The Rise Of Singapore Airlines | How An Airline From a Small Island Dominated The Skies
Вставка
- Опубліковано 6 вер 2024
- How Singapore Airlines dominated the skies. have you ever wondered how the luxury in airplanes work?
Singapore Airlines, a name known for luxury, prestige and class when it comes to the skies. Coming from a small island in the south china seas, no one expected Singapore Airlines to rise to the top of the game.
In this behind the business episode we are going to find out how Singapore Airlines rose to the top and became a big name in the airline industry.
-----------------------------------------------------------------------------------------------------------------------------------------------------------------
* Subscribe for more content just like this:
/ behindthebusiness
----------------------------------------------------------------------------------------------------------------------------------------------------------------
* Check out Behind The Business Shorts
/ @behindthebusinessshor...
----------------------------------------------------------------------------------------------------------------------------------------------------------------
*Socials:
Facebook: / behindthebusinesschannel
Twitter: / watch_btb
Tik Tok: / behindthebusinesstv
Instagram: / watch_behind_the_business
---------------------------------------------------------------------------------------------------------------------------------------------------------------
#singaporeairlines #behindthebusiness #riseofanempire
Do let us know what you would like to see in future videos!
Alternatively you can get in touch with us here:
facebook.com/groups/btbsuggestatopic
I headed up the airlines global advertising account for five years out of TBWA. The airline held the agency to the highest standards and it was an honour to serve the tiny island nation in keeping the airline as the world leader in aviation service. So, in my book. SIA remains the world's best airline.
PS: you forgot to mention their ownership of low cost airline, Scoot.
Best airline I've flown. Attention to detail, the customer, comfort...so much is above top notch. And let's not forget one of the best ever produced safety videos ever made. I'll fly SG everywhere I can.
SIA puts Singapore on the world map! It’s the Best Airline and will always be!
Yes it is a national treasure for Singapore!
Nothing is certain in aviation !
It used to be, not anymore.
I’m happy to be in Singapore :)
I live in Singapore
Miss my SQ flights! They are a superb airline and they deliver unparalleled service be it on the ground or on the air- love flying with them in business!
That’s great to hear!
SIA is my favorite airline. I love flying with them. Not the cheapest airline but most certainly the best.
What’s your favorite part of the flight?
@@BehindTheBusiness The way the crew watches over you. In 2013 while flying from Singapore to Amsterdam I was sick. I didn't eat the first meal and when I opted not eat breakfast as well they asked if I was allright because I didn't eat during the whole flight. I really appreciated that. It feels good to know that your are being watched over while on board.
Yea we’ve had similar experiences on board SIA, tbh it’s the genuine care and attention to detail that always wows us! I’m glad you enjoyed your flight too!
@@heidyvangeffen2053 I had the same experienced back in 2009 flying from Singapore to shanghai on SQ836 on economy class . Before on broad the plane I had a migraine , which was getting from bad to worst when it starts taking off & literally lost my appetite . A stewardess named Ms Constance Soh noticed I’m acting uncomfortably and keep rubbing essential balm oil on my neck and forehead, she attended to me if I need help and offered a glass of warm water and 2 Panadol see if it could ease my pain after when she learned what happened . Meanwhile i told then I need some sleep and decided to skip all my meals . Several time I woke to answer nature calls, herself or another steward are always not far away from me (obviously they paid extra attention on me just in case I need help) . 2 hours before touching down i remembered, the steward Mr Rajah informed me that they actually reserve my potion of stew beef rice in case I’m hungry but i declined as I don’t have the appetite and anything comes with oil could made me even more sick but I ask for a glass of water and a packet of mixed nuts instead . The steward Mr rajah and his another colleague offered me something off the menu instead, chicken stock clear soup rice noodle instead , I agreed and when it was served right in front of me , I still remembered it’s the best cup noodle I ever had and I finished 5the noodles and soup within 5 mins despite its sizzling hot . 🤣🤣 I love the noodles so much and try hunting it down from all supermarkets available but failed. Till this day I appreciate both Ms Constance Soh , Mr rajah and rest of colleagues for their care and dedication . Throughout the flight they mades me feel really warm and touching . Till this day irregardless of short or long flight , I always insist on SQ not only it’s the safest airline but it’s service are top notch and heart warming despite its high fare prices but worth every penny of it .
SIA is a strategic asset that’s majority-owned by the Singapore government through its various investment arms, GIC & Temasek Holdings. The government won’t allow it to fail. That said, having it become one of the world’s best airlines is basically asset enhancement, & by extension, it helps the reputation of our little country as well. Covid-19 has done it dirty, and it has reported losses recently, but, for me at least, it means I can actually afford to buy a couple of lots of their shares now… thinking long-term here…
Ma-lay-Yan airways , not Mal-Lian airways
Thanks for the spot!
I was so irritated after hearing this mistake more than once.
My favorite SIA
Yea it’s one of our favorites too !!
I travel most often with SQ ( A380.and ...)
The.best Airline !
You’re describing (and showing photos of) premium economy at the start of the video
As a Singaporean, I love Malaysian Airlines too
People say " one of the best carriers"....my personal opinion. .The best carrier / airline in the world...be it ground handling of customers...or in the air...in any class of service...no matter whether long haul or short haul... their standards of on board catering...service and overall hospitality are legendary... they really care for their passengers...and I speak from personal experience..( others may differ.. that's fine..) good luck SQ... Thanks so much for sharing..!!
Yea they are pretty good aren't they? Thank you for the comment!
@@BehindTheBusiness you're welcome.. take care and stay safe..
You too!
@@BehindTheBusiness 👍
Fully agree!
I flew them once.
LAX to Singapore.
They treated me like royalty.
That’s great! What rating would you give the airline overall?
@@BehindTheBusiness I just flew them once.
I rode my bicycle across India and my bike broke down. Being an Italian bike, they didn’t have the parts I needed in India, so I had to change my departure date by 3 weeks. I seriously thought
Singapore airlines was gonna charge me a ton to change my date. They didn’t charge me nothing extra. I told the lady
“I want to kiss you.”
I give them the highest mark.
@@PInk77W1Umm. Nice but the last part isn’t that professional😅.
yea, SIA definitely my favorite.
small note to the history: when they spili in 1972, the other one was not yet called Malaysian airlines, but first Malaysian Airline Systems, MAS. Until 1987 when it got its current name.
Singapore🇸🇬 airlines✈️️ is the best airline in Asia .
Yes it is!
Its qatar
2nd is SIA
The first airline that i flew was Singapore airlines. In economy on 2012 after that on 2022 i again flew on same route in business class .. for me Singapore airlines has different place in my heart
Ok, you failed to mention the most important aspect of how Singapore Airlines was able to become the airline it is. The Singapore Girl advertising campaign. Pitched by Ian Batey, from Batey Ads Australia, voiced by Paul Ricketts from New Zealand. The airline is still using it today. That’s how they were able to expand and grow to what they are today.
You're absolutely correct there... their " Singapore girl... you're a great way to fly " campaign...is probably the best ever...still being used to great positive effect even today...
One of the best campaigns?
@bell198000 it was my father that did the voiceovers. Singapore became my favourite country.
Thank you. The best airline in the world.
@bell198000 thank you. The best airline in the world. Period.
Love my airline
SIA - always the best and ever caring Airlines in earth with passion and dedicated overall services to its all class valued customers. Good Luck SQ and May Buddha bless you all.
Agreed!
No mentions about Changi Airport?
We had to skip some parts to keep the content compact, Apologies for any other missing facts that should have been covered.
@@BehindTheBusiness Changi is a very large part of SA's success.
Singapore Airlines was the First Airline to operate the World largest Airliner, the Airbus A380.
I'm frm Indonesia... Singapore Airlines is best airlines in the world... being honest... and Garuda Indonesia airlines is my proud of being Indonesian... 👍🇮🇩👍
Nice video, could you do more airline videos in future
Thanks
Thank you! Definitely! We’ll do that!
If you would like you can drop video suggestions here as well! And we’ll be sure to cover it in the upcoming videos!
facebook.com/groups/btbsuggestatopic
My Favourite Singapore Airlines
SIA also operated the concord for awhile
Singapore airlines is the best airline in the world
Economy is always going to be Singapore Airlines but the business class has dipped compared to some others. Btw the economy class does NOT include some of the first parts. That’s Premium Economy.
Singapore Airlines had ordered Boeing 777-9X and expected More Airbus A350XWB-900 to be delivered soon.
Singapore Airlines also modified its former Subsidiary Silkair Boeing 737-800 Winglets and Max 8 aircraft to Singapore Airlines standards and livery too.
Unquestionably SQ, unless destinations they don’t travel to. Singapore airlines, you’re a great way to fly as always…👍
During the 80s and 90s I would say they were the best that even other airlines spoke about, and they did. I am glad to have experienced them back then, their economy class was absolutely fantastic and the best. What a pity today since they couldn’t compete the same.
Singapore did not leave the federation.
Was kicked out, to be exact
Singapore Airlines cos I am from SG too :>
I’ve flown many airlines, Singapore airlines is still the best, no doubt about it
Yes. I’m very proud of Singapore Airlines. I’m happy to have been part of the airlines as a stewardess in 1978. The 3 month long training for the crew was excellent. Bravo Singapore Airlines!
While SIA was the launch customer for the A380, the largest operator of the A380 fleet is Emirates, not Singapore Airlines.
Thank you for this info!
There have already been quite a few comments about the various errors in the video. I’ll just add one more. Check pronunciation of “Grand Prix”.
Thank you for this spot!
SIA is a great carrier. But in aviation offering the best product does not equate to making a healthy profit ! That's a fact you ought to have mentioned.
Yes that is definitely true, often times, The carriers are squeezed from both ends, customers wanting cheaper fares, as well as costs of fuel.
Most airlines operate on a very thin profit margin, but it is still an interesting story on how Singapore Airlines was able to build up its brand as an international recognized carrier.
Passengers are prepared to pay more for the quality SIA was renowned for. Compromise the quality and service then they become a less attractive option
3:14
you're referring the current airports operation.. 😁
at 70's KUL & CGK had not existed yet, so SZB or JKT probably the right ones.. 😁
as per my experience singapore airlines and air france are both the best airline and stands nearly at same level while airfrance slightly below singapore airliness
It’s Malayan Airways not Malyan..need to fact check!. And it pronounced Ma La Yan not Mal Yan!
Apologies for the mistake! We will fix our mistakes in future.
my favorite airline is Singapore airline
Glad to hear that!
Singapore 🇸🇬 Changi International Airport was opened in 1981 then that enhanced Singapore Airlines image.
The correct name should be MALAYAN Airways. I hope you can get the fact corrected and revised the video…
Thank you for this spot!
@@BehindTheBusiness Yes, it's Malayan Airways, not "Malyan". Your pronunciation of the word must also be corrected.
And Borneo is not a country
Hello Singapore Airlines !!!! Pls help locate the money …
The SIA of the past that people love, is no longer around anymore
Yea! different landscapes call for different changes SIA has definitely adapted to change
Singapore airlines
The airline service extends to beyond just in the air on the actual day of your flight.
I booked a flight and made a honest mistake of selecting the wrong flight date and my flight ticket didn't allow the change of dates due to it being a super saver ticket. I call in and the customer service person was polite and courteous and explained that she would write an appeal to the management. 1 day later, they call me back and informed me that they are able to change my flight dates and they even accommodated the same seats for me which I reserved. Everything went smoothly and I just can't wait for my actual flight in May
Please make a video on Qatar Airways. And gulf air ✈️️
Definitely!
@@BehindTheBusiness thank you🙏 so much
Thank you for your sharing and contribution.
Its not mal yan airways it was MALAY AN AIRWAY... a name prior to MALAYSIA.
Thank you for this.
SIA is best however for me connectivity wise i love EMIRATES..
Emirates is great too!
The 80s to 90s is the time the Eastern Asian Airlines like SIA, Cathay, Thai Airways, Philippine Airlines are the best but now that changed when Emirates and Qatar was getting overated.
The best airline cabin crew possible. A trip to remember.
It’s the best airline I i had flew so far. And I’m proud to say as a Singaporean.
Singapore Airlines is my favourite airline- Number One!
because I live in Israel and travel to Australia for holidays frequently I used to fly via Istanbul with Turkish and on to Singapore and the with SIA to Melbourne.
I agree the Singapore Airlines flights always to Melbourne and out of Melbourne were superb in every way!
Unfortunately for SIA now there are faster options to Australia from Israel so I rarely fly Singapore Airlines anymore but I agree they are still probaly the best airline in the world but Emirates and Qatar Airways both run a close 2nd.
Singapore airlines help locate the money $5000 it is missing now . Your employee is not cooperating !
Singapore Airlines !! Your passenger need help locating $5000 which your employee has knowledge where ??? Lax airport flight S Q 037 Nov 3 gate 148 . Your employee name is Aileen . She called the passenger .
My frav sq
All Asian and European airlines are my favorit
That’s great to hear!
Missing Tiger Air and Scoot that also made / makes up their business model
You cannot talk about Singapore Airlines (SIA) without a mention for Lee Kuan Yew, the visionary behind the success of a country and the airline.
As long as Singapore Airlines thinks youthfully, performs youthfully, produces youthful services to every passenger and customer, she shall stay ahead of all her challengers and maintain world best airlines everlasting ❤😂. Please keep it up Singapore Airlines, SQ,…let’s fly our National Flag as well as SQ Corporate Flag beautifully and wonderfully ❤😂!
The pioneer staff of the fledgling airline in the early 1970 were either a very brave and determined lot or a bunch of clueless employees earning a living.
Perhaps a mix of both: its small cohort of senior management must be the former and their determination and belief in making the airline work filtered to the rank and file. It’s their survival. Hope the new generation staff have those gumption.
The rise of Singapore Airlines is now suffering from US3.2 Billion dollar in losses due to the pandemic. Currently seeking government bailout.
Which airline in the world doesn’t?
Disappointed with business class. Yesterday
What happened?
@@BehindTheBusiness seats broken video screen kept rebooting: changed seat 3 times and plane was dirty go watch my video on it
Mark bates in Thailand channel
@@watugondu ok! will take a look!
Und Singapur investiert in Autarkie ... sehr sympathisch.
You got to fact check your timeline, 2004 was not the year singapore airlines flew to newyork Direct, it was impossible then because technology for commerical fleets is not there yet.
How singapore dominated commercial aviation? They’re really rich
I wonder If my theory Is correct that they directly and Indirectly are responsible for half the jobs In singapore Itself?
The narrator pronounced Malyan wrong,it's Malayan
Sounds like the same voice of the infographic show 🤔
It could be a ai voice
Boy. You guys really need to do your research and fact check more!
1. It's called Malayan Airways. Not Malyan. Who did the spell check?
2. The wide seats, legrest, champagne offerings were in Premium Economy. Not economy!
3. MSA already flew to Hong Kong, Tokyo, London, Bombay, Sydney to name a few.
4. After the formation to Singapore Airlines, the airline kept all the Boeing 737s, and 707s. Why show the Airbus A380? It also then ordered it's first B747-200s. So why show the B747-400?
5. They also did not fly the Capital route from Singapore to Canberra to Wellington until 2016!
6. Wrong again. It flew to USA in 1979 via HK, Honolulu and San Francisco using the DC10-30.
7. It did not fly to Canada till the late 80s. First to Toronto and then to Vancouver.
8. Why not mention that Singapore Airlines was the first airline to offer free alcoholic drinks, and free headset rentals from the 70s. They also featured the first Slumberette seats in First Class in the 80s.
9. It was also the 3rd airline in the world to fly the Concorde in 1977 co-joint with British Airways. One side of the Concorde was in British Airways colours and the other was in Singapore Airlines. It flew from London to Bahrain to Singapore with the Singapore Girls operating the Bahrain to Singapore route & vv.
There are so many more errors that I can't be bothered correcting you anymore. For anyone who really wants to know about the story of Singapore Airlines is to stop watching this video and search on the National Geographic documentary : Inside Singapore Airlines on UA-cam. Don't even bothering subscribing to this channel.
Thanks for all the pointers! We definitely have room to improve and we will continue to do our best to provide informative videos for our watchers. Thank you for your very kind and generous feedback 😉
So you should add the correct Ian Batey, Paul Ricketts Singapore girl campaign as legitimate.
Malyan? Fail. Lmao.
I wish Americans would pronounce the words and names correctly. It might be suitable in a closed insulated country like the USA, not for the rest of the world.
8:48 this image gives me ptsd
0:59 MALAYAN Airways, not Malyan Airways
1:56 Borneo is not a country and never has been. Borneo was split between British and Dutch territories and hence has never been unified. Indonesia actually owns a large portion of Borneo and was mentioned above
Calling Singapore Airlines. You are not helping a passenger who left his bag in the lax airport gate 148 Nov 3 flight SQ 037 . That bag contains $5000 . Your ground employee , Aileen ,called she said the bag was turned over to Police but Airport Police says they do not have it !!!! We cannot get hold of you. Your employee Aileen is not cooperating with the investigation , she is now hiding and and not cooperating.You have an obligation to cooperate and help The passenger to locate his bag with money inside !!!!The passenger is Homer Lasam .
A lot of misleading info in the first 40 seconds
How do you pronounce "Malayan"? If you can look up the history involving SIA, why can't you look up how "Malayan" is pronounced? Feels like a certain respect is missing here. What's with so many Americans always making everything sound their way and mangling other people's language? Latest is Judge Merchan, sounding like a Frenchman when he is Latino.
Meanwhile, good job on the rest of the video.
Air France economy is better than Singapore economy class
Nah that’s is not true
Oh yes it is, have you flown with SQ economy lately? They are rubbish with no starter and no cheese. AF on the other hand services it’s economy pax with a drink before meal and snack followed by a four course meal inclusive of salad dressing and lovely bread roll. SQ suffered drastically post Covid and I would avoid them at all costs. LH are also remaining excellent with pre meal drinks and lovely meals. I myself, would never think I’d see the day 25 years ago but accepting my denial makes me feel better now
Malayan not Malyan 😂
fun fact:
SQ explicitly discriminates women in their cabin crew.
》 once pregnant, they are given desk duties and high chance of not flying again cos post child birth they can't fit into that tiny dress
》 the rare few women in the board of directors have no powers over the status of their female flight crew cos only the men make those decisions
》 the sexualization of the demure petit Singapore girl was created by a white man who fantasized about young Singapore girl from the village
》 till date female pilots in SQ are so rare bcos they prefer the girls to be cabin waitress
I believe this. When I was young, I flew with SIA a lot. My mother's uncle was even a manager in the maintenance department at the time, and he somehow helped get us seats when we were on waitlists. I had a dream of being a pilot. Then I was told by my parents that most airlines, such as SIA, would never take any female pilots. People would never board a plane with a female pilot. Dream shattered. Later when I thought maybe I would join the cabin crew, but again shot down because maybe I'm too short. It's the typical asian culture to discourage girls and women as much as possible.
Way too expensive !!
I stopped watching as soon as I heard MAHL-YEE-AN. Whenever I hear gross mispronunciations of words then I am just going to assume the content creator has little to no actual knowledge of the content and therefore the video is full of inaccuracies and not worth watching. The sad thing is so many people do not know some basic facts and will watch videos like this assuming it is gospel. Next we will hear millenials saying
MAHL-YEE-AN. If you want to be taken seriously you gotta know how to pronounce the content you're covering.
Thank you for the response, as the voice over person in our team is a native English speaker, he pronounced the word wrong unknowingly. We will do our best so the mistakes don't repeat
@@BehindTheBusiness Indeed, for these terms that supposedly arent native in English you guys should have realised the need to double check first.
Thanks for your feedback!
Jesus christ get a life
Malian lol
We think is the worst airliner ever hat put money for costems
Now in juli en august the take out the people who booked first en led Parools in plane that booked just
The ticked price is much higher late booking so they think money money
What a …… airliner and each out with booking because can also happen to you
I’m so sorry to hear that
That is a lie
Singapore airline is the baby to the late Mr Lee Kuan Yew . I remembered in the 80s where there’s several pilots starts on a strike and threatened to shut the entire airline off , if their demand for massive increases on their wages and flying allowance was not met.
In response, late Mr Lee gathered all of them in a hotel conference room & send in a few minsters have a quick words with them . Within an hour the strike ends and all pilots involved , attempted to resumed their duty but was stop by the airline’s management and next moment they are all fired . Few weeks later , many involved was sue by the airline or charge by the government (sorry I forgot how it ended ) these pilots I last heard , they no longer able to fly with any airliner no more because of their misconduct history.
I clearly remember late Mr Lee said after the incident, Singapore airline was form and baby seated by him and his colleagues, they will made sure it will survive but made it as the best in the world. However he will not tolerate anyone trying or threaten to ruin it if their demand was not met , he will rather close down the entire airline than give in .
Yes. I remember this incident. I was flying as a stewardess with SQ then. Lee Kuan Yew was right to handle the matter strongly n fire all e pilots involved! SQ will not be held ransom by anyone!