A La Fresca: Mentoring Inner City Youth in Digital Storytelling and Commercial Film Production

In the heart of New York City, where the sounds of traffic and the hum of daily life create a symphony of urban existence, there exists a hidden oasis for production known as A La Fresca. This unique company started by founders Vinny Anand and Ron Austin Jr. has been quietly making waves, transforming the lives of inner-city kids through the magic of storytelling and film. A La Fresca exposes inner-city youth to the art of producing commercials for high-end clients.
One of the most inspiring projects to emerge from A La Fresca is the collaboration with renowned fashion designer Maurice Malone. This short story not only celebrates the creative genius of Malone but also underscores A La Fresca's dedication to highlighting diverse voices in the world of filmmaking and digital storytelling.
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