Accelerating Financial Services Marketing

How much time do you spend on marketing compliance back and forth? With increasing regulatory demands and pressure for faster campaign delivery, financial services marketers need a better way of handling scale, speed and accuracy.
Join Lisa Wood, former CMO of Atom Bank and ex-First Direct Head of Marketing alongside Ross Jenner, Sales Director at bethebrand, for an insightful discussion on navigating the complexities of financial services marketing effectively.
What you’ll learn
Drawing from Lisa's extensive experience building customer-centric brands in financial services and Ross's insights from working with 40+ regulated organisations, this discussion looks at:
• Why customer-centricity is the foundation for both compelling marketing and regulatory compliance
• Practical approaches for involving compliance teams and ensuring alignment
• How to maintain creativity and agility through the approval process
• Best practices for managing marketing workflows across multiple channels and stakeholders
• Future trends including the impact of AI and automation on regulated marketing