I loved this video. I am a German living in Canada. I know Chanel is quite popular here however Chanel is not available at the Canadian Sephora. I think that’s the case for many countries. That’s why it doesn’t show up in the bestseller lists.
Excellent research and I’m inclined to agree with you regarding how this plays out with Sephora. It is a store known to put emphasis on certain brands so there may be something to your theory that an agreement was reached. I also take into consideration that a lot of the stores, at least here in the US, only provide testers for certain brands in store so people may not purchase others because they can’t.🤷🏽♀️ I also see Sephora as a store that caters to younger less seasoned noses and Chanel may be seen as that stereotypical “old” fragrance house. Who knows. But I find it quite interesting again how marketing and in some cases unconscious bias do influences choices. Have a great weekend!
Yes, I think you covered everything there, that is a great analysis of everything that could be going on here. I think the demographic using the Sephora website is going to be quite select. When I think of Sephora in the UK, I think it mainly people who are really into beauty that use it and people with more money, so that makes the results here skewed and might explain the Tom Fords being in the top 10. The lack of Chanel could be due to the age of the people buying for sure! I agree, not having testers for stuff really changes what people choose in store. I don't think most people are comfortable blind buying in stores, that's why people visit them in the first place. Thanks for your opinion on this! It's insightful. 🥰
I think there is a really big split with online buyers and in store buyers, there's clearly overlap, but people tend to do one or the other. Or browse in store and then buy online as it can be cheaper.
I agree with you , I think Sephora is making up that list to sell fragrances, I live in Canada and being a fragrance collector, I never run into people wearing those fragrances, most people here have never heard of Armani prive , so there is NO WAY 3 are best sellers . If you live in rural areas it’s a way to get these fragrances without driving 2-3 hours to a city. But still not that many people are ordering these expensive fragrances, especially blind buying at that price ! They probably have too many sitting in the wear house and hope people order of the list !! From what I smell I would say , ysl black opium, poison girl , ysl libre , Valentino Donna , good girl CH , Lancôme le belle , etc trust me …. We do not have a lot of bougie people here, 😂 🇨🇦
Yes, those were totally my thoughts, I found Canada's list totally unbelievable 😂 I guess it is what is being purchased that day/week though, not what people have purchased overall or what people wear. I feel like I should give Sephora some benefit of the doubt but yeah, it's unbelievable 😂 those are what I smell here on people too, there's so much lveb about. Those and Cloud! Thanks for watching 🥰
Yup I agree, east coast of Canada and I smell black opium all the time people have raved here about that one since high school and I hate it 😂right now Dior actually is just like a meme so I think it’s a little trendier at the moment but yeah this is not what I would say would be a top sellers list a true one I should say.
I'm from Poland and I also agree with that. I've never heard of many of the scents on this list. Moreover, fragrances such as Clean Reserve Saugaro Bloosom & Sand, Chloé Atelier, Lady Milion Royal, Aqua di Parma Cipresso di Toscana do not have any reviews on the Polish Sephora website. The other fragrances mentioned have at most a few reviews. And real bestsellers such as La vie est belle have 170, Black opium has 124, Carolina Herrera Good girl has 130. So it is absolutely impossible that the fragrances indicated in the list are bestsellers. The only fragrances on this list that are at all known are Chanel Chance eau Fraiche and Mugler Angel, but I also don't think they beat the real best sellers I wrote about above. So I think the whole list is fake.
It would be interesting to look at the most popular high street department stores in each country. I think a lot of people still buy their fragrances from a counter in department stores. I agree with you that the top winner seems to be more of a sponsored choice than a truly popular choice.
It's really odd and a little disappointing isn't it? I did look at the best sellers like that in the UK, I looked at 8 other stores, but I thought I'd make this video instead as I thought it would be more universally appealing. I totally agree that this needs data from more stores to be more relevant 👍 thanks for watching as always 🥰 have a fab Sunday 🥰
@@dr.claire.perfume Oh, I think Sephora was more relatable to people. Just idly wondering (can't turn off my researcher brain) about other stores. I don't live near a large Sephora and my Ulta doesn't put out tester bottles. My only place to experience fragrances - department stores or ordering samples.
That's really rubbish that Ulta doesn't do testers. Do they do quibble free returns if you don't love something at Ulta? Do they expect people to buy a whole bottle to try something?
Hi Claire, Sephora in Canada doesn't carry Chanel, so I am thinking, if this is the case with some other countries, that could be the reason there is no hint of Chanel on the top-10 list. Thank you for another great video!
Thanks! Good detective work! Yes I didn't know Sephora Canada didn't carry Chanel, I think they do in Europe (as France has one in the top 10), I'm not sure about Brazil though 🤔 thanks for watching 🥰
I'm from Poland and the bestsellers in our country really shocked me!! No one is actually even talking about the majority's these fragrances and I don't know any people who actually like them. Chanel is the only one I would expect there and maybe Angel as well. If I had to guess the bestsellers, I would expect Good Girl, May Way, L'Interdit, Libre, Idole, One of the Chance versions from Chanel, LVEB, maybe Prada Paradoxe, Armani Si and Miss Dior
Yes! I know some of these lists shocked me, I know they are a snapshot not overall for a long period of time, just what was selling on the website that week or month, but still, they were really unexpected! I would have guessed those fragrances that you list for most places as those are what you see advertised, what you smell on others and also what you see talked about on UA-cam too! Thanks for watching 🥰
I just found your channel yesterday and can't stop watching. It's not very easy to find good fragrance content for women but you really impressed me and I am a fan! Thank you for your work! ❤
This is a super interesting peak into country-based preferences! I, too, was surprised by the same things that surprised you. Our daughter really like Gorgeous Magnolia so I'll be getting her a bottle. Come though, Italy, with Alien on the list! 😂😂😂 The Kayali appeal in Germany stands out to me also.
Interesting and curious facts about fragrance tastes and preferences acros the various countries. If Chanel really is the World No.1 best selling fragrance name than it is obvious that on-line shopping in not their main channel of commerce And, also, knowing that Internet shopping is preffered by younger generatons it is obvious that Chanel is not a favourite brand withn that population. And that does not surprise me because until they released Chance line Chanel didn't really have a fragrance aimed at youger consumers. Yet another meticulously prepared and very interesting video ! Well done, Claire !
Thank you ❤️ definitely not the best possible method but it still took me a good while 🤣 I agree with Chanel, they aren't aiming their fragrances at younger people really. I feel like I had to grow into Chanel to start enjoying some of the brand. 🥰
I don’t personally know anyone who wears Musc Invisible. I haven’t even noticed it at Sephora near me. Haven’t heard anything about it lol. I think people tend to buy Chanel at department stores a lot. That has been my observation. This is very interesting and surprising with some of these.
Yes I find that musc invisible very hard to believe 🤣 I agree I think Chanel might be something that people don't buy online as much as there is never any reason to as it's not really ever or is rarely discounted. Thanks for watching Lala! Have a fab Sunday 🥰
Thank you ❤️ yes, not a perfect study at all... Sephora's best seller ranking methodology is a complete mystery to me... but good to check out what was coming up 😊
Sephora is pretty new here... I think it has a very particular demographic at the moment, those who are really into makeup and beauty generally. I checked a load of UK stores and compared with Sephora's bestsellers for the UK, the lists all looked incredibly different for different stores, which I guess reflects the store clientele and what they stock but also maybe what the stores promote. Thanks for watching 🥰
Such a fun video! Thank you! :) I can't see the best sellers in my Czech Sephora, can't find it. About my home country, Spain, I would have expected more Loewe and fresher perfumes. I have the feeling people there tend to orefer those, no only for personal use but specially for gifting. I have always heard my mom say " if you don't know the person you buy something fresh and clean for them" 😂 thanks again, Claire, hugs from Prague! ❤
Yes, I think in some countries, they have sort by featured and also sponsored content also they have sort by newest. It's odd to me that the sort types on their website differ by country. I guess different countries might have different rules on how things can be promoted? I went to Prague but over 20 years ago now, I remember I rowed on the river and it was lovely holiday. Thanks for watching 🥰
Wow, Dr Smith! I was so impressed by this video! Thank you so much for your effort to bring us this info. 🙂 I learned so much about fragrance pertaining to retail sales, apparent country preferences, etc. When fragrances appeared on these best selling lists that I'd not considered seriously before as a collector, my first thought was to check for more data on Fragrantica. It appears Fragrantica users do not necessarily like all of the best sellers. That's another interesting angle, I think: fraghead preferences vs the preferences of those who buy trending fragrances at retail stores like Sephora. I'm sure you could think of similar content to make via Fragrantica data. Although, sadly, you'd not be able to parse out country or regional preferences. Thanks again!! I'm sure I speak for so many when I say I love your channel content! 🦋🧡🦋
Thank you ❤️ Yes! I definitely think there's a split between what the general public want from fragrance and what they choose as opposed to what people who love fragrance want and what they choose. Marketing has a huge effect on the general public and established brands tend to do very well with sales. Pulling out Fragrantica data would be fascinating. I'm amazed that Fragrantica haven't done that themselves. There would be endless articles for them to write! 😂 Thanks for watching and for your lovely comment 🥰
That was fun, Claire! Thanks for sharing this. So interesting that some of these were a surprise. And I must agree that the top spot must be paid for because, if not, it's a huge coincidence. I will say that the rest of the fragrances for the US were not a surprise to me.
Thank you ❤️ yes the top spot was 🧐 but the rest of the top 10 for the US not so much a surprise. Some other countries like Canada though and the top 5 in France, seemed very unlikely 😂 thanks for watching 🥰
Hi Claire, incoming from Croatia, your southeastern Europe market😂. I didn't do any research,but from what I can detect is that we are still rocking the La vie est belle, Good girl, also Versace crystal noire and Libras all sorts. Zara is very popular with perfumes, Red temptation can be smelled often. (I know it's not BR540 since we don't have so much money😄). Also,my daughter is a teen,and she adores her Victoria secret mists,more fruity and sour and also her friends. Best regards!🍁🍂🧡
Thanks for the insight! Yes, here too, I smell a lot of lveb, but also black opium and cloud ☺️ Crystal noir I don't smell much here, it's interesting that it's popular in Croatia. It's a really nice cool clean smelling scent. I feel like libre is popular all over from these lists! Yes, I bet if these best seller lists took in Zara fragrances, red temptation would be there 👌 and if you look at UA-cam videos and what people what, videos on Victoria's Secret bodymists always do incredibly well and get lots of views, so that makes a lot of sense! Thanks for watching 🥰
What a fun video . I am a Canadian and I live close to Toronto . The perfume that I smell the most on women is Coco Mademoiselle and La Vie est Belle . I would say the teenagers wear the sol de J body sprays. I think you are spot on to suspect the lists are manipulated . Thanks Claire !
Thank you ❤️ I also smell lveb a lot! Also cloud, although not as much as I did, and I also smell black opium occasionally too. 😂 yes I am very suspicious... some of the lists really aren't what I would have expected at all. Thanks for watching, have a lovely weekend 🥰
As soon as I watched your video I was so curious about this Musc Invisible. I knew it was suppose to be a “your skin but better” type of scent but I’d seen a million of those in the past and it never seemed interesting. But I went out and bought it recently and WOW😳 it’s incredible. Everyone should try this out. It’s not floral. It’s not woody. It’s not spicy or sweet. It’s not cooling or warm. It’s not soapy. It’s nothing and everything at the same time. The best words to describe it is innocent and the purest form of clean Iv ever smelt. It’s there on my skin but it’s not at the same time. Like it’s invisible. Its absolutely incredible. I’m glad I gave it a try.
Wow! I've not tried it but it sounds like I should 🤔 I just made a video about jhag and how I'm not sure they are for me because of my reactions to what I've tried so far, but clearly I should try this one before giving up! Thanks for letting me know! 🥰
That was actually interesting.. Libre is the winner I guess😅In Denmark Many loves Libre, I think its a “safe” clean option.. Danes are much into soft, clean scents with NO sillage😅 In trying to get my friends etc over to more challeging scents😊
Good luck with that! 😂 Yes I would imagine that type of scent profile would be popular from my stereotypical image of Danes 🤦♀️ Interesting that you think this best seller list might be accurate for Denmark. 🥰
@@dr.claire.perfume Well, Armarni SI is missing.. Thats a bestseller.. But it’s only Sephoras topsellers, right? The Seven Virtues.. I’ve never seen it here in Copenhagen.. Weird! Not the Yellow botlle either🤨
I'm from Brazil! I'm loving your content and binging a few videos! The Sephora website doesn't sell Chanel here, but they do sell Dior. I find this list interesting and I have some theories... I never tried any of those on the list, because we have here a variety of very strong nacional brands of perfume and the 'common folk' like myself don't usually buy fragrances from the Sephora website -- it's a very boogie site indeed selling imported and very expensive items to people looking for 'traditional/ estabilished scents' (just my opinion) -- maybe thats why the best sellers on the list are 'old'... I don't have any imported perfumes and I'm ok with that! I love my collection, it's much cheeper, much suited to the tropical climate, much to my taste and my appreciated! Thanks for the content! 😊
Thank you ❤️ I think Sephora is pretty underused here, we only got the brand a few years back and it's seen as an expensive place to buy from. I've never purchased from their website. I really only chose the brand as it was seemingly the only one available the world over. I can understand how these won't be the best sellers in general for sure. It's interesting that Sephora carries Chanel in some countries and not in others 🤔 I'm sure the local fragrance industry is alive and kicking in Brazil, it makes sense to make fragrances that suit the location and climate 👌 Thanks for watching 🥰
Hi Claire thanks for this interesting breakdown. I am always curious as to which perfumes are loved by various places around the world. This list below was generated by a few Australian retailers. Sounds right when I look at it but I think this covers the 2021/2022 most popular sales so things may have changed slightly this year. 1 Black Opium Eau de Parfum 2 Coco Mademoiselle Eau De Parfum Spray 3 Baccarat Rouge 540 Eau de Parfum 4 Super Amber Eau de Parfum Ellis Brooklyn Super Amber Eau de Parfum 5 Miss Dior Blooming Bouquet Eau de Toilette 6 La Vie Est Belle Eau De Parfum 7 Mon Guerlain Eau de Parfum 8 Flowerbomb Eau de Parfum 9 Beach Walk Eau de Toilette Maison Margiela Replica Beach Walk Eau de Toilette 10 Santal 33 Eau de Parfum Le Labo Santal 33 Eau de Parfum
Thanks for the list for Australia! That's really interesting! ❤️ I think the thing that strikes me about a lot of these bestselling lists is that what are they including and what are they excluding. It's strange to me that Baccarat rouge, a fragrance costing many times many others and not widely available multiple retailers would sell more than others that are cheaper, much like some of the fragrances on these Sephora lists. I think assessing these bestseller lists in magazines etc really shows that ultimately people publishing them need to be more transparent about what these lists actually measure and what is and what isn't included. Thanks for watching 🥰
I didn't see Greece in your list but I would guess we have a lot in common with Italy. From my experience Greek ladies seem to prefer la vie est Belle and they also seem to like Narcisso Rodriguez fragrances. I would say that they either like very light, floral fragrances or heavy oriental ones. There is no in between space for them. Angel is still very popular in Greece too along with black opium.
🤦♀️ oh I should have looked at Greece! That's interesting that you think it would be similar to Italy. I think here there is a split too, with very little in-between, some people want to be smelt and others not. Thanks for watching 🥰
I live in Canada and agree that the list is likely influenced by what is available at other retailers or even exclusive to other retailers vs exclusive to Sephora. I have no idea how brands decide that but you do need to shop around a bit to find everything here.
Yes I think this list for Canada was very surprising! I always hear from Canadian UA-camrs that people in the US even send them fragrances because they find it difficult to access some brands there. Thanks for watching 🥰
Hello from Canada. What a unique and interesting video! I think Gucci magnolia came up at #1 in many countries since it's heavily advertised as a new perfume. It's everywhere, billboards, magazines, everywhere, this driving the sales up. To me that scent is just ok. I love the original Gucci flora though.
Thank you ❤️ Yes you're right! It's been everywhere! Lots of TV advertising here for it. I really loved the original Gucci flora too. I am not so keen on the newer line, but for sure it's selling. Thanks for watching 🥰
Oh Spain love their florals❤ I own Leila Lou by Rosie Jane. Ultra feminine fresh cut grass scent perfect for spring. Interesting lists. Looks like the demography that buys most are women based on the lists from these countries. What are the men wearing 😂 One fragrance I can for sure attest is the most popular in my home country Ghana 🇬🇭 currently is Baccarat Rouge 540!
Aah I should do this for men too. I selected womens with the section of the websites, there were sections for unisex and mens too. Wow, good to hear about Leila Lou! I'd never heard of it! I don't think it's a recent release either, so it must be a loved one. Thanks for watching 🥰
@@dr.claire.perfume Would love to watch that for men. Rosie Jane is one of those 'clean' brands at Sephora. I don't think it's that new new. Got mine almost 3 year ago
as someone from the US, carolina herrera good girl is SUPER popular here. I know a bunch of girls with that perfume, versace bright crystal is also v popular.
Thank you ❤️ yes I think Good Girl has been huge hasn't it? And the only people I see talk about bright crystal are US UA-camrs, I don't think it's that popular in Europe. Thanks for watching 🥰
I think Indie perfumes should have a website just for them. There are so many brands that we don't know or never heard of 😢 Brazillians love fruits and dislike flowers I heard. I think those lists are not updated I guess. That's why so many old perfumes maybe😅 or maybe they meant all time bestsellers ? Anyway, txs for the video !
I don't know, I don't feel those lists were what I would expect for anywhere really! 🤣 Well with indie, any cut massively hurts the bottom line, so probably only a very cheap platform would be able to attract brands to sell as a group. It would be fab though to have them all easily accessible and grouped together somewhere! Thanks for watching 🥰
I think a lot of this was a bit strange 😂 but it was interesting to try to find out. Gucci bamboo feels like a very neutral fragrance in a way to me. Thanks for watching 🥰
You weren't the only one 🤣 I guess Sephora are relatively new to the UK, so they might have a clientele that is more obsessed with beauty than the general public but still, a hugely surprising list to me!
That’s interesting! You would get a very different portrait today, I just checked… 🤓 Gucci Bamboo is now in my declutter bin. I used to love it but it smells too much like shampoo now.
Yes, I have been checking too and it does change, and quite dramatically! So I'm really not sure how accurate Sephora are being with their best seller rankings! Gucci bamboo I tried in store a few years back after I'd heard people raving about it and I can't say it appealed but I only tried it once. Have a fab weekend Julie 🥰
I wonder how much time of year has influenced this like, for the UK for example... Vanilla 28, Tobacco Vanille, Good Girl feel like autumn/winter fragrances. I'd like to see this list again in late spring 😊
Yes!! That's true! I also wonder whether those are the fragrances that Sephora wants to push this autumn? 🧐 I'm not sure I entirely trust that these are their bestsellers. Thanks for watching 🥰
Another thing to keep in mind is fragrances offered differ per country. Some Sephoras will carry the fragrance, some will not. So it kind of limits choices. Sephora here in Michigan does not offer Chanel in the stores.
Yes, that's true! Nothing is really a perfect way of doing this unfortunately and I think overall, these results show the difficulty in trying to ensure that perfume sales' figures encompass the whole market. It makes me want to see which data the official top selling lists are reporting. I was also not sure whether this sales information was meant to refer to Sephora overall (both in store and online) or just online. 🤷♀️ It's a really difficult thing to try to get any accurate information on. Thanks for watching 🥰
Oooh Claire this is so interesting! I wondered the same as you are there deals going with sephora that create these list! I personally think they push them just to sell 😉
Hi Claire - creative and interesting subject matter! I retired from the Risk Management industry a couple years ago and used to love analyzing data. You can learn a lot. As we used to say tho: garbage in, garbage out. I’m a little suspicious of the integrity of Sephora’s data; they have ulterior motives I’m afraid. Still cool tho. I think Glossier just became available in the US thru Sephora so that could be why You is on that list. Surprising so many countries like the new Gucci. I find that house rather boring. Always an entertaining video from you thank you Claire!
Thanks Jill ❤️ and haha 🤣 yes I use that phrase too and this would probably be in that category unfortunately. I just don't think the information presented by Sephora is 100% accurate. There were some real surprises here... Glossier is actually coming to the UK with Sephora too. I think that will help the brand a bit...I don't know what it is about the new Gucci floras but I've not really liked any of them so far. I know they are popular though and extremely well advertised! Thanks for watching 🥰
The yulong smells soooo good and elegant(yep I'm Canadian 😄).I was surprised to see so few Chanel 💭, but there are no Chanel fragrance at Sephora in Canada.
Aah, well that explains the lack of Chanel if they aren't sold online at Sephora Canada 🤣 I've tried three Armani privée fragrances but none of the ones on the Canadian best seller list. Thanks for watching 🥰
Hi! I am Brazilian, but live in the USA. The Brazilian list is spot on from what I know. They love Carolina Herrera and Lancome. Cacharel has been popular for decades. GREAT JOB!🤗
that was such an amazing video and let me tell you something: you are such a smart lady! An interesting thing is also the presence of Good Girl in so many countries. I am surprised that there was NO Narciso Rodrigurez!!!!!
Nooo I actually saw a Brazilian complain about Sol de Janiera NOT being available in Brazil! I’m definitely not surprised about Kayali. I love me some Chanel but nosurprised and my beloved Miss Dior!💕💕💕💕💕
Hi Claire! In Spain, Sephora has more expensive prices than other stores like Druni or Primor, so perhaps people is buying their perfumes where they can save some money... it is possible that the real list is not the one from Sephora 🤔 Nevertheless, congratulations por such a good job in searching and comparing the top 10 best selling fragrances from every country 👌
Thank you ❤️ Yes I agree, it was hard to find any way to look globally at this in a vaguely fair way... no other brand sells across so many different countries to allow comparisons. Here in the UK too, Sephora would have only a tiny percentage of overall fragrance sales. I did actually do a more in depth UK based analysis looking at 8 other stores and their best sellers. It's just a shame I can't do this for the other countries as I don't know the major retailers in other places. Thanks so much for watching 🥰
Thank you for taking your time making the research and sharing it with us! It is somethinw i eould lovd to make but do not have time! Very curious! I do think Sephora “creates” some Bestsellers, especially the new comers, imposible to sell so much so fast!
Forgot to mention but availability is also a problem. Even though we are next to the USA, Canada gets less brands and offer than in the US and we sometimes have a delay with releases… What surprised me is that we can only get Kayali through Sephora here, so I would have expected more from them in our top ten.
Yes, I think Kayali are online mostly here. They were in stores in Boots but I feel that in store here they are exclusive to Sephora now. It must be very annoying to not be able to get certain things or to hear about them on UA-cam, want them and not be able to pick them up for months... 🤦♀️
Thanks ❤️ here it seems to be Cloud, Black Opium and lveb. I was really surprised by these top 10s but I guess what people are buying now is not necessarily what people have been wearing over the last year or so. Thanks for watching 🥰
Sephora doesn't carry Chanel, that's why. Thanks for the fun video! upd: I reached France and was surprised to see Chanel there. Maybe only the French Sephora has it? (and wow, so you could technically buy Chanel in France during the VIB sale for 15-20% off, waaaat! how did Chanel allow that) At least in Canada, Sephora doesn't carry Chanel.
Yeah I think in Europe, Sephora carries Chanel, maybe US too? I'm not sure, I think certain stores do supplement discounts themselves. So for example in the UK, there is a store called John Lewis that sometimes does 15% off fragrance and Chanel is usually included too, but I know that is super rare! Thanks for watching 🥰
I think it is important to take into consideration that this list is only for Sephora stores. Many people buy their perfumes elsewhere. For example here in Germany the store "Douglas" is much more popular than Sephora. It is still very interesting how different the tastes of Sephora customers in different nations is.
Yes absolutely, the amount of fragrance purchased at Sephora will be a small percentage of that purchased as a whole in the UK, however it's the only store represented in so many different countries worldwide so there weren't really any other options. Thanks for watching 🥰
Thank you ❤️ I completely agree sadly. I was hoping to get something meaningful from this, but I highly doubt that musc invisible was the best selling fragrance in a period up to 1st September. Thanks for watching 🥰
I also think Armani Prive is newer at Sephora in Canada so likely why they are current best sellers. Brands come and go all the time. We certainly don’t have the same selection as the US.
That's interesting! Ok, so that might explain their sudden popularity at that point in time. Yeah, I never realised what a raw deal Canada got until I started watching UA-cam. Compared to the US lots of things seem harder to come by! Thanks for watching 🥰
Ohh thank you so much for this! Usually us UA-camr smuts watch a bunch of new perfume hauls and kind’ve gather what’s hot right now. But it would be interesting to figure out what’s hot and what’s really selling right now!
Canadian here. have to say JHAG must be pushing hard as Costco Canada is selling the whole line right now. Also, I think people who buy Chanel dont shop at Sephora, if I had to guess they are generally older and shop at the Bay etc. Lastly there is a popular tiktoker (Emma) here who loves Armani Prive so maybe that is the reason.
Fab insight! Really interesting to read all of this! I would never have guessed Costco would sell JHAG 🤣 I actually heard that Chanel wasn't even sold online at Sephora in Canada but I didn't check so I'm not sure... I do think Chanel generally has an older audience. You know what? I tried Tik tok and I don't get it 🤣 the videos just keep coming and seemingly about anything and everything... I think maybe I need to limit the feed to only people I follow?! I'm sorry, I didn't realise that you had a channel! I just subbed! I will watch ☺️ thanks for watching ❤️
Wow. Loved this video! Very interesting! I live in the US and yes that Juliette has a gun is BS lol. But the Valentino Born in Roma is a definite yea! Vanilla 28 made almost every lists! Very surprised at the Gucci Flora fragrance! New subbie here!
Haha 🤣 yes I really don't believe the jhag! The rest of the US list looked reasonable, especially the rest of the top 5. I'm not sure that Gucci Flora gorgeous magnolia can be number one throughout the whole of the EU either, it's very fishy. Thanks for watching and for subbing 🥰
I've just added gorgeous magnolia on my mercari but im not sure about it after reading some reviews, now it makes me curious again 😅 for being top selling in europe. Kayali did a good job! Great video 💜
Yes, I don't think it's had the best time with reviews. I did go try it but I wasn't taken with it. Kayali are super popular I think but Sephora are often one of the few places that sell Kayali fragrances so that perhaps sways the bestseller lists for Sephora... Thanks for watching 🥰
Many surprises here Claire! Gucci Bamboo number 2 in the UK?! I am thinking maybe Sephora is not being entirely truthful 🤔 Hope you've had a lovely weekend (despite the heat 🥵) ❤
Yes me neither Fiona! Thank you! Yes I've had a lovely quiet weekend, sat in the garden yesterday! It was gorgeous! And so lovely to be outside. Thanks for watching ❤️ have a great week!
... I'm Polish-Canadian and lived most of my life in Canada. I looked at the Polish top ten and realized that I have never seen a single Acqua de Parma, Guerlain or Chanel in a Canadian Sephora. Come to think of it the men's section is mostly stocked with Montblanc and Dior and new releases. If I want a designer I'm better of going to Shoppers Drug Mart or The Bay. Better selection, better price and better loyalty program. Only reason to buy any perfume from Sephora is if I want something more expensive and don't want to drive up to Toronto or blind buy it online.
I'm really not sure these lists are very likely to be the true 🤣 I am not sure Sephora is being entirely transparent. But yes, same here, the Sephora stores are solely in London, hundreds of miles from me, and if I were buying online, it would unlikely to be from Sephora as they are expensive. It was the only store that I knew existed in so many countries though so that's why I chose it. I think doing this video has shown me what utter rubbish bestseller lists are in general, they are biased by which stores / websites are sampled and what they stock. There's no way to combine lists from different stores without detailed sales breakdowns, which of course I don't have access to. I'd love to be able to study this in a more accurate way! Thanks for watching 🥰
Not very surprised by the French top. I expected indeed La vie est belle, J'adore, Miss Dior, L'interdit, Coco Mademoiselle and La petite robe noire. I just expected Libre to be part of the list too. And I feel that we get tired of our fragrances maybe more quickly, so when a flanker comes out we get excited to get the same that we love .. but different.... I guess we are the country of flankers 😂
😂 clearly!!! The first 5 on the French list felt a little unbelievable to me, but the 6-10 seemed more expected. Who knows though, maybe novelty is really what sells. 😊
Hi Claire another super interesting video! I'm from Brazil..leaving in Texas...a bit about us: Yes, we're the party nation and we're proud of that 😂 212 Vip Rose is a staple for EVERY Brazilian woman...a must-have ultra popular. It's soft and bubbly, great for our weather. The older perfumes, I want to guess it is due to the price, perfumes prices are in dollars, which makes them expensive for Brazilians, so the old ones may be more affordable. Also we tend to like classics and staples...if it is to "invest" minus well be on a tried&true. Regarding Dior...Brazilians like perfumes with great performance, tremendous sillage etc...so Dior is out😅 I hope it helps..love your videos!
Thank you! ❤️ I can see 212 VIP rose wearing well in Brazil! And yes, the older ones are certainly more affordable and also brands like cacharel have a lower pricepoint generally. Designer fragrances are incredibly expensive these days compared to only a few years ago too. Haha, I get that Dior are relatively quiet ones for partying 😂 Oh I need to visit Brazil! Thanks for watching 🥰
@dr.claire.perfume Yes, visit. You'll love it! Just another addition, Sol de Janeiro is an American brand that's created an idea of a Brazilian feeling to Americans (genius idea). The inspiration comes from a well established Brazilian brand named O Boticário (love of my life). They have body butter, body sprays, lotions, edt, EDP...the whole range. But nothing in Sol de Janeiro is not made for Brazilians 🤣🤣. The price is too high, the quality (compared to national brands) is not that good, and especially the scent profile is not appealing. Brazilians love florals, then aquatic, then fruity, theeeen gourmand...generalizing, of course.
Thank you! Very interesting! But wouldn’t French Sephora purchase totals be influenced by tourist choices from all over the world? Could that account for the seceral non-French brands in the list? This seems especially popular since you have the statistics from early September and the end of thentourist high season. It would be great to see a list from high-end stores in all those countries!
Thanks ❤️ I am not sure... I don't know how many tourists buy fragrance at Sephora. I guess that's an interesting question. 🤔 I chose Sephora because I wanted to look at just one store across the entire world as I thought the fragrances on offer across different countries would be more comparable but sadly I couldn't access this information for everywhere that I tried to look at. I did compile a list for 8-10 UK stores, which I didn't make into a video as I thought presenting this info would be more interesting for more people, but I don't have the local knowledge to know which stores to choose in other countries unfortunately. Thanks for watching 🥰
Sephora and Dior are both owned by LVHM That’s why lots of Dior on this list I visited Sephora in Thailand there was big and separate display of Dior perfumes
Some of these website in my opinion be trying to encourage people to buy certain fragrances. So I don’t usually go along with their best sellers. They always seem like, “ oh really”, whenever you look at the best sellers. I can definitely see Kayali as being number one though. The excitement behind the brand definitely brings no surprise.
Yes Kayali I felt was believable too, cos they are not sold at all retailers and Sephora are one of the few in most places, including the UK. Their marketing too creates a lot of interest.
Absolutely brilliant, Claire! My only thought regarding Musc Invisible is that there is a bit of an anti-perfume movement in a lot of work places in North America and Musc Invisible (which I own and like) is very subdued and would be a good choice for such an environment. Cheers!
Thanks! ❤️ That's a good point! I feel like scent free workplaces are much more of a thing elsewhere than in the UK! And yes musc invisible would indeed be a good choice for that. 🙂
I don't care for Sol de Janero. Too chemical. I'm suspicious too, Claire! Vanilla 28 is meh for me. Lol. I do like Miss Dior flankers. Super interesting. Ty!
Thank you Tina! ❤️ I didn't try the sprays but I have some samples of some of the bodycreams to give a go to. I should try them... I think vanilla 28 is just a mass appealing one isn't it? To people into fragrance, it's layering maybe, but to others it's just cake. I have other vanilla fragrances that I do prefer. Miss Dior seem like they are doing really well from these lists. I believe that. I think it's popular. Thanks for watching 🥰
I believe the absence of Chanel or Dior on many of these lists is because many people purchase Chanel/Dior fragrances at Department Store counters or the Boutiques. I today went to my local Chanel Boutique to repurchase my Coco Chanel, I knew it would be in stock and less crowded than Sephora.
Yes could be! I am actually unsure whether these lists on their website are referring to online Sephora sales only or whether they are in store sales too. Either way, I'm not sure Sephora are being entirely transparent 😉 have a good week! 🥰
Thank you ❤️ I was astounded by some of these to say the least 😂 I am not sure I entirely trust what Sephora showed me in some cases. Thanks for watching 🥰
Love this video! I am from Denmark but live in the US - and I love YSL' Libre (all versions) - which is also on the US list. Guess I am a mixture of both cultures 🙂
Honestly, I'm not surprised by the Kayalis. They seem to be really popular, at least in the Americas. I also think it depends on what shows up on fragrance UA-cam as being in love. Or, what's new. Those are usually going to be in the top spots. At least in my understanding.
Yes Kayali are also a brand that might be exclusive to Sephora in a few countries, so that might also explain why their sales are high in these lists. I certainly agree that UA-cam has a huge influence too! Thanks for watching Sarah! Have a fab weekend 🥰
I broke my ankle 4 weeks ago so I've not gone sniffing for ages, but I absolutely love the original Rouge flanker, so I doubt that ultime will top that for me, but I'm curious. ❤️
3:45 I’m surprised. I always smell Cloud, variations of BR540 (not sold in Sephora) and Alien+Alien Goddess back home. Sauvage too. Maybe it’s seasonal, as you said 11:05 Musc Noir Rose was/is very popular in Paris in terms of newer releases. 13:45 I’m not surprised. Lots of people in Europe & South America love Amor Amor 22:01 I think it’s actually an American company. 😂
Yes I was surprised not to see cloud here too! I smell it a lot out and about. I wonder whether it would have been on the lists everywhere a few years back? Cacharel is an affordable popular house and certainly historically back in the 2000s was a great seller in loads of places! Yes sol de Janeiro is definitely more US than Brazilian 🤣 Thanks for watching 🥰 have a fab weekend
I think that only taking into account Sephora sales there isn't an entirely accurate picture. In Europe we still have a lot of little parfumerie shops that Only sell perfumes, and then there are the internet discount on-line sales, which must be enormous.
Oh yes for sure, this is just a snapshot of one store. It's not the kind of data I can gather for multiple countries in any other time efficient way unfortunately and I don't have the local knowledge to know which retailers to choose in each country, not their relative sales volumes. I chose Sephora as I thought they would have a similar demographic customer base across multiple countries to allow for more meaningful comparisons than stores at vastly differing pricepoints. 🥰
That’s sounds weird for 🇨🇦. I know hypnotic poison by Dior is popular, but a lot of Mugler fragrances are very popular. Maybe it depends on the age of population to because I know a lot of older people by Chanel.
Yes Canada really surprised me, I've had various people tell me those Armani fragrances were popular because of a particular influencer releasing some videos about them the week before... I've also been informed that Sephora in Canada do not sell Chanel, which I didn't know as they are sold in Sephora Europe. Chanel definitely has a particular DNA that can be challenging to a lot of people and is certainly more popular with older people. Thanks for watching 🥰
So before watching the video all the way through my guess for the USA is either going to be Flowerbomb or Black Opium because Sephora is CONSTANTLY giving me samples of those 2
Yeah I really do find these results highly suspicious 🙄 it's really disappointing in a way. Some countries look like they are possible, others like Canada... just no...
This was FASCINATING, Claire! Very interesting idea to set you apart. I love that so often your videos include an extra level of research. Like you said, you are seeing a snapshot of a particular day. Out of curiosity, I looked at the US bestsellers as of Sept. 10, and the list has already changed significantly! I would love to see this seasonally. Or even the unisex list. There are many other countries listed that allow you to filter to Bestsellers... Portugal, Sweden, Mexico, Switzerland... maybe you could do a Part 2? Excellent work!! 👏👏
Thank you! Yes! I have been checking to see how much the lists have changed and some have changed a lot, others not so much! I am really not sure how accurate these best sellers are, I'm putting a lot of faith in Sephora to be honest with what is actually selling and not just listing what they want to push... I may do a part two at some point, people seem very interested ☺️ thanks for watching 🥰
@@dr.claire.perfume Yes, I agree, you can't help but be suspicious of the lists' veracity! Maybe you could do a list of the top ten based on 5-star reviews, but only counting ones that have at least, say, 25 or 50 reviews. There are tons that have 1 or 2 but that doesn't mean much, does it?
Yes, often reviews are collected as part of promotions (like free trial products) as well. It's a really difficult thing to find a fair way to look at. I agree, it would have to be limited to products with a good number of reviews. 🙂
I loved this video. I am a German living in Canada. I know Chanel is quite popular here however Chanel is not available at the Canadian Sephora. I think that’s the case for many countries. That’s why it doesn’t show up in the bestseller lists.
Thanks ❤️I didn't realise Sephora Canada didn't sell Chanel online. I guess Chanel must have their reasons for that! Thanks for watching 🥰
Excellent research and I’m inclined to agree with you regarding how this plays out with Sephora. It is a store known to put emphasis on certain brands so there may be something to your theory that an agreement was reached. I also take into consideration that a lot of the stores, at least here in the US, only provide testers for certain brands in store so people may not purchase others because they can’t.🤷🏽♀️ I also see Sephora as a store that caters to younger less seasoned noses and Chanel may be seen as that stereotypical “old” fragrance house. Who knows. But I find it quite interesting again how marketing and in some cases unconscious bias do influences choices. Have a great weekend!
Yes, I think you covered everything there, that is a great analysis of everything that could be going on here. I think the demographic using the Sephora website is going to be quite select. When I think of Sephora in the UK, I think it mainly people who are really into beauty that use it and people with more money, so that makes the results here skewed and might explain the Tom Fords being in the top 10. The lack of Chanel could be due to the age of the people buying for sure!
I agree, not having testers for stuff really changes what people choose in store. I don't think most people are comfortable blind buying in stores, that's why people visit them in the first place.
Thanks for your opinion on this! It's insightful. 🥰
And then you have people like me who only buy perfume online and never from Sephora.
I think there is a really big split with online buyers and in store buyers, there's clearly overlap, but people tend to do one or the other. Or browse in store and then buy online as it can be cheaper.
I know what the cut is for the stores and they are robbing the perfumers.@@dr.claire.perfume
I can imagine 🧐
I agree with you , I think Sephora is making up that list to sell fragrances, I live in Canada and being a fragrance collector, I never run into people wearing those fragrances, most people here have never heard of Armani prive , so there is NO WAY 3 are best sellers . If you live in rural areas it’s a way to get these fragrances without driving 2-3 hours to a city. But still not that many people are ordering these expensive fragrances, especially blind buying at that price ! They probably have too many sitting in the wear house and hope people order of the list !! From what I smell I would say , ysl black opium, poison girl , ysl libre , Valentino Donna , good girl CH , Lancôme le belle , etc trust me …. We do not have a lot of bougie people here, 😂 🇨🇦
Yes, those were totally my thoughts, I found Canada's list totally unbelievable 😂 I guess it is what is being purchased that day/week though, not what people have purchased overall or what people wear. I feel like I should give Sephora some benefit of the doubt but yeah, it's unbelievable 😂 those are what I smell here on people too, there's so much lveb about. Those and Cloud! Thanks for watching 🥰
Yup I agree, east coast of Canada and I smell black opium all the time people have raved here about that one since high school and I hate it 😂right now Dior actually is just like a meme so I think it’s a little trendier at the moment but yeah this is not what I would say would be a top sellers list a true one I should say.
I definitely think Dior seems a lot more popular and actually a lot more likeable than Chanel for most people! ☺️
I'm from Poland and I also agree with that. I've never heard of many of the scents on this list. Moreover, fragrances such as Clean Reserve Saugaro Bloosom & Sand, Chloé Atelier, Lady Milion Royal, Aqua di Parma Cipresso di Toscana do not have any reviews on the Polish Sephora website. The other fragrances mentioned have at most a few reviews. And real bestsellers such as La vie est belle have 170, Black opium has 124, Carolina Herrera Good girl has 130. So it is absolutely impossible that the fragrances indicated in the list are bestsellers. The only fragrances on this list that are at all known are Chanel Chance eau Fraiche and Mugler Angel, but I also don't think they beat the real best sellers I wrote about above. So I think the whole list is fake.
That was really interesting and unexpected 😳 have a nice sunny day, best regards from Poland
Yes 😂 I thought exactly the same thing! Thanks for watching 🥰
I am from Denmark and I really thought that Chanel and Dior was represented on the list, but yes, we do like coconut!
I would never have guessed coconut would be that popular! And yes, the lack of both Dior and Chanel surprised me too! Thanks for watching 🥰
It would be interesting to look at the most popular high street department stores in each country. I think a lot of people still buy their fragrances from a counter in department stores. I agree with you that the top winner seems to be more of a sponsored choice than a truly popular choice.
It's really odd and a little disappointing isn't it? I did look at the best sellers like that in the UK, I looked at 8 other stores, but I thought I'd make this video instead as I thought it would be more universally appealing. I totally agree that this needs data from more stores to be more relevant 👍 thanks for watching as always 🥰 have a fab Sunday 🥰
@@dr.claire.perfume Oh, I think Sephora was more relatable to people. Just idly wondering (can't turn off my researcher brain) about other stores. I don't live near a large Sephora and my Ulta doesn't put out tester bottles. My only place to experience fragrances - department stores or ordering samples.
That's really rubbish that Ulta doesn't do testers. Do they do quibble free returns if you don't love something at Ulta? Do they expect people to buy a whole bottle to try something?
Hi Claire, Sephora in Canada doesn't carry Chanel, so I am thinking, if this is the case with some other countries, that could be the reason there is no hint of Chanel on the top-10 list. Thank you for another great video!
Thanks! Good detective work! Yes I didn't know Sephora Canada didn't carry Chanel, I think they do in Europe (as France has one in the top 10), I'm not sure about Brazil though 🤔 thanks for watching 🥰
I'm from Poland and the bestsellers in our country really shocked me!! No one is actually even talking about the majority's these fragrances and I don't know any people who actually like them. Chanel is the only one I would expect there and maybe Angel as well. If I had to guess the bestsellers, I would expect Good Girl, May Way, L'Interdit, Libre, Idole, One of the Chance versions from Chanel, LVEB, maybe Prada Paradoxe, Armani Si and Miss Dior
Oh I think I'd rather replace Paradoxe with Coco Mademoiselle
Yes! I know some of these lists shocked me, I know they are a snapshot not overall for a long period of time, just what was selling on the website that week or month, but still, they were really unexpected! I would have guessed those fragrances that you list for most places as those are what you see advertised, what you smell on others and also what you see talked about on UA-cam too! Thanks for watching 🥰
I love this type of content so much. Thank you for your effort.
Thank you ❤️ I'm happy that you enjoyed it! 🥰
I just found your channel yesterday and can't stop watching. It's not very easy to find good fragrance content for women but you really impressed me and I am a fan! Thank you for your work! ❤
Thank you! That's really kind. You've made my day! I hope you have a great week ❤️ thanks for watching 🥰
This is a super interesting peak into country-based preferences! I, too, was surprised by the same things that surprised you. Our daughter really like Gorgeous Magnolia so I'll be getting her a bottle. Come though, Italy, with Alien on the list! 😂😂😂 The Kayali appeal in Germany stands out to me also.
I knew you would be happy about Alien 😂😂
@@Naturallyliz41 I'm so predictable 😂😂😂
For sure! Wow, maybe gorgeous magnolia is just a blanket bestseller across the entire EU 😂 I was also pleased to see Alien! Thanks for watching 🥰
Interesting and curious facts about fragrance tastes and preferences acros the various countries. If Chanel really is the World No.1 best selling fragrance name than it is obvious that on-line shopping in not their main channel of commerce And, also, knowing that Internet shopping is preffered by younger generatons it is obvious that Chanel is not a favourite brand withn that population. And that does not surprise me because until they released Chance line Chanel didn't really have a fragrance aimed at youger consumers.
Yet another meticulously prepared and very interesting video ! Well done, Claire !
Thank you ❤️ definitely not the best possible method but it still took me a good while 🤣 I agree with Chanel, they aren't aiming their fragrances at younger people really. I feel like I had to grow into Chanel to start enjoying some of the brand. 🥰
I don’t personally know anyone who wears Musc Invisible. I haven’t even noticed it at Sephora near me. Haven’t heard anything about it lol. I think people tend to buy Chanel at department stores a lot. That has been my observation. This is very interesting and surprising with some of these.
Yes I find that musc invisible very hard to believe 🤣 I agree I think Chanel might be something that people don't buy online as much as there is never any reason to as it's not really ever or is rarely discounted. Thanks for watching Lala! Have a fab Sunday 🥰
Your research scientist is showing!! I loved this. Always interested in trends around the world, not just on Tik Tok
Thank you ❤️ yes, not a perfect study at all... Sephora's best seller ranking methodology is a complete mystery to me... but good to check out what was coming up 😊
We don’t have a Sephora in Iceland, but I think the Chanels, Flowerbombs, Libre, and Diasy collections are popular here 😊
J’adore as well…
Sephora is pretty new here... I think it has a very particular demographic at the moment, those who are really into makeup and beauty generally. I checked a load of UK stores and compared with Sephora's bestsellers for the UK, the lists all looked incredibly different for different stores, which I guess reflects the store clientele and what they stock but also maybe what the stores promote. Thanks for watching 🥰
Such a fun video! Thank you! :) I can't see the best sellers in my Czech Sephora, can't find it. About my home country, Spain, I would have expected more Loewe and fresher perfumes. I have the feeling people there tend to orefer those, no only for personal use but specially for gifting. I have always heard my mom say " if you don't know the person you buy something fresh and clean for them" 😂 thanks again, Claire, hugs from Prague! ❤
Yes, I think in some countries, they have sort by featured and also sponsored content also they have sort by newest. It's odd to me that the sort types on their website differ by country. I guess different countries might have different rules on how things can be promoted?
I went to Prague but over 20 years ago now, I remember I rowed on the river and it was lovely holiday. Thanks for watching 🥰
Wow, Dr Smith! I was so impressed by this video! Thank you so much for your effort to bring us this info. 🙂 I learned so much about fragrance pertaining to retail sales, apparent country preferences, etc.
When fragrances appeared on these best selling lists that I'd not considered seriously before as a collector, my first thought was to check for more data on Fragrantica. It appears Fragrantica users do not necessarily like all of the best sellers. That's another interesting angle, I think: fraghead preferences vs the preferences of those who buy trending fragrances at retail stores like Sephora. I'm sure you could think of similar content to make via Fragrantica data. Although, sadly, you'd not be able to parse out country or regional preferences.
Thanks again!! I'm sure I speak for so many when I say I love your channel content! 🦋🧡🦋
Thank you ❤️ Yes! I definitely think there's a split between what the general public want from fragrance and what they choose as opposed to what people who love fragrance want and what they choose. Marketing has a huge effect on the general public and established brands tend to do very well with sales.
Pulling out Fragrantica data would be fascinating. I'm amazed that Fragrantica haven't done that themselves. There would be endless articles for them to write! 😂
Thanks for watching and for your lovely comment 🥰
That was fun, Claire! Thanks for sharing this. So interesting that some of these were a surprise. And I must agree that the top spot must be paid for because, if not, it's a huge coincidence. I will say that the rest of the fragrances for the US were not a surprise to me.
Thank you ❤️ yes the top spot was 🧐 but the rest of the top 10 for the US not so much a surprise. Some other countries like Canada though and the top 5 in France, seemed very unlikely 😂 thanks for watching 🥰
Oh, can I also say...Yay Poland! Ylang Cananga is currently my holy grail ylang fragrance. So beautiful ❤
Oh wow, apparently Joss rates it too, I didn't try it, if I see it, I will. I really like ylang ylang! Poland had some interesting choices. 🥰
Hi Claire, incoming from Croatia, your southeastern Europe market😂. I didn't do any research,but from what I can detect is that we are still rocking the La vie est belle, Good girl, also Versace crystal noire and Libras all sorts. Zara is very popular with perfumes, Red temptation can be smelled often. (I know it's not BR540 since we don't have so much money😄). Also,my daughter is a teen,and she adores her Victoria secret mists,more fruity and sour and also her friends. Best regards!🍁🍂🧡
Thanks for the insight! Yes, here too, I smell a lot of lveb, but also black opium and cloud ☺️
Crystal noir I don't smell much here, it's interesting that it's popular in Croatia. It's a really nice cool clean smelling scent. I feel like libre is popular all over from these lists!
Yes, I bet if these best seller lists took in Zara fragrances, red temptation would be there 👌 and if you look at UA-cam videos and what people what, videos on Victoria's Secret bodymists always do incredibly well and get lots of views, so that makes a lot of sense! Thanks for watching 🥰
What a fun video . I am a Canadian and I live close to Toronto . The perfume that I smell the most on women is Coco Mademoiselle and La Vie est Belle . I would say the teenagers wear the sol de J body sprays. I think you are spot on to suspect the lists are manipulated . Thanks Claire !
Thank you ❤️ I also smell lveb a lot! Also cloud, although not as much as I did, and I also smell black opium occasionally too.
😂 yes I am very suspicious... some of the lists really aren't what I would have expected at all. Thanks for watching, have a lovely weekend 🥰
Have a great weekend too !@@dr.claire.perfume
Thank you 😊
As soon as I watched your video I was so curious about this Musc Invisible. I knew it was suppose to be a “your skin but better” type of scent but I’d seen a million of those in the past and it never seemed interesting. But I went out and bought it recently and WOW😳 it’s incredible. Everyone should try this out. It’s not floral. It’s not woody. It’s not spicy or sweet. It’s not cooling or warm. It’s not soapy. It’s nothing and everything at the same time. The best words to describe it is innocent and the purest form of clean Iv ever smelt. It’s there on my skin but it’s not at the same time. Like it’s invisible. Its absolutely incredible. I’m glad I gave it a try.
Wow! I've not tried it but it sounds like I should 🤔 I just made a video about jhag and how I'm not sure they are for me because of my reactions to what I've tried so far, but clearly I should try this one before giving up! Thanks for letting me know! 🥰
That was actually interesting.. Libre is the winner I guess😅In Denmark Many loves Libre, I think its a “safe” clean option.. Danes are much into soft, clean scents with NO sillage😅 In trying to get my friends etc over to more challeging scents😊
Good luck with that! 😂 Yes I would imagine that type of scent profile would be popular from my stereotypical image of Danes 🤦♀️ Interesting that you think this best seller list might be accurate for Denmark. 🥰
@@dr.claire.perfume
Well, Armarni SI is missing.. Thats a bestseller..
But it’s only Sephoras topsellers, right?
The Seven Virtues.. I’ve never seen it here in Copenhagen.. Weird! Not the Yellow botlle either🤨
I'm not surprised 🤣 I think sephora's website are creative with what they deem a best seller...
I'm from Brazil! I'm loving your content and binging a few videos! The Sephora website doesn't sell Chanel here, but they do sell Dior. I find this list interesting and I have some theories...
I never tried any of those on the list, because we have here a variety of very strong nacional brands of perfume and the 'common folk' like myself don't usually buy fragrances from the Sephora website -- it's a very boogie site indeed selling imported and very expensive items to people looking for 'traditional/ estabilished scents' (just my opinion) -- maybe thats why the best sellers on the list are 'old'...
I don't have any imported perfumes and I'm ok with that! I love my collection, it's much cheeper, much suited to the tropical climate, much to my taste and my appreciated! Thanks for the content! 😊
Thank you ❤️ I think Sephora is pretty underused here, we only got the brand a few years back and it's seen as an expensive place to buy from. I've never purchased from their website. I really only chose the brand as it was seemingly the only one available the world over.
I can understand how these won't be the best sellers in general for sure. It's interesting that Sephora carries Chanel in some countries and not in others 🤔 I'm sure the local fragrance industry is alive and kicking in Brazil, it makes sense to make fragrances that suit the location and climate 👌
Thanks for watching 🥰
Hi Claire thanks for this interesting breakdown. I am always curious as to which perfumes are loved by various places around the world.
This list below was generated by a few Australian retailers. Sounds right when I look at it but I think this covers the 2021/2022 most popular sales so things may have changed slightly this year.
1
Black Opium Eau de Parfum
2
Coco Mademoiselle Eau De Parfum Spray
3
Baccarat Rouge 540 Eau de Parfum
4
Super Amber Eau de Parfum
Ellis Brooklyn Super Amber Eau de Parfum
5
Miss Dior Blooming Bouquet Eau de Toilette
6
La Vie Est Belle Eau De Parfum
7
Mon Guerlain Eau de Parfum
8
Flowerbomb Eau de Parfum
9
Beach Walk Eau de Toilette
Maison Margiela Replica Beach Walk Eau de Toilette
10
Santal 33 Eau de Parfum
Le Labo Santal 33 Eau de Parfum
Thanks for the list for Australia! That's really interesting! ❤️
I think the thing that strikes me about a lot of these bestselling lists is that what are they including and what are they excluding. It's strange to me that Baccarat rouge, a fragrance costing many times many others and not widely available multiple retailers would sell more than others that are cheaper, much like some of the fragrances on these Sephora lists. I think assessing these bestseller lists in magazines etc really shows that ultimately people publishing them need to be more transparent about what these lists actually measure and what is and what isn't included. Thanks for watching 🥰
I didn't see Greece in your list but I would guess we have a lot in common with Italy. From my experience Greek ladies seem to prefer la vie est Belle and they also seem to like Narcisso Rodriguez fragrances. I would say that they either like very light, floral fragrances or heavy oriental ones. There is no in between space for them. Angel is still very popular in Greece too along with black opium.
🤦♀️ oh I should have looked at Greece! That's interesting that you think it would be similar to Italy. I think here there is a split too, with very little in-between, some people want to be smelt and others not. Thanks for watching 🥰
I live in Canada and agree that the list is likely influenced by what is available at other retailers or even exclusive to other retailers vs exclusive to Sephora. I have no idea how brands decide that but you do need to shop around a bit to find everything here.
Yes I think this list for Canada was very surprising! I always hear from Canadian UA-camrs that people in the US even send them fragrances because they find it difficult to access some brands there. Thanks for watching 🥰
Hello from Canada. What a unique and interesting video! I think Gucci magnolia came up at #1 in many countries since it's heavily advertised as a new perfume. It's everywhere, billboards, magazines, everywhere, this driving the sales up. To me that scent is just ok. I love the original Gucci flora though.
Thank you ❤️ Yes you're right! It's been everywhere! Lots of TV advertising here for it. I really loved the original Gucci flora too. I am not so keen on the newer line, but for sure it's selling. Thanks for watching 🥰
Oh Spain love their florals❤ I own Leila Lou by Rosie Jane. Ultra feminine fresh cut grass scent perfect for spring.
Interesting lists. Looks like the demography that buys most are women based on the lists from these countries.
What are the men wearing 😂
One fragrance I can for sure attest is the most popular in my home country Ghana 🇬🇭 currently is Baccarat Rouge 540!
Aah I should do this for men too. I selected womens with the section of the websites, there were sections for unisex and mens too. Wow, good to hear about Leila Lou! I'd never heard of it! I don't think it's a recent release either, so it must be a loved one. Thanks for watching 🥰
@@dr.claire.perfume Would love to watch that for men.
Rosie Jane is one of those 'clean' brands at Sephora. I don't think it's that new new. Got mine almost 3 year ago
Aah ok! I will definitely look into the men's fragrances too. 🥰
Canada - I’m guessing la vie est belle. Ok! Watching this cool video to find out if I guessed properly!
Thanks ❤️ That's what I thought it might be too! I was shocked and I don't necessarily believe what was listed on the website...
This was fun to see 😊
It would be really cool if there were an actual poll the people of each country would fill out.
Thank you ❤️ Yes, I think seeing what people had most recently purchased would be a much more accurate way of looking at this. 🥰
This was fascinating Claire! Go Poland with Chloe Ylang Cananga!🎉
Thanks Joss ❤️ yes that was an interesting one to come up 😂
as someone from the US, carolina herrera good girl is SUPER popular here. I know a bunch of girls with that perfume, versace bright crystal is also v popular.
Thank you ❤️ yes I think Good Girl has been huge hasn't it? And the only people I see talk about bright crystal are US UA-camrs, I don't think it's that popular in Europe. Thanks for watching 🥰
I think Indie perfumes should have a website just for them. There are so many brands that we don't know or never heard of 😢 Brazillians love fruits and dislike flowers I heard. I think those lists are not updated I guess. That's why so many old perfumes maybe😅 or maybe they meant all time bestsellers ? Anyway, txs for the video !
I don't know, I don't feel those lists were what I would expect for anywhere really! 🤣 Well with indie, any cut massively hurts the bottom line, so probably only a very cheap platform would be able to attract brands to sell as a group. It would be fab though to have them all easily accessible and grouped together somewhere! Thanks for watching 🥰
Very interesting! The Gucci Bamboo was very surprising 😂 I got that as a gift over 4 years ago and still haven't finished the bottle 😅
I think a lot of this was a bit strange 😂 but it was interesting to try to find out. Gucci bamboo feels like a very neutral fragrance in a way to me. Thanks for watching 🥰
I am also surprised at some of the UK bestsellers 😮
You weren't the only one 🤣 I guess Sephora are relatively new to the UK, so they might have a clientele that is more obsessed with beauty than the general public but still, a hugely surprising list to me!
That’s interesting! You would get a very different portrait today, I just checked… 🤓 Gucci Bamboo is now in my declutter bin. I used to love it but it smells too much like shampoo now.
Yes, I have been checking too and it does change, and quite dramatically! So I'm really not sure how accurate Sephora are being with their best seller rankings! Gucci bamboo I tried in store a few years back after I'd heard people raving about it and I can't say it appealed but I only tried it once. Have a fab weekend Julie 🥰
I wonder how much time of year has influenced this like, for the UK for example... Vanilla 28, Tobacco Vanille, Good Girl feel like autumn/winter fragrances. I'd like to see this list again in late spring 😊
Yes!! That's true! I also wonder whether those are the fragrances that Sephora wants to push this autumn? 🧐 I'm not sure I entirely trust that these are their bestsellers. Thanks for watching 🥰
Another thing to keep in mind is fragrances offered differ per country. Some Sephoras will carry the fragrance, some will not. So it kind of limits choices. Sephora here in Michigan does not offer Chanel in the stores.
Yes, that's true! Nothing is really a perfect way of doing this unfortunately and I think overall, these results show the difficulty in trying to ensure that perfume sales' figures encompass the whole market. It makes me want to see which data the official top selling lists are reporting. I was also not sure whether this sales information was meant to refer to Sephora overall (both in store and online) or just online. 🤷♀️ It's a really difficult thing to try to get any accurate information on. Thanks for watching 🥰
Oooh Claire this is so interesting! I wondered the same as you are there deals going with sephora that create these list! I personally think they push them just to sell 😉
Yes 👀 I'm glad it's not just me that is a little suspicious... these lists just seem to have big trends that seem extremely unexpected 😂
So interesting about Brazil’s list. I’m surprised there’s no Kayali and the presence of much older ones
Yes Brazil really didn't look like the others. It was very interesting. 🙂
Happy Saturday Dr. Claire. Coffee is hot and I’m here for weekly session.
I know right! I love me some Claire.
Oh thank you! 🥰 happy Saturday 😊
Thanks Tera 🥰
This sounds like a fun video. Let's hear it Claire! 😄
Thanks ❤️ I enjoyed making it! 🥰
This was cool, fun and interesting! 💗
Thanks Em! Have a lovely sunny weekend 🌞
@@dr.claire.perfume you too! 💛
😎
Hi Claire - creative and interesting subject matter! I retired from the Risk Management industry a couple years ago and used to love analyzing data. You can learn a lot. As we used to say tho: garbage in, garbage out. I’m a little suspicious of the integrity of Sephora’s data; they have ulterior motives I’m afraid. Still cool tho. I think Glossier just became available in the US thru Sephora so that could be why You is on that list. Surprising so many countries like the new Gucci. I find that house rather boring. Always an entertaining video from you thank you Claire!
Thanks Jill ❤️ and haha 🤣 yes I use that phrase too and this would probably be in that category unfortunately. I just don't think the information presented by Sephora is 100% accurate. There were some real surprises here... Glossier is actually coming to the UK with Sephora too. I think that will help the brand a bit...I don't know what it is about the new Gucci floras but I've not really liked any of them so far. I know they are popular though and extremely well advertised! Thanks for watching 🥰
The yulong smells soooo good and elegant(yep I'm Canadian 😄).I was surprised to see so few Chanel 💭, but there are no Chanel fragrance at Sephora in Canada.
Aah, well that explains the lack of Chanel if they aren't sold online at Sephora Canada 🤣 I've tried three Armani privée fragrances but none of the ones on the Canadian best seller list. Thanks for watching 🥰
Hi! I am Brazilian, but live in the USA. The Brazilian list is spot on from what I know. They love Carolina Herrera and Lancome. Cacharel has been popular for decades. GREAT JOB!🤗
Musc Invisible in the USA? Surprising to me too!
That's really interesting, I thought the list for Brazil looked realistic, the mix of pricepoints and fragrance brands looked like it could be true.
Haha, yes musc invisible being No1 just made me doubt the US and Canadian lists, it seems so unlikely... thanks for watching 🥰
that was such an amazing video and let me tell you something: you are such a smart lady! An interesting thing is also the presence of Good Girl in so many countries. I am surprised that there was NO Narciso Rodrigurez!!!!!
Thank you ❤️ yes! Good Girl was really prominent wasn't it? Yes, I would have expected Narciso Rodriguez somewhere too! Thanks for watching 🥰
Nooo I actually saw a Brazilian complain about Sol de Janiera NOT being available in Brazil! I’m definitely not surprised about Kayali. I love me some Chanel but nosurprised and my beloved Miss Dior!💕💕💕💕💕
Haha that's crazy 🤣 I would never have expected that, but that explains a lot! Thanks for watching ❤️
All these sales are moved by marketing initiatives.
Brazil are the biggest users of scents in the world.
I didn't know that... I guess they have a huge population.
While watching this video I went to our Sephora and checked this ! And sure enough you are right LOL I was shocked at Juliet has a gun 🤷♀️
It's weird isn't it? Do you also find it unbelievable? 🥰
Hi Claire! In Spain, Sephora has more expensive prices than other stores like Druni or Primor, so perhaps people is buying their perfumes where they can save some money... it is possible that the real list is not the one from Sephora 🤔 Nevertheless, congratulations por such a good job in searching and comparing the top 10 best selling fragrances from every country 👌
Thank you ❤️ Yes I agree, it was hard to find any way to look globally at this in a vaguely fair way... no other brand sells across so many different countries to allow comparisons. Here in the UK too, Sephora would have only a tiny percentage of overall fragrance sales. I did actually do a more in depth UK based analysis looking at 8 other stores and their best sellers. It's just a shame I can't do this for the other countries as I don't know the major retailers in other places. Thanks so much for watching 🥰
Interesting..
Thank you 😊
Thank you for taking your time making the research and sharing it with us! It is somethinw i eould lovd to make but do not have time! Very curious! I do think Sephora “creates” some
Bestsellers, especially the new comers, imposible to sell so much so fast!
Thank you! Yes, I completely agree, there's something not quite right about a lot of these lists. Thanks for watching 🥰
Forgot to mention but availability is also a problem. Even though we are next to the USA, Canada gets less brands and offer than in the US and we sometimes have a delay with releases… What surprised me is that we can only get Kayali through Sephora here, so I would have expected more from them in our top ten.
Yes, I think Kayali are online mostly here. They were in stores in Boots but I feel that in store here they are exclusive to Sephora now. It must be very annoying to not be able to get certain things or to hear about them on UA-cam, want them and not be able to pick them up for months... 🤦♀️
Agreed. For example Chanel is not available through Sephora here in Canada. It may be the reason why it was missing from the list.
That's interesting! I wonder why Chanel is only stocked by Sephora in certain countries. 🤔
@@TheNatashabo I just went and checked. Because I couldn't recall seeing Chanel at Sephora.
@@dr.claire.perfume It may be due to exclusivity contracts with regional distributors.
Epic search 😍😍😍
P.s. I smell a lot of Angel by Mugler, Chanel Coco Mademoiselle, Kenzo Flower & My Way over here in Spain when out & about.. ❤😅
Thanks ❤️ here it seems to be Cloud, Black Opium and lveb. I was really surprised by these top 10s but I guess what people are buying now is not necessarily what people have been wearing over the last year or so. Thanks for watching 🥰
Sephora doesn't carry Chanel, that's why. Thanks for the fun video! upd: I reached France and was surprised to see Chanel there. Maybe only the French Sephora has it? (and wow, so you could technically buy Chanel in France during the VIB sale for 15-20% off, waaaat! how did Chanel allow that) At least in Canada, Sephora doesn't carry Chanel.
Yeah I think in Europe, Sephora carries Chanel, maybe US too? I'm not sure, I think certain stores do supplement discounts themselves. So for example in the UK, there is a store called John Lewis that sometimes does 15% off fragrance and Chanel is usually included too, but I know that is super rare! Thanks for watching 🥰
This is great content! Refreshing. Hopefully you'll do this often throughout the year!
Thank you ❤️ I'm happy that you enjoyed this! Thanks for watching 🥰
Really interesting and such in depth research! I do think they’re lying on most of them to shift product though. X
I think you are right Rachel 🤣 thanks so much for watching ❤️
Floral street seem to have some very nice selections to be fair!
They do have some nice ones 😊
I think it is important to take into consideration that this list is only for Sephora stores. Many people buy their perfumes elsewhere. For example here in Germany the store "Douglas" is much more popular than Sephora. It is still very interesting how different the tastes of Sephora customers in different nations is.
Yes absolutely, the amount of fragrance purchased at Sephora will be a small percentage of that purchased as a whole in the UK, however it's the only store represented in so many different countries worldwide so there weren't really any other options. Thanks for watching 🥰
That was very interesting! I’m in Canada and very few people wear fragrance from what I see, and nobody talks about JHAG musc. It must be rigged.
Thank you ❤️ I completely agree sadly. I was hoping to get something meaningful from this, but I highly doubt that musc invisible was the best selling fragrance in a period up to 1st September. Thanks for watching 🥰
I also think Armani Prive is newer at Sephora in Canada so likely why they are current best sellers. Brands come and go all the time. We certainly don’t have the same selection as the US.
That's interesting! Ok, so that might explain their sudden popularity at that point in time.
Yeah, I never realised what a raw deal Canada got until I started watching UA-cam. Compared to the US lots of things seem harder to come by! Thanks for watching 🥰
Thank you for this video! Kayali is super famous among perfume lovers here in Germany :).
I'm not surprised! 😊 they've done really well in the UK too! I'm amazed by their growth in only 5 years on the market! Thanks for watching 🥰
Ohh thank you so much for this! Usually us UA-camr smuts watch a bunch of new perfume hauls and kind’ve gather what’s hot right now. But it would be interesting to figure out what’s hot and what’s really selling right now!
Yes! That's what I thought! I just was really curious 🤔
Canadian here. have to say JHAG must be pushing hard as Costco Canada is selling the whole line right now.
Also, I think people who buy Chanel dont shop at Sephora, if I had to guess they are generally older and shop at the Bay etc.
Lastly there is a popular tiktoker (Emma) here who loves Armani Prive so maybe that is the reason.
Fab insight! Really interesting to read all of this! I would never have guessed Costco would sell JHAG 🤣 I actually heard that Chanel wasn't even sold online at Sephora in Canada but I didn't check so I'm not sure... I do think Chanel generally has an older audience.
You know what? I tried Tik tok and I don't get it 🤣 the videos just keep coming and seemingly about anything and everything... I think maybe I need to limit the feed to only people I follow?!
I'm sorry, I didn't realise that you had a channel! I just subbed! I will watch ☺️ thanks for watching ❤️
Wow. Loved this video! Very interesting! I live in the US and yes that Juliette has a gun is BS lol. But the Valentino Born in Roma is a definite yea! Vanilla 28 made almost every lists!
Very surprised at the Gucci Flora fragrance!
New subbie here!
Haha 🤣 yes I really don't believe the jhag! The rest of the US list looked reasonable, especially the rest of the top 5. I'm not sure that Gucci Flora gorgeous magnolia can be number one throughout the whole of the EU either, it's very fishy. Thanks for watching and for subbing 🥰
I agree, no way Juliette is a gun is the top seller. I feel like the only person in the US who doesn’t have Born in Roma because it is everywhere!
Born in Roma is a big one isn't it 🤣 it was all over UA-cam and tiktok!
Wow Claire what a shocker for the UK, Gucci Bamboo????? That's a total shock. Such a good video, really interesting and really enjoyable! 💕💕😎😎👍👍
Yes these lists were very surprising in general and I wonder how different they are with other retailers. Thanks for watching 🥰
I've just added gorgeous magnolia on my mercari but im not sure about it after reading some reviews, now it makes me curious again 😅 for being top selling in europe.
Kayali did a good job!
Great video 💜
Yes, I don't think it's had the best time with reviews. I did go try it but I wasn't taken with it. Kayali are super popular I think but Sephora are often one of the few places that sell Kayali fragrances so that perhaps sways the bestseller lists for Sephora...
Thanks for watching 🥰
Mrs. Claire very fun content to watch, in Italy we have a perfume stores called pinalli they have more affordable prices then sephora
Thank you ❤️ yes! Here in the UK too! Sephora is quite pricey for fragrance. Thanks for watching 🥰
It’s so interesting to see what’s popular in different areas. ❤
It is very interesting 🧐 I found some of this very surprising! 🥰
I assume Kayali is best selling at Sephora Germany because that's the only place it's sold at here. Douglas, Flaconi, Notino etc. don't have them :D
Aah that's interesting! That could definitely explain it! Thank you 🥰
Many surprises here Claire! Gucci Bamboo number 2 in the UK?! I am thinking maybe Sephora is not being entirely truthful 🤔
Hope you've had a lovely weekend (despite the heat 🥵) ❤
Yes me neither Fiona! Thank you! Yes I've had a lovely quiet weekend, sat in the garden yesterday! It was gorgeous! And so lovely to be outside. Thanks for watching ❤️ have a great week!
... I'm Polish-Canadian and lived most of my life in Canada. I looked at the Polish top ten and realized that I have never seen a single Acqua de Parma, Guerlain or Chanel in a Canadian Sephora. Come to think of it the men's section is mostly stocked with Montblanc and Dior and new releases. If I want a designer I'm better of going to Shoppers Drug Mart or The Bay. Better selection, better price and better loyalty program. Only reason to buy any perfume from Sephora is if I want something more expensive and don't want to drive up to Toronto or blind buy it online.
I'm really not sure these lists are very likely to be the true 🤣 I am not sure Sephora is being entirely transparent. But yes, same here, the Sephora stores are solely in London, hundreds of miles from me, and if I were buying online, it would unlikely to be from Sephora as they are expensive. It was the only store that I knew existed in so many countries though so that's why I chose it. I think doing this video has shown me what utter rubbish bestseller lists are in general, they are biased by which stores / websites are sampled and what they stock. There's no way to combine lists from different stores without detailed sales breakdowns, which of course I don't have access to. I'd love to be able to study this in a more accurate way! Thanks for watching 🥰
Not very surprised by the French top. I expected indeed La vie est belle, J'adore, Miss Dior, L'interdit, Coco Mademoiselle and La petite robe noire. I just expected Libre to be part of the list too. And I feel that we get tired of our fragrances maybe more quickly, so when a flanker comes out we get excited to get the same that we love .. but different.... I guess we are the country of flankers 😂
😂 clearly!!! The first 5 on the French list felt a little unbelievable to me, but the 6-10 seemed more expected. Who knows though, maybe novelty is really what sells. 😊
Hi Claire another super interesting video!
I'm from Brazil..leaving in Texas...a bit about us:
Yes, we're the party nation and we're proud of that 😂
212 Vip Rose is a staple for EVERY Brazilian woman...a must-have ultra popular. It's soft and bubbly, great for our weather.
The older perfumes, I want to guess it is due to the price, perfumes prices are in dollars, which makes them expensive for Brazilians, so the old ones may be more affordable. Also we tend to like classics and staples...if it is to "invest" minus well be on a tried&true.
Regarding Dior...Brazilians like perfumes with great performance, tremendous sillage etc...so Dior is out😅
I hope it helps..love your videos!
Thank you! ❤️ I can see 212 VIP rose wearing well in Brazil! And yes, the older ones are certainly more affordable and also brands like cacharel have a lower pricepoint generally. Designer fragrances are incredibly expensive these days compared to only a few years ago too.
Haha, I get that Dior are relatively quiet ones for partying 😂 Oh I need to visit Brazil! Thanks for watching 🥰
@dr.claire.perfume Yes, visit. You'll love it!
Just another addition, Sol de Janeiro is an American brand that's created an idea of a Brazilian feeling to Americans (genius idea). The inspiration comes from a well established Brazilian brand named O Boticário (love of my life). They have body butter, body sprays, lotions, edt, EDP...the whole range.
But nothing in Sol de Janeiro is not made for Brazilians 🤣🤣. The price is too high, the quality (compared to national brands) is not that good, and especially the scent profile is not appealing. Brazilians love florals, then aquatic, then fruity, theeeen gourmand...generalizing, of course.
Aah ok, so Sol de Janeiro is truly as un-Brazillian as it gets 🤣 haha! I agree, the pricepoint is insane for what it is...
Thank you! Very interesting! But wouldn’t French Sephora purchase totals be influenced by tourist choices from all over the world? Could that account for the seceral non-French brands in the list? This seems especially popular since you have the statistics from early September and the end of thentourist high season. It would be great to see a list from high-end stores in all those countries!
Thanks ❤️ I am not sure... I don't know how many tourists buy fragrance at Sephora. I guess that's an interesting question. 🤔
I chose Sephora because I wanted to look at just one store across the entire world as I thought the fragrances on offer across different countries would be more comparable but sadly I couldn't access this information for everywhere that I tried to look at. I did compile a list for 8-10 UK stores, which I didn't make into a video as I thought presenting this info would be more interesting for more people, but I don't have the local knowledge to know which stores to choose in other countries unfortunately. Thanks for watching 🥰
Marathon watching all the vids I’ve missed! Miss watching your vids ❤️
Thanks 🥰
Sephora and Dior are both owned by LVHM
That’s why lots of Dior on this list
I visited Sephora in Thailand there was big and separate display of Dior perfumes
Yes you're right! Fab point! Thank you 🥰
Some of these website in my opinion be trying to encourage people to buy certain fragrances. So I don’t usually go along with their best sellers. They always seem like, “ oh really”, whenever you look at the best sellers. I can definitely see Kayali as being number one though. The excitement behind the brand definitely brings no surprise.
Yes Kayali I felt was believable too, cos they are not sold at all retailers and Sephora are one of the few in most places, including the UK. Their marketing too creates a lot of interest.
Love hearing about the best smelling fragrances in Spain! Love this list to be honest!
🤣 me too!
Absolutely brilliant, Claire! My only thought regarding Musc Invisible is that there is a bit of an anti-perfume movement in a lot of work places in North America and Musc Invisible (which I own and like) is very subdued and would be a good choice for such an environment. Cheers!
Thanks! ❤️ That's a good point! I feel like scent free workplaces are much more of a thing elsewhere than in the UK! And yes musc invisible would indeed be a good choice for that. 🙂
I don't care for Sol de Janero. Too chemical. I'm suspicious too, Claire! Vanilla 28 is meh for me. Lol.
I do like Miss Dior flankers. Super interesting. Ty!
Thank you Tina! ❤️ I didn't try the sprays but I have some samples of some of the bodycreams to give a go to. I should try them... I think vanilla 28 is just a mass appealing one isn't it? To people into fragrance, it's layering maybe, but to others it's just cake. I have other vanilla fragrances that I do prefer.
Miss Dior seem like they are doing really well from these lists. I believe that. I think it's popular. Thanks for watching 🥰
I believe the absence of Chanel or Dior on many of these lists is because many people purchase Chanel/Dior fragrances at Department Store counters or the Boutiques. I today went to my local Chanel Boutique to repurchase my Coco Chanel, I knew it would be in stock and less crowded than Sephora.
Yes could be! I am actually unsure whether these lists on their website are referring to online Sephora sales only or whether they are in store sales too. Either way, I'm not sure Sephora are being entirely transparent 😉 have a good week! 🥰
Hi Claire! France Nr.2 ❤.... surprised not to see NR Musc Noir Rose :) thanks for this video
No problem ☺️ I think a lot of these lists were very surprising 😂 thanks for watching 🥰
Very interesting video Claire. I must have missed it, but I was wondering what numbers 5 and 10 were on the U.K. list. Thank you.
Thank you ❤️ I think no. 10 was the Jo Malone, Peony and Blush Suede and no.5 was Tom Ford Ombre Leather.
Loved this. Super interesting to see, and I was surprised to see some of these for sure.
Thank you ❤️ I was astounded by some of these to say the least 😂 I am not sure I entirely trust what Sephora showed me in some cases. Thanks for watching 🥰
Brilliant research! I'm not surprised about Gucci Bamboo in UK as even I got it a couple of years ago xx
Thank you ❤️ Gucci Bamboo is a light neutral fragrance, good for all occasions, maybe that's it! Thanks for watching 🥰
as always, very informative. thank you for letting us know. congratulations for a job well done.
Thank you ❤️ I'm happy that you enjoyed it! 🥰
YES my Miss diors are definitely that popular to be number 1!😂😂😂
I didn't think Miss Dior being in the top 10 was unexpected at all. It's popular.
Watching for the 2nd time 😂
Love it ❤
Wow 😲 thank you! 🥰
Love this video! I am from Denmark but live in the US - and I love YSL' Libre (all versions) - which is also on the US list. Guess I am a mixture of both cultures 🙂
Thank you ❤️ I'm really happy that you enjoyed this 🥰 and a mix is always the most interesting 👌
Honestly, I'm not surprised by the Kayalis. They seem to be really popular, at least in the Americas. I also think it depends on what shows up on fragrance UA-cam as being in love. Or, what's new. Those are usually going to be in the top spots. At least in my understanding.
Yes Kayali are also a brand that might be exclusive to Sephora in a few countries, so that might also explain why their sales are high in these lists. I certainly agree that UA-cam has a huge influence too! Thanks for watching Sarah! Have a fab weekend 🥰
Yes that rouge Ultime is at the perfume shop. I smelled it recently. Not for me!
I broke my ankle 4 weeks ago so I've not gone sniffing for ages, but I absolutely love the original Rouge flanker, so I doubt that ultime will top that for me, but I'm curious. ❤️
I have never herd the term ”Scandicool” before. 🤣👍🇸🇪
Haha, well it's a thing here! 😂 Thanks for watching 🥰
3:45 I’m surprised. I always smell Cloud, variations of BR540 (not sold in Sephora) and Alien+Alien Goddess back home. Sauvage too. Maybe it’s seasonal, as you said
11:05 Musc Noir Rose was/is very popular in Paris in terms of newer releases.
13:45 I’m not surprised. Lots of people in Europe & South America love Amor Amor
22:01 I think it’s actually an American company. 😂
Yes I was surprised not to see cloud here too! I smell it a lot out and about. I wonder whether it would have been on the lists everywhere a few years back?
Cacharel is an affordable popular house and certainly historically back in the 2000s was a great seller in loads of places!
Yes sol de Janeiro is definitely more US than Brazilian 🤣
Thanks for watching 🥰 have a fab weekend
Baccarat Rouge 540 is said to be wildly popular in the 🇺🇸 US but it is very expensive and has a weird scent
I think that only taking into account Sephora sales there isn't an entirely accurate picture. In Europe we still have a lot of little parfumerie shops that Only sell perfumes, and then there are the internet discount on-line sales, which must be enormous.
Oh yes for sure, this is just a snapshot of one store. It's not the kind of data I can gather for multiple countries in any other time efficient way unfortunately and I don't have the local knowledge to know which retailers to choose in each country, not their relative sales volumes. I chose Sephora as I thought they would have a similar demographic customer base across multiple countries to allow for more meaningful comparisons than stores at vastly differing pricepoints. 🥰
That’s sounds weird for 🇨🇦. I know hypnotic poison by Dior is popular, but a lot of Mugler fragrances are very popular. Maybe it depends on the age of population to because I know a lot of older people by Chanel.
Yes Canada really surprised me, I've had various people tell me those Armani fragrances were popular because of a particular influencer releasing some videos about them the week before... I've also been informed that Sephora in Canada do not sell Chanel, which I didn't know as they are sold in Sephora Europe. Chanel definitely has a particular DNA that can be challenging to a lot of people and is certainly more popular with older people. Thanks for watching 🥰
So interesting. I truly appreciate your approach, your chanel is for the thinking person interested in perfume. Keep up the grest topics Claire.
Thank you Miranda ❤️ I will try! Thanks for watching 🥰
So before watching the video all the way through my guess for the USA is either going to be Flowerbomb or Black Opium because Sephora is CONSTANTLY giving me samples of those 2
This is sooo suspicious! Glossier You is very new US Sephoras and I had never heard of the first one 🤔
Haha, me too Laurel 😂
Yeah I really do find these results highly suspicious 🙄 it's really disappointing in a way. Some countries look like they are possible, others like Canada... just no...
you also have to consider that each country has different offering son sephora. eg in germany i cant buy glossier on sephora
Yes! That's something I found out through making this... Different countries' Sephoras stock different brands! 🥰
You know what I don’t support Gucci, but that fragrance is a banger no doubt!
Yes I see why, Gucci have made some serious errors in the past with their products... it's understandable.
This was FASCINATING, Claire! Very interesting idea to set you apart. I love that so often your videos include an extra level of research. Like you said, you are seeing a snapshot of a particular day. Out of curiosity, I looked at the US bestsellers as of Sept. 10, and the list has already changed significantly! I would love to see this seasonally. Or even the unisex list. There are many other countries listed that allow you to filter to Bestsellers... Portugal, Sweden, Mexico, Switzerland... maybe you could do a Part 2? Excellent work!! 👏👏
Thank you! Yes! I have been checking to see how much the lists have changed and some have changed a lot, others not so much! I am really not sure how accurate these best sellers are, I'm putting a lot of faith in Sephora to be honest with what is actually selling and not just listing what they want to push... I may do a part two at some point, people seem very interested ☺️ thanks for watching 🥰
@@dr.claire.perfume Yes, I agree, you can't help but be suspicious of the lists' veracity! Maybe you could do a list of the top ten based on 5-star reviews, but only counting ones that have at least, say, 25 or 50 reviews. There are tons that have 1 or 2 but that doesn't mean much, does it?
Yes, often reviews are collected as part of promotions (like free trial products) as well. It's a really difficult thing to find a fair way to look at. I agree, it would have to be limited to products with a good number of reviews. 🙂
@@dr.claire.perfume Good point on promotion/trial reviews. Marketers just don't make it easy to get real statistics!
You're right 🤦♀️