How to Create a BRAND - Liquor CEO - Charles Vaughn
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- Опубліковано 5 вер 2024
- In this episode we will discuss how create a spirit brand.
I'm the Lead Consultant at 40-80 Spirits Group www.40-80spirits.com. Feel free to check us out there and email me anytime Liquor.CEO@gmail.com or find me on Instagram @Liquor.CEO. I'm also on Facebook and Twitter @LiquorCEO (both).
If you’re interested in starting your own craft spirit, contact me and let’s get started!
That video was so helpful and I think that it's not only helpful for the liquor but for all the alcohol productions!!!
Is this more of the process or not?
1) Cost
1)a) Business Plan
1)b) Lender
1)c) Partners, Angle Investor's, Silent Partner
2) Presence
3) Brand
4) copyright
5) Trademark
6) Formulation
7) Manufacturer
8) Distribution
9) Domain Name
10) Web Hosting
11) Web Programmer
12) Entity Type
12)a) State Requirements
12)b) County Requirements
12)c) City Requirements
13) Legal Existence
All of these are relevant to a brand development, for sure. I do not think you can order them and just go down the list - for example, you will need a distillery to manufacture or package your product and know those costs as part of the business plan - etc
Also, you business plan is perpetually evolving - so it's not a one and done checklist item
This is a great video. I especially like the idea of creating a mood board.
Thanks so much! Happy to hear you got something useful from the content.
THIS INFORMATION HAS BEEN VERY HELPFUL. I LOOK FORWARD TO SPEAKING AND TOUCHING BASIS WITH YOU. I ASPIRE TO HAVE MY OWN LIQUOR BRAND
Glad you found it useful Look forward to connecting with you. Check out www.40-80spirits.com
What is all involved with finding a distillery to produce your product? As well the branding and marketing. Is copyright ©️ or trademarks ™️ involved prior to branding and distribution or distillery process? What is the upfront cost or fees involved? Are any of these inclusive or inclusions as to any part? Does a liquor license need to be purchased? Do you need an attorney and company, or online presence?
This is a HUGE question and cannot be answered here. go to www.40-80spirits.com and complete a contact us form and let me know more about what you're trying to do.
Hello! I need more help with the technical side of creating a brand, my pitch is more into mixed drinks and not necessarily a bottle of liquor, please get back to me !!!
Check out www.40-80spirits.com. If you have questions, please submit a contact us form. Cheers.
do you have any suggestion about someone who can evaluate my new created alcohol?
Do you mean taste it and give you feedback? If so, I'd recommend a focus group as part of your marketing research. You can also use a focus group for items such as what price point do they feel your product would do well at..... or opinions on packaging, etc etc.
I have a few questions how do you introduce the brand to event spaces
First, I would check with your distributor to see if they have a relationship with the venue/account. That may be a solid IN. If not, research who the F&B director is for the venue and reach out directly. Just know, you need a distributor to actually sell to them. Control States are different as well.