Google Display Remarketing Tutorial For Beginners (Custom Segments)
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- Опубліковано 9 чер 2024
- Instantly tap into the power of remarking (retargeting) ads using Good display even if you aren't not running paid traffic right now (or use Facebook). In just a few minutes you can use display to bring any site visitor, subscriber, or lead back to your site. This is a MUST for any business.
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📔 Table of Contents:
0:00 - Intro
0:19 - Custom Segments
5:10 - Campaign Structure
10:36 - Ad Group Targeting
12:05 - Ad Copy Craft
17:14 - Outro
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Google Display Remarketing Tutorial For Beginners 2022 (Custom Segments)
Discover How to create a simple google Display Remarketing campaign that helps get people to “know like & trust you a bit more” so you can convert more leads into conversations. This complete guide will help you understand all aspects of google advertising in depth and get your business results fast!
Google Ads is a challenging platform. There are so many things that you need to learn and it can be overwhelming especially for beginners. It’s an extremely powerful tool for driving traffic to your website or landing page. Google adwords Display Remarketing has been one of the best display advertising strategies since the feature was released and it continues to be a best practice…
Unfortunately, many advertisers don't know how to set them up properly or even how Google Ads work at all. Google ads can be a great way to get more clicks and leads, but you need the right keywords. You want your ads to show up when people search for something that's relevant to what you do or sell.
Now, if you want to have ads that will show up to people who came to your site but didn’t buy/join in your list, then you MUST tap into the power of Google Display Remarketing. It’s a type of online advertising that allows websites to display targeted advertisements to users who have previously visited their site. Past visitors will see these ads while browsing the web, watching UA-cam videos, or reading news sites, for example, keeping your brand at the forefront of their minds and enticing them to return for more.
Remarketing is also called retargeting. Using this ad can dramatically increase your conversation rates as it targets the past visitors of your website who are already familiar with your product and services. These customers will highly complete valuable action on your site, and you can do that without running paid traffic yet.
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Great video man, really
This is an excellent tutorial. Thank you! This is so well done that I can't believe it hasn't generated 1,000s of views. I subscribed.
Thanks for the feedback and for watching! Appreciate this, man! 👊
Thank you for the great tips on remarketing 👍🏽
Happy it helped! thanks for watching 🔥
Very good !!! Thank you
Thanks mate! 🔥
Great video! Can you elaborate on the importance of creating multiple ad groups segmented by the different membership durations? What insights are you looking for when analyzing the performance of each ad group?
Segmenting ad groups by audiences and targeting types allows for easy analysis and comparisons. When you have more than one in an ad group the data can get co-mingled... I look at CTR and conversion rates
What if it’s Eligible do I have to wait until it’s approved? My ad has been eligible for a day now and still not running
That means it's approved and it can start running. If there are no impressions after a few days then it's a setting or biding issue. Try doubling your bid
My g. what happens if you have multiple offers/services? how can you zone in on the ad copy to reflect which ad did the user came from in the first place?
You need to have multiple ad groups for each service. If your audience is large enough; create a remarketing audience for each offer and have a campaign for each individual offer with it's own remarketing audience... Otherwise have one RM campaign with a ad group for each offer so you can tailor the ad copy
Hi There!
Great Video. I was hoping you could answer a question that I have :)
I want to start a Re-Marketing Campaign in Google Ads. I have created an audience in GA. However, in GoogleAds I have about half the users than it says in GA4. For example, if in a particular audience it says in GA4 that I have 200 users, whoever in GoogleAds it says I have only 100 (in the same audience). Do you have any idea why this is the case?
greetings & thanks in advance!
Thanks so much🔥.... This is normal. The two sources are counting differently and GAds is always going to be less b/c it's showing who you can remarket too. GAnlytics is showing audience sizes of total visitors; even if they can't be remarketed too.