How to Perform a SWOT Analysis

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  • Опубліковано 16 лис 2024

КОМЕНТАРІ • 291

  • @petersuson8852
    @petersuson8852 6 років тому +24

    you're good because you talk clearly, direct to the point, clarify things and above all passionate. Therefore you are not boring.

  • @derekbailey7772
    @derekbailey7772 3 роки тому +43

    As a student who is currently taking classes in business, this video was fantastic. Thanks for creating it, and delivering it in such a wonderful & engaging way. Really appreciate the clarity & ease of understanding of the information being delivered.

  • @l3initiative
    @l3initiative 2 роки тому +6

    This is by far the BEST video and discussion I have seen on SWOT analysis and how to implement the quadrants. OUTSTANDING work, Erica! Thank you very much.

  • @ashleyt1527
    @ashleyt1527 5 років тому +3

    One of the best SWOT presentation - clear and easy to understand.

  • @pritula-academy
    @pritula-academy 11 місяців тому +3

    00:12 SWOT analysis helps create a synthesized view of your organization's current state.
    01:14 SWOT analysis involves assessing internal and external perspectives
    01:59 Bring in data sources to enhance your SWOT analysis
    02:50 External data sources are important for a SWOT analysis
    03:47 Perform SWOT analysis by gathering current market information and understanding top competitors
    04:34 Differentiate between Weaknesses and Opportunities to ensure accurate analysis
    05:23 Renaming the quadrant to 'Areas of Improvement'
    06:13 Performing a SWOT analysis helps identify strengths, weaknesses, opportunities, and threats.

  • @annacichocka7734
    @annacichocka7734 3 роки тому +2

    Simple. To the point. Clear. Full of information. Greatest. Thank you Erica 💕

  • @peters7278
    @peters7278 4 роки тому +50

    Thank you for the video. Just two points: the background music is not necessary, I found myself distracted by it. Also consider wearing a Mike to cut down on echo.

  • @hareriti2463
    @hareriti2463 4 роки тому +3

    Well presented, thanks. Please let us know which video you had in mind in respect to 'putting the swot together' 5:40 and 'competetive advantage' 6:25.

  • @hassanlearning4086
    @hassanlearning4086 Рік тому

    As a student, I thank you for this video's resource; direct-to-the-point helps a lot. Thank you

  • @racheljune688
    @racheljune688 2 роки тому +8

    Really well explained in quick way. Helped me add some perspective to the whole SWOT analysis. Would love to see a real example of a business before and after SWOT analysis. Like, what the initial SWOT was before, and then after conducting a consultation and coming up with the reputable research - what was found post SWOT analysis. We are doing a project in college on this for marketing + management class. Would be great to see a good example of this.

  • @marcoslizete
    @marcoslizete 4 роки тому +1

    Best SWOT Analysis intro. Thanks Erica.

  • @brucerichardson4228
    @brucerichardson4228 7 років тому +2

    I have been using your 1st video on this subject in my Principles of Management class over the past 5 years. Starting this year, I found this NEW UPDATED version...and I like it so much better !!! Good Job (as I would tell my students) !!!

  • @thiyenlinhnguyen2728
    @thiyenlinhnguyen2728 3 роки тому

    Great video. I along with my teammates we dont really saw SWOT as how SWOT really is and ended up misunderstanding a lot. Thank you for this video

  • @zaidmohamed3453
    @zaidmohamed3453 3 роки тому

    I've tried many times before to understand many other things in the SWOT, but you make it clear, thanks💛

  • @josephcorbett7805
    @josephcorbett7805 8 років тому +124

    Great video. Thank you for taking the time to put something together that is so well summarized. One suggestion I have, you may want to invest in some better sound equipment. The video is just a little hard to hear at times.

    • @malgray7396
      @malgray7396 4 роки тому +1

      I read the English subtitles ..excellent

    • @sleepyduck
      @sleepyduck 3 роки тому +9

      @@malgray7396 That is under "Opportunities(Invest)" :)

    • @annacichocka7734
      @annacichocka7734 3 роки тому

      I can hear pretty well no issues on this end

    • @richardrhoden7445
      @richardrhoden7445 2 роки тому

      Thanks you've added much information and clarity on the subject

  • @salmaal-saadi3594
    @salmaal-saadi3594 5 років тому +16

    1- Strengths: They may include some of the following elements: - Availability of sufficient capital for investment. - Availability of sources of supply of raw materials and their accessibility in a timely manner. - Availability of the necessary experience for the project owner, which facilitates the process of management and follow-up work and amendment to the workers. - Understanding and awareness of the owner of the project management arts helps to manage the legitimate success and thus classified this point within the strengths. - The location of the project and the ease of transportation leading to the mechanism, which facilitates access to raw materials and supply of products. - Proper planning and organization and the ability to expand the future.

  • @selfy4all925
    @selfy4all925 5 років тому +2

    Very well explained.We liked a lot. Do you have any more videos?

  • @goodlife6145
    @goodlife6145 3 роки тому +2

    Very clearly explained and helpful, many thanks.

  • @amyevans7384
    @amyevans7384 2 роки тому

    This is an extremely helpful video to add another layer of context on SWOT. Thank you!

  • @ppvshenoy
    @ppvshenoy 5 років тому +2

    Great video - short and to the point. Much appreciated.

  • @rastashiealexander4366
    @rastashiealexander4366 3 роки тому +1

    This was extremely helpful as I did seem to have items such as communication listed in Opportunities. Thanks much!

  • @ranjansridharan
    @ranjansridharan 5 років тому +5

    Really helpful thanks..also fits extremely well with the ISO 9001 concept of internal and external factors of an organization

  • @bongothewonderchimp
    @bongothewonderchimp 3 роки тому

    Best explanation I’ve seen, the presenter is an excellent speaker, refreshingly concise, and so knowledgeable. Thank you for posting!

  • @edgarguzmanmoreno5413
    @edgarguzmanmoreno5413 4 роки тому

    Very professional explanation. Very useful for me as a consultant and University professor. Regards from León Guanajuato México

  • @marysanders5173
    @marysanders5173 Рік тому +1

    Awesome video. taking a class in this. Enjoyed the video, Ericka.

  • @somethingbronzie
    @somethingbronzie 2 роки тому

    Love your vids! Thanks so very much. Struggling to find the others you have mentioned here

  • @tikutiku2368
    @tikutiku2368 4 роки тому

    You hit the nail on the head.....Thanks a lot for this vital analysis.

  • @deltaparkmanager1352
    @deltaparkmanager1352 7 років тому +1

    Great video,
    I am performing my first SWOT Analysis and this video is very helpful. Thank you!

    • @oliviabradley6929
      @oliviabradley6929 4 роки тому

      This is a perfect video for swot analysis ua-cam.com/video/T1pA2TFEIkU/v-deo.html

  • @hotpocketjdd8279
    @hotpocketjdd8279 2 роки тому

    im getting a domanting vibe from her and I fw it. Thanks for the help as well great video

  • @jjc5475
    @jjc5475 3 роки тому +2

    i need to learn this for school so thanks for the video.

    • @jjc5475
      @jjc5475 3 роки тому

      i failed my exams and i'm gonna become a drug lord and kill all the idiots who made these useless analysis with their shit names. especially you boston something.

  • @milans3176
    @milans3176 7 років тому +1

    I prefer the volume on previous versions. Regarding SWOT. The list you have at bottom is good. Perhaps, you could do a similar one on Porter's 5 Forces as it encompasses more. thanks for sharing.

  • @cyberla
    @cyberla 3 роки тому

    Wow, she is better than most professors. Exactly, the output of the SWOT will never be used lol

  • @jonathancamba2405
    @jonathancamba2405 5 років тому +1

    In OSH implementation of SWOT
    (ISO 45001)
    Strenght and weakness are internal
    Opportunities and Threats are external.

  • @RapidBlindfolds
    @RapidBlindfolds Рік тому

    im referencing this for a speculative business plan so some of it doesn't map on perfectly, but still helpful

  • @redenramirez4405
    @redenramirez4405 4 роки тому

    Samples on certain issues should be state for better understanding but overall it really helps

  • @babyhero24
    @babyhero24 4 роки тому +2

    Thank you very much about this video. You did mention about the video how to process out action plan from the SWOT Analysis as well as identify company competitive advantages. I couldn't find it though. Could you show me the link?

    • @choufleur1
      @choufleur1 4 роки тому

      I could not find it either.

  • @nyanpraterjr1819
    @nyanpraterjr1819 4 роки тому

    Awesome video, Erica. Great job! I'll memorize your perspective at 4:36 that "there are always more Ws (weaknesses) than there are Ts (threats)." My family's business shares the exact same weakness as WikiLeaks, a publication made up of almost impossible to source sources (secret informants).

    • @pjjones4234
      @pjjones4234 4 роки тому +1

      There may always be more weaknesses than threats, however threats can more quickly and strongly derail a business than weaknesses. Unless a weakness is a huge weakness in a very core area of a business, I typically recommend business owners focus on leveraging their strengths vs. trying to fix or improve weaknesses. Do more of what you're good at and stop trying to fix something at which you are fundamentally not good.

  • @michelenazareno6948
    @michelenazareno6948 Місяць тому

    so helpful, easy to understand and on point, thank you!

  • @Ephradeb
    @Ephradeb 4 місяці тому

    Good teaching. pls where do u say u download the image u rectangle?

  • @Shahinoor722
    @Shahinoor722 4 роки тому

    Thank you for the information provided very helpful advice.

  • @howtosteve
    @howtosteve 4 роки тому +1

    Great video, I think you should also make another one about how we can use SWOT Analysis on Business Ideas. Maybe it's a bit different, but I think SWOT can be used for that purposes too.

  • @RonaldvanMeer-b6d
    @RonaldvanMeer-b6d 2 місяці тому

    Like this. Helpful for setting up and backing up strategies. Thanks for the great video(s), Erica.

  • @victorylaurelproductions
    @victorylaurelproductions 5 місяців тому

    Should we do a SWOT analysis for separate departments and then compile the information? Is it ever important to keep that data separate?

  • @tradingjourni
    @tradingjourni 3 роки тому

    I like you stating the purpose of swot analysis.

  • @adebaba6079
    @adebaba6079 11 місяців тому

    Awesome presentation and delivery (rich and insightful info)

  • @MZOmar
    @MZOmar 8 років тому +16

    thanks for this great video...I learn so much....I also build my content on my channel to empower people in Indonesia...your video give me inspiration...many many thanks

  • @naderalshawa710
    @naderalshawa710 7 років тому +4

    Wonderfull presentation
    It really makes it easy to understand and implement

  • @cryptonrsc
    @cryptonrsc 4 роки тому

    Hey, thanks a lot. Great analysis and explanation of SWOT.

  • @hotornut888
    @hotornut888 2 роки тому

    wow thank you very much for this wonderful information

  • @creativeaf09
    @creativeaf09 3 роки тому +1

    This video was so great! So well explained and to the point! Thank yooou!

    • @emilycarter8922
      @emilycarter8922 2 роки тому

      You might want to check this out ua-cam.com/video/T1pA2TFEIkU/v-deo.html

  • @BrianOrangehouse
    @BrianOrangehouse 6 років тому +9

    I found this helpful, thanks!

  • @khalidpervaizbaig4691
    @khalidpervaizbaig4691 3 роки тому

    Nice video 👍
    Thanks ma,m
    First time in Life got good informative lecture

  • @enriquegonzalez-nieto6558
    @enriquegonzalez-nieto6558 7 років тому +3

    Another great video..! Al topics are well explained, brief, to the point. Really spectacular source of information..! I use them quite frequently. (Area of improvement: the sound quality. Low volumen and high echo, make it difficult to understand. Your video produced 8 years ago about the same topic, has much better sound). Thanks a lot, Erica..!

  • @ehsanshafaq
    @ehsanshafaq 10 місяців тому

    Very professional explanation.
    Thanks allot

  • @amandajoshua6058
    @amandajoshua6058 Рік тому

    I enjoyed watching.

  • @zuhairkhayat2827
    @zuhairkhayat2827 6 років тому +5

    I loved your way of explaining :))

  • @ahmedmamdouh3964
    @ahmedmamdouh3964 4 роки тому

    I should have seen that before, thanks alot.

  • @gacoan_noodle8657
    @gacoan_noodle8657 Рік тому

    Hello .. In the beginning i want say thank you and nice too meet you .. Me too .. Your opinion and my opinion are the same things to knew market needed is important instead but do you know maslow pyramid of theory these things famous is call hierarchy of needs is important too i think .. By the way thanks for your presentations ..

  • @davedixon7080
    @davedixon7080 5 місяців тому

    Is this something that would benefit a small business? We will only have 1-8 employees at any time for the foreseeable future. The only issue I see is getting market data to help with the analysis.

  • @ehsanshafaq
    @ehsanshafaq 10 місяців тому

    Very professional explanation.
    Thanks a lot

  • @soriyaskitchen
    @soriyaskitchen 4 роки тому

    Great video! Thanks for sharing. This was very helpful

  • @tessialaulu5063
    @tessialaulu5063 Рік тому

    Where would one buy the report mentioned if we have a budget 4:10 Cause i need more data

  • @WreakinHavocN253
    @WreakinHavocN253 3 роки тому

    This was super helpful! Thank you!

  • @elizabethmeyer6916
    @elizabethmeyer6916 3 роки тому

    Thank your for this great video!

  • @maryamnassir417
    @maryamnassir417 6 років тому +1

    great explanation, great video

  • @ninjanielyukanongsiklista5115
    @ninjanielyukanongsiklista5115 3 роки тому

    This help me on my assignment, on how to use swot

  • @lorrineke2075
    @lorrineke2075 2 роки тому

    such an amazing content

  • @MotivationTimewithNaveedMalik
    @MotivationTimewithNaveedMalik 3 роки тому

    Plz keep up the good work.

  • @narimankhattak2462
    @narimankhattak2462 5 місяців тому

    Thank you for this great video♥️

  • @DavidKozuch-x6i
    @DavidKozuch-x6i 10 місяців тому

    Great presentation!

  • @EA-je3ym
    @EA-je3ym 3 роки тому

    Hi, you mention buying reports in the video, can you give source / link selling those reports please?

  • @zedumreb.
    @zedumreb. 2 роки тому

    How can you apply the swot analysis as a tool in evaluating a business opportunity?

  • @mojganjamshididnia
    @mojganjamshididnia 5 років тому

    Great and professional video

  • @Cafaura
    @Cafaura 5 років тому +28

    1:00 'the right hand side'

  • @zionegbeyemi7339
    @zionegbeyemi7339 6 років тому

    Very well and clearly explained, thank you.

  • @nnekaitabor8696
    @nnekaitabor8696 5 місяців тому

    Thank you Erica.

  • @dantesmith3664
    @dantesmith3664 3 роки тому

    Good video. Thank you

  • @4hisname476
    @4hisname476 3 роки тому

    Okay I'm a bit confused. In another video on strategic planning you gave "4 Phases of Planning," 1. Assess (SWOT) , 2. Design. 3. Build, and 4. Manage. Now in this video, you said in the O quadrant, you are looking for competitive advantages, even though SWOT is supposed to be evaluating where you're at in your company. In this video it sounds forward thinking, and it skips right to #2 in the 4 phases of planning, in particular the "design" phase. In the SWOT wouldn't you be looking back on missed opportunities , or ops the company did take advantage of? I guess all I'm saying is that you seem to be incorporating the other planning phases into the assessment phase. So why are you looking at "future" opportunities in the SWOT? Thanks! I'm learning a lot from you.

  • @desmondliao
    @desmondliao 2 роки тому

    This is excellent.

  • @portfolio8848
    @portfolio8848 5 років тому

    very well presented and informative.

  • @koresam9351
    @koresam9351 3 місяці тому +1

    Where are the (Porter Five Forces)?

  • @woyitaolla6952
    @woyitaolla6952 3 роки тому

    Great presentation

  • @stefan1977full
    @stefan1977full 3 роки тому

    great content

  • @shidangoudapatil6470
    @shidangoudapatil6470 2 роки тому

    Have a great day Ms

  • @Seban2709
    @Seban2709 3 роки тому

    Very informative video 👍

  • @HarshKumar-nv1hu
    @HarshKumar-nv1hu 5 років тому +1

    nice video mam../

  • @orkhanmammadli143
    @orkhanmammadli143 4 роки тому

    Thanks for the great presentation. Yet, what are the differences between strategic analysis and SWOT analysis? As the majority of strategic plans involve separate country and global analysis in addition to SWOT analysis.

    • @applepeel1662
      @applepeel1662 4 роки тому +1

      SWOT analysis is a subset of strategic planning. Strategic planning is an extremely broad term and consists of many tools like PESTLE, BCG matrix etc.
      It is for you to decide the tools that are the most useful to you, but some like SWOT are the basics that are applicable to all industries.

  • @ismatzahra3
    @ismatzahra3 7 років тому +1

    Would you please explain what is the need assessment in SWOT analysis?

  • @thevineyard7149
    @thevineyard7149 5 років тому

    I should have read this before my exams. But still it means alot

  • @davidmwa269
    @davidmwa269 5 років тому

    Great video

  • @Rider-shank
    @Rider-shank 7 місяців тому

    thanks for informatic video

  • @Quality_Ibrahim_Ali
    @Quality_Ibrahim_Ali Рік тому

    Very Useful

  • @rolandknaap3577
    @rolandknaap3577 6 років тому

    Can someone explain if a SWOT-analysis is linked to the 4 P's? I guess when thinking about opportunities and threats the 4 P's can be relevent.....

  • @martialag
    @martialag 6 років тому

    This was very helpful! Thank You!

  • @abdulaltabchi4084
    @abdulaltabchi4084 4 роки тому

    Good video

  • @ronniekmbabaali5110
    @ronniekmbabaali5110 5 років тому

    Nice one

  • @selomonadugna6616
    @selomonadugna6616 7 років тому

    great video thank you very much!!!!

  • @ccJoeMurphy
    @ccJoeMurphy 3 роки тому

    Which video turns the swot into a process?

    • @virtualstrategist
      @virtualstrategist  3 роки тому

      Hi Tony, check out the next video on How to Use Your SWOT ua-cam.com/video/F61jgtEZLsA/v-deo.html

  • @SeeItQuick
    @SeeItQuick 7 років тому +10

    Define "shore up" please.

    • @baventhiranb4303
      @baventhiranb4303 7 років тому +4

      To prevent failure by supporting the weaknesses with something. Also personally, I don't think this is a good video but good attempt nonetheless.

    • @eduardoreyes7421
      @eduardoreyes7421 5 років тому +1

      @@baventhiranb4303 can you suggest a good video?

    • @dayanmoshe9037
      @dayanmoshe9037 3 роки тому +1

      ua-cam.com/video/k3LWaratVr4/v-deo.html

  • @tinapippens953
    @tinapippens953 3 роки тому

    This is very helpful