I Posted ONLY Business Content for 30 Days [STRATEGY REVEALED]
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- Опубліковано 29 вер 2024
- Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
This reminds me of your saying "Simple Scales, Fancy Fails"
How much is the monthly fee?
You don't need this but for the chance you check this again I just wanted to let you know you're doing the right thing just keep improving it like you do.👍
Did you say you want people to "come to a workshop"?
How do we find out about your workshops?
Your tactical educational videos (like how to build a 40 person sales team) are absolutely your best videos. Please keep doing more of that!
Can’t believe he just stands there and spits gold like it’s nothing, the amount of fluency and articulation this man has must be respected.
It’s fucking wild…
Ong he crazy with it I love it
That's practice in action! Like Picasso said to the passer-by fan it took you 5 seconds "took me a lifetime"
Well he is an ACTUAL genius by definition❤
I'M SO GLAD YOU MADE THIS SWITCH!!! This is definitely what I'm here for. To learn, and grow!
100% agree with your assessment Alex. I am a CPA small business owner looking to break into the six figure a month range and have read and shared much of your content with fellow business owners and clients. I’ve read and gifted both of your books, listen to “the game” on a regular basis and am eagerly waiting on “$100M Sales”, or whatever book 3 is called. You’ve got a brilliant mind on business and have developed a great skill of breaking complex subjects into understandable bite-sized pieces in plain English. I love your business stuff and devour it. I haven’t watched your videos in a while because I don’t care what you eat, drive, politics, hobbies, vlogs, clothing choices, gym equipment choices, etc. I admire and respect your business acumen and from a selfish standpoint am only interested in that. It’s fun when all those Alex personality bits are mixed into your educational content but the more the videos focused on non-business topics the less engaged I became. Stoked to see you return to the topic of business education. I also love business and helping owners succeed and use much of your material in my role as a fractional CFO for various clients. Thank you for tracking and responding to your viewer metrics. I am a fan and still have much to learn from you.
Alex coming up as a 19yr old w hard life and good experiences to show from it u have helped me a tremendous amount so has your amazing and beautiful wife I wish you and her a prosperous and peaceful year thank you so much keep it up big G!!!!!
Loved this, Alex. Thank you for your transparency. I am one of those that stopped watching as much of edutainment and has liked this recent content a lot more.
Extremely valuable coaching 🤯Love it!! Thank you Alex!
LOVED this. The bts updates are hugely helpful. Please continue! 👊
Great! I just love your content. That's what we all really need! Thank you a lot!
I needed this. My channel is not as big as Alex, but I shifted my content too. I had a big focus on views and I was basically putting a lot of time and effort into making like video art pieces. But the views keep tanking. I never want to diminish quality, but going forward, it'll be less about production quality and more about the right people. Which is my core audience, fans of boom bap hip-hop music.
Love this. I had stopped watching as much of your videos as before too but now I’m finding them all relevant again. Thank you!
I read your 3 books. I bought them because you help me and my business so much, it would not sit with me to not show my appreciation. ❤ (yes I finished them 😊)
A sub theory of mine is that business owners tend to be more focused in general and so the long form is much more appealing. I see lots of people who are prone toward distraction to engage with short form fast consume content. Of course that's a generalization, and my personal observation. So this new-old direction is absolutely banger value for the right people.
I love this format and also the podcast-style videos you recently posted here are gold.
This is my favourite video I've seen from Alex in a year.
“Make sure you’re making this stuff for the people, not your ego…”
*drops mic*
That’s why you’re the GOAT Alex
I had a feeling that Alex started changing his content to more educational but nobody else noticed it but now I am glad Alex told it himself. BTW Alex I love your shorts❤😂😊
I have definitely have started coming back to watching his content again. I’ve even been goin back through his old content
LIKE THE COMMENT SO MORE PEOPLE CAN SEE
00:02 Switched from edutainment to education and from 'for us' to 'for you'.
01:38 Focusing on business content attracts targeted audience
04:55 Focusing on broader business topics increased revenue and engagement.
06:41 Increased engagement with focused business content
10:29 Posting business content led to significant increase in book sales.
12:14 High revenue and high viewer video does not necessarily imply low RPMs
16:03 Leverage free distribution for business promotion
17:38 Focusing on deep content provides more value to audience
20:45 Importance of authenticity in content creation
22:11 Work ethic and content strategy
I definitely started watching your stuff more when the switch occurred. Thank you!
You are putting your life to make us successful and rich
Love the new content
Thank you Alex!!
Amazing video. Thank you.
The fastest way to grow your audience and business isn't through chasing views but by delivering real value. Educate, don't just entertain. The right audience will find you.
Gotta make the “grand slam” video Alex
Alex is a beast.
Alex, thanks for returning to deep content instead of ADHD entertainment.
Please can you make content on how to scale on ecommerce
Bring back the drawing on the ipad videos, they were the most engaging
Thank You So Much Alex💆♂
I like the business stuff best but some workout stuff would be fire
Great stuff.
nice VFX bro
Never change a running system
Alex has become the Mr beast of business content
Wtf does that even mean
@@bpdbhp1632because he’s thinking about every detail of his UA-cam channel and optimizing it
He’s more like Ryan Trahan. His content is better than Mr beast but has less subs. Iman is the Mr beast of business content
@@JohnPretty1 fr
@@CDMImprovementI agree with that
I love the new style with less cuts and deeper biz stuff
Love the new content style Alex. One thing I would say I loved most about your old content from a few years ago when I first found you was how intimate it was. Just you in your home office talking directly to me (the viewer) one on one. These presentation style videos feel cool and are valuable don't get me wrong but it feels more like I'm being preached at in a crowd of "business owners" at a convention instead of feeling like I'm having a personal one on one pow-wow with the GOAT Hormozi! Just a little feedback, keep crushing the content man. Paving the way for us all.
The lower the production effort, the higher the intimacy
I liked my own comment
I liked your comment
I also liked your comment
@@jordandrljaca1253did you bring haterade for the rest of the class?
I liked your comment
Ah... I always do it mate...see?
Love how Alex is going all in on people who want free first class business education! Thank you so much Alex!
Why do you want free?… if I could pay Alex I would do it
@@woker5223 I don’t want everything free. He just makes it accessible so everyone can win. He gives tremendous value.
The new direction feels like those older closet videos, just with higher production. And those closet vids are awesome to this day!
RIP the closet videos
Closet videos were goated
Love the new direction. I love you looking into the camera even more 😂
The shift is great and I'm here for it! I'm not your target market as a stay at home mom soloprenuer, but I've increased our family income HUGE from whiteboard teaching.
keep crushing it leslie!
This new content is incredible and back to what I came for in the first place your earlier content in your closet was so so good!!! Thank you for constantly innovating and helping us
I found Alex about 8 months ago. Read both his $100M books all the way through 4 time. Watched absolutely every one of his videos at least once. the greatest value I get from his videos is learning how he thinks, how he approaches problems, and how he finds potential pitfalls. Watching this debrief is incredibly helpful because it highlights the inaccurate targets most people aim for in the same situations. Same with all his videos. Invaluable. Thank you.
Right on Josh!
great, how much money have you made.
@@Pablo-bo2ru lol
Did you start your business yet?
I’m a small business owner and I really appreciate your content Alex. You definitely got me hooked a couple of years ago with the entertainment/business content and now that your doing actual business content is awesome. You’re doing a great job and thank you for sharing the data and metrics with everyone. Nobody else does that.
Why
It was NIGHT AND DAY in terms of quality when you started putting out business stuff. If I could make a suggestion? You should promote a DONATION BUTTON so us who appreciate it can DONATE or give money somehow.
It's crazy I'm an entrepreneur and I've been binge watching the latest content but when the channel took off I stop watching as much I'm hear for the education 💪🏾💪🏾💪🏾 I approve of the switch for sure
Alex, now you are back at the content that makes you unique! Thanks for the advice, I just restart my channel this week focusing on my style and not to make things that simple look good. Im focusing only on telling why im thinking!
I wonder how much coffee Alex had before filming this
DON’T STOP THE PHILOSOPHY!
I love the new direction man, but we want that mozi wisdom too 🙏
You can watch other podcasts where he goes as a guest, there's only so much philosophy he can cover.
Your strategy is right but only because you went Broad to begin with. Going narrow and boring for a small or new account will not work out
Hallelujah! The daily Jesus devotional has been a huge part of my transformation. God is good! 🙌🙌🙌🙌🙌 I was owing a loan of $47,000 to the bank for my son's brain surgery (David). Now I'm no longer in debt after I invested $12,000 and got my payout of $270,500 every month. God bless Elizabeth Regina Nelsen! 🇺🇸🇺🇸🇺🇸
I'm surprised that this same name is being mentioned here, I stumbled upon one of his clients testimonies on CNBC news last week.
I know that woman (Elizabeth Regina Nelson) If you were born and raised in new York you'd know too, she's my family's Broker for 3yrs till now and a very good one if you asked me. No doubt she is the one that helped you get where you are!!!
😱Sounds familiar, I have heard her names on several occasions.. And both her success stories on wall street journey!!!
Such a genuine personality! Sincerely speaking, I will continue to trade and stick to Elizabeth Regina's daily signals and guides as long as they work well for me 😇
*She is mostly/available on Business What asp.👎🏻*
Crushing it, since change i have made 2 major change s to my business.
This speaks right to relevance - love it
Alex, you may have a video on this but I'd be interested in learning more about your back-end video process and any shortcuts. Thank you!
So is Alex running paid ads to these organic videos since he's talking about "ad revenue" and "RPM" ? Can someone clarify ?
Alexes content team: i would recommend balancing out the super business videos and the philosophy videos, im a business owner and i think both are equally important, and in some cases mindset and getting over certain beliefs is more important
This video doesn't need to be 25+ minutes long.
It could be done in 8 mins only...
Small business owner who likes this new Style of video and started watching more! congrats Alex!
Awesome, your "old" video style is back! I just didn't enjoy the fastly paced, heavily edited ones. Thanks for showing us the before-after results, and the thinking behind it.
Let’s go
This was super timely my man. I’ve been battling with this topic. Business over wide. Good stuff
I love this content!!! I wish there was an Alex Hormozi for what I do, music, film, and comedy.
One thing to take into account... were you getting 1.4 million views on your business content before you grew your audience with wide content? No. Would you have gotten there eventually, may be. Obviously the content is insanely good but going wide got you to 2.4 million subscribers. Been watching you since your gym launch days when you had 0 audience doing the actual gym launches so I've seen the entire growth.
We need the new books release date at least! Dying without it boss
Appreciate the content shift Alex! Have been using your videos to better train myself, our staff, and even sometimes our customers. Looking forward to partnering with you and Leila in the near future 💯💯💯
Love it!
We recently had a similar experience. We make music for content creators/filmmakers and at first, we were uploading everything (finding our baseline).
Didn't take long before it was obvious that creators LOVE suspenseful music.
That was our compass. Just so happened to be easier AND more fun than what we were doing before - with 2x the results.
Great stuff Alex, thus business stuff is fractal!
I wonder if these results could've been confounded by the fact that your video output basically doubled. Just check: last 14 business-related videos you put out were during 1.5 months and the 14 videos before that were put out over 3 months. Maybe that is why engagement and some other stuff is higher..just a thought
I can say that I like more the long business no frills content (business owner here), but a few shorts here and there on life hacks from Alex would be interesting.
For sure this last shift makes him create content which much more engaging.
Appreciate the transparency. Your content helps me to bridge canyons I would have had to walk through barefoot otherwise.
Genuine question, what happened to being a niche of one ? Showcasing all your interests to be unique and not talking about only one topic ?
Really curious to know because I’ve been trying to create my own niche and now I feel like I should go hyper niche to grow more…
Here's my take on it (as someone who helps people with content strategy): being a "niche of one" works in a lifestyle-content context, where you're documenting the stuff you're doing and not really worrying about converting the most amount of people possible (on Instagram Stories, for example) - this is still useful for creating a super engaged (yet more limited) fan base, while pushing away some other people who might not like/identify with you. From my understanding, Alex decided to pivot his content strategy because he was focusing too much on the whole "wide content" idea, bringing in too many people who were not really interested on his main thing (business), in the first place. Not only that, but he was implementing this approach on all platforms, which is not optimal, because on a medium like UA-cam Long-Form, you want to create higher value, more specific content for the specific audience you're trying to target - and for them only - because that ensures that, even if the video has way less reach, it'll be much more effective in converting the people watching into customers/applicants, etc..
You can still mention or show things you like, but it has to all funnel back to the benefit of the viewer in the niche you've selected. Just randomly talking about a bunch of stuff and calling yourself the niche doesnt work for 99% of people
Hey Alex or Mozi Media team, we all love the regular updates w.r.t decision making. We love deeper business strategies and long form content. But we also love Alex's views on Business philosophy and his views and advices on working harder, over preparing, leaving nothing in the tank, etc. Turns out that we love all the things that he is actually passionate about.
Last thing, the green screen looks absurd. The closet look was better, or even that look where Alex was sitting in the darkness talking about his family and why he didn't go home for Christmas.
I also need to admit that can see significant change in your content bro. I am business owner and probably your client profile, and this content working very well on me . Keep going bro
This is the best content. I remember watching your closet videos and thinking: How is this much value available for free? - These videos used to blow my mind. For example, the video from your top lessons from 2020 was packed with so much value that I couldn't believe it!!
How does someone just speak so fluently with no script? Sign that someone knows their stuff really well.
1. Entertainment 2 Education
2. For us 2 For you
3. Wide 2 Narrow
4. Views 2 Revenue
5. Shorts 2 Longs
6. Assume more 2 Assume nothing
"The crazy thing about this I want to emphasize is IT'S FREE...*gestures wouldn't* IT'S FREE" 17:11
I love this guy
Hey Alex! I really appreciate you and the content you have been putting out over the years.
Just wanted throw out the thought that maybe your viewership hypothesis isn’t binary.
Just as you have bulking and cutting phases in bodybuilding, perhaps the same is true of audience building.
You built big audience with wider content, then cut down with narrower content.
I imagine the process is cyclical and that there will be numerous phases of wide and narrow content periods throughout the lifecycle of your journey.
Again I appreciate you SO much and love the new content you have been putting out!
This is the 1 of 0 move! 9% business owners, maybe .001% are doing 200M+
How many of those people also:
- Enjoy making content, and has 10 years' worth of experience there
- Have a monetization method that is external to the content
- Started from 0 so can speak to the whole journey
Probably only 1-2 people in the world!
I've only been watching about 10% of videos while it was high production. I watched almost all the early videos back in the days. I haven't checked out the new old style videos yet but im glad you're going back to that style. I will probably watch most of your videos again👍
EXACTLY the same here, I lost interest
Same
We want business education to make us money
The last 6 weeks I have not missed one of your videos 🙏🏻 Thank you Alex, I really appreciate your business videos of late.
Who am I?
Business owner
28 yr old
1M revenue/y
Hope that helps!
This was basically a 25 min meeting briefing the audience on what has been done and the direction here after but also served as content. Fantastic but simple. The definition of genius IMO. The ability to simplify and formulate complex ideas
I've only watched 4:05 of this video and this already feels like an appendix of $100M Leads, THANK YOU
I stopped watching for the last year because it wasn't relevant. Good to see its back on track.
Bro this video just CLICKED. Im going to watch at least 1 of ur videos per day. I don’t really know how to do Skool right now because I live in Mexico City. But I’m still learning from what you say. Thanks man!
If you're going this way, could you make them searchable/indexable? Like, selling x business or growing sales vs marketing...
Doesusing RPM as a metric for quality work for people who's target audience is not rich people?
Does youtube pay more because business owners have more money or because they are the right audiece for Alex?
Yes!
Thanks Alex and team! ❤🔥
Maybe I’m the only one, but I loved the Mozi in a closet and Sam Ovens holding an iPhone and spitting game at me for an hour and a half type content. The lower effort, the better. Feels more raw.
Sorry, but I don't believe it will work well for small channels. This strategy is for Alex, not for beginners. UA-cam will not promote your stuff from the beginning if you're not going wider. Alex plays different game.
Take away: Place your customers first and care abouy helping them.
Its not the fancy work.
Its the helpfull advice.
Hi Alex and team,
I am 23 year old and have progressed into a role to help with ideas to grow the business. The guys in higher positions all have MBA's (Master in Business Administration) and told me that I should think about doing an MBA. After researching it I found that it basically covers every aspect of the business as a subject but to study it I would have to go into debt I don't want. I already started with your two books and will soon finish Leads, that has already transformed the way the lead team thinks and approach leads, which covers marketing and sales.
The Question:
What recommendations do you have for courses, books, UA-cam channels or some other way of learning I can do to study the other aspects that an MBA will give me?
Out of curiosity, what was the experiment/outcome with the Hormozi Media channel? I’ve noticed less posting from there and my assumption is you are doubling down on your “personal brand” pages? As a business owner love the recommitment to this content, thank you!
Love the current deeper content!
As you were going through the videos you've done talking about how they'd apply to different groups I thought it'd be class if you could categorise your videos based on who would benefit from them to make them more findable. Would be class to make custom tracks of videos (effectively packaging up your existing videos into free courses) for specific types of businesses that can walk them through the different challenges they'll face at each stage in detail.
Might also help identify gaps in content (do the videos for one type of business connect together? Could it get them from 0 to your buy box?), estimate audience size (averaging views for videos targetting one specific type of business), and nurture them through a funnel.
Thank you for what you do!
Hey Alex, I was thinking a few months ago man, it seems like he’s changed his content for a wider audience and it’s unfortunate.
I think people like myself somewhat fit the avatar you’re going after (I’m not there yet but close).
When you think about it, it makes sense to make content that your avatar wants, but on the other hand, you also want a bigger audience. What you are saying is 100% true-better to have less views, but have them all be your desired avatar.
I can’t speak for everyone, but I would prefer zero production if it meant you making more videos. Just you talking about business is all I want to hear!
YES!!!!!! I don’t want you to be a reality TV show star. I want you to be real and share your experiences. We have no peers. I know no one who is doing what we are doing the way we are doing it. We are building a family legacy, and are blindly (?) feeling our way through this. We need you to go deep, now shallow. We want to plant deep roots for future generations, and your most recent content has been most beneficial. In fact, we were just talking about that last week.
Codie Sanchez… are you listening?
Yep, now it feels like you are talking to me! This is what I expected - stuff for business owners. I started to think maybe that's not the case, but happy to see it was just a detour :D
Love this style of content! But a couple long form a month more wide/philosophy of life would be great. 80/20 kinda. These ones I cannot just listen and sometimes I just have to stack them for later.