Textured Hair Tutorial | London Fashion Week SS24 with ASAI

We’re sharing our textured hair tutorial, as we go behind the scenes at London Fashion Week with ASAI for the SS24 collection using Authentic Beauty Concept.
Who is ASAI?
South London-born designer A Sai Ta created the fashion brand ASAI in 2017 after graduating from Central Saint Martins with a BA in Fashion Design. His London-based label is known for mesh Hot Wok tops and Nunchuck bags.
Who is Adam Garland?
Crafted by our Global Advocate Adam Garland, a British Stylist based in London with over 20 years industry experience in hair styling, education and editorial. Here he talks through the steps of how to achieve a little more heaviness on textured hair without it being “too floaty”.
Authentic Beauty Concept products used for the textured hair tutorial on the ASAI models at London Fashion Week SS24:
Amplify Mousse -adds light grip to the hair, leaving it manageable with a natural hair feel while protecting against blow-dry damage
Nymph Salt Spray - a non-overburdening salt spray, with heat protection up to 230°C
Working Hairspray - featuring a fast-drying formula, ensuring great workability whilst also helping to protect against humidity
Hand and Hair Light Cream - the formula with Bakuchiol is lightweight with a 'barely-there' texture
Authentic Beauty Concept is a holistic premium haircare brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs on our website.
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