How DIME became DIME (The Real Story) 2019
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- Опубліковано 16 січ 2019
- _IN PROCESS
EP. 5 | DIME MTL
Welcome to the world of Dime, where everything kicks ass.
For this episode of __In Process, we’re taking a look at Dime. They’re a skate company that originally started out as a ragtag group of friends from Montreal, Canada. The brand currently exists as a store, clothing + accessory line, and event curator. But most of all, Dime is just a company that makes and promotes skateboarding.
Dime is currently one of the most pure and fun brands out. They are 100% committed to supporting the core skateboarding culture, yet they have an incredibly broad appeal. They are unpretentious, groundbreaking, and unique. With all the competition in the action sports realm, that’s saying a lot.
Dime was founded by Antoine Asselin, Philippe Lavoie, Bob Lasalle, Hugo Balek, Charles Rivard, Eric Riedl and Alexis Lacroix. Vincent Tsang was brought on later as the art director and head of marketing. The goal was simple: Make some cool and entertaining videos that showed off their hometown of Montreal. However, dude to VIncent’s efforts, the brand became more creatively focused. Soon, Dime hit the radar of influencers just outside the skate community, like Virgil Abloh, Kaytranada, and Lily Rose Depp.
Most importantly however, through collaborations with Thrasher, Vans, and eventually DC; thet put together the greatest skateboarding event to exist. THE GLORY CHALLENGE.
Dime’s Glory Challenge is the best skate competition because it’s a spectacle. There are several events that occur within The Glory Challenge; each one is hilariously inventive. Skaters must wear speed enhancing sunglasses, fight in gladiator duels, and overcome comically bizarre obstacles.
With The Glory Challenge, Dime opens up skateboarding culture to a wider audience, while still maintaining integrity. Similar brands like Supreme and Palace are experimental and extremely sought after, but Dime stands out on it’s own. Even though they make items that are of limited quantity, they do to embrace the small market.
Dime is often compared to the boutique giants, but they really seem more at home with other fun artistic brands like Bronze 56K, Polar, Krooked, Skatemental, or Girl. These brands are all about friends and being different. And even though Dime is as pure skateboarding as you can get, they are VERY different from core brands like Emerica, Baker, or Zero.
Dime perfectly balances the niche market and mass audience. They work with large brands like DC, but not to go after big money and exposure. They bring their own flavor to these large collaborations, and always appeal to the individualist.
Dime is capable of all of this, because they are based on one absolute principle: Skateboarding.
Dime understands the meaning of skate culture, but doesn’t try too hard. They will never fall victim to fashion trends, or lose their artistic credibility. Dime teaches us to always have fun and experiment. They want you to challenge yourself, and feel the rush of doing something you thought was dangerously impossible.
Dime is proof that growing up isn’t about becoming mature or reserved. It’s about finding new and refined ways to express your craziness.
That’s what it means to Push Product.
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Patreon Link:
www.patreon.com/user?u=16239876 - Навчання та стиль
soo underrated. First non skater channel that explains skateboarding properly. Subscribed :)
Never heard skateboarding described so intellectually..Very dope, informative, quality content..Good shit fellas.👊🏾
do a video on bronze56k
Iiwi
yes
Yuuuuup
If you fuckin skated you wouldn’t need a video dumbass
It’s time
Growing up is about finding new way to express the craziness , I love your channel absolutely, it’s gonna be one of the best in UA-cam
Damn this channel underrated as hell yall keep making dope content
this was incredibly done, you earned a sub from me. you represented skating hella well as a non skate channel
I just wanted to say I'm here to support your channel and it's array of good quality content.
The one dislike is a scooter kid who wears Nike basketball shirts
StreetGremlinz Official scooters are better than skateboards don’t @ me
@@xpalstales lmao ok
@hirelle yeah if you 5
Actually I only wear Underarmour shorts
ᐛ I swear that hit such a deep nerve in the back of my mind
You should have credited lurknyc for their video parts.
8:30 Frontier Psychiatrist by The Avalanches! Thanks for that Nostalgia.
This channel is so great.
i’m so glad he used new york times for the east coast clips
Love your videos! Always informative!!!
yo you did you some really good research on this. great content
They’re the real gamechanger. No one can ever match dime’s approach to the culture, not even supreme.
Ah store opening was awsome mtl local here!
I’m very happy that you know east coast and Europeans skaters have more style.* subscribes
only seeing this now but this is well crafted. great video
Dope video it would be great to see a bronze one next
The editing on these videos are insane
Very underrated channel awesome content
Montreal represent! :)))
Le qc est chaud
Huixtocihuatl binkinnn
Skating is definetly the thing that had made the most impact in my life. I hate how it is viewed by most and im glad people are starting to see the creativity and art involved.
Great skateboarding description!
Underrated channel...great content guys. 👌🏽
Their new vid is damn good too, always makes me feel like skating
Dude this was so cool!
Dude this video is perfect
Super video guys
nice vids bro, just keep doing tumbs up, Brazil here
Enzzo Ruaro Canal Irado!
great quality content
Genius marketing, love this video
I'm loving you vids
hell yeah. suscribed.
great video!!
I found this channel today and Idk why u still not hot like million sub while other stpd channels did? U deserve it better for all this knowledge 🙏 thank u
fantastic video
This channel fye
Amazing video 🙏
Damn not gonna lie this open my minded even more to skateboarding and now I shall challenge myself even more
that was bangin
Solid video 👏
God this is so on point
As a skater and an guy from mtl this is sick
merci pour la vidéo
I'm from Montreal city!
Respect
Same
thanks
I’m a skater and this is really good if you don’t skate
Dime is just awesome
Please do a video on Heron Preston
Where my montrealers at ?
Im from ON, we neighbors doe
Thanks for clarifying. Didnt think it need to be clarified. Am I second guessing myself. Or what Dime is now. Hmmm. This video left me confused.
🔥
Do Aime Leon Dore next!
🙏
Not gonna lie hope one day you do a video on our brand, once we've put the proper work in of course
Got here from supreme P2
I love dime.
Can we get this on bronze56k and alltimers now😼
Glory challenge gets me more pumped than anything else in mainstream skate
Besides theater Halloween hellride
name of the instrumental plz
Do one on POLAR PLZZZZ
You should talk about Copenhagen Open
is vincent tsang cantonese based in mtl?
4:08, Kaytranada is from Montreal
make how raf simons became raf simons pls!!!!!
Do FA next
Id like to see that but ion wanna have non skaters that arent interested in skatimg at all to start taking it over trying to be "cool"
Make one for Baker
Do a video on Wknd
its like @1001skateshop in National City
They do shoes and decks
Hey could you do a video
On illegal civ
what is argue anyways?
What is the brand at 6:30
Bronze56k
My neighbor works there
SALUTE
These videos r very mid-late 2010’s … the fashion markets have drastically changed. I’m glad this time period is over.
I !!!
FUCKING!!!!
KNOOWWWWWW!!!!!!!!!!!!!!!!
East coast / European style of skating has been gaining popularity for a decade??? Bro I was skating from 1992 and this style of skating made up half the 411 videos and is and always has been a part of skateboarding 🛹
Québec!
5:46 fucking awesome?!
interesting and informative video. I'm assuming the narrator is intentionally being a little too-on-the-nose and douchey-business-major-y about it (if not, that's hilarious). Though I wouldn't call zero, emerica and baker corporate (I'm sure they're more corpo than when they started, but I would just call them middle-of-the-road between the Nyjah/Olympics/Monster world and the Bronze/Dime/Quartesnacks world).
east and west coast style isnt even a thing. In the internet age theres no such thing as east and west coast styles, just different spots and skaters
on god
Alexis is my homie
They explained skating in a complicated way well, but could have explained it like this:
Fun
Do fucking awesome please
Yo Issac 😂
I dont even skateboard but I still wear their stuff lol
You’re wack. Start skating.
*_How quarter became quarter_*
VIDEOS
What even is dime
If u wear Dime and u don’t skate ur officially a narc
I mean if it’s geared and totally for “skateboarding” who the hell thinks skateboarders are wealthy enough to wear $50 t shirts and $120 pants and $100 sweaters..... I mean Jesus Christ i get it they want to compete with Supreme and Palace but don’t pretend like they do it for core skateboarding because core skateboarding isn’t about expensive clothing and apparel. I mean I definitely myself buy and search for their clothes on great clearance deals. I have quite a. Few different shorts, pants, hats and tees but It’s definitely not geared towards core skate. It’s geared towards skaters who want to wear the Dior of skating rather than Nike Sb or even less CCS brand. Basically it’s the cool kids club of skateboarding. The kids with parents that bought them a new mustang in high school vs the cats in high school that has to ride the bus or walk or simply skate to and from school. I’m the one who had to walk and skate to and from school. I rocked Vans and CCS clothes and any other brands that went on sale or clearance. My parents never In a million years would bought me a t shirt that cost $40-$60. Or pants that range from $90-$120. Or hats that cost $35-$50. But now that I make my own money and I’m conscious about how I spend it I absolutely love brands like this.... brands like this are different. And that’s what I love about it.
dont fuck it up if u dont know
tf r u saying all they're doing is skating and you are writing a research paper
Great video but, as a Montrealer, I just want to point out something. The skating scene and society in general here in Montreal is very different from the rest of Canada. Quebec is basically a distinct society within Canada. It's probably why Montreal doesn't fit in any existing skateboarding style. Its the same for Québec city.
Bruh stop saying montreal like that
“pReTenTiouS”
"He designed a Dior-esqe logo"
Oh is that what were calling using a font now
Matt Emery using a font? Really??? He’s not suggesting he thinks that’s what he did... that’s what they did. There are over 200,00+ fonts .... so yea... I guess that’s called using a font 🤦🏻♂️🤦🏻♂️🤦🏻♂️🤦🏻♂️🤦🏻♂️ anyone that knows Dime knows this 🤦🏻♂️🤦🏻♂️🤦🏻♂️🤦🏻♂️🤦🏻♂️
@@raymondrodriguez4625 I'm not disagreeing with that? They just used a font?
Matt Emery ohhhhh in super confused .... It just sounded like you didn’t think that they designed a Dior- esqe logo... that they just simply used a font. Oooohhhh you’re saying that they ripped it off??? 😅😅😅 oh shit my bad 🤦🏻♂️🤦🏻♂️🤦🏻♂️ i read that totally ass backwards 😅😅😅😅
good content, but the use of your logo is way too much.. stopped watching halfway through because of it.