Horror films… by the government.

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  • Опубліковано 28 гру 2024

КОМЕНТАРІ • 516

  • @reubengvTV
    @reubengvTV  Рік тому +577

    Don't get nightmares.

    • @oliboom11672
      @oliboom11672 Рік тому +8

      Why am I watching this at 9pm then 😭

    • @germyz
      @germyz Рік тому +4

      ​@@oliboom11672ur British (idk I'm guessing from the time period, u r prolly cool)

    • @germyz
      @germyz Рік тому +2

      This is a good vid

    • @OdaVenom
      @OdaVenom Рік тому +2

      3:05 I... still have a scar on my right feet all this years later. It was in the water.

    • @frogdude1337
      @frogdude1337 Рік тому

      too late lol

  • @josiahissilly
    @josiahissilly Рік тому +718

    The screaming from those child actors in Apaches is insane. The screams genuinely scared me.

    • @PrkrS
      @PrkrS 11 місяців тому +36

      It was just like, so sad, you could genuinely hear the terror in the voice 😢

    • @Detah_
      @Detah_ 11 місяців тому +25

      I had to legit turn my volume off when it came on.

    • @renthewerecat
      @renthewerecat 10 місяців тому +22

      it actually made me tear up it's just such a horrifying sound

    • @leekwelsh
      @leekwelsh 10 місяців тому +10

      It sounds too real, I've never heard anything like it yet it sounds to real.

    • @CoemsMoney-ru8mt
      @CoemsMoney-ru8mt 9 місяців тому +4

      me too i got shivers from that and almost started crying, that was like one of the realest things ive ever seen

  • @PhoenixKnight777
    @PhoenixKnight777 11 місяців тому +171

    "Only a fool would ignore this. But there's one born every minute". I don't know why but the delivery of that line gives me chills.

    • @beepymemes
      @beepymemes 10 місяців тому +4

      Fr the writers were cooking

    • @Idntgt
      @Idntgt 9 місяців тому +2

      That's so noir-coded, too.

  • @flopchakz
    @flopchakz Рік тому +1644

    I think that people forget just how petrifying things can be without “BOo JuMpscAre AaaAa.” I wish more horror films would implement ideas that really get into your head and stick with you.

    • @fuzzydumpling9829
      @fuzzydumpling9829 Рік тому +18

      Can you think of one? All I see is people who contribute nothing to the world complaining that their entertainment isn’t entertaining enough. Have you ever written anything?

    • @ahmadmalaki8364
      @ahmadmalaki8364 Рік тому +12

      I still think about searching
      Because I kept waiting for a jump scar but nothing came other than the screams of fear and terror which was more scary to me because what’s done is done and we see the aftermath

    • @davidsenra2495
      @davidsenra2495 Рік тому

      @@fuzzydumpling9829 Google "psychological horror movies", mate. There's plenty of examples of unsettling horror that are much, much better than your usual (and mostly dumb) combination of gore and jumpscares.
      However, I have the feeling most of audiences just want a jumpscare to feel spooked for a few minutes and then go on with their lives. They don't want truly disturbing things and ideas.

    • @calowenby1654
      @calowenby1654 Рік тому +13

      Here's a few I'd recommend for you!
      Pulse(2001)
      We're Alll Going to The World's Fair(2021)
      Kill List(2011)
      White of The Eye(1987)
      The Dark(2018)

    • @donpollo3154
      @donpollo3154 Рік тому +4

      There's that one animated movie about the aftermath of a nuclear war

  • @jonathalon6022
    @jonathalon6022 Рік тому +828

    7:00, weird medical point here but the actress has one dilated and one non-dilated pupil, we normally call this a "Blown-out" pupil and is normally found in serious head trauma. Really nice touch from the team making this film!

    • @nuip7936
      @nuip7936 Рік тому +21

      the condition itself is called anisocoria

    • @jacobw3314
      @jacobw3314 Рік тому +21

      girl thought she walter white

    • @GoodFellaSexual
      @GoodFellaSexual 11 місяців тому +2

      That’s awesome

    • @kuolich287
      @kuolich287 10 місяців тому +1

      That's so cool!

  • @Sharon-Rizzi
    @Sharon-Rizzi Рік тому +716

    I love PIFs and PSAs so much, if done well, they are way scarier than any horror film can be.
    Why? Because the issues presented are real, and they’re shown in great detail to spread awareness about them

    • @Sharon-Rizzi
      @Sharon-Rizzi Рік тому +18

      (Hey reubangv, I know you mainly just focus on British media, but could you also talk about different PIFs from around the world and their backstories? That would be so interesting honestly, like for example Singaporean anti-drug PIFs, they are infamous in the PIF community for their horrific nature, particularly the ones from the 90s, the newer ones are quite lame now lol)

    • @reubengvTV
      @reubengvTV  Рік тому +37

      @@Sharon-Rizzi I love the international ones, I watched alot for this video. I just wanted to only cover UK ones in this video to align with my whole channel theme! We don't talk about 'Guinea Pig'

    • @Sharon-Rizzi
      @Sharon-Rizzi Рік тому +6

      @@reubengvTV Ah, alright! ☺️
      And yes, „Guinea Pig“
      ……a certified classic
      🥲😭☠️

    • @219SilverChoc
      @219SilverChoc Рік тому +2

      @@Sharon-Rizzi Poor Lenny :(

    • @ahmadmalaki8364
      @ahmadmalaki8364 Рік тому +1

      And they are will directed
      Some of them don’t even show what happens which is much scarier because it leaves you with your imagination

  • @wintersspace2003
    @wintersspace2003 11 місяців тому +90

    the scream at 5:27 is spine chilling and gut wrenchingly harrowing

    • @elektra81516
      @elektra81516 10 місяців тому +11

      Yeah it genuinely fucked me up too

    • @NateIsNotOkay
      @NateIsNotOkay 10 місяців тому +10

      My jaw was on the floor for like a minute after that, I had to fucking pause the video because of it

    • @xxsuperproductionsxx138
      @xxsuperproductionsxx138 21 день тому +1

      i agree!

  • @Mr.Meadiocre
    @Mr.Meadiocre 10 місяців тому +25

    the screams of the poisoning actually scared me so badly

  • @Kul-2803
    @Kul-2803 10 місяців тому +13

    The screams Shannon (the girl from Apaches PSA) haunt me after i watched the full thing. But what else can you do aside from cry out to a family member when your insides are literally melting due to Weed Killer, she had a slow and painful death.

    • @GuitarGoals
      @GuitarGoals 10 місяців тому +1

      Could someone actually explain what happened to her. Wouldn't the poison just make you throw up or die in your sleep or something. Why was she screaming??

    • @Kul-2803
      @Kul-2803 10 місяців тому +3

      As i said, she drank weed killer which i believe ended up melting her insides. Or she drank another form of acidic gardening liquid which ended up melting her insides. Causing her to die a slow and painful death.@@GuitarGoals

    • @xxsuperproductionsxx138
      @xxsuperproductionsxx138 21 день тому

      yeah!

  • @FyingfoxGaming
    @FyingfoxGaming 10 місяців тому +11

    5:30 I think because some kids just don't yet process their brain that their friend had actually died.

  • @Icetea6222
    @Icetea6222 Рік тому +68

    I CANT AFTER THE CUTTOFF OUT OF "MOMMY AAH-"

  • @ApparentlyShane
    @ApparentlyShane Рік тому +179

    I remember seeing that "Can't look" NSPCC one in school, and it's still one of the most subtly disturbing things I've ever seen.

    • @ABoxOfCartonJuice
      @ABoxOfCartonJuice 9 місяців тому +5

      Yeah I watched that too a while ago, I was thinking about it all day and I remember all of us pre teens in assembly, sitting in silence whilst that played through the shitty speakers. I’ve never forgotten it lol.

    • @xxsuperproductionsxx138
      @xxsuperproductionsxx138 21 день тому

      i agree!

  • @RightEyeRaptor
    @RightEyeRaptor Рік тому +80

    The PIF that terrified me as a child (and well into adulthood, to be honest!) was the one from Think! showing a presumably deceased schoolgirl lying on the road, and then her injuries reverse themselves and a voiceover says "if you hit me at 30, there's an 80% chance I'll live" or words to that effect. I used to close my eyes every time it was on.
    Amazing video, really loving your work!

  • @Machinte
    @Machinte Рік тому +230

    Don’t ask me why but back when I was a teenager I had a very weird hyperfixation with watching PIFs/PSAs compilation videos on UA-cam. Maybe that is probably proof that I should not have had had unrestricted access on the Internet lmao

    • @sunriseirl
      @sunriseirl Рік тому +8

      currently in that phase rn 💀

    • @jackknifevideoworks
      @jackknifevideoworks Рік тому +14

      i don't suppose you remember a channel called "gabby the clown" do you? they used to make compilations of PSAs. that's how i used to watch a lot of them.

    • @Bluzthedrpepperprincess
      @Bluzthedrpepperprincess Рік тому +1

      HAHA SAME I had a weird fixations of psas when I was 10

    • @anglepsycho
      @anglepsycho 11 місяців тому +2

      ​@@jackknifevideoworksI miss gabby the clown's uploads-

    • @coolrunningssinclair
      @coolrunningssinclair 11 місяців тому +2

      Bro, I had the exact same interest and unlimited screen time💀

  • @TheOtherGuys2
    @TheOtherGuys2 Рік тому +47

    You should see some of the Canadian PSAs. They would have an actor going about a scene, but speaking to the camera about their life, their background, their plans and goals, etc. But it ends with them having something terrible happen, and a message. I remember one about workplace safety where a woman slipped on a wet floor and dropped a huge pot of boiling water on herself, for example.

    • @GeckoTeeth
      @GeckoTeeth 10 місяців тому +1

      That literally caused me so much anxiety, I cannot deal with working near pots. Especially In culinary arts

  • @LoogiBalloogi
    @LoogiBalloogi Рік тому +166

    I'm very active in the PSA/PIF community myself. I can safely say that this is easily the best commentary video about PSAs/PIFs I've ever seen, by far. All other videos like this never actually cover good PIFs, and it's often very obvious that they never do that much research into it all. With this video however, it is evident that you actually DO know a decent amount about what you are talking about and have actually put some effort in. As a result, you've absolutely nailed it right on the head! Amazing video man.

    • @reubengvTV
      @reubengvTV  Рік тому +20

      OH MY GOD MAN. I fucking LOVED both of your top 100s, it gave me so many ideas for this video! I've kinda sat in the background for years watching and ever since more and more 4k upscales are being made it's become a proper hyperfixation for me lmao. Thank you so much for your comment 😄❤️

    • @LoogiBalloogi
      @LoogiBalloogi Рік тому +8

      ​@@reubengvTVThank you, I love you channel as well! I saw your Derren Brown video a while back, and it's one of my favourite UA-cam videos I've seen recently. I really look forward to seeing your future content.
      Public Information Films have always been a weird hyperfixation of mine, for what must be almost 10 years now. I remember seeing a bunch of Fire Kills and/or Think! PIFs on TV as a child, and I properly got into PSAs/PIFs after finding HelloImAPizza's UA-cam channel and watching his videos (which I still absolutely adore). It's really refreshing to see a genuinely good commentary video about PIFs, by someone who actually cares about them.

    • @MarkPentler
      @MarkPentler Рік тому +6

      It's really good, and I wish I'd have done something like this in my 15 years of doing PIFs on UA-cam.
      I even have an intro sequence rendered and made if ever I make a round-up.
      Edit; in fact I think it's clear that I should have been a bit more active over the recent years but after I started doing PIFs there ended up being way too many others doing it
      Then the organisations themselves went on UA-cam so they uploaded them to their channels instead of me having to rip them from the TV or government websites.
      I don't even come up much in the results if you search for PIFs on UA-cam these days 😢

  • @kingdollop-head743
    @kingdollop-head743 Рік тому +46

    Oh my goodness, the one with the child screaming in the shed is the most gut-wrenching thing ever

  • @wigligigly3375
    @wigligigly3375 Рік тому +38

    I remember this show called.. something like Horrible Stories for Horrible Children?? It was Horrible Histories because that was somewhat silly, this show genuinely gave me nightmares, like this one where children who trespassed on a farm and stole apple cider.. just died from poisoning because the farmer had poisoned the cider. It sounds daft but the way it was presented was really quite disturbing and didn’t really have a clear message. There was a ton of these. Like one with a girl who used to skip class or avoid chores by taking ‘bathroom breaks’, but got fucking eaten by a sewer monster. Absolutely bizarre but yeah

    • @no.one.a113
      @no.one.a113 Рік тому +11

      Was it "Grizzly tales for gruesome kids"?

    • @mgthestrange9098
      @mgthestrange9098 11 місяців тому +3

      @@no.one.a113sounds like it, it was presented by Nigel Planer. I think I quite liked it.

  • @liltrashbean6865
    @liltrashbean6865 11 місяців тому +36

    i genuinely cannot say how much the apaches poison death scene disturbs me, the acting is way too real

    • @goshdarnchicken
      @goshdarnchicken 6 місяців тому

      It's crazy how some of these are kinda corny but still get the message across, but then there's some that are just oscar-worthy.
      Also, it might just be me, but I feel the shorter ones are always better at conveying their message. I think in this instance, surprise works better than suspense since it helps convey just how suddenly something terrible can happen irl

  • @Gnomus_the_great
    @Gnomus_the_great Рік тому +94

    The one where the little girl drinks poison actually terrified me.

    • @peegoblin8372
      @peegoblin8372 Рік тому

      The "I used to be a Smoker" always stays, it show a real dying lady telling us about her cigarette addiction. ua-cam.com/video/X4k12miYJ4M/v-deo.html

    • @Randomperson10083
      @Randomperson10083 11 місяців тому +6

      It’s called apaches, in my opinion it doesn’t really do anything other than traumatize children.

    • @darkoracle7534
      @darkoracle7534 10 місяців тому +16

      @@Randomperson10083 While grim to say, it's not a bad thing. Many times people tried to teach children about safety and they just forgot or ignored it, but fear? Fear stays with you. They will remember what they saw and what to avoid.
      For centuries, stories for children had grim endings to teach children through fear, and they worked. Coddling a child is shielding it from the world as it is, and hiding how dangerous it is causes death. Could there be a better method? Probably. But this one is universal.

    • @xxsuperproductionsxx138
      @xxsuperproductionsxx138 21 день тому

      yeah!

  • @zigzaglychee7324
    @zigzaglychee7324 4 місяці тому +2

    1 minute was something we had to watch during a lab safety induction lol. I was actually shocked how quickly it spread.

  • @thebeans333
    @thebeans333 10 місяців тому +5

    The screams at around 5:17 freaked me out. That girl sounds like she really had just been poisoned

  • @noggin9306
    @noggin9306 4 місяці тому +3

    2:14 really hit me, i remember being at grandads house when i found a box of matches, i lit one and dropped it on the carpet, luckily it smothered out, but thinking about what would happen if it didn't shivers me.

  • @hraii-momo_64
    @hraii-momo_64 10 місяців тому +29

    1:21 HELP IM CRYING WHAT IS THIS

  • @uniformsyter927
    @uniformsyter927 Рік тому +28

    The one I’ll never forget is where a mom is running in a superb with people looking at them then finding out that she took the child. Pretty cool!

    • @divvymason335
      @divvymason335 Рік тому +5

      Fr that really took me by surprise. I love the message that bad people can take any shape and form.

  • @Rubber_Bandz
    @Rubber_Bandz Рік тому +80

    I will no longer partake in actions that may lead to health and safety hazards, thank you for informing me of the dangers Reuben

  • @zperk13
    @zperk13 Рік тому +87

    There was this video I had to watch to get my driver's license. It was one of the weirdest videos I've ever seen. I feel like they just found a local drama class, hired them, and then they went over the top. The filmography, script, so dramatic. And weird... there were scenes were it was like a kindergarten class, bunch of kids around a teacher on a stool reading books... all the kids were 30-60 year old adults. 30-60 year old adults acting like kindergarteners. The books they were reading had titles along the lines of "Suzie and the Booze Bottle".

    • @Keznen
      @Keznen Рік тому +8

      That sounds hilarious.

  • @NinjaGerbil98
    @NinjaGerbil98 11 місяців тому +6

    I’d never heard of Apaches before this video, but my primary school showed us a similar farm/rural safety video- I think it was called “Never Rest” or something similar. Was absolutely horrified by it for weeks afterwards!

  • @CodfishsIdeaOutlet
    @CodfishsIdeaOutlet Рік тому +49

    aw hell yeah! PIFs and PSAs have a small community on youtube, with channels archiving and recounting on these absolutely horrific shorts

  • @Cr_nch
    @Cr_nch Рік тому +107

    5:17 That was genuinely horrifying.

    • @toainsully
      @toainsully Рік тому +21

      Just imagine the neighbours getting ready to go to bed and hearing that.

    • @GuitarGoals
      @GuitarGoals 10 місяців тому +2

      What was even happening to the kid??

    • @fwuuton
      @fwuuton 10 місяців тому +19

      ​@@GuitarGoals she drank weed killer earlier in the day and its slowly melting her organs into soup. agonizing

    • @cdru515
      @cdru515 10 місяців тому +4

      @@GuitarGoals Agonizing death by poison

    • @KoenDraws
      @KoenDraws 10 місяців тому +3

      ​@@fwuutonThis makes me want to cry

  • @elizabethjane7015
    @elizabethjane7015 Рік тому +109

    They really NEED to bring these back. It's shocking how irresponsible some people are purely due to ignorance, a lot of people just don't see danger!

    • @Simon-px8mi
      @Simon-px8mi 11 місяців тому +3

      We never had these, and were still standing. Natural selection lmfao

    • @Randomperson10083
      @Randomperson10083 11 місяців тому +2

      We definitely don’t need these back.

  • @Cradex
    @Cradex Рік тому +30

    These surprisingly didnt give me nightmares as a kid, should i be concered about my mental health?

  • @olicutt
    @olicutt Рік тому +13

    What I love about your videos is despite having an awful attention span, I can easily watch your entire videos, that’s how good they are.

  • @Burssty
    @Burssty Рік тому +20

    your videos are starting to become some of my favourite when it comes to video essays. the tone, the appreciation for legacy media, the intent behind it, is just addictive. keep it up

  • @starksvensk
    @starksvensk Рік тому +8

    Mate one time I was in an airport and there was a sign that was like "dont smoke check this shit out." underneath it had literally every human organ that was ravaged by smoking. mortifying shit.

  • @user-lw9yz
    @user-lw9yz Рік тому +7

    i am from slovenia. Every december every school has a presentation about firework, where they show a film or just show blown up hands legs and faces. Once they showed a dog that grabbed the firework after the owner threw it into an open field. i remember one day i went to the football field at the back of my school and found a pool of blood and an exploded firework on the ground.

  • @Spinnling
    @Spinnling Рік тому +29

    incredibly well made as always. The genuine horror that I would feel whenever these played when i was little was wrose than actual horror films. I remember this one PIF that was shown in my prmiary school about playing in construction sites and I didn't go near any for weeks LOL.

  • @LoveThePIF
    @LoveThePIF Рік тому +11

    As an avid PIF-watcher, I really enjoyed this video. You open up the topic to people who don't know about the subject whilst still being entertaining to the ones who do. Great classics name-dropped, by the way, both newer and older ones.

  • @Finnishmanmusic
    @Finnishmanmusic Рік тому +24

    1:40 2 million pounds a month for this beatiful london apartment

  • @GaxMiu
    @GaxMiu Рік тому +10

    we used to have something similar here in argentina, called "Luchemos por la vida (Fight for life)"... it was a driving safe program, but it had the most creepy stuff, really gory and disturbing stories... there are some stuff here in youtube

  • @cac_deadlyrang
    @cac_deadlyrang Рік тому +12

    9:22 I love the overdramatic Dies Irae bells.

  • @Stathio
    @Stathio Рік тому +35

    I genuinely had to pause the video after seeing that car spinning through the air and rolling perfectly over that group of children because it made me laugh uncontrollably for several minutes. It's probably more impactful as intended when watching the whole thing in context, but just seeing those few seconds of it including that smash cut to that perfectly thrown car put me in hysterics! The rest were mostly creepy and hard-hitting as intended, but god, that one was unintentional comedy gold. I'm now having to reassure myself that I'm not a bad person for finding that so hilarious after full on laughing at that like the Joker!

    • @Lthethird
      @Lthethird Рік тому +3

      No, even in context it's very silly

    • @Goose988
      @Goose988 Рік тому +1

      Same for me, I wheezed for several minutes

    • @bavarianplaguedoctor
      @bavarianplaguedoctor 10 місяців тому

      It reminds me of the one where a bear gives his friend heroin. It’s hilarious

  • @KoshVader
    @KoshVader Рік тому +6

    I remember having to watch this one about a boy called Scott who climbed into an electric substation to get his camera and he was electrocuted. It showed the after effects like the school assembly and everyone mourning.
    It disturbed me so much that I was afraid to be near substations and even phone and broadband cabinets. I'd hurry past them feeling that I was going to die any time. I know they're not dangerous now but I still feel very anxious passing by.

  • @kidinbed
    @kidinbed Рік тому +11

    Great video! I’m an American, and I’ve always been interested in how y’all did things across the pond and basically turned PIFs into an art form. Granted, we have some highly effective PSAs of our own (like the infamous “Smoking Baby” directed by none other than David Fincher before his music video career), but very few that reach this level. I’d say my personal favorite PIF is “Kathy,” directed by Tony Kaye (later known for the film American History X), which you had briefly shown as part of the “Drinking and Driving Wrecks Lives” campaign. I think it was brilliant to juxtapose that unbroken shot of the little girl crying with her mother yelling at her father over his decision to drink and drive, where he had killed a little boy. Just heartbreaking and incredibly serious stuff.

  • @TheAwkwardGamer580
    @TheAwkwardGamer580 10 місяців тому +2

    I remember when my dad told me about the Apaches. Just the mere description of the short movie gave me nightmares for weeks.

  • @Gamertaque
    @Gamertaque Рік тому +8

    6:28 i touched the live part of a sparkler, it didnt hurt that bad, much less one thats deactivated, i literally had only 1st degree burns

  • @Houseman2234
    @Houseman2234 Рік тому +9

    5:20 God this legitimately upsept me. Welp i guess I'm going to fallow the PSA then

  • @evakeva274
    @evakeva274 Рік тому +10

    As a kid the Australian Fatigue Driving ads terrified me, even though they were pretty much just a car slowly driving off the road. Even now I am terrified of driving while tired.

  • @rocketraccoon1924
    @rocketraccoon1924 Рік тому +23

    Thank you so much for the shoutout! Probably the best video to break down the concept of PIF's. Saw the "Accidents hit hard" advert by the SAAQ on TV when I was young, scarred me for life. I agree that it goes beyond the scare factor and more about filmmaking and creativity techniques than people realize, that's the main reason why I like them so much, me being a film enthusiast. Great video!

    • @reubengvTV
      @reubengvTV  Рік тому +2

      Thank you so much for your service archiving them online! It's such a great community to be a part of

  • @leebritnell2405
    @leebritnell2405 7 місяців тому +2

    SEARCHING scared the hell out of my Sister and i.About twenty years later it featured (unexpectedly) on a clip show,and our eyes filled with years of pure terror!
    Doesnt bother me now,but very well made(directed by John Krish,who was no stranger to creepy shows a nd films).

  • @iain2080
    @iain2080 Рік тому +52

    DOE adverts are needlessly brutal, there was one when I was a kid in the 2000s where a woman is being kissed by a man as she sits on a wall. A car then crushes them against the wall killing her boyfriend and leaving her wheelchair bound. Similarly another saw a car careening end over end into a garden killing a young boy playing football. I respect the intent but I never respected the execution especially being exposed to them as a child. Road deaths are still bad in Ireland, mainly due to drug use imo whether alcohol or otherwise. You cannot drive around rural Ireland without coming across a drunk driver and given how old some of them are they'll never change. They'll be dead before they stop drink driving. There were also several ads of kids without seatbelts becoming missiles and killing everyone else in the car with blunt force. Again intent and execution that arent necessarily at odds but are brutal to those who already take caution. Great video man.
    Edit: the ads I mentioned are "Mess" and "Shame" respectively. Mess was made by the RSA and Shame by the DOE but both were broadcast by RTE, our national broadcaster, in the Republic.

    • @infectedanimal9830
      @infectedanimal9830 Рік тому +7

      I always preferred approach of the 2015 RSA ads (Anatomy of a split second and Don't look back specifically). There wasn't any gore or shock value but they got the message clear across and felt a lot more professional compared to the old ones

    • @iain2080
      @iain2080 Рік тому +1

      @@infectedanimal9830 agree 100% they were great ads

    • @KoshVader
      @KoshVader Рік тому +4

      Yeah, I saw one that made me afraid of electric substations and phone and broadband cabinets. For years I genuinely thought it could explode and kill me any time. I thought if I accidentally touched it I'd be electrocuted. I'm 30 now and even though I know that won't happen, I still feel nervous around them.

  • @AbhNormal
    @AbhNormal 10 місяців тому +2

    Shoutout to @HelloImAPizza for all the work they've done in saving PIFs over the years and getting me interested in this niche topic since high school

  • @D3V1L_POP
    @D3V1L_POP 10 місяців тому +3

    I remember when I was younger I watched a MADD mini movie that scared the living shit out of me it was about drunk driving and as a ten year old seeing people being put in body bags and a grieving mother I think it was titled “ No TOMMOROW” which also the name is just unnerving .

  • @isengarde9490
    @isengarde9490 6 місяців тому +3

    Oh yeah, there's this one that all Irish people will be familiar with, maybe English, I dunno if they broadcasted this on BBC (Cause it's all you've got over there, HA!), but a teenage couple gets smashed by a rolling...what looked to be a Volkswagen, before the boyfriend got to smash her on one of those typical cobblestone road walls as old as Irish society itself.
    I loved how fucked it was, because the crash itself was like maybe ten seconds of the full ad the rest of the minute to two minutes was spent watching the boyfriend die in the hospital and the girlfriend lose mobility below her waist, and the driver in court, and it all ends with the cripple sitting in her wheelchair in front of her boyfriend's grave.
    The screaming of the girlfriend when the boyfriend's vomit and blood gets thrown up onto her face from the force of the impact..I'm half convinced they took audio from a similar case and spliced it in.

  • @joejenkinson.1947
    @joejenkinson.1947 3 дні тому +1

    This channel is ridiculously underrated

  • @toxicwall4536
    @toxicwall4536 Рік тому +4

    I didn't have great access to TV when I was young. However there is this one PSA about walking alone at night that absolutely terrified me. I do not remember it clearly, but it still has me looking over my shoulder. I don't walk at night without being on call with someone.

  • @Kinemio
    @Kinemio 11 місяців тому +24

    7:34 yes. they are worth it

  • @Just-a-Metalhead
    @Just-a-Metalhead Рік тому +5

    The girl screaming in Apaches actually made me tear up, Jesus Christ.

  • @fusix92
    @fusix92 Рік тому +4

    The part where the girl wakes up screaming in Apaches actually fucking terrified me the first time I saw it. Idk why but there's something so genuinely horrific about her screaming

  • @chrismurray5846
    @chrismurray5846 Рік тому +111

    "Julie knew her killer... it was her son" What a twist!

  • @pass9786
    @pass9786 5 місяців тому +1

    Apaches reminds me of "One Got Fat," which was used in a fanmade video for 'Everything You Do Is A Balloon' by Boards of Canada.

  • @roodborstjes
    @roodborstjes 10 місяців тому +1

    Nothing's ever managed to genuinely shock/scare me like that chip pan fire with the narrator. I really didn't see that coming. Bloody hell.

  • @sadib4782
    @sadib4782 5 місяців тому +1

    i’m canadian, and a very new EMT, but i can’t even begin to express how much i LOVE these PSA’s from the UK. they’re not extremely overly gory or violent for television, but they still do an amazing job at getting the point across. i also think it’s super interesting how the girl at 6:55 had what we call a “blown pupil” which is usually a sign of devastating/often fatal head trauma. absolutely amazing details.

  • @TwitchyyTac0s
    @TwitchyyTac0s 4 місяці тому +2

    @reubengv New Zealand has some seriously scary psas and pifs,Especially about driving and fire. You should react to em someday!

  • @wowoktv
    @wowoktv Рік тому +7

    i'm so glad the DETR pifs were highlighted, i'm a sucker for arthouse-ish stuff so that's probably why i love them to no end. mehdi norowzian's other works are very entertaining to watch although not all of them fall under that cool looking umbrella.

  • @thecinematicmind
    @thecinematicmind 10 місяців тому +3

    The Don’t Look PIF by NSPCC is the only one I can’t watch it because of the intense psychological trauma of it. Especially the beginning.

  • @mqxogames
    @mqxogames 4 місяці тому +1

    1:20 as a nitpick, the DOE in Northern Ireland commissioned this with the RSA in Ireland, and depending on where you watch it the respective logo is on it

  • @alien78924
    @alien78924 Рік тому +4

    these videos played a big part in my life as alot of these were stuck in my mind as a child. at one point i was even addicted to watching them on youtube when i was in my early teens because of the weird feeling they would always leave me with. there is no horror movie i have ever watched that gives off the same feeling of fear and dread as these videos did

  • @cosmicdib4823
    @cosmicdib4823 7 місяців тому +1

    When I went to England in December I had to sit through this depressing dimentia/alzheimers ad and I'm like "dude. I dont want to cry, I'm tryna watch House of Games!" House of Games is really good, you Brits have amazing game shows

  • @rodsanchez4987
    @rodsanchez4987 Рік тому +37

    3:44 TLDR: When I was a kid, my father prevented my pyromaniac phase by showing me this video, I thought I'd never find it again... I never tried to.
    When I was around 10 or 11, maybe 9, I do not remember, I was obsessed with shows like Time Warp, MythBusters, and Jogwheel's Is it a good idea to microwave this. I loved fire and explosions and I thought of making videos myself. I was so excited, so I told my dad about my idea. I would make a UA-cam channel for burning things. I did mention I would take precautions, I don't think I was being reckless, but then I mentioned my idea for the Grand Finale. I would soak rope in gasoline and light it up, leading to a full can of gasoline... That's what I thought a fuse was at the time. My dad decided to show me a video to scare me away from ever thinking about fire ever again. This was the video, the final image of the woman gave me nightmares, and I never got a pyromaniac phase. This was probably for the best, although I still have a love for VFX and, still, fire and explosions. Recently I discovered this channel and been following it since it had the one video on Derren Brown. I clicked on this video today expecting nothing more than the insightful commentary we've become accustomed to coming from this channel, but then the video came up and sure enough, there was the tv in the corner, the pan, and the face. I'm not gonna lie, for a moment I felt just as terrified as I did when I was around 10 or 11, maybe 9, I do not remember.
    Not sure what to say now. Will continue to watch.
    Thank you all for your time
    Love, Health, and Happiness.
    -Rod

    • @reubengvTV
      @reubengvTV  Рік тому +1

      Incredible comment, thank you so much

    • @RSJ_Zoxi
      @RSJ_Zoxi 9 місяців тому

      The father did the right thing but not really in the right way. At least he protected you :)

  • @mimiluluXx
    @mimiluluXx Рік тому +4

    ohhhhh i used to be really into PIFs when i was younger and apaches in particular upset me so badly, it's something about the bleak 70s rural-ness and also the fact it features children is so unsettling. sunday lunch, protect & survive and the AIDS monolith are also really disturbing imo. brilliant video essay though!

  • @Burmilla.
    @Burmilla. 9 місяців тому +2

    PSA IDEA:
    The screen is on a young witch, making a potion.
    Many talking animals are basically encouraging her to keep making the potion as a means to 'save the world'.
    They say things like "You can do it, julie! You go make that potion!" "You're a genius, julie."
    All is quite fine until the witch does a taste test, in which lightning strikes in the background, and you can hear whats almost like choking, but its blocked by the sound of the lightning.
    Lightning reveals that the young witch was actually a very young girl [probably about the age of 7 or so], who was unknowingly using things such as rat poison or dish soap for her potion that was lying around carelessly.
    The screen fades to black before a text appears;
    "Julie didn't know the difference."
    A black and white picture of a magical potion and a bottle of rat poison are beside eachother.
    "She saw it as the same thing."
    "IT'S YOUR JOB AS A PARENT TO KEEP THESE THINGS AWAY FROM CHILDREN WHEN NOT UNDER SUPERVISION."
    Pictures of various poisons, soaps, small objects, and other dangerous liquids or solids or anything thats the cause of any dangerous gasses pop up on the screen.
    "If you don't want to lose the very thing you love, then prevent it from happening."
    Text says, as in the background the child's dead body lays on the ground.

    • @reubengvTV
      @reubengvTV  9 місяців тому +3

      What the fuck

    • @Burmilla.
      @Burmilla. 9 місяців тому

      @@reubengvTV 50/50 chance of working

  • @visualconfusionlh
    @visualconfusionlh 11 місяців тому +2

    Holy SHIT thank you for reminding me of appaches
    I've been looking for it for YEARS NOW

  • @archive6094
    @archive6094 Рік тому +6

    Dude, I had to legit skip the Apaches part because the poison scene kept me awake for days after I saw it

  • @szuzin
    @szuzin Рік тому +3

    I initially heard the screams from the Apaches PIF on an Advisory Circle album, even without the context it made my skin crawl immensely

  • @noahkirschtein8169
    @noahkirschtein8169 9 місяців тому +1

    "eyes" gotta be where they got the inspiration for the opening scene of midnight mass

  • @grainybrews
    @grainybrews Рік тому +3

    I was at Melbourne airport waiting for a flight and thought this would be a good watch. Needless to say, i’m glad i had a beer before watching this! Thanks for putting these together, I remember the ones in Australia in my childhood being quite tapped.

  • @jxp
    @jxp Рік тому +2

    I remember reading somewhere that Thatcher wanted an air raid siren to be placed at the start of the AIDS: Don't die of Ignorance campaigns after she first viewed them so they would greater grab attention. I think they do a good job on their own.

  • @DragonflowerProductions
    @DragonflowerProductions Рік тому +5

    Man, I love PIFs and PSAs, the most realistic and grounded horror films you'll ever see.

  • @Dafni.Cortes
    @Dafni.Cortes Рік тому +3

    I remember being into PSA’s in the mid-late 2010’s after watching one of HelloImAPizza’s old videos, but there was one that used to scare the ever-loving shit out of me the first time I saw it, which was “Guinea Pig” from Partnership For A Drug Free Singapore. It scared me so badly that I didn’t sleep until like 4AM in December 2015. Since then, I have been interested in PSA’s. I may not post PSA’s as often as I used to during my early YT days, but rewatching them brings back so many memories.
    And now my irl bestie is dming me PSAs at times through Discord

  • @aze4308
    @aze4308 Рік тому +5

    omg i was so excited for this episode, and it so payed off!!!!!

  • @Nekolaws
    @Nekolaws Рік тому +2

    This has to be one of the most passionately commented videos about PIFs/PSAs that I've ever seen. I can't help but say that everything was presented in such a compact and dynamic way, this video was sensational to watch. I didn't even know about the quantity and diversity of video ads like these.
    +1 subscriber :)

  • @goshdarnchicken
    @goshdarnchicken 6 місяців тому +1

    American PSAs could get pretty gnarly, but overall they were pretty toned down compared to their British counterparts.
    However, there was one that ran which is now burned into my mind. It was so simple, yet it certainly got the job done. It started with a black screen with white text talking about the affects of smoking, with a hoarse and robotic voice narrating it, before a hard cut revealing that the voice is coming from an old woman who had a tracheotomy.
    No holes in the throat for me, thanks.

  • @black_ninja1571
    @black_ninja1571 Рік тому +2

    I have never seen any psas cuz i dont think they really exist on most channels in germany, but damn the one where the kid screamed cuz of the poison mad me shit myself

  • @icedtease1973
    @icedtease1973 Рік тому +5

    For a second when he said "13 seconds of a dead girl" for a moment I legit thought he said that they filmed 13 seconds of the woman he mentioned's corpse.

  • @clemensruis
    @clemensruis Рік тому +3

    Uggghhh... "Broken Glass" brought back memories. Pretty much that happened to me when I was six, except that it wasn't the beach, but the field behind my parent's house which just got built. Construction workers usually drank after their work and simply threw the beer and wine bottles into the field. My brother and I threw a bicycle tyre up a little hill in the back of the yard, and sometimes we couldn't catch it when it came back down and it rolled into the field. And that one time it was my turn to fetch it.. so I ran into the field and stepped onto the lower bottom of a broken glass bottle with my full weight. I was screaming like a pig.. and I was bleeding a LOT. My brother helped me get to the front of the house. As we got there, my parents who heard my screams stormed out of the house in shock. Then they saw all the blood.. it was everywhere. They wrapped a few cloths around my foot and a plastic bag and quickly drove me to the hospital where they gave me local anesthesia, cleaned the wound and then stitched it.
    My brothers and I weren't really close, since I was much younger than them. So I was more a nuisance to them. However, after that, I wasn't allowed to walk for a long time, and my older brother who was 16 at the time, then often carried me on his shoulders, which I found really awesome.

  • @Darius_The_CIairvoyant
    @Darius_The_CIairvoyant Рік тому +3

    5:20 that girls needs an oscar for acting man.

  • @GaxMiu
    @GaxMiu Рік тому +18

    Yesssssss new videooo!! Gonna watch it tonight!

  • @Broslo-zk1cu
    @Broslo-zk1cu 4 місяці тому +1

    This channel showcases so much funny stuff!

  • @OnyxintheSnow
    @OnyxintheSnow Рік тому +3

    the FDA's anti vaping ones hit me the hardest, one because one of my friends is addicted to them (almost got me addicted as well) and two, because most of them are just silence save for some background noise lake a clock or the sounds of driving in the rain.

  • @gigsterpompom79
    @gigsterpompom79 Рік тому +1

    While I have subscribed to a number Of PSA/PIF channels, as someone from the USA the most terriflying ads are from Britain and Australia's The Accident Commission. The USA needs more effective ads like this. Keep up the good work 👏!!!

  • @vermithan8198
    @vermithan8198 Рік тому +5

    I'd just like to point out the the second child in Apaches doesn't drowned in mud, but a Slurry Pit, which is were animal waste and other organic matter is stored to be then turned into fertilizer.

  • @scrp6638
    @scrp6638 Рік тому +5

    Got a long ass car trip tomorrow, so this is going on the list

  • @CraftySouthpaw
    @CraftySouthpaw Рік тому +4

    3:09 - I got an ad FOR A SHOE pop up at this exact moment. 🤣

  • @219SilverChoc
    @219SilverChoc Рік тому +6

    Great video!
    I wish the PIF/PSA Wiki was less of a mess, there's some insanely fucked up ones that show real pictures/videos of animal death like The Chase (1997) and Fight Back (1995). And then in the same category there's ones with a bit of gore FX, even including 10:10 - No Pressure where the gore is comically over the top and cartoonish.

    • @reubengvTV
      @reubengvTV  Рік тому +4

      Yeah, I wish that wiki had a better format. I didn't include those in detail, although they are really powerful and well-made, due to the gore. On a cheery note, Paul Ritter also appears in that one!

  • @MarkPentler
    @MarkPentler Рік тому +4

    Hello! Excellent work, nicely put together.
    Edit: Can we all agree that the original Julie, with its voiceover-free hard-cut to the seatbelt light at the end, is better than both of the Think! versions?

    • @reubengvTV
      @reubengvTV  Рік тому

      Oh yeah. The ticking brings chills to me everytime.

  • @french.toastman
    @french.toastman Рік тому +1

    I was recommended this video and ended up bingeing everything youve uploaded so far. And I just bought the last copy of "Jam" on DVD that Amazon had available. I am a fan now.

  • @monkeycage2961
    @monkeycage2961 11 місяців тому +1

    when i was in p7 i went on a school trip to a place that was basically a series of life size dioramas with child mannequins acting out dangerous situations, including: a kid being hit by a train, a kid playing in a building site and falling on a saw and another suffocating in a pile of sand, the list goes on, but the really chilling part was all of the kids where about our age and the environments where unnervingly realistic, the centre piece of this was a full size night time street scene with a real tarmac road (all indoors btw) full size houses a small park with a phone booth and a drunk driving crash with a real car. honestly chilling and that stuff stuck with me for years. more or less a series of irl PSAs

  • @carlosm.osorio1078
    @carlosm.osorio1078 Рік тому +1

    I remember I saw a 360° PSA video on drunk driving from Spain called 'Tú eliges'. It's like 4 minutes long and It basically puts you in the pov of the driver, from the fun and Innocent getting drunk phase to the police inspection and warning that's basically brushed off and then the horrific jumpscare of killing someone by accident. The experience of being on the passenger seat has stayed with me for a very long time. I recommend you watch although it's in Spanish

  • @Skula427
    @Skula427 Рік тому +3

    I really enjoyed the other 3 videos you uploaded prior to this one, enough to subscribe. And I like the premise of going over these old PIFs, since I never had the chance to see them as an American. However, I think that the "subliminal gags" like putting the Get Out guy over that crying woman, or inserting Jimmy from South Park when the girl screams for the boy getting electrocuted sort of take away from things. Yeah, these commercials are ludicrous at times and easy to laugh at, but there's a necessary threshold of cleverness to crafting insert gags, which you seem to have missed the mark on this time. Still a great vid nonetheless.