Full Google Analytics + BigQuery tutorial for beginners | GA4 + BigQuery with SQL examples

Often underestimated feature of Google Analytics 4 is integration with BigQuery. This tutorial explains Why you should use BigQuery for Google Analytics, How to link it with GA4 and how to find exported data. I'm also showing SQL examples how to query your Google Analytics data in BigQuery.
Let me know in the comments if you have any questions or suggestions for future tutorials!
Subscribe to my channel to see new tutorials & updates - www.youtube.com/@ezsegment?su...
Additional resources mentioned in the video:
📘 Work with Real-time data in GA4 BigQuery - • Access Streaming expor...
📘BigQuery Pricing page - cloud.google.com/bigquery/pri...
📘 SQL syntax introduction - www.w3schools.com/sql/sql_int...
📘 BigQuery export schema - support.google.com/analytics/...
Timeline:
00:33 - Added value of BigQuery for Google Analytics
04:10 - Find BigQuery link & create Google Cloud project
07:59 - Billing account & BigQuery costs explained
11:27 - BigQuery and Google Analytics linking settings explained
14:06 - How to navigate GA4 data in BigQuery
18:05 - SQL Query examples

[@SuryaRao-qn5nx]

Thank you so much!! very nice and detailed explanation of each step.

[@PeakBIAdmin]

Wow I really appreciate the details that has been covered in this tutorial. Most other GA4 to BQ tutorials are on a high level and does not address the common issues which a first time user might face. This covers most of the aspects in details.
Tbh I was facing some issues while creating a new BQ connection from GA4 as there was an existing BQ connection already present. This tutorial helped me address that.
Thanks and Keep it up!

[@juliacws]

Exactly! I had the same problem and took a while to find this Pricing Estimation information! Thank you very much @ezSegment

[@noelinaliz]

What a fantastic explanation! 👏🏻👏🏻 I've seen many UA-cam videos about this topic and none of them were as complete as this. New subcriber here 🙋🏻‍♀

[@golnoush7245]

that was great , i would love to see more example like this

[@Priya_00999]

Best tutorial on this topic, keep up the good work!

[@user-qc6fp4it8w]

very helpful..

[@kamal-allazov]

excellent and comprehensive tutorial, thanks a lot.
please continue sharing! It has a great value

[@ezsegment]

Thanks a lot!

[@vadapallichaitu8799]

this is very helpful, I would like to know how can we get reports similar to ga4 explore and is there a mapping between event_* and dimensions and metrics

[@user-kt8wj4mh2u]

Hey, friend, can I import the exported data to my newly created Google Ads account for use?

[@ezsegment]

Probably you'll need a different tutorial for that. Here we look at GA4 + BigQuery export only