As a thumbnail designer who is learning everyday, it is indeed so true a good thumbnail relies so much more on the concept rather than the execution of its design. Loved the video, Jay!
Hey, Jay. Great tutorial, I appreciate your work. Thanks a lot. I've watched twice and made some notes for my methodology. But I've just structured the video a little differently. Here are my notes so far (before watching your video with Jake Thomas): Principle № 1. Psychology of the click is more important than editing and design. Principle № 2. A good thumbnail evokes an emotion and / or shows action. EXAMPLE: The thumbnail evokes desire to reach the same result. Goal № 1. The thumbnail’s job is to attract attention and make users to read the title, the title’s job is to get them to go into the video. Goal № 2. The thumbnail should stand out on the UA-cam Home screen and the recommendations panel. Concept № 1. A thumbnail challenges the status quo (protests against something that society accepts). Concept № 2. A thumbnail arouses a lot of interest. NOTE: Moment before something happens. Everyone is asking “What will happen next?” TASK: What exact questions will viewers ask themselves? NOTE: There are concepts which will work out only if a viewer believes it’s not fake. Lighting and details matter a lot. TASK: Does the thumbnail look like a frame from the video? Concept № 3. A thumbnail has a unique design. NOTE: The point is to think outside the box and provide aesthetics that people haven’t seen before.
This video has so much value it's insane! Everything from what makes a good design, to a good concept for a thumbnail. Keep it up, I learned so much from this 🔥
This was so helpful! I loved the key ideas distilled here, especially about the concept vs. design. Thanks for also speaking to the educational creators :)
You said something really interesting around 11 minutes which instantly caused me to search UA-cam for an in depth video, which doesn’t exist, and I think you should make!! (Understanding) “the psychology of the click”…this is a video I have wanted for a decade, everyone talks about it and mentions it but until now no one has made a video on it (that I can find). Just simply explaining all the reasons people click with examples from UA-cam but it HAS to be from the perspective of the viewer and their psychology. Not the thumbnail or title and why it’s clickable. Hopefully that makes sense. So, “people are like this” because of “this psychological principle” and here is an example of how you apply it (from UA-cam). And just list all the known psychological concepts surrounding clicks. I’m excited just thinking about it!
@JayClouse Agreed thumbnails have begum to consume my thoughts. I am about 9 months in and it drives me crazy. The majority of my videos are solo outdoor camping vids-so my thumbnails are usually scene shots of a hot tent or survival shelter, but man figuring out the angle, backdrop, timing and all this under a timeline due to darkness or weather moving in, is massively time consuming! Any thoughts on the camping niche as far as being in the shot or just showing the scene? My point is to draw people in by seeing a relaxing or challenging winter campout.
I looked at your videos and the one that looks like its burning the tent caught my eyes, then I looked down and saw 181k views which makes sense since it looks like you we're struggling in the wilderness, try to go for the more natural feel, and not over edit them
Just reading your post - I had a bunch of ideas pop into my head. I wouldn't necessarily use YOUR scenery shots - but to make your thumbnails pop, come alive and offer a bit of humor, I would feature "YOU" (a cut-out, re-usable rendered photograph of you), in a precarious outdoor scene, (stock photography/image) showing a 'gorgeous snapshot taken in various 'famous' places around our country, (i.e., State & National Parks, iconic Natural Wonders, Landmarks, etc.) For instance, maybe it's that same cut-out photo of you 'in a barrel, over Niagra Falls, or that same cut-out photo of you confronting a huge bear in the Redwood Forest? And your Headlines would obvious play off of the photo and 'scenario' you're in? Dunno if any of this made sense - but I can see how you can apply it to your Camping Niche.
Guys, to make good thumbnails, all you have to do is become an expert designer/concept artist! Simple! The actual answer is to just pay a good thumbnail designer
To attract viewers’ attention, it’s important to create an effective thumbnail that stops their scrolling the moment they see it. Researching your competitors’ thumbnail creation process is indeed a great way to learn and improve your content.
cool. it seems like the same background from the other videos. Also, i had skipped over your thumbnail initially and had searched you out knowing that a video should be coming. I think its a creative thumbnail but...it didnt grab me. Just a FYI. Sorry if i sound too negative. I really enjoy your videos and have watched all of them. @@jay
that youtube intro video by the aprylinne girl is a blatant ripoff of jon dorman's video "how to make killer youtube videos", it's absolutely bizarre how shameless she was in stealing chunks from his script verbatim and seeing that vid pop up every time i look at these types of vids in incognito mode is annoying asf
Grow Your Podcast on UA-cam Workshop: creatorscience.co/play
Dude ! I always get excited when your videos pop up.
BUT can you please do a video on editing techniques that keep viewers watching longer.
As a thumbnail designer who is learning everyday, it is indeed so true a good thumbnail relies so much more on the concept rather than the execution of its design. Loved the video, Jay!
As a aircraft technician it is true we use frozen Chickens to test engines and windshields during the testing stages
Fantastic title and thumbnail.
Thank you!
1 - Evokes emotion and / or shows action
2 - Takes inspiration from what has worked
3 - Relies on the concept more than the design
Hey, Jay. Great tutorial, I appreciate your work. Thanks a lot. I've watched twice and made some notes for my methodology. But I've just structured the video a little differently. Here are my notes so far (before watching your video with Jake Thomas):
Principle № 1. Psychology of the click is more important than editing and design.
Principle № 2. A good thumbnail evokes an emotion and / or shows action.
EXAMPLE: The thumbnail evokes desire to reach the same result.
Goal № 1. The thumbnail’s job is to attract attention and make users to read the title, the title’s job is to get them to go into the video.
Goal № 2. The thumbnail should stand out on the UA-cam Home screen and the recommendations panel.
Concept № 1. A thumbnail challenges the status quo (protests against something that society accepts).
Concept № 2. A thumbnail arouses a lot of interest.
NOTE: Moment before something happens. Everyone is asking “What will happen next?”
TASK: What exact questions will viewers ask themselves?
NOTE: There are concepts which will work out only if a viewer believes it’s not fake. Lighting and details matter a lot.
TASK: Does the thumbnail look like a frame from the video?
Concept № 3. A thumbnail has a unique design.
NOTE: The point is to think outside the box and provide aesthetics that people haven’t seen before.
Great thumbnail
It was high stakes for this one! Thanks, Greg.
What do you think about gardening videos, what kind of thumbnails should they go for
This video is better than paid programs about thumbnails. Short and right to the point
This video has so much value it's insane! Everything from what makes a good design, to a good concept for a thumbnail.
Keep it up, I learned so much from this 🔥
Bold thumbnail!
We try!
Great thumbnail from you 😅
Thank you!
I loved this thumbnail 😂
Thanks rory!
The "secret" flash drive is still one of my favorite pieces of ad creative. Alex Becker used it a TON back in the day in his ads.
Your thumbnail was spot on. I love it.
thank you, thank you
Fantastic bro.
Fantastic video Jay! Really appreciated the examples everyone gave.
This video deserves soooo many more views - the value was insane! Cmon algorithm 👉
Do something
I was waiting for you to upload something new! 🙌
Welcome back!
@@jaythank you
Man, so amazing to see your channel explode!! You're so awesome.
nice video Jay!
This video was super helpful! Very well done. Please make more like it. Maybe one on titles, retention, etc.
This was so helpful! I loved the key ideas distilled here, especially about the concept vs. design. Thanks for also speaking to the educational creators :)
Glad it was helpful!
Great tips.
You said something really interesting around 11 minutes which instantly caused me to search UA-cam for an in depth video, which doesn’t exist, and I think you should make!!
(Understanding) “the psychology of the click”…this is a video I have wanted for a decade, everyone talks about it and mentions it but until now no one has made a video on it (that I can find).
Just simply explaining all the reasons people click with examples from UA-cam but it HAS to be from the perspective of the viewer and their psychology. Not the thumbnail or title and why it’s clickable. Hopefully that makes sense. So, “people are like this” because of “this psychological principle” and here is an example of how you apply it (from UA-cam). And just list all the known psychological concepts surrounding clicks. I’m excited just thinking about it!
Can you add in the description the links of useful services you mention in the video? THanks.
INCREDIBLE video, dude. I love your stuff.
I’ve been waiting for you to talk to Paddy. Nice.
We have a full video with Paddy: ua-cam.com/video/UHhTKwclHCs/v-deo.html
This video was so helpful! Thank you! Please make one for retention? 😅
Your video quality is top tier! Keep it up
Thank you for saying so!
One of your best videos yet, Jay. Excellent job distilling so much information into one 17-minute video.
Glad you enjoyed it!
Love the tumbnail, I had to stop twice for it hahaha❤
Love to hear that!
Very helpful video! Thank you!
So good.
Thanks Lisa!
@JayClouse Agreed thumbnails have begum to consume my thoughts. I am about 9 months in and it drives me crazy. The majority of my videos are solo outdoor camping vids-so my thumbnails are usually scene shots of a hot tent or survival shelter, but man figuring out the angle, backdrop, timing and all this under a timeline due to darkness or weather moving in, is massively time consuming! Any thoughts on the camping niche as far as being in the shot or just showing the scene? My point is to draw people in by seeing a relaxing or challenging winter campout.
I looked at your videos and the one that looks like its burning the tent caught my eyes, then I looked down and saw 181k views which makes sense since it looks like you we're struggling in the wilderness, try to go for the more natural feel, and not over edit them
Just reading your post - I had a bunch of ideas pop into my head. I wouldn't necessarily use YOUR scenery shots - but to make your thumbnails pop, come alive and offer a bit of humor, I would feature "YOU" (a cut-out, re-usable rendered photograph of you), in a precarious outdoor scene, (stock photography/image) showing a 'gorgeous snapshot taken in various 'famous' places around our country, (i.e., State & National Parks, iconic Natural Wonders, Landmarks, etc.) For instance, maybe it's that same cut-out photo of you 'in a barrel, over Niagra Falls, or that same cut-out photo of you confronting a huge bear in the Redwood Forest? And your Headlines would obvious play off of the photo and 'scenario' you're in? Dunno if any of this made sense - but I can see how you can apply it to your Camping Niche.
Another brilliant video ThanksJay x
Awesome stuff Jay! thank you!
Glad you liked it!
so much value - thank you!!
Fantastic Video as always man, keep up the great work!
this thumbnail rocks!
Yes I'm doing it now and it working for me
So are we saying you have to be good at Photoshop to make good thumbnail
One of the best videos about thumbnails on YT! 🔥
Thank you!
Best thumbnail ever! 🙏
Guys, to make good thumbnails, all you have to do is become an expert designer/concept artist! Simple!
The actual answer is to just pay a good thumbnail designer
To attract viewers’ attention, it’s important to create an effective thumbnail that stops their scrolling the moment they see it. Researching your competitors’ thumbnail creation process is indeed a great way to learn and improve your content.
eww chatgpt reply
talk about an appliable format for videos with points to follow
the stress of making sure the thumbnail of this video was perfect 😅
the thumb of this video is one of the best i've seen.
I guess I clicked the video and here I am, so yeah...this was a good one.
Stopped to comment as the thumbnail is so different maybe that’s the way to do it ill try that
Tom Cruise doesn't look natural lol xD btw love the video :)
ton a value! subbed
So…these are just a mix of interviews that I have already watched then…
nope this is new footage
cool. it seems like the same background from the other videos. Also, i had skipped over your thumbnail initially and had searched you out knowing that a video should be coming. I think its a creative thumbnail but...it didnt grab me. Just a FYI. Sorry if i sound too negative. I really enjoy your videos and have watched all of them. @@jay
that youtube intro video by the aprylinne girl is a blatant ripoff of jon dorman's video "how to make killer youtube videos", it's absolutely bizarre how shameless she was in stealing chunks from his script verbatim and seeing that vid pop up every time i look at these types of vids in incognito mode is annoying asf
Really low views, probably not as good :(
no
nope, this is a bad thumbnail and a bad title, view count will prove it
r u trying to hurt me
@@jay are you trying to manipulate the audience into thinking I want to hurt you ?
this is just a mix of old videos. dissapinting.
none of this footage has been used before
@@jay dude. I have watched your videos many many times.