I work with someone who has a very established blog & brand over many years. They do very little “SEO” but ALWAYS do well on Google & are relatively untouched by updates. Brand & authority really matters, and even more so with a future full of AI. Build your brand guys!
I think this guy is completely on track and I've been thinking the same thing...just don't have the time to develop the hypothesis and test. Or look at large data sets like he has. But spot on for what I think is going on, and I've always considered myself a pretty damned good SEO (for my own sites) - Jason Wilson knows me (MG), I run in the same niche as his current employer.
Title tag or meta title: The title of a webpage that shows up in search engine results and browser tabs. It doesn’t appear on the page itself. Page title, headline, or H1: The part of the page content that users see when they visit. He tells his clients to keep the page title as it is and not tweak the title tag too much, so they look similar.
Hmmm. Not sure about this. I've seen loads of well-known expert-written blogs that could be deemed to have a brand get destroyed by the HCU and still not recover. If you have to be a brand, then you have to be a very big brand, which simply isn't feasible for the majority of enthusiast websites.
10 днів тому
H1 is the post title. What does he mean when he refers to the H1 as being different from the post title?
He's referring to the title tag, which is only found in the code of your web page. The h1 is the primary heading of the post, which is what readers see when they first hit the page. That's the difference between "title" and "heading." Hope that helps!
You don't necessarily have "brand authority" just because you have a lot of links. Links come from other webmasters who find you via search engines. Once they are finished with that page, they don't search for you again. It's normal to have a lot of links and no "brand."
No. Not if it’s accurate and UX is on point. And pogo sticking isn’t occurring. And I hate AI, but is what is They could probably detect it if they really wanted. But they don’t have zero point free power generators to scale up the compute that would be required to process the entire internet. Better to just use user signals and not worry about it. Plus showing their own AI plus Reddit.
@@silverbackag9790based on what are thinking that? I have a website that got deindexed + numerous reports on forums about ai site. Usually Its fine for 1-6 months and than drops to 0 impr
Google can detect AI content if the predictable token count is high enough, but it doesn’t care who writes the content, it care whether it is on topic, grammatically well written and answers the primary and secondary search intent.
As always in this “podcast”: no helpful information, but plenty of advertising. That seems to be the business model of this channel.
10 днів тому
Answers should not be at the top of a page. The answer comes at the end. Every decent content creator understands that basic rule of writing. It is also that way in math. What math equation gives the answer first?
Cyrus Shepard is a legend. I gained some valuable insight from that discussion, thanks!
I work with someone who has a very established blog & brand over many years. They do very little “SEO” but ALWAYS do well on Google & are relatively untouched by updates. Brand & authority really matters, and even more so with a future full of AI. Build your brand guys!
Thanks Cyrus + Jared, this is what I call helpful content.
Google should use this video for explaining HCU to site owners.
I think this guy is completely on track and I've been thinking the same thing...just don't have the time to develop the hypothesis and test. Or look at large data sets like he has. But spot on for what I think is going on, and I've always considered myself a pretty damned good SEO (for my own sites) - Jason Wilson knows me (MG), I run in the same niche as his current employer.
this was so useful btw, thank you so much
Wow, so much value! Thanks 😃
This is really good, kudos.
How does Google measure "brand"?
Great job!
I didn't understand what he was saying about titles. Can someone explain? Thanks!
Title tag or meta title: The title of a webpage that shows up in search engine results and browser tabs. It doesn’t appear on the page itself.
Page title, headline, or H1: The part of the page content that users see when they visit.
He tells his clients to keep the page title as it is and not tweak the title tag too much, so they look similar.
Hmmm. Not sure about this. I've seen loads of well-known expert-written blogs that could be deemed to have a brand get destroyed by the HCU and still not recover. If you have to be a brand, then you have to be a very big brand, which simply isn't feasible for the majority of enthusiast websites.
H1 is the post title. What does he mean when he refers to the H1 as being different from the post title?
He's referring to the title tag, which is only found in the code of your web page. The h1 is the primary heading of the post, which is what readers see when they first hit the page. That's the difference between "title" and "heading." Hope that helps!
You forgot timestamps again 😮😮😮
You don't necessarily have "brand authority" just because you have a lot of links. Links come from other webmasters who find you via search engines. Once they are finished with that page, they don't search for you again. It's normal to have a lot of links and no "brand."
Im sure that google can detect ai content. This guy claims opposite. Does Anyone else thinks that google can detect ai?
No. Not if it’s accurate and UX is on point. And pogo sticking isn’t occurring. And I hate AI, but is what is
They could probably detect it if they really wanted. But they don’t have zero point free power generators to scale up the compute that would be required to process the entire internet.
Better to just use user signals and not worry about it. Plus showing their own AI plus Reddit.
@@silverbackag9790based on what are thinking that? I have a website that got deindexed + numerous reports on forums about ai site. Usually Its fine for 1-6 months and than drops to 0 impr
Google can detect AI content if the predictable token count is high enough, but it doesn’t care who writes the content, it care whether it is on topic, grammatically well written and answers the primary and secondary search intent.
As always in this “podcast”: no helpful information, but plenty of advertising. That seems to be the business model of this channel.
Answers should not be at the top of a page. The answer comes at the end. Every decent content creator understands that basic rule of writing. It is also that way in math. What math equation gives the answer first?