Pretesting @GESIS (english version)

Is a question easy to answer? Do the respondents understand the question in the intended sense? Are there differences in the understanding of the question between different persons (groups)? The understanding of items and questions is examined with the help of cognitive pretests.
We support researchers in optimizing their questions and survey instruments by offering the following services:
Conducting cognitive pretests (in combination with eye tracking); Conducting cognitive online pretests (Web Probing); Consulting on the selection and independent usage of various pretesting methods; Coordination and analysis of pretests for different groups of people or in different cultures