Equativ Panel: Navigating Identity - ID Strategies for a Privacy Safe Environment

Advertisers currently face the challenge of maintaining addressability while upholding privacy in a digital world. Alternative IDs have emerged as a pivotal tool for offering pathways to effectively engage audiences while respecting their privacy preferences.
In this panel session, we’ll share actionable insights and strategies for maintaining addressability in the post-cookie era and discuss how working with alternative ID partners dedicated to empowering responsible digital advertising is the key to long-term success.
Moderator:
Lucie Laurendon, Head of Product Marketing, Equativ
Panelists:
Mike Ng, President, Global and New Market Expansion, Epsilon
Sara Vincent, Managing Director, UK, Utiq
Nicolás Bouchet, Global Head of Data & Digital Transformation, Havas Group