🤔 Do You Need a Remarketing Campaign or Is Performance Max Enough?
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- Опубліковано 5 чер 2024
- Dive deep into the long-standing debate of whether you should have a dedicated remarketing campaign or just trust Performance Max to handle it.
Regina Bellows, Executive Director of StarterPPC, provides valuable insights on the matter to help you make an informed decision. This way, you can learn which option is best so you can maximize your remarketing efforts.
This video is from StarterPPC’s UA-cam channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget: / @starterppc
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You said full PMAX doesn't work well in the beginning because the campaign needs more data - so you run only product shopping ads/feed only. Is that because it needs to build a good remarketing list from people clicking on the product ads? Have you ever had success going full PMAX in the beginning with a good set of audience signals?
In Regina's video, I see there are usually 2 Pmax along with 2 Standard Shopping. Just wondering if you would exclude products in Standard Shopping from PMax? 🤪
No, because Standard Shopping doesn't do any retargeting with that product. It's not "smart" in any way. So it's important to leave the product active in PMax so it can bid hard on the same user when they're searching for it again.
Hi!
Do you add audience signals to PMAX listing groups?
Thanks for your question! We will add it to our list and run it by our strategists. In the meantime, keep an eye on our UA-cam channel, and the answer may be featured in a future video.
Hey again! We ran this by Regina and here's what she had to say: Sometimes yes, sometimes no, but honestly we're not sure that it does anything. For example, if we think the product would make a good gift, we might think the algorithm isn't really "getting" that, so we might add an audience signal for gift-focused buyers in the hopes that it clues the algorithm in to that.
Hello i started a perf. Max campaign, i recieve almost 60.000 impressions and around 250 clicks daily. İf i dont recieve any conversions / sales for 3 weeks, should i close the campaign?
Thanks for your question! We will add it to our list and run it by our strategists. In the meantime, keep an eye on our UA-cam channel, and the answer may be featured in a future video.
Hello! Here's what Regina had to say: That really depends on what you're selling and what your average revenue is from each sale. We've had clients that sell $100k laboratory equipment and if they got one conversion every 6 months they are happy.
@@solutionseight i sell watch accessories, my question was mostly for, as i am not sure if i am doing it right or wrong, if there wouldnt be any conversions for 1 month, so i do it wrong or perf. Max. Not for me. As to understand it, i asked if no conversion at all for 1 month, should i close it...
Great advice!
Thanks for watching! 😊
You mentioned that PMax doesn't work for small businesses. Can you elaborate on that in a video or here in the comments?
Needs a larger budget for the data to be able to optimise… smaller businesses can run pmax no assets (sometimes called feed only) to lower budget requirement
@@chockman3833 This makes sense. Thanks.
Not sure if we can still run pmax without assets as all migration from smart shopping to pmax. @@chockman3833
@@chockman3833 Juts test it! I have small businesses and Pmax works well!
15 minutes and I only see your beauty. Didn't understand anything