Pop Culture Is Dying

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  • Опубліковано 25 лис 2024

КОМЕНТАРІ • 92

  • @seamusmaye1333
    @seamusmaye1333 8 місяців тому +57

    The industry was so use to having an old way that it has failed to adapt to the changing times, took it for granted even when new technology in the 00s showed how much things were gonna change. Both hollywood and the music industry are playing it safe, releasing less than amusing entertainment and trying desperately for it to pick up in the social media zeitgeist. If not, follow in the same ridiculous trends, not all movies need to be 2 hours now, evwrything doesn’t need to be remade, but they only seem to pump more out while viewers are fatigued by the over saturation. Music is far worse with albums on the decline and a bigger reliance on singles and ep’s, songs are shorter and there’s less songs in the catalog. Streaming is about what movies, music, and the internet relies on. Many “celebrities” to put it loose, are picked up by people of that individual style, heard behavior exists, but its polarized in these individual fandoms, but very VERY few break the mold and become a household name.
    Paparazzi, magazines, celebrities news, i can go on, has been greatly diminished from its former influence. I dont know why i find that most important. People who are younger probably will never understand stories like britany, without living, hearing, and seeing her everywhere good and bad in the 00s. Gossip tabloids now have an out of date presence if the take up social media, people can get a picture of a celebrity just as easily as paparazzi, and any account can get popular off of a celebrity exposé. Britney Spears alone generated hundreds of millions of dollars for paparazzi, magazines, newspapers, and news, all just photographing and harassing a vulnerable and deeply disturbed person.

    • @AR15.666
      @AR15.666 8 місяців тому +2

      Holy fuck I’m not reading all of that.

    • @theflipper404
      @theflipper404 6 місяців тому

      @@AR15.666 Just say you're an idiot and can't read 2 paragraphs.

    • @imbuffysummers
      @imbuffysummers 3 місяці тому +1

      It’s almost as if profit has come so far before all else that there just isn’t much of a place in the mainstream for passion and pure raw talent large companies continue to back what is the safe option for them profit wise and are no longer taking any real risks to make anything actually fresh and interesting because that risk could so easily result in a loss. Essentially the shareholders of the largest and most powerful corporations are essentially wreaking havoc on the pop culture zeitgeist with their obsession of continuing to fill their already overflowing pockets.

  • @cranklabexplosion-labcentr8245
    @cranklabexplosion-labcentr8245 8 місяців тому +67

    Eventually, all animated movies will look like a Kroger ad

    • @damian9303
      @damian9303 8 місяців тому +4

      That’s already how the newest Mario game looks like

    • @FriedFrogLegsAnimations
      @FriedFrogLegsAnimations 8 місяців тому +1

      Fake news because people will always like familiarity that's the way it is characters are like people you don't know if you like them until you get to know how they are

    • @FriedFrogLegsAnimations
      @FriedFrogLegsAnimations 8 місяців тому

      And also we wouldn't have fell in love with garfield if he did not have personality

    • @Whoisthatns
      @Whoisthatns 4 місяці тому

      😂😂😂

  • @Techno-Universal
    @Techno-Universal 8 місяців тому +78

    A possible symptom of it is most pop music sounding the same or very similar to what pop music sounded like a decade ago.

    • @charlottesimss9853
      @charlottesimss9853 8 місяців тому +15

      Really has to do with the decentralization of the music industry. It's hyper personalized and everyone gets their own corner. Honestly a win for music but a con for relating on a social level

    • @Techno-Universal
      @Techno-Universal 8 місяців тому +7

      @@charlottesimss9853
      Yeah it’s even possible that that has been a significant contributing factor to an increase in loneliness with young people in recent times.

    • @lovelydolltime8006
      @lovelydolltime8006 8 місяців тому

      Not just that, but also the fact that rock declined in popularity significantly. Back in my day, there used to be a variety in terms of the types of music you'd hear on the radio and on TV between pop, hip hop, and of course, rock. However, unfortunately, music has homogenized in recent years (probably around the early 2010s or so) and now all you hear in public are obnoxious robotically autotuned "songs" where there are literally no actual instruments being played whatsoever.

    • @Techno-Universal
      @Techno-Universal 8 місяців тому +2

      @@lovelydolltime8006
      That sort of modern pop music also first appeared in the mid to late 1990s and it had mostly taken over radio stations by the mid 2000s. Hopefully that could change with a great soundtrack in a new modern video game that ends up being similarly successful to Minecraft.

  • @bartsimpson83
    @bartsimpson83 8 місяців тому +28

    Because I DON'T want to live in an echo chamber, I make a deliberate choice to follow people on social media with widely varying perspectives. The result is that I see a lot of stuff I agree with and a lot of stuff I don't from all sides and don't 100 percent agree with any side. I think that's helped me maintain my independence.

    • @cjaquilino
      @cjaquilino Місяць тому

      If you by "sides" mean Democrat vs. Republican, there's a lot more to the world of ideas and the political spectrum than that.

  • @jenuarydays
    @jenuarydays 8 місяців тому +44

    i want to add that with the rise of self expression and identity, people tend to feel inclined to consume media that can contribute to their own niches and the community surrounding that specific niche, somewhat peer pressure-y idk. and because of the accessibility of pop culture, it makes one seem part of a system instead of having their own identity if that makes sense

    • @Private-Potato
      @Private-Potato 8 місяців тому +6

      I can see that actually. Especially since streaming services and apps like Spotify made it easier to find movies or music that appeals to your personal preferences. So there isn’t as much of a unified audience anymore.

    • @yoursnatchedweave641
      @yoursnatchedweave641 8 місяців тому +2

      @@Private-Potatowhich is a good thing no?

    • @Private-Potato
      @Private-Potato 8 місяців тому +3

      @@yoursnatchedweave641 yes it’s a good thing. I just think we’re going to have to redefine what pop culture means going forward.

    • @fixedfunshow
      @fixedfunshow 8 місяців тому +4

      Yeah if you were a child in the 1950's you'd watch what your parents did or what networks thought you wanted to watch. Now you can watch anything and at any time so if you don't like the mainstream you can just switch. No one will judge you because now you can find groups for you based on your niche interest.

  • @zanivisor
    @zanivisor 8 місяців тому +40

    I have a theory, could this be why the quality of content, not only in Hollywood but also in social media because social media sparked more pop culture if you think about it with UA-camrs like the originals that started out before the 2010s and it was great for a while before more people came in because of monetization and because of how some minds think, they focus on children cause if you think about it, you can easily trick them. Worst of all some kids grew up with that shlock instead of the pop culture icons today and the problem is more that they don't understand the point of entertainment and as the amount of that generation grows (Specifically Gen Alpha now) the growth of culture declines. It's not necessarily their fault (It's more complicated than that) and it isn't the ultimate problem, what is, is that there are now companies who've stopped trying to make quality and play it safe and mainly focus on taking advantage of weak minds.
    Do I think I'm right, no it's still a theory. At the end of the day, pop culture may be dying, but doesn't have to be.

    • @mandysue1857
      @mandysue1857 8 місяців тому +9

      This is something I’ve been thinking about recently with the “UA-camr retirement trend” and I think it was a lot more wholesome in the old days when Hank Green was CEO of VidCon and everyone was just kinda doing it for the fun of it all. And when you watch UA-camrs now that have been on the platform a lot longer you can compare their old content to their new and see how they had to optimize their content for monetization. It’s SERIOUS BUSINESS. It’s also interesting how just as quickly the “Parasocial” relationship with the vlogger arose it kinda faded. Since everything is short-form now, so many people don’t even know the names of the people they’re watching -hence they can’t get too invested in their lives. Maybe I’m just not on that side of UA-cam anymore idk

    • @deredere2096
      @deredere2096 8 місяців тому +6

      But that’s just a theory. A pop culture theory!

    • @EarthySmerky
      @EarthySmerky 8 місяців тому

      BUT THATS JUST A THEORY

  • @tigger760
    @tigger760 8 місяців тому +26

    Maybe in a vacuum, it seems like pop culture is dying, and yet I've seen indie projects getting a lot of recognition from their respective audience.

    • @elokin300
      @elokin300 8 місяців тому +16

      Pop culture has nothing to do with indie projects that target a niche audience

    • @joeysopinion4463
      @joeysopinion4463 5 місяців тому

      @@elokin300I mean indie projects would still count as pop culture

    • @darkskinwhite
      @darkskinwhite 5 місяців тому

      ​@joeysopinion4463 not really. they can reflect pop culture, but usually the whole point is to go against pop culture.
      rap music, punk rock, regular rock, believe it or not even jazz were all countercultural movements. then they were adopted. if pop culture goes counter culture goes too.
      it's not pop culture that's dying, it's the concept of culture itself. you can see this when you look around at all of these people commenting on cultures that aren't theirs, that they don't understand, & they don't understand that they don't understand.
      watch a lowrider car video there will he people in the comments saying things about "old piece of junk" "ruining the roads", or whatever other dumb shit. they don't understand that its not for them, they don't even really know what theyre looking at. everyone (young) thinks everything is for them.
      older people know theres worlds outside of their own. when I see Mexicans listening to beep beep music & partying til 9am I don't scoff, I appreciate their culture from a distance, knowing im not meant to get it.

  • @charlessalvia7176
    @charlessalvia7176 3 місяці тому +8

    Great video. I think a major issue is that nowadays, "mono-culture" is much harder to spread. Like, these days I never really have a good grasp on what new movies even exist. There could be like a new Star Wars movie and I wouldn't even know about it. 15 years ago, I somehow always knew what popular movies were out, but nowadays I'm only vaguely aware. At first, I assumed this was simply a by-product of getting older. I was getting old and out of touch and just not paying attention. That's probably partially true. But where does one go to find out about "new shit"? It used to be TV commercials and movie trailers. But I don't watch TV. I watch UA-cam. And I skip ads. So I never even know what's going on. (I know about NordVPN and Raid Shadow Legends though) And who the hell is Dua Lipa?

    • @racar7211
      @racar7211 2 місяці тому +1

      I love your comment, I am from Austria and you have spoken it in the way I would. I am 22 and I agree!

    • @gabrielchel
      @gabrielchel 2 місяці тому

      You're probably straight, that's why you don't know Dua Lipa.

  • @mandysue1857
    @mandysue1857 8 місяців тому +13

    I find it so hard to find people in real life that like the same traditional media as me because there are so many options out there that it is impossible to keep up. Which is why it’s so important to DISCUSS what you like with other people and try taking their recommendations. For example, one of my favorite shows is Succession and ik it’s one of the most popular shows atm, but I’ve only seen people discuss it online (ie. “Successiontok”). I’ve never once organically met a person who watched the show. It’s also wild how a movie like Wonka is for literally all demographics but people still go into with closed-minds because it’s a “safe-franchise, nostalgia bate” movie. These movies will be the only kind people will talk about, but they will collectively shit on them regardless cuz they’re “not original.” They show previews in theatres…go watch an original film.

  • @Yipper64
    @Yipper64 8 місяців тому +12

    15:07 part of that is I think we as a society need to learn to engage with opposing viewpoints. Only reason the echo chambers happen is, yes, partially the algorithms, but also partially just because people never actually do engage with things they disagree with. They partially craft that box themselves.

    • @ArrowDynamics88
      @ArrowDynamics88 3 місяці тому

      Not only is confrontation intimidating, but so too is a simple debate with another who's views differ from yours.

    • @Yipper64
      @Yipper64 3 місяці тому

      @@ArrowDynamics88 im not even saying you need to debate. Just simply see a video with a title that has something you disagree with and say "im going to hear this person out" and then just watch the video.
      Is it intimidating? A little. But if you never hear out the other side how do you know if your views even hold water?

  • @yesteryearr
    @yesteryearr 8 місяців тому +7

    Fantastic video! Very informative.

  • @Yipper64
    @Yipper64 8 місяців тому +6

    1:58 you know I always thought it was the fact that I have autism that it seems like personal tastes just make it so hard to click with people... And while that's a factor I would think if we did have a more uniform pop culture maybe I could more easily connect with people.
    Its not like the only things I get obsessed with are obscure. Its a lot of them, but I do tend to like things with *some* amount of popularity. TADC and Pal World are to recent examples.
    But you just cant assume that nearly everyone is interested in whatever is popular anymore.

  • @OhQueBacan
    @OhQueBacan 3 місяці тому +2

    You have an amazing channel, hope to see more videos 🙌

  • @gisforgrievous8859
    @gisforgrievous8859 8 місяців тому +5

    Very well thought out and researched,this felt kind of eye-opening,thank you for the insight!

    • @mediainfluence
      @mediainfluence  8 місяців тому +1

      I appreciate it! Thank you for watching!

  • @TheAsh33n
    @TheAsh33n 8 місяців тому +4

    I love your delivery so much 😂😂😂 Great video!

    • @mediainfluence
      @mediainfluence  8 місяців тому +1

      Thank you! I’m glad you liked the video!

  • @Thomas-v9n8k
    @Thomas-v9n8k 8 місяців тому +8

    No more pop culture

  • @patriciaduncan9454
    @patriciaduncan9454 3 місяці тому

    Thank you for such a well delivered and insightful video. You have clarified in 20 minutes what has been perplexing me about life since 2011!

  • @datuglah7106
    @datuglah7106 3 місяці тому +2

    I’m happy i stumbled on you bro

  • @Vanced-ii3bj
    @Vanced-ii3bj 8 місяців тому +2

    Even streaming saw a similar trend. When "Stranger Things" premiered, I, like everyone else, watched it on my own. 9:00

  • @otakubullfrog1665
    @otakubullfrog1665 8 місяців тому +1

    I could see this being somewhat cyclical as technology allows for new forms of entertainment that only major corporations can produce at first. For example, if some company figured out how to do VR right and VR games suddenly became all the rage, that company and a few emerging competitors would have the ability to create games and know that they'd know a large segment of the population would be playing and people could easily find other people playing the same one they were. Of course, as the technology would eventually become more accessible, not only would more companies enter the market, but an indie development scene would eventually emerge and you'd end up with same fragmentation and niche marketing until the next big thing comes along.

  • @honey3762
    @honey3762 8 місяців тому +8

    There’s no action hero actors either, not a lot of new franchises that are American, people enjoy manga and anime now, tons of memes even get their start in Japan on Nico Nico and 2chan, pop culture seems more like meme culture… I mean how many people know who Hatsune Miku is now? Japans economy is hurting but the meme culture touhou started is thriving now

  • @baronvonjo1929
    @baronvonjo1929 2 місяці тому +1

    I think its a good thing to have more individual outlets for everyone. We are all very different with different tastes. My interests are all over the place. I find myself watching videos on things I probably never would have gotten into or discovered without the internet.
    However part of me does think its a bit sad when there isnt really a big unifying thing in society. The individualism is probably also making people feel more seperated too over time. Also some individuals go a bit... ecentric.
    But I dont see how theoretically reversing such a trend would be good. Is it good for people to all be of one boring mind with no creativity and interests? You can find lots of historical situations where everyone being a echo chamber of the same ideas seems to not really be a good thing overall. Especially in historically political situations. But what we have now does make us more divided.
    You just cant win.

    • @2008WasPeak
      @2008WasPeak 2 місяці тому

      nah it's NOT a good thing to divide "culture" America was better when monoculture was the ONLY culture. u a dummy🤦

  • @Yipper64
    @Yipper64 8 місяців тому +2

    11:15 the only place? far from it. In fact some forms of social media I actively feel like I *cant* be myself, lest I get ex-communicated for wrong think.

  • @WocklessGamingforAnimeMoms
    @WocklessGamingforAnimeMoms 8 місяців тому +1

    Its gonna be replaced with niche internet culture over time as it continues to become less and less viable to continue the production of this culture in this manner.

  • @canespastico
    @canespastico Місяць тому

    I think one of the reasons why nothing stand out as "pop culture" anymore is the fact that we literally DROWN in entertainment these days, new shows or films or whatever dont have the time to get relevant because in a week time they get replaced by the newer thing and get forgotten really fast

  • @solarlight8411
    @solarlight8411 Місяць тому

    I was thinking about this lately. I remember my childhood in the 2000s. Perhaps the last to ever be mostly reliant around pop culture. For years I celebrated the death of the TV because of all the garbage that was produced on it. Now I increasingly regret it. I see all that it's done and it's just made people more irritating. People really cannot shut up about their pet issue anymore and it creates highly anti-social environments. AI will likely make this issue a lot worse.

  • @camillemichelle117
    @camillemichelle117 8 місяців тому +1

    Subscribed in the first 5 minutes lol I love your personality

  • @ayoubazarkan5450
    @ayoubazarkan5450 6 місяців тому +1

    Interestingly and well explained. Did you study culture?

    • @mediainfluence
      @mediainfluence  6 місяців тому +1

      Thank you for watching! I kind of did-my undergrad was in Geography, which was like, the study of how geography impacts how cultures form and how cultures interact with one another! It wasn’t just like… this is a mountain haha

  • @xlightknightx
    @xlightknightx 8 місяців тому +1

    I don’t know if I’m just weird but I find this video very engaging so I hope the algorithm picks it up and spreads it. But maybe I’m just weird in liking it. 🤷‍♂️ At any rate your personality and presentation are comforting somehow.

  • @HeortirtheWoodwarden
    @HeortirtheWoodwarden 8 місяців тому +3

    The Five Nights at Freddy's film is a great exception to this.

    • @CaesarH3ll
      @CaesarH3ll 5 місяців тому +1

      In that case I think it happened bc nowadays it seems like indie culture is getting more and more popular compared to pop culture, some people are starting to get so fed up of always seeing the same retro franchise get revived over and over in favor of consumerism

    • @2008WasPeak
      @2008WasPeak 2 місяці тому

      i haven't seen it so incorrect

  • @BargSlarg
    @BargSlarg 5 місяців тому

    Media companies are able to foster brands through less expensive mediums and increase their presence once proven viable. Ie inexpensive television, to film.

  • @silentbilly7971
    @silentbilly7971 8 місяців тому +2

    Never was a fan of popular culture i much perfer personalized content like i enjoy sci-fi, horror, mystery, crime dramas, action, when it comes to tv and movies im not to picky when it comes to music just not a fan of new mainstream music mainstream music from 90s and down i enjoy but when it comes to new music im an underground guy, and when it comes to podcast its horror, comedy, documentary, but i dont listen to the pods from celebrities, books i dont know if there is popular culture for that or not dont see how there would be

  • @katakesh8566
    @katakesh8566 3 місяці тому

    So what you're saying is democratizing production was a bad thing
    Got it👍

  • @MegaPou
    @MegaPou 14 днів тому

    Thanks…it’s a homework for an English class

  • @cjaquilino
    @cjaquilino Місяць тому +1

    The decline of pop culture-in your meaning, the *commerical* culture and entertainment industry-is a good thing. Happy to see the old gatekeepers destroyed. It's a more just world. But it's our job to fight the new gatekeepers profiting from amplifying the worst of elements of social media and hyperindividualism.

  • @maroindefinitlyhuman6857
    @maroindefinitlyhuman6857 8 місяців тому +2

    bro, are you ok?

  • @angelaparente4470
    @angelaparente4470 7 місяців тому

    we don't use past things in pop culture anymore

  • @WocklessGamingforAnimeMoms
    @WocklessGamingforAnimeMoms 8 місяців тому

    Do you think their not being a 90s or 2000s wing of said attraction holds significance?

  • @j.a.terranson
    @j.a.terranson 3 місяці тому

    *I think you misunderstood **_Monoculture._*

  • @sebastianmontano9979
    @sebastianmontano9979 8 місяців тому +1

    What about video games?

    • @saratoga6663
      @saratoga6663 8 місяців тому +2

      With how it’s segmented over 5 platforms (3 consoles, pc, and mobile) along with indie games being extremely popular in niche communities, gaming is far from a monolith. I would guess it’s closer to it than music tho

    • @sebastianmontano9979
      @sebastianmontano9979 8 місяців тому

      @@saratoga6663 I think minecraft gets pretty close to being monolithic, at least compared to other 2010s media.

    • @Aleuse
      @Aleuse 8 місяців тому

      @@sebastianmontano9979in a way even the minecraft community is not monolithic, since it's such an open ended game. You have player types divided by combat, building, redstone engineering, and exploration. And to break it even further you have players that play single player, multi player, vanilla, modded, adventure maps, different versions, different gameplay philosophies...
      TLDR; it may look monolithic because minecraft managed to become it's own ecosystem.

  • @nigelwest5776
    @nigelwest5776 8 місяців тому +5

    Ok but do you really think the old pop culture icons are...role models? Like not people you should look up too any more than you tube stars. Plus there are good ones like Hank green and mrbeast just like there were some good old stars

  • @CordeliaWagner1999
    @CordeliaWagner1999 4 місяці тому +2

    There is a unifying culture beyond the Entertainment Industry.
    LOCAL CULTURES
    These get destroyed by "cultural enrichment and diversity".
    25% of all People living in Germany are foreigners.
    Of course People have wayless in common in a diverse society than a homogene society.
    Homogenity is strength

  • @Kurooganeko
    @Kurooganeko 8 місяців тому +4

    So the anti mainstream 2010s hipster culture bullshit is to blame? I kinda knew that

    • @ThatGuyBrian
      @ThatGuyBrian 8 місяців тому +2

      I don't necessarily think that's the case. Hipster culture can be viewed as a relative/precursor as far as structure is concerned, but I think it's more a fusion of fandom culture and algorithmic sorting/segmentation (with the two possibly entangled into a feedback loop) - rather than a deliberate or conscious effort to undermine/spite "mainstream" pop culture.

    • @Kurooganeko
      @Kurooganeko 8 місяців тому +3

      @@ThatGuyBrian As far as I can remember, the hipster culture opened the gates to segregation in pop culture. We are still recovering from their antics. Back to 2010s it became cool to have a niche interest. Then Twitter inflated the fandom wars. but mocking anyting mainstream was already stablished

    • @CordeliaWagner1999
      @CordeliaWagner1999 4 місяці тому

      Hipster = woke

    • @Kurooganeko
      @Kurooganeko 4 місяці тому

      @@CordeliaWagner1999 No. Hipster = gatekeeping

  • @CordeliaWagner1999
    @CordeliaWagner1999 4 місяці тому +1

    Looking at the ultra toxic fandoms of Tyaylor Swift and The Community of Love and Tolerance OR ELSE!!! :
    NOPE, don't want Pop Culture

  • @sirborges
    @sirborges 15 днів тому

    I watched 5 minutes of your video and can't stand it. No, pop culture is not dying. What is dying is your generation, and you know why? BECAUSE IT'S NATURAL!
    "Our collective culture" what culture? American culture? Mexican culture? Argentinian culture? Nigerian culture? Whom are you talking about?
    Do you see anybody listening to Elvis Presley and adoring Marilyn Monroe nowadays? It doesn't die, it simply changes. Stop being so overly apocaliptical just because these changes are moving torwards a direction you disagree with. It happens.

  • @Адам1984
    @Адам1984 8 місяців тому +1

    You people are deteriorating society why but great Scott. The pop culture is dying. We must prevent this, we have to suppress the extinction of our beloved references, culture and fun, or basically saying we have to stop the extinction of pop culture

    • @CordeliaWagner1999
      @CordeliaWagner1999 4 місяці тому +1

      I don't care. People csn talk about the importance of diversity and 🏳️‍⚧️rights
      Beloved franchises were destroyed for this, so who should be left to consume Disney, Marvel, Star Wars and all the others?
      Go drink a Bud Light with The Modern Audience

    • @Адам1984
      @Адам1984 4 місяці тому

      @@CordeliaWagner1999 I say we stopped rejecting defeat and and bring back what's ours we must return everything back to normal

  • @portiasnowdon9443
    @portiasnowdon9443 8 місяців тому

    I thought you were a 100k.p channel this is really good, follow