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Swayable
Приєднався 2 чер 2021
Swayable is a cutting-edge consumer research and data science platform built to provide scientific insights on the impact of creative and messaging in as little as 24 hours. The company was founded in 2018 with the mission of supporting storytellers in telling important truths more effectively. Its technology is now deployed by Fortune 100s, leading global brands, and even the winning Biden-Harris Presidential campaign to break through and win new supporters. Swayable enables deep insights into the impact of content before a campaign is launched, pulling from a respondent network that reaches over 50 million people in 190 countries, and state-of-the-art machine learning modeling. It lets campaign decision-makers know what stories drive demand and change opinion, and what consumer segments they have impact on.
Swayable CEO & Founder James Slezak's MIT Lecture
Swayable CEO & Founder James Slezak's MIT Lecture
Переглядів: 1 005
Відео
Building an Agile Creative Testing Program with Swayable CEO/Founder James Slezak
Переглядів 1,5 тис.4 місяці тому
"Building An Agile Creative Testing Program For Your Brand” featuring Swayable CEO/Co-founder James Slezak In this webinar, James Slezak, Swayable CEO/Co-founder, is joined by Senior Client Success Manager Taylar Pompey Harrington to share proven tactics for building comprehensive creative testing programs across your brand’s marketing, creative and research teams. You’ll learn about: - How to ...
Persuasion 2024: The Business of Persuasion
Переглядів 305 місяців тому
The business of persuasion has never been better. Enhanced demand, dynamic tools, and consumers’ seemingly endless appetite for content make for an essentially unlimited runway for those crafting and deploying the message. Yet headwinds are rising as sensitivity to misinformation is making consumers question both what is real and the ethics behind the deployment of persuasive mediums. Beyond th...
Swayable at Web Summit Rio: What's the Impact of AI on Social Media?
Переглядів 8155 місяців тому
James Slezak, CEO of Swayable, forecasts the impact of AI on social media during an interview at Web Summit Rio.
Persuasion 2024 by Swayable
Переглядів 9825 місяців тому
Persuasion 2024 brought together 100 top marketers and thought leaders in media, politics, brands, NGOs, and academia to debate the art and science of persuasion in panels moderated by Fast Company editor-in-chief Brendan Vaughan and The Drum associate editor Kendra Barnett. At the current inflection point in the power and scale of AI and measurement data, the summit addressed how effective cam...
How Voter Formation Project Proves Voter Impact With Swayable
Переглядів 7025 місяців тому
Does your data prove cause and effect? Swayable hosted an insights-filled session at #SXSW with Tatenda Musapatike from Voter Formation Project & Erin McDonough from Paramount Pictures. As Tatenda said of Voter Formation Project's commitment to pre-testing, “We test everything, because the assumptions held from last election cycle don’t always hold true. Whether it be message, platform performa...
How Paramount Uses Swayable to Win With Causal Data
Переглядів 6985 місяців тому
Does your organization empower creatives (to take more risks)? Swayable hosted an insights-filled session at SXSW with Erin McDonough from Paramount Pictures & Tatenda Musapatike from Voter Formation Project. As Erin said of creatives working with data, “When we’re in a safe testing environment, creatives have the ability to really throw a lot of things out there and see what works. This can be...
How DoorDash uses Swayable to maximize brand lift
Переглядів 1,2 тис.6 місяців тому
The advertising world is undergoing a seismic shift. Top brands are moving to adopt new proactive pre-testing methodologies to prove lift in attitudes and intent. Storytellers now have the data to change hearts and minds, not just click-throughs. As a best-in-class performance marketer, the story of how DoorDash has raced to deploy rapid pre-testing data in its brand campaigns is less well know...
FT + Web Summit + Swayable: Using AI to persuade ethically
Переглядів 1,1 тис.6 місяців тому
AI is a transformative technology: one with the power to influence the choices people make. But with this power comes significant risk. In this session, Swayable CEO James Slezak explores how leaders in technology, marketing and campaigning are navigating the first steps into this new world, and what it means to persuade at scale, ethically. Interviewed by Cristina Criddle, Technology Correspon...
The New Science of Persuasion: Swayable at Web Summit
Переглядів 98310 місяців тому
Marketing has traditionally been split into performance and brand, with one measurable and the other not. Swayable CEO James Slezak explores how advances in data science and AI are now directly impacting attitudes and intent, reclaiming the word ‘performance’ for the most inspiring campaign creative.
AWNY: The Rise of RCT Pre-Testing to Prove Lift
Переглядів 2,1 тис.11 місяців тому
Advertising Week NYC: James Slezak, CEO of Swayable, and Maura McGill, DoorDash’s Head of Policy Paid Media, discuss the rise of RCT pre-testing to prove brand lift.
AWNY: Swayable CEO Interview
Переглядів 91611 місяців тому
Advertising Week NYC: James Slezak, CEO of Swayable, joins Lance Pillarsdorf, CEO of Advertising Week, to discuss the seismic shift the advertising world is undergoing.
What's the future of creativity? Find out in Swayable's Cannes Recap
Переглядів 974Рік тому
Check out Swayable's Cannes Lions panel, with valuable takeaways for marketers.
AI, Data & Measurement: Enabling Large-Scale Personalization, Cannes Lions
Переглядів 437Рік тому
AI, Data & Measurement: Enabling Large-Scale Personalization, Cannes Lions
The Role of Data, AI, and Agile Marketing in Media & Creative, Cannes Lions
Переглядів 364Рік тому
The Role of Data, AI, and Agile Marketing in Media & Creative, Cannes Lions
AI & Data Tech in Media: Expert Insights from Cannes Lions [CC:DC Inkwell Beach]
Переглядів 398Рік тому
AI & Data Tech in Media: Expert Insights from Cannes Lions [CC:DC Inkwell Beach]
AI & Data Tech in Media: Expert Insights from Cannes Lions [Swayable]
Переглядів 383Рік тому
AI & Data Tech in Media: Expert Insights from Cannes Lions [Swayable]
Swayable at Inkwell Beach, Cannes Lions
Переглядів 391Рік тому
Swayable at Inkwell Beach, Cannes Lions
Measuring how messages impact consumer opinion | Swayable CEO, James Slezak at Brand Masters
Переглядів 1,2 тис.2 роки тому
Measuring how messages impact consumer opinion | Swayable CEO, James Slezak at Brand Masters
Introducing The ANA Swayable ESG Brand Perception Index
Переглядів 6953 роки тому
Introducing The ANA Swayable ESG Brand Perception Index