Business, Marketing and Wholesale Chat with

This time I'm chatting with ‪@caitlinblue‬ from solettebeauty.com about her business journey with a focus on marketing and wholesale.
Make sure you subscribe to her channel :)
Please excuse the sound. We’re beholden to cross country internet and I had editing platform issues. Working on improving it.
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⭐️CREDITS
Intro made by Thomas Horsted Videography
Background Music UA-cam Attribution free music
✏️DISCLAIMER Any advice is researched by myself, and any formulas and recipes are experiments created for the purpose of sharing on Patreon and UA-cam and have not yet been safety assessed. Revega/Jenna does not make any claims as to their qualifications or the efficacy of the formulations which are shown here for entertainment purposes, and accepts no responsibility for how you use the information given. I am self-taught and offer these videos from my years of knowledge and experience in making my own cosmetic products. Remember that if you intend to use one of these formulations for your own product range, do your own research, experiments, adjustments and tests before using, gifting or selling. Links given may include affiliate links which earn me a small commission (at NO extra cost to you) when you purchase via those links - thank you! Any affiliate links are for companies that I genuinely use and recommend. No rubbish here! Patreon is now available on a FREE tier which allows you access to question-and-answer posts and formulas I share for free on UA-cam as of October 2023. Access to formulas not given in UA-cam videos as accessible via the paid Patreon tiers only.
⏳TIMESTAMPS
0:00 Introductions and professional backgrounds
3:38 Studying cosmetic science
9:47 Rebranding
19:55 Having products manufactured for you
21:48 Employing people, yes or no?
23:16 Would you ever have a brick-and-mortar store?
25:10 The terror of buying in large volume
27:54 How did you prepare your customers for the relaunch to somewhat ensure sales
30:30 It's all about good customer service
32:30 Importance of referrals/word-of-mouth marketing
33:24 Utilising social media and UA-cam
37:50 Pricing your products for profit, but also knowing your brand value
42:41 Wholesaling and reaching out to retailers
44:40 The new MocRA act
50:06 Making soaps
51:13 What is your core line? and learning to scale it back
54:18 What do you do in the quieter sales months?
55:42 Business book recommendations and where did my business name Revega come from?
57:42 Marketing strategy
1:01:37 Tips for others wanting to start a skincare brand
1:04:14 Signing off and Patron shoutouts

[@caitlinblue]

thank you so much for having me! It was so much fun chatting with you and I can't wait to see what future guests you have on your channel!

[@revegacosmetics]

It was great, thank you for doing it. We’ll have you on again in the future. I’ll have all my editing software and audio sorted by then 😂

[@The.soap.garden]

Such an enjoyable interview. @caitlinblue love your channel. You’ve taught me so much!

[@moniqueh.8661]

Wonderful and informative interview! Thank you so much!

[@revegacosmetics]

Glad you enjoyed it.

[@DavidRil]

Thank you for these interview videos. I just checked out Labmuffin's channel. Her channel appears to be awesome. I love finding out why and how to formulate instead of just copying and repeating other's formulas.

[@revegacosmetics]

Thanks for watching. Glad I can introduce some wonderful creators.

[@joannelishman204]

I have followed @caitlinblue since she was "Fiorella Soapery' (probably 2022-ish) and she is AMAZING (plus she has Lucy! 🐶 what's not to love). She gets such a good balance between the studio, vlog, markets, sharing info and experience. This is such a great video 💚thank you Jenna and Caitlin!

[@revegacosmetics]

Love Lucy 🐾

[@hrafnhetta-ravenhood]

Love Caitlin ❤ You are talking to all of my favorits, Love that, thank you 💜

[@Januellla]

Can you recommend some UK laboratories, which could make my hydrous products? Something that wouldn't ruin my financially? Thank you a lot.

[@revegacosmetics]

Yes, talk to Anne at @skinandhairmanufacturinghub

[@Januellla]

@@revegacosmetics thank you. I'll get in touch with her.