How to Perform a SWOT Analysis

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  • Опубліковано 23 гру 2024

КОМЕНТАРІ • 295

  • @petersuson8852
    @petersuson8852 6 років тому +24

    you're good because you talk clearly, direct to the point, clarify things and above all passionate. Therefore you are not boring.

  • @l3unfiltered
    @l3unfiltered 2 роки тому +8

    This is by far the BEST video and discussion I have seen on SWOT analysis and how to implement the quadrants. OUTSTANDING work, Erica! Thank you very much.

  • @pritula-academy
    @pritula-academy Рік тому +4

    00:12 SWOT analysis helps create a synthesized view of your organization's current state.
    01:14 SWOT analysis involves assessing internal and external perspectives
    01:59 Bring in data sources to enhance your SWOT analysis
    02:50 External data sources are important for a SWOT analysis
    03:47 Perform SWOT analysis by gathering current market information and understanding top competitors
    04:34 Differentiate between Weaknesses and Opportunities to ensure accurate analysis
    05:23 Renaming the quadrant to 'Areas of Improvement'
    06:13 Performing a SWOT analysis helps identify strengths, weaknesses, opportunities, and threats.

  • @derekbailey7772
    @derekbailey7772 3 роки тому +44

    As a student who is currently taking classes in business, this video was fantastic. Thanks for creating it, and delivering it in such a wonderful & engaging way. Really appreciate the clarity & ease of understanding of the information being delivered.

  • @ashleyt1527
    @ashleyt1527 5 років тому +3

    One of the best SWOT presentation - clear and easy to understand.

  • @annacichocka7734
    @annacichocka7734 3 роки тому +2

    Simple. To the point. Clear. Full of information. Greatest. Thank you Erica 💕

  • @hassanlearning4086
    @hassanlearning4086 Рік тому

    As a student, I thank you for this video's resource; direct-to-the-point helps a lot. Thank you

  • @hareriti2463
    @hareriti2463 5 років тому +3

    Well presented, thanks. Please let us know which video you had in mind in respect to 'putting the swot together' 5:40 and 'competetive advantage' 6:25.

  • @marcoslizete
    @marcoslizete 4 роки тому +1

    Best SWOT Analysis intro. Thanks Erica.

  • @brucerichardson4228
    @brucerichardson4228 7 років тому +2

    I have been using your 1st video on this subject in my Principles of Management class over the past 5 years. Starting this year, I found this NEW UPDATED version...and I like it so much better !!! Good Job (as I would tell my students) !!!

  • @thiyenlinhnguyen2728
    @thiyenlinhnguyen2728 3 роки тому

    Great video. I along with my teammates we dont really saw SWOT as how SWOT really is and ended up misunderstanding a lot. Thank you for this video

  • @zaidmohamed3453
    @zaidmohamed3453 4 роки тому

    I've tried many times before to understand many other things in the SWOT, but you make it clear, thanks💛

  • @bongothewonderchimp
    @bongothewonderchimp 3 роки тому

    Best explanation I’ve seen, the presenter is an excellent speaker, refreshingly concise, and so knowledgeable. Thank you for posting!

  • @amyevans7384
    @amyevans7384 2 роки тому

    This is an extremely helpful video to add another layer of context on SWOT. Thank you!

  • @marysanders5173
    @marysanders5173 Рік тому +1

    Awesome video. taking a class in this. Enjoyed the video, Ericka.

  • @tikutiku2368
    @tikutiku2368 5 років тому

    You hit the nail on the head.....Thanks a lot for this vital analysis.

  • @jonathancamba2405
    @jonathancamba2405 5 років тому +1

    In OSH implementation of SWOT
    (ISO 45001)
    Strenght and weakness are internal
    Opportunities and Threats are external.

  • @racheljune688
    @racheljune688 2 роки тому +8

    Really well explained in quick way. Helped me add some perspective to the whole SWOT analysis. Would love to see a real example of a business before and after SWOT analysis. Like, what the initial SWOT was before, and then after conducting a consultation and coming up with the reputable research - what was found post SWOT analysis. We are doing a project in college on this for marketing + management class. Would be great to see a good example of this.

  • @edgarguzmanmoreno5413
    @edgarguzmanmoreno5413 4 роки тому

    Very professional explanation. Very useful for me as a consultant and University professor. Regards from León Guanajuato México

  • @goodlife6145
    @goodlife6145 3 роки тому +2

    Very clearly explained and helpful, many thanks.

  • @ppvshenoy
    @ppvshenoy 5 років тому +2

    Great video - short and to the point. Much appreciated.

  • @selfy4all925
    @selfy4all925 5 років тому +2

    Very well explained.We liked a lot. Do you have any more videos?

  • @hotpocketjdd8279
    @hotpocketjdd8279 2 роки тому

    im getting a domanting vibe from her and I fw it. Thanks for the help as well great video

  • @peters7278
    @peters7278 4 роки тому +52

    Thank you for the video. Just two points: the background music is not necessary, I found myself distracted by it. Also consider wearing a Mike to cut down on echo.

  • @deltaparkmanager1352
    @deltaparkmanager1352 7 років тому +1

    Great video,
    I am performing my first SWOT Analysis and this video is very helpful. Thank you!

    • @oliviabradley6929
      @oliviabradley6929 4 роки тому

      This is a perfect video for swot analysis ua-cam.com/video/T1pA2TFEIkU/v-deo.html

  • @somethingbronzie
    @somethingbronzie 2 роки тому

    Love your vids! Thanks so very much. Struggling to find the others you have mentioned here

  • @rastashiealexander4366
    @rastashiealexander4366 3 роки тому +1

    This was extremely helpful as I did seem to have items such as communication listed in Opportunities. Thanks much!

  • @salmaal-saadi3594
    @salmaal-saadi3594 5 років тому +16

    1- Strengths: They may include some of the following elements: - Availability of sufficient capital for investment. - Availability of sources of supply of raw materials and their accessibility in a timely manner. - Availability of the necessary experience for the project owner, which facilitates the process of management and follow-up work and amendment to the workers. - Understanding and awareness of the owner of the project management arts helps to manage the legitimate success and thus classified this point within the strengths. - The location of the project and the ease of transportation leading to the mechanism, which facilitates access to raw materials and supply of products. - Proper planning and organization and the ability to expand the future.

  • @babyhero24
    @babyhero24 4 роки тому +2

    Thank you very much about this video. You did mention about the video how to process out action plan from the SWOT Analysis as well as identify company competitive advantages. I couldn't find it though. Could you show me the link?

    • @choufleur1
      @choufleur1 4 роки тому

      I could not find it either.

  • @redenramirez4405
    @redenramirez4405 5 років тому

    Samples on certain issues should be state for better understanding but overall it really helps

  • @Ephradeb
    @Ephradeb 5 місяців тому

    Good teaching. pls where do u say u download the image u rectangle?

  • @tessialaulu5063
    @tessialaulu5063 Рік тому

    Where would one buy the report mentioned if we have a budget 4:10 Cause i need more data

  • @jjc5475
    @jjc5475 3 роки тому +2

    i need to learn this for school so thanks for the video.

    • @jjc5475
      @jjc5475 3 роки тому

      i failed my exams and i'm gonna become a drug lord and kill all the idiots who made these useless analysis with their shit names. especially you boston something.

  • @vincentj4422
    @vincentj4422 3 роки тому

    Question: At the 5:34 mark of the presentation you said
    ... "then you have ________, a statement that sounds like a weakness." Can you tell me what the missing word is here?

  • @tradingjourni
    @tradingjourni 3 роки тому

    I like you stating the purpose of swot analysis.

  • @victorylaurelproductions
    @victorylaurelproductions 6 місяців тому

    Should we do a SWOT analysis for separate departments and then compile the information? Is it ever important to keep that data separate?

  • @cyberla
    @cyberla 4 роки тому

    Wow, she is better than most professors. Exactly, the output of the SWOT will never be used lol

  • @adebaba6079
    @adebaba6079 Рік тому

    Awesome presentation and delivery (rich and insightful info)

  • @ranjansridharan
    @ranjansridharan 5 років тому +5

    Really helpful thanks..also fits extremely well with the ISO 9001 concept of internal and external factors of an organization

  • @michelenazareno6948
    @michelenazareno6948 3 місяці тому

    so helpful, easy to understand and on point, thank you!

  • @zedumreb.
    @zedumreb. 2 роки тому

    How can you apply the swot analysis as a tool in evaluating a business opportunity?

  • @RonaldvanMeer-b6d
    @RonaldvanMeer-b6d 3 місяці тому

    Like this. Helpful for setting up and backing up strategies. Thanks for the great video(s), Erica.

  • @amandajoshua6058
    @amandajoshua6058 Рік тому

    I enjoyed watching.

  • @hotornut888
    @hotornut888 2 роки тому

    wow thank you very much for this wonderful information

  • @EA-je3ym
    @EA-je3ym 4 роки тому

    Hi, you mention buying reports in the video, can you give source / link selling those reports please?

  • @josephcorbett7805
    @josephcorbett7805 8 років тому +124

    Great video. Thank you for taking the time to put something together that is so well summarized. One suggestion I have, you may want to invest in some better sound equipment. The video is just a little hard to hear at times.

    • @malgray7396
      @malgray7396 5 років тому +1

      I read the English subtitles ..excellent

    • @sleepyduck
      @sleepyduck 3 роки тому +9

      @@malgray7396 That is under "Opportunities(Invest)" :)

    • @annacichocka7734
      @annacichocka7734 3 роки тому

      I can hear pretty well no issues on this end

    • @richardrhoden7445
      @richardrhoden7445 2 роки тому

      Thanks you've added much information and clarity on the subject

  • @gacoan_noodle8657
    @gacoan_noodle8657 Рік тому

    Hello .. In the beginning i want say thank you and nice too meet you .. Me too .. Your opinion and my opinion are the same things to knew market needed is important instead but do you know maslow pyramid of theory these things famous is call hierarchy of needs is important too i think .. By the way thanks for your presentations ..

  • @Cafaura
    @Cafaura 5 років тому +28

    1:00 'the right hand side'

  • @desmondliao
    @desmondliao 2 роки тому

    This is excellent.

  • @4hisname476
    @4hisname476 3 роки тому

    Okay I'm a bit confused. In another video on strategic planning you gave "4 Phases of Planning," 1. Assess (SWOT) , 2. Design. 3. Build, and 4. Manage. Now in this video, you said in the O quadrant, you are looking for competitive advantages, even though SWOT is supposed to be evaluating where you're at in your company. In this video it sounds forward thinking, and it skips right to #2 in the 4 phases of planning, in particular the "design" phase. In the SWOT wouldn't you be looking back on missed opportunities , or ops the company did take advantage of? I guess all I'm saying is that you seem to be incorporating the other planning phases into the assessment phase. So why are you looking at "future" opportunities in the SWOT? Thanks! I'm learning a lot from you.

  • @lorrineke2075
    @lorrineke2075 2 роки тому

    such an amazing content

  • @ehsanshafaq
    @ehsanshafaq 11 місяців тому

    Very professional explanation.
    Thanks a lot

  • @WreakinHavocN253
    @WreakinHavocN253 3 роки тому

    This was super helpful! Thank you!

  • @RapidBlindfolds
    @RapidBlindfolds Рік тому

    im referencing this for a speculative business plan so some of it doesn't map on perfectly, but still helpful

  • @rolandknaap3577
    @rolandknaap3577 6 років тому

    Can someone explain if a SWOT-analysis is linked to the 4 P's? I guess when thinking about opportunities and threats the 4 P's can be relevent.....

  • @cryptonrsc
    @cryptonrsc 4 роки тому

    Hey, thanks a lot. Great analysis and explanation of SWOT.

  • @Shahinoor722
    @Shahinoor722 4 роки тому

    Thank you for the information provided very helpful advice.

  • @ahmedmamdouh3964
    @ahmedmamdouh3964 4 роки тому

    I should have seen that before, thanks alot.

  • @ehsanshafaq
    @ehsanshafaq 11 місяців тому

    Very professional explanation.
    Thanks allot

  • @creativeaf09
    @creativeaf09 3 роки тому +1

    This video was so great! So well explained and to the point! Thank yooou!

    • @emilycarter8922
      @emilycarter8922 2 роки тому

      You might want to check this out ua-cam.com/video/T1pA2TFEIkU/v-deo.html

  • @davedixon7080
    @davedixon7080 7 місяців тому

    Is this something that would benefit a small business? We will only have 1-8 employees at any time for the foreseeable future. The only issue I see is getting market data to help with the analysis.

  • @MotivationTimewithNaveedMalik
    @MotivationTimewithNaveedMalik 3 роки тому

    Plz keep up the good work.

  • @khalidpervaizbaig4691
    @khalidpervaizbaig4691 3 роки тому

    Nice video 👍
    Thanks ma,m
    First time in Life got good informative lecture

  • @milans3176
    @milans3176 7 років тому +1

    I prefer the volume on previous versions. Regarding SWOT. The list you have at bottom is good. Perhaps, you could do a similar one on Porter's 5 Forces as it encompasses more. thanks for sharing.

  • @koresam9351
    @koresam9351 4 місяці тому +1

    Where are the (Porter Five Forces)?

  • @DavidKozuch-x6i
    @DavidKozuch-x6i 11 місяців тому

    Great presentation!

  • @mojganjamshididnia
    @mojganjamshididnia 5 років тому

    Great and professional video

  • @narimankhattak2462
    @narimankhattak2462 6 місяців тому

    Thank you for this great video♥️

  • @elizabethmeyer6916
    @elizabethmeyer6916 3 роки тому

    Thank your for this great video!

  • @dantesmith3664
    @dantesmith3664 4 роки тому

    Good video. Thank you

  • @orkhanmammadli143
    @orkhanmammadli143 4 роки тому

    Thanks for the great presentation. Yet, what are the differences between strategic analysis and SWOT analysis? As the majority of strategic plans involve separate country and global analysis in addition to SWOT analysis.

    • @applepeel1662
      @applepeel1662 4 роки тому +1

      SWOT analysis is a subset of strategic planning. Strategic planning is an extremely broad term and consists of many tools like PESTLE, BCG matrix etc.
      It is for you to decide the tools that are the most useful to you, but some like SWOT are the basics that are applicable to all industries.

  • @Seban2709
    @Seban2709 3 роки тому

    Very informative video 👍

  • @ccJoeMurphy
    @ccJoeMurphy 3 роки тому

    Which video turns the swot into a process?

    • @virtualstrategist
      @virtualstrategist  3 роки тому

      Hi Tony, check out the next video on How to Use Your SWOT ua-cam.com/video/F61jgtEZLsA/v-deo.html

  • @soriyaskitchen
    @soriyaskitchen 4 роки тому

    Great video! Thanks for sharing. This was very helpful

  • @ninjanielyukanongsiklista5115
    @ninjanielyukanongsiklista5115 3 роки тому

    This help me on my assignment, on how to use swot

  • @ajitbhapkar09
    @ajitbhapkar09 4 роки тому

    Can I perform SWOT analysis on myself ??

  • @naderalshawa710
    @naderalshawa710 7 років тому +4

    Wonderfull presentation
    It really makes it easy to understand and implement

  • @ismatzahra3
    @ismatzahra3 7 років тому +1

    Would you please explain what is the need assessment in SWOT analysis?

  • @brainyacademy3249
    @brainyacademy3249 4 роки тому

    What is KPI?

  • @maryamnassir417
    @maryamnassir417 6 років тому +1

    great explanation, great video

  • @subliminal_donkey
    @subliminal_donkey 6 років тому

    I can't find any info on your channel about identifying competitive advantages?

  • @nnekaitabor8696
    @nnekaitabor8696 6 місяців тому

    Thank you Erica.

  • @MercyMUNARWO
    @MercyMUNARWO 22 дні тому

    Learned a lot thank you.

  • @howtosteve
    @howtosteve 4 роки тому +1

    Great video, I think you should also make another one about how we can use SWOT Analysis on Business Ideas. Maybe it's a bit different, but I think SWOT can be used for that purposes too.

  • @BrianOrangehouse
    @BrianOrangehouse 6 років тому +9

    I found this helpful, thanks!

  • @nyanpraterjr1819
    @nyanpraterjr1819 4 роки тому

    Awesome video, Erica. Great job! I'll memorize your perspective at 4:36 that "there are always more Ws (weaknesses) than there are Ts (threats)." My family's business shares the exact same weakness as WikiLeaks, a publication made up of almost impossible to source sources (secret informants).

    • @pjjones4234
      @pjjones4234 4 роки тому +1

      There may always be more weaknesses than threats, however threats can more quickly and strongly derail a business than weaknesses. Unless a weakness is a huge weakness in a very core area of a business, I typically recommend business owners focus on leveraging their strengths vs. trying to fix or improve weaknesses. Do more of what you're good at and stop trying to fix something at which you are fundamentally not good.

  • @zuhairkhayat2827
    @zuhairkhayat2827 6 років тому +5

    I loved your way of explaining :))

  • @tinapippens953
    @tinapippens953 3 роки тому

    This is very helpful

  • @DrSAHANAS-RAWEP--COAKSNUAHSShi
    @DrSAHANAS-RAWEP--COAKSNUAHSShi 3 роки тому

    which statistical tool has to be applied for analysing data

  • @woyitaolla6952
    @woyitaolla6952 3 роки тому

    Great presentation

  • @enriquegonzalez-nieto6558
    @enriquegonzalez-nieto6558 7 років тому +3

    Another great video..! Al topics are well explained, brief, to the point. Really spectacular source of information..! I use them quite frequently. (Area of improvement: the sound quality. Low volumen and high echo, make it difficult to understand. Your video produced 8 years ago about the same topic, has much better sound). Thanks a lot, Erica..!

  • @stefan1977full
    @stefan1977full 3 роки тому

    great content

  • @Rider-shank
    @Rider-shank 8 місяців тому

    thanks for informatic video

  • @davidmwa269
    @davidmwa269 5 років тому

    Great video

  • @aryandebie7517
    @aryandebie7517 3 місяці тому

    great video!

  • @gmwcanada9910
    @gmwcanada9910 11 місяців тому

    Excellent!

  • @InturnetHaetMachine
    @InturnetHaetMachine 2 роки тому

    Did a "Let Blaine Die" SWOT analysis, very hectic.

  • @zionegbeyemi7339
    @zionegbeyemi7339 6 років тому

    Very well and clearly explained, thank you.

  • @exibero
    @exibero 7 років тому

    Profundidad del análisis SWOT: min 1:37

  • @Quality_Ibrahim_Ali
    @Quality_Ibrahim_Ali Рік тому

    Very Useful