Complete Guide To BigQuery for Google Ads - Introduction (Part #1)

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  • Опубліковано 19 жов 2024

КОМЕНТАРІ • 27

  • @marketingwatchhouse2704
    @marketingwatchhouse2704  4 роки тому

    Subscribe to this channel. And follow the BQ Tutorial Playlist ua-cam.com/channels/GVixrs0am6EoF9O16C5lpQ.htmlplaylists
    Have a question or a project?
    - Me on LinkedIn: www.linkedin.com/in/rpetrochenkov/
    - Me on UpWork: bit.ly/3hKa3qC-MWH

  • @yehfang4768
    @yehfang4768 2 роки тому +1

    This video is so very easy to follow along! Thank you so much for the awesome content.

  • @notalent2011
    @notalent2011 2 роки тому +1

    You are really the best! Love your video's!

  • @ezeea.2700
    @ezeea.2700 3 роки тому

    Excelent video! Thanks!

  • @deepakrawat5103
    @deepakrawat5103 Рік тому

    Hi Marketing Watch House,
    I am trying to find keyword performance for my campaigns. Since I do not have a Google Ads account, I created an empty one to transfer these tables and then create fake data to recreate the tables. I am not sure what field do I need to use to find out the keyword performance (let's say revenue or clicks) for a specific campaign. Any help would be appreciated.

  • @giuseppepandolfino3237
    @giuseppepandolfino3237 2 роки тому +1

    What do you retrieve data for Performance Max campaign?

  • @alanf5615
    @alanf5615 4 роки тому +2

    Hi, Can you please post a place to get sample adwords data so we can use these videos for practice

    • @marketingwatchhouse2704
      @marketingwatchhouse2704  4 роки тому +2

      Hi! It's actually very difficult to find a sample data. Although if you have advertising activity in your account at all (even a tiny one) you can simply import this ti bigquery and start practicing. The good part, is that with a scale the data structure does not change - so every report will work the same way.

    • @alanf5615
      @alanf5615 4 роки тому

      @@marketingwatchhouse2704 cool
      In that case, would you mind posting some of the code you used in the video with labels
      Like top ad groups by spend etc.

    • @marketingwatchhouse2704
      @marketingwatchhouse2704  4 роки тому +2

      Could you please specify a bit what are looking for? Do you look fir Google Ads Script or for SQL scriprt for BQ? You are also welcome to write Linkedin and I will help you to find what you need :)

    • @alanf5615
      @alanf5615 4 роки тому

      @@marketingwatchhouse2704
      Sql script for BQ
      I'm thinking somthing centered around the most commonly asked measures requested by companies

    • @marketingwatchhouse2704
      @marketingwatchhouse2704  4 роки тому +1

      @@alanf5615 Hey Alan! Sorry for a late reply. It appears I failed to push "send" button. You can access labels in Big Query to Analyze them, but you can't change or apply labels on Google Ads. In other words you have Read-only way of working. What you can do though, if you want to apply labels based on some logic, is to generate a list of IDs (of kws, campaigns or whatever) in BQ, export them to google sheets. And then apply through Google Ads Script. It also can be done with Python/R + BQ, but in both of the cases you need an additional technology to make it work. Reach me out on LnkedIn and I'll try to help you out.

  • @jamesleleji9470
    @jamesleleji9470 2 роки тому

    Can you freeze the header row in bigquery while scrolling down the table like freeze panes in Excel? Thanks

    • @marketingwatchhouse2704
      @marketingwatchhouse2704  2 роки тому

      No, because it's not the data reporting tool .You can export it into Google Sheets and freeze the headers.

    • @jamesleleji9470
      @jamesleleji9470 2 роки тому

      ​@@marketingwatchhouse2704 Can you rename temporary table in Bigquery instead of that default long name that bigquery generates for it

    • @jamesleleji9470
      @jamesleleji9470 2 роки тому

      @@marketingwatchhouse2704 Can you do a computed or generated column in Big query as you in MySQL so that the value in the generated column gets updated automatically based on values of the source column? Thanks

  • @dennissabala1884
    @dennissabala1884 3 роки тому +2

    Hi Roman, I am trying to make the simple query, that you did in the end: SELECT * FROM `google_ads.Campaign_XXXXXXXXX` WHERE _LATEST_DATE = _DATA_DATE
    But i get an error message each time: Not found: Dataset compact-pier-298217:google_ads was not found in location EU
    My data is (or at least should be stored) in the us. under query settings i have changed to every single location that is possible, but always the same error code.
    Any Advice?

    • @marketingwatchhouse2704
      @marketingwatchhouse2704  3 роки тому

      Hey Dennis! This is a very common problem. Something is configured in your data set wrongly. It's either the dataset itself (in other words: parameter of the folder under which you have your tables) or the import. My suggestion to you, if you just started, to re-create the dataset folder and re-create the import. Then to schedule backfill for the past week and try it out. It should fix 98% of all possible problems. But in case you got into unlikely 2% - write me and we will try to fix it together!

    • @aliakbarpour
      @aliakbarpour Рік тому

      I got the same error. Double check the table name at the top of your selected Schema and replace it with what you have here 'Campaign_XXXXXXXXX'. In other words, you're not referring to the right table name.
      Update: actually you should select the right folder on the Google Ads folder on the left to be able to see the campaign data as shown in the video. For me, the "ads_Campaign_X" was not the first folder at the top, so just search "ads_Campaign_" and you should find it quickly.

  • @davidzhong
    @davidzhong 2 роки тому

    But how do you connect your ads account with your bigquery?

    • @marketingwatchhouse2704
      @marketingwatchhouse2704  2 роки тому

      Hey! There is a current instruction: cloud.google.com/bigquery/docs/adwords-transfer
      And for 2023 viewers upcoming instruction: cloud.google.com/bigquery/docs/google-ads-transfer