Persuasion 2024 by Swayable

Persuasion 2024 brought together 100 top marketers and thought leaders in media, politics, brands, NGOs, and academia to debate the art and science of persuasion in panels moderated by Fast Company editor-in-chief Brendan Vaughan and The Drum associate editor Kendra Barnett.
At the current inflection point in the power and scale of AI and measurement data, the summit addressed how effective campaigns impact public attitudes - both in the marketplace of ideas as well as for goods and services - and how responsible leaders can direct this influence ethically.