Selling Cybersecurity - Advice For Vendors | CISO Talks
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- Опубліковано 30 кві 2019
- Join us as this week we continue our chat with Ian Murphy (VP of EMEA at LMNTRIX). In this episode, we discuss the dos and don'ts of selling cybersecurity.
Do you think vendors need to change their approach to selling cybersecurity?
Check out Ian's profile: / ianmurphy
Check out LMNTRIX: www.lmntrix.com/
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The life coach thing was spot on and “ treat humans like human beings”. Love it
Great video. Taken on a lot of the points however I think there is also a lot more to why cyber sales is hard at the moment!
It’s only hard if you don’t understand your ICP. What value can you bring them? How do you position the value when you contact them?
Anything is possible and Liverpool did win the league, come on Amazon !!!
Great video. I am wondering if you have any additional suggestions or advice for someone looking to get into cybersecurity sales from the ground level?
Hi Anthem, thank you for your kind words! We don't currently have a standalone episode that focuses on this topic. But we do have a wealth of content that will hopefully aid you in your endeavours.
We will certainly look into increasing the diversity of our content when possible!
Great advice!
Thanks for sharing great tips.
Who is the person you mentioned about LinkedIn
We're glad that you got some value from this episode Sachin!
This is the guy: www.linkedin.com/in/garyvaynerchuk/
I swear every video starts at the point where you have the attention of the CISO. How do you get the attention? No seems to know man it’s killing me. What’s the hook to get them to even knowledge you? Every “tip” video says the same bullshit of “be yourself, treat them like human” and it’s like when was the last time you took a sales call and agreed to a meeting lol chances are it’s been a while. I’ve tried multiple tips and tricks and get shot down every time. Another bullshit response is “add value” or “begin a relationship” or “join our communities” you can’t add value to a ciso who doesn’t even take your call or read your Email or is never in office when you stop by. I’d honestly believe more of they said “it’s tough and chances are slim” rather than this “treat them like a friend, or build a ralationship” this is how I make my money and I’m sucking at it and need some fucking help.