Bill Shufelt: Fulfillment with Non alcoholic Brew - How it will change your life

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About The Episode
The overall beer consumption has been declining as people are opting for a healthier lifestyle. Yet up until five years ago, there was no viable non-alcoholic alternative for adult beverages, accounting for only 0.3% of the total market.
In this episode of The Founder Spirit podcast, Bill Shufelt, Founder and CEO of Athletic Brewing Company, shares his enthusiasm of crafting fulfillment in revolutionizing the non-alcoholic beer segment and his journey of building a health-conscious brand.
Bill stopped drinking a decade ago and felt enormous positive effects on his life. But he was also frustrated by the lack of great tasting, non-alcoholic beverage options, and determined to create an innovative beer for today’s healthy, active adults. A former hedge fund trader, Bill left a financially rewarding job to pursue a more meaningful venture with positive societal impact, even when no one in the industry saw the market potential.
‍Just how did Athletic Brewing Company turn one of the most unappealing, underwhelming beverages into a booming business over a short span of 5 years?
TUNE IN & find out from this delightful conversation with Bill on the significance of building something you're passionate about and creating a meaningful impact on society.