The Rise And Fall ... And Rise Again? Of Urban Decay

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  • Опубліковано 20 січ 2025

КОМЕНТАРІ • 1,2 тис.

  • @RobertWelsh
    @RobertWelsh  Рік тому +14

    Follow me on TikTok for exclusive content! ✌🏼-
    www.tiktok.com/@robertwelshmua?_t=8epzotrohIu&_r=1

    • @lk6457
      @lk6457 9 місяців тому

      laughed too hard at the bratz rock angelz

  • @ProfessionalWidowX
    @ProfessionalWidowX Рік тому +449

    I need to share that I was one of those little goth teens that was blown away when UD exploded on the scene. Nothing like them existed before! I was eventually shamed out of wearing makeup while in a decade long abusive relationship. When I finally made it out and I was in shelter, I was gifted a Naked palette, lipsticks, eyeshadows and more from UD. For anyone unaware: UD donates thousands of dollars of cash and product to domestic violence shelters. UD helped me to gain the confidence to play and enjoy my own creativity. Makeup may seem frivolous when you’re homeless, but it changes your whole outlook when you step out to face the battles you have to fight to climb out of that situation. When I stepped into their flagship location in Newport Beach and thanked the employees working that day, there was zero “rude cool girl” attitude. When you support UD, you support women rediscovering their freedom, like me and many others. ❤

    • @_TSC_46
      @_TSC_46 Рік тому +31

      Im so glad you left that toxic enviroment and I’m so happy you got to rediscovery yourself with makeup to help you. Makeup really can change your mood and expirence for the day

    • @ProfessionalWidowX
      @ProfessionalWidowX Рік тому +2

      @@_TSC_46🖤💜

    • @Tpainstaint
      @Tpainstaint Рік тому +14

      Thank you for sharing your story, I hope you have a wonderful day❤

    • @Drikaaa88
      @Drikaaa88 Рік тому +3

      ❤❤❤❤

    • @moondra3481
      @moondra3481 10 місяців тому +2

      ❤❤❤❤❤❤❤❤

  • @NikolaTransforms5
    @NikolaTransforms5 Рік тому +1338

    I feel like with the younger generation being obsessed with 90’s/early 2000’s aesthetics, Urban Decay could make a really good comeback if they launched/relaunched a line with 90’s themed products with packaging inspired by the old products!

    • @impassionskin
      @impassionskin Рік тому +37

      They tried that a few years ago, including some of their OG shades, but it didn't do very well from what I recall.

    • @LadyAhro
      @LadyAhro Рік тому +32

      ​@@impassionskinAmongst other things, between nostalgia and changing tastes, they certainly couldn't keep up with formula expectations either

    • @ALT-vz3jn
      @ALT-vz3jn Рік тому +16

      @@impassionskinyes you’re correct. The shade choices were odd, and the eyeshadow quality wasn’t good. They were off the market after a few months.

    • @Mama-de-Tia
      @Mama-de-Tia Рік тому +13

      I agree - great vibes for todays younger generation (and those of us who remember it first time around 😊😂

    • @Sarah-with-an-H
      @Sarah-with-an-H Рік тому +9

      @@Mama-de-Tia yeah the stuff before the naked pallets back when the eyeshadows where singles in metal tins.

  • @kelly-annrousseau-bedard7225
    @kelly-annrousseau-bedard7225 Рік тому +293

    I feel like Stila needs a part in your "Rise and Fall" series!

  • @sebumpostmortem
    @sebumpostmortem Рік тому +436

    True -crime- fact: Customers used to ask: "Where is the NAKED counter?" *NO, YOU BROUGHT ME TO URBAN DEWHATEVER, I DON' T EVEN KNOW THIS BRAND, I TOLD YOU N-A-K-E-D!!* 😤🙄
    If I was given a € for every time it happened, now I could return the bird to Twitter😅
    🧛🏻‍♀️🖤

    • @MsBNoodle
      @MsBNoodle Рік тому +2

      😂

    • @virgofairy88
      @virgofairy88 Рік тому +2

      😂😂😂

    • @martypruitt8675
      @martypruitt8675 Рік тому +35

      Naked was the beginning of the end for me. Urban Decay was unique with colors. Then they went the boring naked line that had the colors as many other brands.

    • @urbandecay
      @urbandecay Рік тому +35

      still happens sometimes 😂

    • @MsBNoodle
      @MsBNoodle Рік тому +5

      @@urbandecay ❤️

  • @pinksparkle258
    @pinksparkle258 Рік тому +381

    Urban Decay had some of the best beauty products but they consistently discontine them!! Their foundation, their blush, their "Chill" setting spray, the single shadow "Bordello", the Aphrodisiac palette, their original Naked palette...ugh!! 🥺

    • @AJ_AJ.
      @AJ_AJ. Рік тому +40

      I *loved* their OG liquid naked foundation! Looked so skin like and held up on my oily skin. I’ve definitely found a good handful of drugstore gems that do the same. But I did really like that one.

    • @westernp43
      @westernp43 Рік тому +16

      Yessss I LOVED their OG liquid naked foundation. I haven't found another I like since.

    • @20newleigh
      @20newleigh Рік тому +3

      Some of my most favorite pencils that they try to make better, but not for me.

    • @frankfuentealba
      @frankfuentealba Рік тому +4

      The loose setting powder as well!

    • @katie3657
      @katie3657 Рік тому +5

      @@AJ_AJ.omg yes the OG Naked Skin foundation! I miss it so much

  • @AthenaBethBlack
    @AthenaBethBlack Рік тому +399

    Midnight Cowboy eyeshadow was my JAM back in the early 2000’s. I didn’t even mind that the glitter fell all over my face.

    • @1015SaturdayNight
      @1015SaturdayNight Рік тому +3

      Yeah, need a glitter glue with that one!

    • @swolerabbit
      @swolerabbit Рік тому +12

      i WANTED the glitter on my face
      haven't thought about UD in ages because i was holding a grudge, but this video made me so nostalgic lmao

    • @barbarawright9123
      @barbarawright9123 Рік тому +7

      Me too! I adored that shade. Got down to the last molecule in the pan!

    • @tarakennedy707
      @tarakennedy707 Рік тому +8

      I still think Midnight Cowboy is one of the prettiest shades ever. Haven't used it since about 2011 lol

    • @tashwiba
      @tashwiba Рік тому +2

      Dude saaaaame, it would get EVERYWHERE 😂

  • @acidspitpandas
    @acidspitpandas Рік тому +95

    I miss their old packaging so much! The 2000’s sword lipsticks and subway token eyeshadow singles are iconic ❤

    • @MsBNoodle
      @MsBNoodle Рік тому

      Yes!

    • @iloveyouovid
      @iloveyouovid Рік тому +2

      I loved those single eye shadows

    • @MsBNoodle
      @MsBNoodle Рік тому +1

      @@iloveyouovid the square packaging just isn't the same

    • @boydweiser123
      @boydweiser123 9 місяців тому

      Those eyeshadows are still unmatched

  • @itsanniehiggins
    @itsanniehiggins Рік тому +308

    The original UD Naked palette was my very first eye palette. I can’t tell you how excited I was when my dad agreed to buy it for me-it was $48 at the time, so it was quite a splurge. I got so much use out of that palette!

    • @RobertWelsh
      @RobertWelsh  Рік тому +57

      That’s so expensive thinking about it! Almsost $50 for eyeshadow 😱

    • @Motions.in.Lemonaid
      @Motions.in.Lemonaid Рік тому +14

      I used only this palette for so long!

    • @mhairiwallace9320
      @mhairiwallace9320 Рік тому +4

      Same. I still have it (it’s not being used anymore 😂)

    • @itsanniehiggins
      @itsanniehiggins Рік тому +6

      @@RobertWelsh truly! There are so many more options now and at more affordable prices. But it was definitely an exciting day when I walked out of the store with that palette!

    • @itsanniehiggins
      @itsanniehiggins Рік тому +1

      @@Motions.in.Lemonaid same!!!

  • @laurenmarieny
    @laurenmarieny Рік тому +235

    Urban Decay was the only makeup brand I used back in my goth days... a lifetime ago! But someone from the brand needs to see your video because you basically just gave them a road map to save their company!

    • @Blue_Sonnet
      @Blue_Sonnet Рік тому +8

      Stargazer for me, they still make the same epic white, bright & dark shades! It was one of the few places I could get white foundation, powder, pure black and bright red eyeshadows in the late 90's - early 2000's. I recently bought another pan that was exactly the same shade, along with a fuchsia that's so bright it stains & a strong, lemon yellow. Super cheap too!

    • @urbandecay
      @urbandecay Рік тому +47

      we’re here and taking notes 📝

    • @laurenmarieny
      @laurenmarieny Рік тому +9

      @urbandecay great! His idea for a black lip oil is genius! I'd also love unique color lipsticks or balms in a soft matte finish! That would be amazing.

    • @andreakarlsson7927
      @andreakarlsson7927 Рік тому +12

      @@urbandecay ”remember who you are” I mean he even gave you a catch phrase. 😭🙌
      That’s how i feel now looking at this, i feel like going out to buy some UD products again like i always used to because this made me remember who i am. I mean… 💪🙌

    • @cj678076
      @cj678076 Рік тому

      @@urbandecay Please bring back some of your OG products. They were so much more pigmented. I adored so many of your products and everything that I would use on a daily basis has disappeared💔. 90% of the colors that were available in single eyeshadows have disappeared. I really miss the shades “Darkhorse” and “Smog”. The OG Moondust had a lot of pigment and glitter. “Diamond Dog” was my favorite for a glittery smokey eye. The newer Moondusts are nice but they are more of a topper and I desperately miss the ones with high pigment! 90% of the Vice lipstick colors have also disappeared. You had so many unique colors and finishes in cream, matte, and metallics and they came in bullet form and liquid lipsticks! I loved the “Big Bang” one. I would literally buy both liquid and traditional bullet style in almost every color. Please bring things like that back because I have resorted to finding dupes instead of using your products.😔

  • @Shadowcrypt77
    @Shadowcrypt77 Рік тому +202

    I was a senior in high school when Urban Decay first came out. I swear every girl in school had "rust". It was everywhere!

    • @RobertWelsh
      @RobertWelsh  Рік тому +12

      😂😂😂😂

    • @urbandecay
      @urbandecay Рік тому +13

      rust will live on in our hearts 💜

    • @xqueenfrostine
      @xqueenfrostine Рік тому +3

      I was a Mildew and Frostbite girlie myself.

    • @liz6367
      @liz6367 Рік тому +5

      I was all over roach and smog liquid eyeliners!

    • @Akg42093
      @Akg42093 6 місяців тому

      @@liz6367smog was my absolute favorite!!!

  • @sebumpostmortem
    @sebumpostmortem Рік тому +169

    OG NAKED + YT old school tutorials changed the make up history and it deserves to be recognized. A non pro MUA buying a 12 eye shadows palette? Collecting the 2 and the 3? Mindblowing🤯🙆🏻‍♀️ Not to talk about how ahead on time (vegan, 🐰) and badass it was. We, MACers, used to say that UD was the 2.0 version of us😅. 🧛🏻‍♀️🖤

    • @Sarah-with-an-H
      @Sarah-with-an-H Рік тому +12

      I still don’t associate naked pallet as OG UD I think of oil slick, sin, midnight cowboy eyeshadows honey body shimmer, and gash lip color

    • @sebumpostmortem
      @sebumpostmortem Рік тому

      @@Sarah-with-an-H Not me still keeping (and using for special occacions 🙈) my treasures: _Rocker_ and _Loaded_ single eyeshadows, the most perfect purple and dark green imo, allegedly, imo, allegedly, imo ever. And not my eyes always choosing Perversion whenever a new black pencil is released and I proceed to celebrate The Eye2eye Sidebyside Battle just in case someone happens to beat the UD formula. 🧛🏻‍♀️🖤

  • @Alicein4711
    @Alicein4711 Рік тому +130

    Their "graffiti green" eyeshadow from the early 2000s is still my favorite eyeshadow of all time and I DESPERATELY wish they would bring it back.

    • @NicoleMJ1993
      @NicoleMJ1993 Рік тому +3

      Oh my gosh I totally forgot about that shade. It was GORGEOUS

  • @missdenisebee
    @missdenisebee Рік тому +88

    I remember Revlon had their “Streetwear” line launch in 1996 too, apparently. I’m guessing they were absolutely hopping on UD’s grunge vibe…the colors & color names in the Streetwear line were SO similar to early UD. But then, Hard Candy came out around then as well, with the exact same vibe, so who knows. I just remember being 14 and so excited & slightly scandalized by the idea of wearing BLUE nailpolish😂

    • @odettavonkasek358
      @odettavonkasek358 Рік тому +4

      Omg I LOVED Street Wear!!!

    • @robynstewart2909
      @robynstewart2909 Рік тому +5

      I had some of Revlon streerwear nail polish. I wore the metallic blue nail polish often. I still love blue polish and that was probably my first blue polish

    • @xqueenfrostine
      @xqueenfrostine Рік тому

      Street Wear was my jam! So many pretty duochrome polishes with matching makeup pencils.

    • @gabriellearterburn4428
      @gabriellearterburn4428 Рік тому

      Street Wear! My first "alternative" colors of polish. Sigh. ❤

  • @RedGanj
    @RedGanj Рік тому +91

    I have never been a fan of make up but I would happily watch Robert read a Tesco receipt while watching paint dry and still be hilariously entertained ❤

  • @roycesaful
    @roycesaful Рік тому +188

    Oooo, Robert analyzing a brand again?! Absolutely here for it. 👀👀🍿

    • @RobertWelsh
      @RobertWelsh  Рік тому +23

      Yessss!! 😛 thank you! 🖤🖤🖤

    • @urbandecay
      @urbandecay Рік тому +15

      @@RobertWelshwe see you and love all the feedback 🫶✨💜

    • @RobertWelsh
      @RobertWelsh  Рік тому +4

      🥹🖤🖤🖤🖤

  • @chibiktsn3
    @chibiktsn3 Рік тому +103

    I still buy their eyeshadow primer potion and lipstick, and I'm a bit of a sucker for their glam grunge aesthetic. It's higher quality than most drugstore brands I enjoy while still being affordable.

    • @RobertWelsh
      @RobertWelsh  Рік тому +41

      I absolutely love their eye primers!!

    • @skateata1
      @skateata1 Рік тому +6

      I love the eye primer!

    • @cruel_brittania
      @cruel_brittania Рік тому +25

      @@RobertWelsh I was surprised you didn't mention it along with the setting spray. Their eye primer came out when most of us had never even heard of eye primer and now it's a staple product.

    • @FlawlessImperfectionBeauty
      @FlawlessImperfectionBeauty Рік тому +6

      Their lipsticks are so underrated. They are so hydrating, creamy and stay put, in amazing colors. Why don’t people talk about them?🥹

    • @Ginmabes
      @Ginmabes Рік тому

      @@FlawlessImperfectionBeauty I agree! I recently got WeHo and Naked, and they are so good!

  • @AzDesertFoxx
    @AzDesertFoxx Рік тому +34

    Urban Decay's "Space Cowboy" single is the BEST sheer, wet looking, slightly sparkly shadow EVER!. I was wearing it once when I stopped by a M.A.C. counter, and the mua there asked me about it. I told them, and they looked at the other artist there and said "We have nothing like this here". Love this shadow.

    • @mothgirlx6707
      @mothgirlx6707 Рік тому +2

      This is my fave too, honestly not many other compare with this finish, and I have a lot of indies

    • @bm5_5_5
      @bm5_5_5 Рік тому

      I was a fellow lover of space cowboy. I had the liquid version. Memories 😍

  • @emz717
    @emz717 Рік тому +21

    I hope urban decay never goes out of business, their eyeshadow primer potion has been my go to for YEEEEARS

  • @6onnie
    @6onnie Рік тому +23

    I feel like besides the iconic Naked pallets, the Urban Decay Primer Potion was a game changer in a time when eye primers weren't popular and a lot of brands were starting to release new eyeshadow colors that needed it.

  • @lindsay419
    @lindsay419 Рік тому +52

    I’m loving these rise and fall videos you are doing lately they are so interesting. Urban Decay has always been intriguing to me how they are super trendy then done then come back again.

    • @RobertWelsh
      @RobertWelsh  Рік тому +6

      Thank you!! 🖤🖤🖤Yessss that’s exactly what it feels like!

    • @lindsay419
      @lindsay419 Рік тому +1

      @@RobertWelsh 🖤

  • @cradio52
    @cradio52 Рік тому +45

    It’s so insane to me that Urban Decay had such a unique cool, fresh, weird, edgy, rebellious and modern brand identity and perspective that stood distinctly apart from the rest of the industry, and then just completely threw it all away, and turned into another boring version of M.A.C. or something, maybe with a couple extra pops of color here and there. To have hit the jackpot so well with your branding and then to just completely abandon it is so crazy… I feel like brands such as About Face and Kaleidos have taken up their mantle while Urban Decay sinks further into obscurity. They’ve become exactly what they were bucking against when they debuted.

    • @JP0411
      @JP0411 8 місяців тому

      Not to mention their prices. They are idiots

  • @AletaPardalis
    @AletaPardalis Рік тому +58

    Being an older goth girl I've used Urban Decay since the beginning. They actually make foundation that is pale enough for me but I miss all the cool colors they used to have. They did a whole series of Vice pallets that were amazing! Now they've ditched all their cool funky lip colors. Now for eyeshadow I buy from Concrete Minerals or Chaos Makeup since both of them carry amazing multichrome eyeshadows.

    • @carrieedenrolf8089
      @carrieedenrolf8089 Рік тому

      Vice3 is one of my faves ever

    • @dark_baphomet
      @dark_baphomet Рік тому

      Ah that sucks, I still have heroine and the lip toppers I think monarch and litter and some other one

    • @annab9220
      @annab9220 Рік тому +1

      OMG, the foundation was called ‘apparition’! I also wore that! 😂

    • @shyfaery6383
      @shyfaery6383 Рік тому

      Concrete Minerals is fantastic for sure!

    • @dime.overmatter
      @dime.overmatter Рік тому

      You're right, their lipsticks are extremely conservative shades now.

  • @Missfoxtooyou
    @Missfoxtooyou Рік тому +29

    I remember UD and Hard Candy coming out around the same time. So excited for both brands at the time. Nostalgia 😊

  • @elisa-beary
    @elisa-beary Рік тому +46

    If I were urban decay I would’ve come out with some new moondust shadows and re-promoted the old ones as well. The real MVO moondust shade is solstice. Robert you’d love it!! It’s purple, gray, red. Every time I wear it people ask what it is. I’ve had that single for years.

    • @artistana523
      @artistana523 Рік тому +11

      Best ever!!! Solstice and space cowboy for life. I’ll be wearing space cowboy moondust for my wedding day in two weeks

    • @elisa-beary
      @elisa-beary Рік тому +3

      @@artistana523 congrats on your wedding. THANK YOU, no one talks about solstice. The other one would be stunning for a wedding though. 🩷

    • @ettena93
      @ettena93 Рік тому +6

      I swear it's like they don't know their audience. Urban Decay would be huge right now if the marketing team did their job. Moondust was so ahead of it's time, if the palette dropped now it would be insane.

    • @BlamHani
      @BlamHani Рік тому +1

      Solstice has been in my makeup bag for the past 10 years consistently (not the same one, obviously!) but I agree, it’s a truly stunning eyeshadow. A gorgeous rust with a duo chrome green shimmer. Eurgh, divine! 😭💛 Honourable mention goes to their heavy metal liquid glitter shadows, I miss those!

    • @michita7838
      @michita7838 Рік тому +1

      Oh, I love Solstice!

  • @samanthameyer8419
    @samanthameyer8419 Рік тому +31

    UD Naked was my FIRST palette and it felt so luxe to have a palette that all these makeup artists and youtubers were using.

  • @cruel_brittania
    @cruel_brittania Рік тому +19

    Thanks for making me feel old. I was one of those 'alternative people' of the late 90's and we had to travel 2 hours on the train to Chicago to find a department store that carried Urban Decay back when all their lipsticks were shaped as bullet casings. My favourite was they did these little palettes called the Face Case and they had like 6 and they all came with four different eye shadows, two lipsticks, two glosses in little half pans and then a larger pan of either bronzer, glitter, or glittery highlighter. I had four of the six and loved them so much, each had a different colour story and all the colours worked together. I wish they would do them again.

  • @boofriedmann2980
    @boofriedmann2980 Рік тому +6

    When you said that you weren't born yet in 96, I felt old and super cool at the same time. I was obsessed when it first came out!

  • @Laura_Lawson
    @Laura_Lawson Рік тому +77

    As a basic Becky with my eyeshadow looks I adored the naked palettes back in the day - I still hope they can back to their best one day 🤞

  • @samanthafairweather9186
    @samanthafairweather9186 Рік тому +13

    I still have my Urban Decay original nude eyeshadow palette! And, yes, I do still use it from time to time, even though it's nearly 25 years old!! ( I know, I know!)
    I really hope Urban Decay can go back to how they were originally. I miss being able to get lipstick in colours other than red, pink and nude! I may be nearly 51, but give my dark purple and dark blue lipstick anyday!

  • @mimzyc9949
    @mimzyc9949 Рік тому +43

    I love watching Robert doing his eyes all the while talking about something without missing a mark. I need complete silence when doing my makeup otherwise I’ll get distracted and poke my eye 😂

    • @anhphi100
      @anhphi100 Рік тому +2

      I need to concentrate too lol

  • @bugbear89
    @bugbear89 Рік тому +13

    I still buy their primer and eye pencils! All through the 2000s, for me as a goth/raver, it was Urban Decay, Lime Crime, Sugar Pill and stocking up on makeup during Halloween lol. I loved what you said at the end about them sticking to knowing who they are as a company and just updating it. There are SO many companies doing the softer, "clean" look and that doesn't mean all other companies need to follow the trend. I'd rather they try trends that actually match the companies aesthetics.

  • @RobertWelsh
    @RobertWelsh  Рік тому +242

    Sorry everyone I forgot to list the products 🤦🏻‍♂️ I will get on it! In the mean time, the pallet it’s Blend Bunny cosmetics - sugar and grunge! This was gifted to me!
    blendbunnycosmetics.com/collections/sugar-and-grunge

    • @syreetagarrison3028
      @syreetagarrison3028 Рік тому +3

      I was about to say where are the products loving that blush! Xoxo

    • @everogersdownunder1242
      @everogersdownunder1242 Рік тому +2

      I was wondering what concealer you used

    • @nicoleortiz9884
      @nicoleortiz9884 Рік тому +2

      I am curious about that blue brush you are using also ???😁😁

    • @constantinab2949
      @constantinab2949 Рік тому +2

      I would also like to ask if you could list the brushes and it would be great if you could make a video about your favourite ones ❤

    • @nicoleortiz9884
      @nicoleortiz9884 Рік тому +3

      @@constantinab2949 he does have a brush set that he curated with sigma on. They are great and a good deal!!!

  • @ChristinaDahlstrand
    @ChristinaDahlstrand Рік тому +30

    YES!!! I miss EDGY, out of the norm Urban Decay. These days, it’s hard to tell what separates most beauty brands from the others and unfortunately, UD has fallen into that. UD needs to slap the leather and studs back on, smudge the eyeliner, and remember who the bad bitch is!

  • @deathsheadcashew
    @deathsheadcashew Рік тому +31

    I was born in 82 and when I found UD in HS I became obsessed. Once they started coming out with the naked palettes I was like so sad, I could tell they took a hard turn to change their demographic. I'm a color fiend so it wasn't me 😂 rip the electric palette imo, being the farewell palette to their original roots.
    I remember the original primer potion being the only thing that worked on my hooded, oily lids for ages too, the formula definitely isn't the same anymore 😭

    • @odettavonkasek358
      @odettavonkasek358 Рік тому

      I am right there with you! (Also born in 82!)

    • @ettena93
      @ettena93 Рік тому +1

      I bought the primer potion the other day and I thought the same thing. The original formula made my eyeshadow bulletproof while still being able to blend. Now it makes my eyeshadow look dry?

    • @mariehelenedescheneaux4525
      @mariehelenedescheneaux4525 Рік тому +1

      I still have the electric !

  • @tamicalawrence3021
    @tamicalawrence3021 4 місяці тому +1

    For those who arw wondering - that accent is from Trinidad and Tobago. Love that @robertwelsh is so inclusive with the youtubers he puts in his vids

  • @poizen-ivy
    @poizen-ivy Рік тому +11

    Urban Decay did a type of glitter dust in the late 90's that i was in love with. Oh and primer potion

  • @SheilaMarguerite
    @SheilaMarguerite Рік тому +71

    I love these history videos, Robert! I always learn things i never knew. 🖤🖤🖤

  • @Magicwithizz
    @Magicwithizz Рік тому +22

    Naked heat was one of the palettes I was absolutely lusting over as a teen. I hope they have a resurgence. If you like a glowy look these days, ultra glow setting spray is insanely beautiful

  • @loonybinreject
    @loonybinreject Рік тому +15

    Their metallic liquid eyeliners stayed so well. And so many colours. I want more liquid eyeliners to come back

    • @AlisonInCT1971
      @AlisonInCT1971 Рік тому

      Try their 24/7 liquid eyeliners. They're incredible. Not sure if any of the colors are metallic, but they are extremely pigmented and stay put til you wash it off. I have the color Whiskey and I'm in love with it. Plan to buy more soon.

  • @rachizzle615
    @rachizzle615 Рік тому +8

    I get something from UD every so often because of my nostalgia for the brand. I remember back in the early two-thousands they made scented shimmer body powder. It smelled like vanilla and was the perfect fairy dust for the body. My favorite themed collection they did was the one for the 20th anniversary for the movie Pulp Fiction. It had a perfect smokey eye kit and a lipstick color that was beautiful.

  • @kirstenolson776
    @kirstenolson776 Рік тому +1

    Urban Decay Naked 2 was my first eye shadow palette that wasn't a drug store makeup brand. It was my first "grown-up" eye shadow palette. I still have it. Obviously I have newer products that I use now, but I still have a soft spot for Naked 2.

  • @NotAMuse
    @NotAMuse Рік тому +23

    ‘The rise again’ I feel like I was too young, then too broke, now I’m too old so there’s no nostalgia for me lol. My best friend broke up with me and my ex moved on and I found out I still had feelings plus I’m on new meds and a new diagnosis so real life sucks and I’m so glad I can binge your content and just be happy and learn about makeup. Thank you for being one of my only safe and educational places these days Robert. Please keep uploading these content! ❤ My lack of impulse control makes it hard for me to watch the other videos reviewing new products without wanting to excessively purchase things I don’t need (oops did I just put my new diagnosis?) so these more opinionated videos are definitely more safe for my neurodivergent brain. Love you! ❤

    • @RobertWelsh
      @RobertWelsh  Рік тому +10

      I’m so happy to be there for you in some way!! 🖤🖤🖤🖤

    • @littleflick
      @littleflick Рік тому +4

      I feel you. I’m not a massive spender usually, but I do have a bad habit of buying things as a treat when I’m feeling crappy. And I’m going through a hard time because my husband of 10 years has just out of the blue (as far as I’m concerned) has just ended our marriage. So I’m avoiding most beauty UA-camrs currently because I really need to be not spending money right now.

    • @NotAMuse
      @NotAMuse Рік тому +5

      @@littleflick I am SO sorry to hear about your husband asking for a divorce out of the blue after 10 years, I can’t begin to imagine what you must be feeling and going through. Yes to knowing our vices for when we’re feeling crappy. Man this struggle bus is getting full but you are definitely not alone. Good luck to both of us going through it. Just trying to make it one minute, one task, one breath at a time some days. Please reply here if you need support, I’ll come check in on you. ❤️

    • @littleflick
      @littleflick Рік тому +1

      @@NotAMuse oh you are so sweet thank you. I’m ok, been up and down but have plenty of support from friends and family. In the process of trying to find a rental and make sure all our accounts and utilities are separated. I hate life admin stuff but it’s keeping me busy for the moment xx

    • @catherinelynnfraser2001
      @catherinelynnfraser2001 Рік тому +4

      I have to make sure my purchases are not impulsive too. It’s like eating your feelings. Take care and maybe try listing all the reasons the products are not quite right and shop your stash. Robert does seem to have the right irreverent attitude to make you smile at the vagaries of life. Take care, both of you ❤

  • @elizabethwright2082
    @elizabethwright2082 Рік тому +1

    Their liner. To die for. The Vice vinyl lipstick stuff. Amazing. I’m an old school UD girl and still have it in my everyday rotation.

  • @AndreaLT520
    @AndreaLT520 Рік тому +10

    I discovered Urban Decay in 2004 and would have sold my left arm to afford their grungey, hardcore packaged eyeshadow palette!! Loved them!

  • @crazy-ane2691
    @crazy-ane2691 Рік тому +2

    I love your little pep talk at the end. I feel like we all need that. Remember who you are and why you are loved.

  • @glitteringmaze
    @glitteringmaze Рік тому +13

    Excited to watch this one! Urban Decay used to be my go-to brand when I first started getting into makeup… Does anyone remember those lip glosses with like, the different guys on them?

    • @RobertWelsh
      @RobertWelsh  Рік тому +4

      Omg I saw them when I was researching!! They looked like those pens you too upisidedown

    • @glitteringmaze
      @glitteringmaze Рік тому +1

      @@RobertWelshIt’s so funny, as soon as I posted it, your video flashed a picture of it! I had bought a hot pink one but I was kind of shy about using it in public afterwards 🤣

    • @jessicafae4180
      @jessicafae4180 Рік тому

      Yes! The pocket rockets!

  • @r.e.pajigal
    @r.e.pajigal Рік тому +1

    The Heavy Metal line though ooooooooooooooo. I love gliterry make-up and those products made me sing gospels with how good they were. And my most prized possession was a Naked Smokey palette that was gifted to me.

  • @Harleigh_19
    @Harleigh_19 Рік тому +7

    I don't wear makeup but one year I got an old friend the Electric pallet and I was obsessed with it and it's aesthetic. It was nice just seeing something colorful and fun instead of boring neutrals.

  • @missmariamel520
    @missmariamel520 Рік тому +5

    I miss Urban Decay 1996-2006. I have so much of their makeup and nail polish from that era. I save it as a collector, except the nail polish- I still use them

  • @092AM
    @092AM Рік тому +4

    I worked as a MUA for Urban Decay around 2010 and for a few years going forward. I even lost passion not long after the Naked Heat launch. However, I totally agree that they have ICONIC products. I still use the All Nighter setting spray and it’s been my absolute favourite for the past 15 years!! I’ve tried many others but they don’t compare. Same for the lip liners, lipsticks and eye liners! I also looooved the original Naked foundation formula! It’s such a shame they changed it.

  • @itscourtney93
    @itscourtney93 Рік тому +27

    I regret not buying the OG Naked palette. 😔 Everyone had it back then!!

    • @BTTRFLIKISSEZ
      @BTTRFLIKISSEZ Рік тому

      I have most of the nakeds and some brand new unused unopened thy were to be stocking stuffeRS and found out the people had it or didn't really care for it waited too long couldn't return 😶🤷🏻‍♀️🤦🏼

  • @ladybirdchance
    @ladybirdchance Рік тому +19

    The choke hold the naked palettes had on the girlies in college was crazy 😹

  • @MoodCandy79
    @MoodCandy79 Рік тому +10

    Urban Decay was one of the first brands I found that I didnt have an allergic reaction to. I dont wear much makeup now but if i need something and have the money its the first brand I'll look at just because of that "safety net"

  • @jenna_lee
    @jenna_lee Рік тому +7

    I miss all the Vice pallets. The OG Naked pallets. I was broke because of UD but I looked great 😂. The primer potions, setting spray, eyeliners 🤤. I hope they make a strong comeback.

  • @TheAlxXxandRuh
    @TheAlxXxandRuh 9 місяців тому +1

    As someone born in 90, when you said UD started in 96 and you weren't born yet, i stopped what i was doing to look at my phone like... Oh come on, Robert. Hahaha

  • @gabrielleleblanc2919
    @gabrielleleblanc2919 Рік тому +11

    My first naked palette was also naked 3. So nostalgic 😅

  • @leeshaolivier9298
    @leeshaolivier9298 Рік тому +3

    I loved their old eye pallets. They had some tiny ones-a skull and crossbones one that I loved. I had all of the big ones like Alice In Wonderland. I still love their 24/7 pencils. The new liquid eyeliners are fantastic (I want more colors! ) and the blushes are lovely.

  • @lemoncakesandmoonpies
    @lemoncakesandmoonpies Рік тому +45

    I still genuinely cannot conceive of why they won't remake the original naked palettes 😭

    • @monicapatton1405
      @monicapatton1405 Рік тому +3

      Me neither. I miss that one so much. There has never been another palette I have truly loved but that one.

  • @katiebrunner4376
    @katiebrunner4376 11 місяців тому +2

    I feel like palettes weren’t really thing until the first naked palette exploded. We mostly bought singles until that palette. Then everybody started selling palettes.

  • @SandraMorris51
    @SandraMorris51 Рік тому +15

    I’ll always like their Nakeds palettes since I’m a neutral kind of girl. The good part is that there are literally hundreds of cheaper brands making dupes 😊

    • @RobertWelsh
      @RobertWelsh  Рік тому +9

      There really are a million copies now! 😂

    • @SandraMorris51
      @SandraMorris51 Рік тому +3

      @@RobertWelsh I am loyal to the 24/7 liner though!

  • @impassionskin
    @impassionskin Рік тому +1

    I'm glad someone is finally calling them out. UD was my favorite brands and one of the first brands I ever tried (starting with the original face cases and body powders, around 2001). They were the trendsetters. The branding was considered very alternative, and they released products and shades that no other brand dared to try, including cream blush. I was loyal to them until the Gwen palette. It was a huge disappointment, especially the blue shade. I used it twice, kept it for a few years, then ended up throwing it away in preparation for a move. I still have a good amount of UD products in my stash, but haven't purchased from them since the Heat collection came out. What they've become is sad but not all is lost. One thing I would like for them to change (again) is their single shadows. I'd prefer to buy the pans without extra packaging and just stick it into a magnetic palette. It's hilarious that Midnight Cowboy "went viral," considering it was one of their first eyeshadows.

  • @buffbuff5016
    @buffbuff5016 Рік тому +11

    I remember buying some of their single eyeshadows back in the day. I still have them and yes I still use them. No issues. They had some really cool colours.

    • @RobertWelsh
      @RobertWelsh  Рік тому +12

      Listen… nothing wrong with expired eyeshadow 😂

    • @LeOhio817
      @LeOhio817 Рік тому

      Same 👍🏽

  • @harley_the_hack4416
    @harley_the_hack4416 Рік тому +2

    When I was 14 my first "big girl brand" purchase was UD. An eye shadow and nail polish in asphyxia. I loved them. When I saw they collabed with Robin Eisenberg, it gave me hope for the brand. UD has always screamed color, glitter, daring, etc. They were in this pinky-beige phase for so long and I missed them trying something they may have considered risky. I hope they go out on a ledge with more exciting products (like what you mentioned!)

  • @kimmcee
    @kimmcee Рік тому +7

    I have hooded eyes and finding a good mascara has been a huge issue. Urban Decay's Perversion 🤩! Its perfection and I've been using it for years. I dont wear full face make up but I'm always stocked up on their eye primer, eye liner and mascara. They will continue to get my money for years to come if they keep the same formula. 🖤

    • @JaguarBeauty
      @JaguarBeauty Рік тому

      THIS! I have tried so many different mascaras throughout the years and I will never ever be without a tube of Perversion!

  • @sherylfenner1983
    @sherylfenner1983 Рік тому +1

    24/7 pencil in Zero is what I use to tightline my eyes. Best one ever. When Loreal bought them, it was the beginning of the end.

  • @Mintzik
    @Mintzik Рік тому +4

    I was never particularly wowed by the all nighter spray as the atomiser was a bit uneven and left me with chalky looking splotches on my finished makeup, but I've always been surprised by how few people talk about their Primer Potion these days - as someone with oily skin this was the ONLY game in town as far as eyelid primers go for the longest time and is still my go-to product, nothing else holds my eyeshadow in place as well as this stuff does!

  • @mothgirlx6707
    @mothgirlx6707 Рік тому +1

    UD were some of my early fave makeup products and they still are, I really don’t relate to this community’s popular view of UD disappointing or fallen, them not doing well is a bit of a myth. Outside of this community and on other communities, growing and main market they’ve always had something go well to become a cult classic. I love indie too but I don’t really think their style like colours and super shimmers are on trend as much now where UD moved from grunge, to neutral and colour chic towards and minimal glow which is universally more in right now, while still having staples.
    Very diplomatic video Robert! But I’m glad you pointed out where UD are popular, not all communities and markets are the same. (I love the UV naked palette too)

  • @sallyhumphrys7955
    @sallyhumphrys7955 Рік тому +7

    I used to be all about Urban Decay. Their 24/7 eyeliners, matt lipsticks and amazing sparkly eyeshadows were amazing. But once they started on Naked, everything got boring. The last straw was when i went into the Covent Garden store to get some new eyeliner and the sales girls laughed at me because I'm quite a lot older and less trendy than their target audience. I take my money elsewhere now.

  • @agentcallisto
    @agentcallisto Рік тому

    UD primer potion changed my life. I have very oily eyelids and so back in the early 2000s when I was first getting into makeup I thought I couldn’t wear eyeshadow. I read about primer potion on a forum and it’s the only eye primer I use to this day. I’ll always love UD for that!! Excited to learn about their new liquid blush - I’m a bit of a blush junkie and that sounds like such a fun product.

  • @auroras_hairpins
    @auroras_hairpins Рік тому +12

    I absolutely love their Brow blades ( got 4 different colours 😄)
    Now here’s a collaboration I would 1000% support: UD & Robert in a “Ghoststories “ collection 🖤🖤🖤🦇

  • @dontbesav
    @dontbesav Рік тому +1

    I’ll never forget the naked smoked palette was my first palette. My mom got it for me when I turned 13 and was beginning to wear makeup. All I wore was like 2 shades & mascara but it definitely holds nostalgia 🥹

  • @sickvictorianchild
    @sickvictorianchild Рік тому +11

    i used to LOVE urban decay because of all their brightly colored eyeliners and glitter shadows. haven't checked for them in ages but i still buy their glitter liner

  • @michelleb7911
    @michelleb7911 Рік тому +10

    Personally I think those giant PR packages are wasteful. It usually turns me off from a brand. It is sad that wastefulness is what goes viral because it is flashy and attention grabbing. UD was one of the first brands of makeup I’ve tried and they have a special place in my heart.

  • @jlkitz1775
    @jlkitz1775 Рік тому +1

    Thinking of Urban Decay reminds me of the "13 going on 30" scene w/TomTom's presentation
    "Fashion suicide" LOL 😅.
    Oy, she went SO HARD hahaha 😆

  • @marcellelewis1013
    @marcellelewis1013 Рік тому +4

    Hi Robert, Hope you have having a great day. Will be interesting to have you live from your hotel room Sunday before your trip to US. Have fun.

  • @mrthpotter
    @mrthpotter Рік тому +2

    I’m loving all these more informative videos, it’s so sick to see you talking about this side of makeup more than just trying products or reviewing things. Love this!! ❤❤

  • @dberka210
    @dberka210 Рік тому +4

    I totally understand and agree with all of the criticisms that people have had over the years, but I can’t help it, they’re still one of my favorites. I feel like they have changed as I have - from wilder makeup to more everyday wearable. But I get why people are bored lol

    • @RobertWelsh
      @RobertWelsh  Рік тому +3

      Yes I definitely think they have almost “grown” with their customers! I wish they were just a little but exciting again! But not necessarily as “punk” as they used to be 😂

  • @WendyCrb555
    @WendyCrb555 Рік тому +1

    Clearly Urban Decay needs to get you on board!

  • @littleflick
    @littleflick Рік тому +6

    When they brought out the Born to Run and then the Stoned Vibes palettes I thought they were both amazing and a refreshing change from all the Naked palettes. But then they did nothing else similar to either. Felt like a missed opportunity!

    • @GenXfrom75
      @GenXfrom75 Рік тому

      God, I adore my Stoned Vibes palette! 🤩😍🤩

    • @MsBNoodle
      @MsBNoodle Рік тому +2

      Yes! Born to run!

    • @littleflick
      @littleflick Рік тому +2

      @@MsBNoodle I dropped mine and a bunch of shadows cracked and fell apart. So I repurchased it at full price. I’ve never done that before. I loved it so much.

  • @11Elleve11
    @11Elleve11 Рік тому +1

    I LOVE UD!!!! however,after being purchased by loreal, it was the kiss of death for creativity

  • @carlyleyt
    @carlyleyt Рік тому +5

    Midnight Cowboy has been a very popular shadow in the Asian makeup world since the dawn of time😂I wasn’t even sure why it started to gain so much attraction in the western makeup world all of a sudden but I guess marketing

  • @Sipu97
    @Sipu97 Рік тому +2

    Their cherry eye shadow palette was the first more expensive palette I bought and wow the difference in the amount of pigment! I will definitely try the eye pencil, my waterline doesn't stay the way want for a long time

  • @rileyshine
    @rileyshine Рік тому +3

    Just found your channel love these downfall deep dives it is crazy how big the industry once was

  • @meganduncan2360
    @meganduncan2360 Рік тому +1

    I agree with every bit of this and the best thing Urban Decay could do is actually listen to and take this advice

  • @anna_med
    @anna_med Рік тому +3

    Their original eye primer is a MUST for my super oily hooded eyes, nothing else will do. I love and still use the naked 3 palette (those cool pinky/ mauve-y shades work well on me).
    The 24/7 eye pencils were disappointing on the other hand. They smudged too much (probably bad combo of smooth product on oily and hooded eyes).

  • @lyndawithay3135
    @lyndawithay3135 Рік тому +1

    I just purchased two more of those liners. Plus I love Covent Garden. I have very fond memories of that trip. 💕🐾💕🫰

  • @VisualVoluem
    @VisualVoluem Рік тому +3

    I actually really really love Urban Decay! I bought their Naked Wild West because the colors in that pallet really compliment my skintone and are also perfect when I do my no makeup make-up eye looks. I use their eyeshadow primer too! I been using it since i was maybe 18 years old and I'm 28 now.
    I'm not the best at makeup but I feel like its one of the few eyeshadows that dont bady crease on my eyes. Yesterday I was sweating at work in the hot sun and my eyeshadow still looked great! Lol 😆

  • @chelseahamilton9672
    @chelseahamilton9672 Рік тому +1

    Urban Decay had some scented All-Nighter sprays come out over the years like Cherry scent for Naked Cherry's collection, and they were so good! Totally agree they should do this!
    I worked with the brand recently and it's very focused on going back to their roots, and it made me very happy. Their global beauty director has so much passion and I think we'll see that translate in the near future!

  • @DremerInc
    @DremerInc Рік тому +3

    I was a huge urban decay fan. One of the reasons i loved it was because even though it was kind of a mid range brand they had sales. I would wait until it would go on sales & rack up on every color. LMBOO.. I swear i still have untouched palettes & lipsticks because it was so affordable.

  • @akabetty1
    @akabetty1 Рік тому +1

    I remember being obsessed with the all nighter spray, eye shadow primer and mascara. I recently picked up the all nighter spray. I still love that product! ❤

  • @dinasilva9263
    @dinasilva9263 Рік тому +22

    I was born in 84 but the 90's were really my favorite era besides the early to mid 00's. Oh the nostalgia😂💜

    • @RobertWelsh
      @RobertWelsh  Рік тому +5

      I loved the 90s too!! 🥹🥹🥹🥹

    • @SandraMorris51
      @SandraMorris51 Рік тому +1

      Same!

    • @kacyspence8269
      @kacyspence8269 Рік тому +2

      Same 😂 I still use available Lisa frank school supplies at my office.

    • @SandraMorris51
      @SandraMorris51 Рік тому +1

      @@kacyspence8269 the Lisa Frank Trapper Keeper was awesome! 😆
      More 80s but hey…

  • @baileyvw
    @baileyvw Рік тому +2

    The Urban Decay Electric palette was my first colorful palette and I remember it being such a life changer

    • @TheEmmy
      @TheEmmy Рік тому

      I still use this palette every day for my eyebrows! ❤

  • @Sarah-with-an-H
    @Sarah-with-an-H Рік тому +4

    I absolutely loved the Gwen Stefani Collab it was the perfect pallet for pale girls , but the lipsticks that came out with that collection where the real stars

    • @jscho8674
      @jscho8674 Рік тому +1

      Agreed. Those colors were amazing with my pale Irish skin. I loved that palette so much that I bought a back up. I had all the lipsticks and lip liners too. Loved them.

    • @Sarah-with-an-H
      @Sarah-with-an-H Рік тому

      @@jscho8674 firebird was my absolute love I had no idea I could pull off a color like that till then

  • @meganhardwick1598
    @meganhardwick1598 Рік тому

    Robert this makeup look….. those eyes. My gosh. Hands down my favorite you have ever done. Love those two colors together.

  • @dinasilva9263
    @dinasilva9263 Рік тому +13

    At least One vídeo of Robert a day is even better than ice cream. 💜😂

  • @sophiadelacerda2346
    @sophiadelacerda2346 Рік тому +2

    I will say UD kills it in the foundation game. Love their complexion products.

  • @Ashleyjordanj
    @Ashleyjordanj Рік тому +2

    The original electric’s palette was one of my favourite pieces of makeup ever, their Eden eye primer will always be that girl

  • @Oonagh72
    @Oonagh72 Рік тому +4

    UD fell when they were bought by L’Oreal. L’Oreal used colors across brands, so UD couldn’t be unique.

  • @hellozaira
    @hellozaira Рік тому +1

    I really like these chit-chat type of videos where you talk about certain brand, situation, analysis of players in the beauty industry. They are very informative and well produced. Well done, Robert! 😊🤗