler bottles in particular 👌 thanks for watching 🥰
Good video
😍👍❤❤⚘⚘
Thank you 🥰
Definitely avoided trying some fragrances due to the bottle shapes, lol.
Haha 😂 yes... It took me a while to get a bottle of Decadence, despite it being an instant love 🤣
No love I can’t just say grab that one even if I had a lot of money. One other factor would be to maximise what all I can get for the amount of money I can get. That plays a factor for me for sure. I do have a few expensive ones but in comparison to volume it doesn’t work out to be so expensive in my opinion.
Yes, for sure, cost is a big factor in choice if you are on a limited budget. I think for fragrance channels it's sometimes about versatility and how many videos that fragrance might feature in too, which is clearly not a concern for the casual consumer. 😂
Another brillant vidéo! Than you for sharing this information. I love it! I have a lot of thoughts, it’s super interesting!
Thank you! I was interested to hear about Pedro's results. He interviewed me for another part of his study, but I wasn't part of the questionnaire part that is detailed in this video, so I was happy to read his thesis results. 😊
Good morning Clare ☕️❤️
Hello Frances! Is it snowy there?
@@dr.claire.perfume we had snow a couple days ago but it’s all melted and up to 0 degrees ( which is definitely bearable compared to -10 a few days ago
Yes it's been warmer here too, it was -7 at one point here last week, but well above freezing now!
I love these kind of videos. Graphs too 😍
I think the idea behind it all was great and a good intro. I guess for marketing nothing is really simple. That's probably why they try to tell us what we like more than target it at people nowadays.
I tend to find the most extravagant presentation really aren't aimed at perfume folks. Shiny diamonds around the lid probably means not much is spent on the ingredients and thinking of one brand. The fragrances are very generic and a little dull. They are aimed at the status folks. Just like what designers are now. Just a name no creativity and nowadays nothing at all to actually do with the brand itself.
Yeah luxury tends to be a term used by brands themselves, almost an admission we are ripping you off but it's exclusive 😉
Yea it was weird the mininalmist folks loved the most bling colourful bottle 🤔.
These conglomerates must despise the bottles. They can cut the ingredients to water and sand but the bottles that are associated with certain brands will cost them a few extra pence. I guess it's why Guerlain all of a sudden lost many different bottles... I mean the very thought a great heritage brand might maintain it's class 🙄. But again that marketing... We are told this is great for us 😉
Yes, I agree, if you are into fragrance, to a certain extent, dependent perhaps a little on pricepoint, the presentation, being functionality, won't matter than much.
I think self reporting of minimalistic tastes is really not accurate here 😂 people choosing THOO really doesn't equate with that.
Yeah, Guerlain have really disappointed me with their new less luxurious, less heritage packaging and style, yet more expensive prices. It's a shame!
@@dr.claire.perfume yea... When it comes to greed these companies don't really care what they cheapen and destroy
👾😇😭
As someone older than the research group the reasons I try a fragrance have changed. I was very much influenced by the designer TV commercials in the late 80's/early 90's. I then used to test what was recommended by a friend who managed the fragrance dept in a large department store as she was always bringing testers home for us to try.
That's interesting! Yes I think me too! Magazine adverts always had me intrigued, I always wanted to try those ones. Also I'd just wander around department store counters too. My cousin collected perfume bottles and would get all the empty testers and factice display bottles. I remember looking at her room in awe and wonder and I particularly remember her having a huge bottle of Lumière that was absolutely stunning! 😍
@@dr.claire.perfume I would have expected social media to be the current main reason people try new fragrances, ie tik tok, Instagram, UA-cam etc. It's the new magazine/TV adverts of the past. How could I forget the scratch and sniff magazine adverts? 😂
I no longer watch much mainstream TV but I would totally be sucked in by the current Angel Elixir ad if I was younger, though I had tried it and was disappointed before seeing the TV ad. 😭
Yes, this study concentrated on bottle design so the other questions around social media etc were quite peripheral really. I think Pedro really wanted to look more at online merchandising too rather than in store. And yes!!! Totally, those adverts are wow aren't they?! But oh dear with the fragrance 🤦♀️ and the price too 😱
I think it's interesting how much time some UA-cam reviews spend on presentation. Imba collector and it doesn't matter to me. Also collating antique bottles is a hobby not mine but a big one . One more thing when I studied business in college there were lectures on presentation of your products whatever they are.
Yes! I watched a review the other day and half of it was on the outer packaging and the bottle... I timed it! I was shocked. It doesn't matter that much for me. I want something functional but something attractive is a bonus. It's the scent inside that counts, but I guess it's getting people to pick it up and try it or blind buy it online in the first place. I think, with perfume, a nice bottle to make your fragrance stand out is really a lot of the battle for mainstream brands and is especially important for any product considered to be a luxury product. Thanks for watching 🥰
I love house of oud bottles. ❤
They are really striking in real life. 👌
Very interesting results, especially about bottle colour and shape. Makes me wonder about all the tacky bottles being released these days too. 🤔 MUCH prefer cylindrical bottles myself. Ergonomics and function are at the top of my list. But I always giggle at the perceptions of that iconic TF private line bottle. 🤭 In terms of cost and materials, it's potentially one of the cheapest in the entire industry, making it a smash business success for the brand. Shame that middle eastern clone bottles weren't included as well as tactile examinations. Might've put the designer market into perspective. 💸
Yes, I agree Middle Eastern clone fragrances go all out sometimes. I do find that the sprayers discolour though, I'm not sure whether the ones I have had from Lattafa have just all slowly leaked. Maybe that's it?
I like something I can hold easily too and for that reason a square bottle doesn't suit as much as something rounded. I didn't realise that the Tom Ford bottles were especially inexpensive, I guess the appeal is maybe the simplicity? The caps on the orchid line eternally disappoint me. They feel very cheap.
Have a good weekend 🥰
My favorite perfume brand bottles are the ones from Chanel and Dior and I really don't like Tom Ford because of the squareness. I like to have a perfume bottle in my hand which is made of glass and kind of classic - old school classic that is. My favorite of them all is Shalimar and Coco Mademoiselle. For Christmas I really would like to get Angel's Share by Killian.
Chanel and Dior have some gorgeous simply lined bottles that stand out. Ooh I hope you get angels' share, that is a stunner 👌 Shalimar is absolutely beautiful too, I love that bottle shape and colour. 🥰
Food for thought... I actually recently purchased a fragrance partly because of the bottle 😆 'Mortal Skin' by SHL
Aah yes those snakeskin bottles are interesting aren't they? That bottle looks very gothic 🖤
@@dr.claire.perfume Eye candy 😃🖤
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I think our tendencies to love some colours, designs, and shapes are heavily influenced by culture, religion, and orientation amongst so many other internal and external factors which ultimately shapes our taste. If this research was done in a different environment, the outcome would be totally different.
I love both simple and intricate designs, but design shapes and colours do not necessarily influence my purchase.
Interesting insight into how we perceive things 👍
Yes I agree, this will be very particular to Belgium and the Netherlands! The number of people taking part was also relatively small. Even breaking this down into different age groups provided small sample sizes, so other factors really won't be well represented. The research needs repeating over different markets and with choices at different price points. Mock bottles might also be better as if people have smelt the fragrance or have a prior preconception of the brand, their opinions will be skewed by that and bottle design will have a reduced influence overall. Thanks for watching 🥰
The cost of fragrances? I'm with you on that one my friend! 😅 $440 US is almost $600 CAD.. 🤔😆
It's insane! 🤣
Honestly, I am pretty picky with bottles. I won’t buy a fragrance for the bottle alone but if the bottle is ugly I won’t buy either. There are thousands of amazing fragrances out there, might as well get one where I like both the bottle and the fragrance. If I’m spending over $100 I definitely want a pretty bottle.
One bottle I just can’t see myself buying is the Montale bottles… the fragrances arent that great for me to ignore the bottle either.
There are some fragrances that just have pretty bottles, and I always keep testing them hoping I’ll like the fragrance eventually. But I never do so I never buy them. Two examples would be Chanel’s Coco Mademoiselle and Amouage’s Guidance. Beautiful bottles but I’ll never use it so I can’t bring myself to buy it.
I do think a gorgeous bottle adds to an experience and if I agree that if I am spending a decent amount I really want a nice bottle. But equally, I will compromise to get a fragrance I love for less money, e.g. buying a tester bottle.
I was gifted intense café by another UA-camr who I don't think enjoyed the fragrance. I find the pull thing on the atomiser so annoying with it's Dingle dangle and the way pulling it off makes the atomiser top fly off 🤣 the bottles are super light and I bet if they were near empty, they would be hard to keep upright even with a slight breeze from a window...
I didn't try Guidance yet, but the opinion is really split with that one, so I can't predict which way it will go! 🤣 Stunning bottle though! I agree 👍
@@dr.claire.perfumeGuidance you really need to try on the skin. For me on the blotter and clothes was a really pretty fragrance, however, on my skin it turned kind of green and rotten at the same time. Both me and my husband disliked it. However, I’m quite into Sunshine Woman right now, that is on my to buy list.
Yes I've seen some people really really hate it 🤣 I want to know which way it goes for me!
Collectors will be somewhat judgmental about a bottle. However… the actual construction of the perfume and sprayer will be the final verdict
Yes, I agree. Pretty bottles are pointless without a fab fragrance 👍
4:27 They do. You’d be surprised - in fact you already are! 😂
Yes, I'm amazed by what people will pay for stuff 🤣 I guess I'm a bargain hunter, what can I say?! 😂
The brands with the best and worst bottles question really had me thinking. I think the worst ones would be Bond No. 9, as well as all the Mugler Stars. For the best.. I tend to prefer bottles with squared edges like MFK, Fragrance du Bois or Nishane.. not that I own any of those! 😅
I keep trying MFK but I didn't find a love so far, some likes. I didn't try any fragrance du bois except petales de cashmere, which is beautiful, but no one talks about it 🤷♀️ and with Nishane, I love a hundred silent ways but I didn't try many... I really don't think bottles register much for me. My preferences are that the atomiser and shape mean that you can get every drop and I like to be able to see the amount left.
@@dr.claire.perfume Yes! And I do like it when they fit nicely in my hand and are easy to spray like you mentioned! Lots of factors but in the end the most important thing is for a perfume to smell amazing 😊
For sure 😊
Right im nearing 50 and have the money to buy any perfume i want. When i was in my 20s i had around three perfumes at all times.
Me too! I think me splashing out was a bottle of DKNY Be delicious. I think my spending on luxury items has definitely increased as I've aged, so I'm not sure why the focus here was on 40 and below. 🤷♀️
@@dr.claire.perfume Be delicious was mine as well
I didn't try it recently, I wonder whether I still like it? 🤔 It was iconic 😊
@@dr.claire.perfume I haven't either. I suspect I've probably grown out of it. But I bet it would spark some pretty good memories ❤️
Yes for sure, one sniff and I'd be back in 2005 😂
I did buy perfume because I liked the bottle back about 10-15 years ago 🤷♀️safe to say I don’t even own them anymore LOL
Yes! I think a bottle can make me pick something up and want to try it still though. I get really curious with a pretty bottle. 😊
I have issues deciding if I like Memo, Ateliers des Ors, Floraiku, Xerjoff or Amouage bottles better. I just got into niche recently and I’m slightly above 40. There aren’t many commercials dedicated for middle aged female, though Lancome’s La vie est belle is represented by Julia Roberts, and some other older female actresses pop up as well for mostly perfume commercials. It might make sense that makeup commercials are marketed toward younger, as at this point I am more interested in skin care than makeup (though I was never really using much makeup anyway). I feel like too much makeup makes the skin older, especially later in life (though it could be that genetics add to that as well).
Yes I agree, I find myself using less foundation these days. Thinner and fewer layers seems better. And more subtle makeup seems to suit better too. I also can't think of an older woman being featured in fragrance advertising other than Julia Roberts, I guess she's been the face of lveb since it launched so it makes sense, aah, what about Charlize Theron?
I think Amouage win in general for me out of those options, but Memo might be a close second. I really like those. Thanks for watching, have a lovely week 🥰
@@dr.claire.perfume I think I’ve seen Cate Blanchet recently.
Oh yes with Armani! 👍
I prefer colored and opaque bottles. But a few of my favorites are in clear bottles, lol
Yes! I guess coloured and opaque are rarer and maybe feel a bit more special? They certainly stand out!
@@dr.claire.perfume If the bottle has any kind of pink or is pink, I'm more likely to look up notes and see about checkibg out the scent. 😄
Well colours are associated with particular scent profiles to some extent so that makes sense! 🥰
Interesting! I love glass bottles, colored and see through, I want to see a dent and I like vintage style bottles the best, ala older Dior, Lancome La nuit Tresor, Lalique, Lanvin, Nina Ricci, diamond cut Kayali with their nice caps and Dolce Peony. I don’t like super simplistic bottles or tacky bottles.
I don’t like CH Good girl’s bottle, but I still have it because of the scent. I hate stilettos. I really enjoy many Lush scents but the black spray bottles are so depressing to me. Police skulls are tacky, but they are much cooler than the ”windex” bottles that Lush and Moschino sport. Mugler Alien is cool, even though it’s quirky. I have MJ Daisy even though I don’t like the cap. Glass and metal are nice, plastic and odd shapes are not my cup of tea at all. The Windex spray look is my absolute nemesis. Moschino’s Teddy bears are kind of cute, though.
P.s Shalimar is SO pretty and so is Mon Guerlain. I gravitate towards that style, not Le Labo, Byredo or something else ”very sleek and chic.”
Yes I love those diamond like La Nuit Trésor bottles, those are stunning! Nina Ricci have some stunning bottles too, I really like l'extase rose absolue especially! And yes Kayali bottles are very classic in a way.
I have the same issue with Lush bottles, I also just can't decide which Lush fragrance to get as I like quite a few of them! I really love Mugler bottles, the design fits the story and the fragrances. I think Moschino probably win worst bottle design for me, but I did like the teddies in a way 🤣 thanks for watching 🥰
The Sad thing for indie is everything is so much more expensive because of small batches. The irony is now these super companies who could get great ingredients for far less simply don't, they are all about rinsing profit so they go for even cheaper stuff, reformulate ruin the fragrance and put the prices up... The death of perfumery. I'm surprised competition laws don't seem to apply? But I guess American companies and the the French who want to keep their fragrances in France make exceptions 😉
Bottle designs I hate? Let's just say Paco Rabanne 🤣 and shoes and lightning bolts
Great video 😊
You're right, Indie are where it's at with creativity and quality, because their reputation is EVERYTHING! And yes conglomerates are all about the squeeze. Any excuse to reformulate e.g. because of IFRA is an opportunity to cut costs too.
I agree that the perfume industry seems like it is in a somewhat protected bubble when it comes to pricing, seemingly anything goes.
Yep, me too with Paco rabanne, I've got one left and I like the fragrance but the bottle is horrendous. And yes Carolina Herrera takes gendering to a whole new level of kitsch. Dont forget the handbags of Marc Jacobs and the Azzaro Duo vibrat*rs 🤣 I will buy you one of those bottles one day 🤣
@@dr.claire.perfume haha thank you i will look forward to that
Claire, I wanna ask you a question about this study. I know it is not YOUR study, so I am curious about your opinion, not necessarily the right real reason. So...the study has 3 groups: z, late and early millenials. Why? what happened to the group 40-50? or 50-60? the study talks about very expensive fragrances, Claire, that people afford in their ... mature years. Or not?
Has the world changed that much? I was very surprised when I saw only 3 target groups. Again...your containt is one of the best on UA-cam. Can t say how much I wait for it!!!!
Pedro's thesis title was "to what extent does packaging design influence young adults' perceptions of value of luxury fragrances", so I guess that's why he focused on the under 40s. I really hope that the supervisors have given the 40+ age group to another student. Supervisors sometimes split projects like that as it makes an easy parallel project to run with two students for supervisors. I am sorry that I don't have the results for the other study if it does exist! It would be interesting to compare! I agree, I can't imagine that people in their 20s are spending £200+ on niche fragrances but I might be very wrong 🤷♀️ I know the perfume, and the luxury product landscape in general, has changed massively since I was that age, but I think younger people maybe go for clones of expensive niche, such as Zara fragrances, rather than spending on the real thing. At least that's what my own students have told me. Thanks for watching ❤️ I really appreciate it and I'm happy that you enjoy my content, it means a lot 🥰
@@dr.claire.perfume yes...sounds reasonable. maybe there are two students! I think you are right! TY!!
Who knows?! But I know my own experiences of PhD research studies has often worked like that 😊
Bottle design is a definite factor in my decision making, but I would never buy something strictly based on the bottle. There is one line of fragrances, however, that I will not even TRY because I find the bottles so hideous that I would never purchase one no matter what the fragrance smelled like!
I have definitely tried fragrances based on a pretty bottle, but I wouldn’t purchase it based on that. I sampled a number of scents from The House Of Oud because I, too, love their design and wanted one of them. I found one that I loved enough to purchase, so I guess it was a good marketing technique!
Yes! I remember taking a long time to try the Good Girl line because I hated the bottles and also the names... They are fine, but I don't feel I've been missing out 😂
Yes THOO bottles are stunning in real life! Which did you get? I want to try a few more, I've only tried Dates Delight which I liked, but there's a shop near me which stocks a few of that brand so those are on my list to sniff. 🥰
@@dr.claire.perfume I got What About Pop. That popcorn note drew me in. I actually own a few of the Good Girl line. I was going through a shoe phase. LOL! But I keep the bottles put away.
The ones that I won’t even try are the Niki Minaj ones. Even if I liked them, I wouldn’t have those hideous things in the house, so why bother? I suppose that if I start going through a “kitsch” phase, I might change my mind, but I really doubt it. They don’t mesh with my style at all.
Oh yes! Nicki Minaj wins that horrendous bottle prize. Whoever said yes to those bottles clearly wanted them to stand out at all costs!
is there anywhere I can find this study online?
I don't think he's published it in any format as far as I understand. I can ask him and get back to you, although to get my copy of the thesis took several months before he replied so it might be a while...
Hi Claire ☕
Hello! How are you?
I'm putting up my Xmass tree while listening to you 🥰
Aah, mine went up last Sunday. It's about as Christmassy as I get. 😂
@@dr.claire.perfume my favourite festive season!!! 😍😍😍
People consider designer and niche fragrances "luxury fragrances". if you search luxury fragrance haul on UA-cam, a lot of the videos are talking about designer fragrance you find in Sephora and department stores. Most people don’t know about niche so they consider anything with a designer name "luxury"
Yes! I think you are spot on! I guess luxury is different things to different people and that shows on UA-cam in video titles. Perhaps luxury gets more views? I'm not sure. I began to realise this disconnect in my understanding of luxury whilst filming, as the concept of luxury didn't seem to make sense at all to me in the context of the study. I think perhaps it means any fragrance that is something other than a store brand, so not things like Zara or Banana Republic fragrances, so yes, designer would qualify for sure. 😊
@@dr.claire.perfumeyes for sure! i think people also consider something that is expensive and otherwise unnecessary to be a ‘luxury’. So spending over even $40 on just one fragrance is certainly a luxury to many people.
Yes it's something I think about and I remember when I first started my channel, I used to think what am I doing?! I don't need this! So I totally get it... Plus prices have gone up massively in 3 years since I started. I guess designer fragrances are expensive, but I buy mostly secondhand, so I don't really realise to a degree as I never pay those prices. I don't think I ever spent more than £45 on any single fragrance, even my Dior Privées and Tom Ford, which maybe gives me a skewed view of what is worth what and what is luxury to me. It's an interesting topic!
I'm always extremely disappointed whenever I see a gorgeous bottle of which I do not like the fragrance.
I am very attracted to the beauty of the bottles.
Yes! Me too! I always try something that's in a stunning bottle, it draws me in, and the disappointment is somehow more punchy when the fragrance is awful and the bottle stunning 🤦♀️ thanks for watching 🥰
As a side note, I’ve realised I skip hauls and reviews when it’s with decants/samples/rollerballs. I’m already one step away from the fragrance and having it translated by someone else. If I can’t look at the bottle then I’ve lost interest as I’m getting nothing directly about the product. I think the bottle is part of the experience, not the main part for me, but it does matter.
Yes, I know what you mean, I think seeing a bottle matters to a lot of people and really that's apparent on UA-cam as so many people just blind buy fragrances to review instead of getting samples. Perhaps this is also because they know they can quickly resell them and recoup most, if not all, of the cost. I have to be really interested to watch a sampling video, it's not a casual watch for me. 🥰
Yhhhh we don’t buy fragrances in tacky bottles!
LOL I know you are allergic to tacky bottles. You're too stylish 🥰
I'm not sure I've ever put that much thought into bottles, but I can say with certainty that a corny/cheesy/tacky/gauche bottle will turn me off to something if that's all I know about it. Off the top, I can think of a robot, a torso, a star trek phaser, and bottles that look like.... 'marital aids' generally speaking. But if find out what's inside and I like it, I don't even think about the bottle.
And let's be real, I very well may buy a bottle just because it looks like a phaser, but for reasons unrelated to fragrances lol.
LOL yes, I think I like those Azzaro wanted girl bottles just because of the spray trigger mechanism 😂 so I get the need for a phaser 🤣
Aaah do you mean Azzaro Duo?🙊😂 That one gets me 🤣 I can't imagine Bad Boy being popular either, but I might be very wrong. One Million was clearly a massive seller, despite the bottle 🤷♀️
I like some crazy bottles occasionally, like the Mugler bottles, those are weird but just so beautiful too! Thanks for watching 🥰
@@dr.claire.perfume Fitting that Wanted Girl is a trigger, because the masc Wanted line's bottles look like a six-shooter! (American market in mind?? Lol) Pretty cool bottle though, it looks like a video game potion or a phylactery or something! Each spray gets you +10 to charisma, right?
Wait, I just googled fragrances bottles that look like... And Azzaro Duo is near the top and OH MY! That looks... rather reminiscent. Ya know, with men marketed stuff, an even slight obelisk shape will mean the bottle is a gonna be talked about every time it's in a video. What I'm seeing here for perfumes is on another level in that regard.
Bad Boy bottles get flak all the time, but no one mentions what bothers me about them in particular. Pardon my Americanness, but it's too similar to lightning bolts used by bad guys in the 40s for me not do a double take. Sadly they are still used as a subtle "if you know you know" shibboleth today by neo bad guys to others of ill ilk, often via a (motorcycle) jacket/vest patch or a tattoo here in the Statez. I doubt anything malicious was intended with the design of the bottle, but man is it hard to disassociate the two for me!
Mmm, 🤔 yes, I never thought about the thunder bolt and its associations but you are right. I bet the marketing team missed that one... It must be hard to be culturally sensitive to all experiences and associations though.
I do think Azzaro are much bigger in the States than here, I kept seeing people talk about Wanted Girl by Night, but could I find it here, no! I think Azzaro are bigger here for men's fragrances but still not popular and actually my impression of all Azzaro is that they are all sweeeeet! I do have a soft spot for wanted girl by night though, cos it's just like you are a big sticky boiled sweet 😊
I really couldn't believe that Duo bottle when I first saw it 🤦♀️ that can't have been anything but intentional, otherwise the designers were just blind or incredibly innocent. 😂
70% of the people were right. That price tag is reasonable.
Yes, it's already a lot in my opinion, but I think designer fragrances are massively overpriced. 🤷♀️
Haha I think those that are willing to spend the least they want it to look like it costs more 😂 so it does not show they’ve been stingy
I think you are right 🙊
@@dr.claire.perfume 😅
personally, I like a bottle with some character but something that is a distraction from the fragrance. I find both ends, minimalism and maximalism tacky with Tom Ford having some of the ugliest and cheapest bottles ever to hit the perfume market. The pedestal look it hideous and I don't think I'm asking for much for wanting my noir extreme cap to click and stay in place. Same for my orchids.
... at least with the Paco Rabanne and Bad Boy bottles I know what I'm getting: a loud clubbing/bar scent.
Yes the Tom Ford caps are super cheap aren't they? I don't have any of the private line, but I have three orchids and a noir and yes the caps are the low point.
And yes Paco Rabanne and Carolina Herrera are what the bottle would seem to portray. I only have ultraviolet from Paco Rabanne in my collection and that is a very strange UFO looking bottle, but it's staying as I enjoy the fragrance. 🙂 Thanks for watching 🥰
Hi beautiful! Owning 2-5 fragrances is perfectly normal. That was me before I lost my mind 😂😂😂 jk 😅
Me too! Probably around 2017ish maybe? 🤣
Why am I not within the age group 🤣🤦♀️
I think many people are asking this! I'm 40 in two months so I definitely feel on the edge of the category 🤣
Yhh most male fragrances tend to be darker.
I guess it's personal choice isn't it? Some people want gendered, others don't think it's important. I think the general public want gendered fragrances because that's what they are used to...
Why is my millennial age non existent 😱 us OG millennials are obviously the coolest
🤣 I don't know Jon, maybe he did this survey a year or so back when you would have made the cut for the early millennials category? 😉
@@dr.claire.perfume 😱 I may already fit this 🤣
Uh huh 🤨
My favourite nerd is back. How is life? 😅
I'm well thanks. I submitted a manuscript this week and had another one come back from a journal with very few corrections, so all good with work. How are you? 🙂
@@dr.claire.perfume Interesting that you answered about work, while I was asking about life. 😘 Still great. I'm fine. I got two new fragrances also. It took me 3 days and 2 showers to get one of them off. The longevity is really great.
🤣 wow! That sounds even more potent than intense café, I can smell that after a shower, in fact it's really lovely to smell in the shower 👌 I think the most potent was the Lattafa oud for glory, that was days...
Well work is pretty much all I've been doing of late, but hopefully I'll get a rest in a few weeks 😊 I did have a friend round last weekend so that was fun and bonus, it made me clean the house 🤣
@@dr.claire.perfume Its Lattafa's Khamrah! I havent expierienced nothing like it! Its nuclear! When you shower, normally the scent gets washed up. Not Khamrah!!! It stayed the same, only weaker. But all notes were there until the 2nd shower. Its an unbelievable banger!
Its like getting revenge on your ex, screwing your favourite MILF, seeing beewbs for the first time and eating an Banana Split while taking a crap SIMULTANIOUSLY!
Its great that you are successfull, Doc. But I am interessted in your life.... dont know why.
Wow, I wonder whether Khamrah has been described like that before 🤔 I've got Ameer Al Oudh Intense Oud on today and that is also very long lasting and very strong.
I would never buy a fragrance just because of the bottle. Recently I've purchased Iceberg Be Wonderfully You - both the name and the bottle are awful IMO, but I love the fragrance, I think it's a bit of a hidden, inexpensive gem, and nobody talks about it. On the other hand, if the bottle looks off-putting, I might never be attracted to smell the perfume.
Me neither! To me the scent is much more important, but yes! It's getting people to try it in the first place isn't it? I agree! And wow, I never heard of that one, what's it like?
To me it seems similar to the whole family of Angel's Share, but it's not one of the dupes. It's not as sweet and dense, and I smell sth cinnamony, although it's not listed in the notes, and fortunately it doesn't smell like a cinnamon candle. :) It has interesting reviews on Fragrantica, though not many. It should be available to test in the drugstores. I find it perfect for the colder weather right now and I'm happier about than I expected while buying it, not to mention that I got it 50% off on Black Friday. :)
Aah ok, that sounds like a good deal. I've not even heard of the brand... I will Google and see if I can see it for sale anywhere. 😊
Better test it out before buying, though. :)
Yes I meant in a shop, but I've not ever heard of the brand so I think that might be unlikely...
A "masculine" fragrance comes free with chest hair? "Feminine" a bra? I could do with one of them tbf... Utter nonsense... Do these people struggle because it doesn't say for "Human" on the bottle 🙄
Well quite... 🤣 I guess marketing means that these design cues become important in visual merchandising. Not all consumers have the time or desire to try 10 bottles and will pick up the "appropriately coloured" to try. Maybe we all have the underlying unconscious bias to some degree?
@@dr.claire.perfume programmed bias I think more accurately. Marketing is just capitalist "fraud"
I do think gendering is a self propagating cycle. If everyone just stopped, it would die within a generation or two.