Clare Kelly - Ecommerce and digital marketing consultant in the Arts

Clare Kelly isn’t just your average ecommerce and digital marketing consultant-she’s a force of nature in the online world, with a flair for helping businesses and non-profits alike thrive in the digital space. Armed with over 15 years of experience and an impressive resume that reads like a who’s who of the tech and retail world, Clare’s expertise is as deep as it is wide-ranging.
Clare and I discussed her expertise and a fantasy study abroad opportunity. We also explored cultural events, sports, art, music, food, in Clare’s fantasy cultural year and played the This or That game.
Clare’s path to digital stardom began in a rather unexpected place: the art studio. After earning a BA Hons in Illustration from the University of Brighton, she quickly found that her knack for creativity could translate seamlessly into the burgeoning world of digital content.
The leap from brushstrokes to bytes was a natural one, as she honed her skills in user experience and content strategy at Epic Learning and Websters International, where she worked in everything from e-learning for the NHS to localising content for the likes of Channel 4 and Google.
It wasn’t long before Clare’s talents caught the eye of tech giants, and she found herself at the heart of digital innovation at Microsoft. Clare wasn’t done yet - moved to Amazon, where she took charge of site merchandising.
With big tech boxes ticked, Clare set her sights on the ecommerce world, where her ability to grow revenue and enhance customer journeys truly shone. At Tate, she doubled online merchandise sales and managed a £9 million turnover, all while navigating the complexities of Salesforce Commerce Cloud. This success set the stage for her role as Head of Digital & Ecommerce at Sass & Belle, where she commanded both B2B and D2C channels, masterfully juggling digital marketing, marketplaces, and the entire ecommerce tech stack.
Beyond the boardroom and digital dashboards, Clare’s heart beats for sustainability. A committed vegan for over a decade, she’s passionate about the circular economy and the latest innovations in material technology and recycling. Whether it’s consulting for a vegan skincare brand or spearheading sustainable fashion initiatives, Clare’s ethos of “better business, better planet” is woven into every project she takes on.
Today, Clare operates as a freelance consultant under her own banner, Branch9 Digital, where she brings her holistic approach to a diverse clientele that spans small businesses, museums, and charities. Whether it’s performance marketing, digital transformation, or SEO wizardry, Clare’s got it covered. She’s recently been the strategic force behind digital campaigns for the National Museum of the Royal Navy and Malin+Goetz, driving impressive results with her trademark blend of creativity and data-driven insight.
Always eager to collaborate, Clare is open to new opportunities where she can make an impact-especially if it involves supporting non-profits or advancing sustainable practices. So, if you’re looking to grow your online store or need a digital strategy that’s as innovative as it is effective, Clare Kelly is the consultant you want in your corner.
Clare’s love for art hasn’t faded - she’s just traded her sketchpad for digital canvases, bringing the same creativity and meticulous attention to detail that once defined her illustrations into every aspect of her.
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Mark Walmsley FRSA FCIM AGSM
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