How to Build a Great Project Communications Plan
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- Опубліковано 3 бер 2020
- If your project does not have a good enough Communications Plan, people won't know as much as they want to know.
And if your project fails to keep communication ahead of events then, in the absence of real information, people will fill the vacuum with rumor. When they find out what is going on through rumor and gossip, they start to lose confidence. They feel as if nobody is in control.
Because rumor loves exaggeration and gossip loves alarm, the information people get from un-informed sources is always more scary than reality.
In people's minds: change plus uncertainty equals conspiracy.
Ironically, this is what Kennedy said about this:
“The great enemy of the truth is very often not the lie
- deliberate, contrived and dishonest,
but the myth - persistent, persuasive and unrealistic.”
Have I persuaded you of the need for a great Communications Plan?
I hope so.
In this video, I'll take you through what goes into the two most common formats for a Project Communications Plan.
You might also like our video:
Challenging Communication Tips for Better Project Communication
• Challenging Communicat...
My basic introductory book to Project Management is How to Manage a Great Project (published by Pearson): geni.us/4Iz6M (affiliated link).
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#CommunicationsPlan #ProjectCommunications #StakeholderEngagement
As a Programme Manager, I recommend your courses to my Project Managers. Your clear, concise style makes learning and retaining information so simple.
Thank you for that!
Clear and simple explanations, templates show variety but don't overwhelm. Thank you!
Thank you, Anna.
Thank you, simple with huge impact....
You're welcome!
I’m creating a communication plan for my internship, I needed this thank you so much for going into depth on how to create an effective communications plan!!
Glad it was helpful, Ishmael. You're very welcome.
Heyy, same here.
I would really appreciate it if i could contact you for some help.
Thanks
I like your courses prof!
Thank you very much.
Congratulations and thank you for the information shared. It is valuable for any project.
That’s great to hear. You’re welcome.
This delivery is spot on, I am loving it so much. Thanks a lot.
Glad you like it, Temitope!
Yes I do, I hope you don’t mind me sharing it on LinkedIn.
@@temia7944 Feel free to share it.
@@temia7944 Feel free to share it.
You are welcome Sir, I did share it some hours ago and tagged you on it. My name is Anthony Adelabu on LinkedIn.
I have one suggestion for this excellent table (and video) - it seems to focus on one-way communications (e.g. 'telling stories or tales'). The "message" is often two ways (as in a meeting). Make sure you think about meetings or other interactive messaging systems when you apply Mike's excellent T-based model here!
Great point. I also have a video about a Stakeholder Listening Plan ua-cam.com/video/NldOQhTr0KE/v-deo.html
Thank you 🙏🏻
You’re welcome 😊
This video is super informative. Thanks alot.
You're very welcome, Bruno.
🎯 Key Takeaways for quick navigation:
00:00 🤝 Project management is heavily reliant on effective communication, with communication being approximately 80% of the process.
01:19 💡 Your role in a project involves dispelling rumors and maintaining control through effective communication.
02:12 📊 A project communication plan is essential, typically structured in a table or matrix format with columns containing crucial information.
03:22 📋 Nine important columns in a communication plan include Theme, Topic, Target, Tool, Tone, Timing, Test, Tell, and Tick.
07:04 📈 Consider how to test and measure the effectiveness of your communication to ensure it achieves its objectives.
08:13 📜 Identify who is responsible for creating and signing off each communication, a crucial part of project governance.
09:07 📑 For key stakeholders, create specific communication plans by considering their roles, influence, relationships, and desired outcomes.
10:30 📢 Develop key messages, communication media, point persons, and budgets for effective stakeholder communication.
12:45 🛠️ Utilize project communication and stakeholder communication plans as essential tools for improving project management and success.
Made with HARPA AI
Wow - thank you for your summary.
Was great video! Thanks
My pleasure
Awesome presentation
Thanks, Philip.
my lecturer bring me here. very nice explanation and interesting about communication with T's formula . theme, topic,target, tool,tone, timing, test,teller and tick. Stakeholders should plan their communication plan , as they important to avoid misunderstanding and incorrect message for avoiding other big risk and gain success. Thank you for sharing..
Thanks and you're welcome.
This is just superb, I been tryin to find out about "how do you write a professional report?" for a while now, and I think this has helped. You ever tried - Peyictorier Imaginative Preeminence - (Have a quick look on google cant remember the place now ) ? It is an awesome one of a kind product for discovering how to get rid of your anxiety issues without the headache. Ive heard some pretty good things about it and my brother in law got amazing results with it.
I found this really useful. Good clear examples too. I am an educator and would love to see examples of this context too. If ever you thought about diversifying! :)
Thank you Jo.
In fact, I have diversified. I'm not sure what context you refer to but I also have a new channel of structure training in general management and personal effectiveness: ua-cam.com/users/managementcourses Do check it out!
Excellent
Thank you so much 😀
Is creating a communication plan in agile PM a best practice?
Agile projects need a communication plan. But you will want to adapt your approach to suit the fact you are working in an Agile way and also the particular agile methodology you have chosen. A good guide to the kind of adaptations you'll need is the set of 12 Agile Principles (onlinepmcourses.com/agile-principles-12-keys-adaptive-project-management/). I may do a video on how to adapt to these. Perhaps the most important ideas are 'show, don't tell' - making progress visible, and being concise and to the point. You will also find that the your morning stand-up is an important key to Agile communications, so check out our video: ua-cam.com/video/JSFfyse_EXM/v-deo.html
Finally, the UK Government Department has some excellent advice on its blog: defradigital.blog.gov.uk/a-guide-to-agile-communication/
Very useful but what do you mean by the row - line of communication? is it the message you want to convey? so what is the difference with topic? Thank you for the vids, well done
Each row represents a communication that goes out. It may be a big message to many people or a specific message to one stakeholder.
@@Onlinepmcourses thank you for replying quickly and for sharing all your videos
@@lnbray No problem!
The 5 people who disliked this vid failed their courses 😂
Thank you.
I prefer to think they had good reasons.
How project deliverables are different from communication plan. Sometimes we do submit reports as per deliverables
I think you are asking how project deliverables differ from a a communication plan - or the elements in that plan?
A deliverable is anything you produce within your project. So a Communications Plan is a deliverable. Strictly, it's an 'interim deliverable' because you create it along the way to creating the desired 'end deliverables'.
Likewise, every project communication can be viewed as an interim deliverable. So, your project reports are, indeed, deliverables. They are interim deliverables that will contain a status on end deliverables!
@@Onlinepmcourses thank you. Perfect. It is clear now.
Bleas, whats the meaning of Ts?
I have simply chosen words for the column headers that all begin wit the letter T. No other reason than to help some people remember the items.
@@Onlinepmcourses thank you very much ❤️❤️
what is the difference between theme and topic?
Pavan, it's a good question. Perhaps an example will help you.
Perhaps the theme is 'team performance' and the topic is that we are ahead of schedule because the team has been solving problems faster than we'd hoped.
Or maybe the theme is preparation for handover and the topic is archiving old transactions.
As I am using the words (and you may understand them differently and adapt the tool), Theme is the big concept and Topic is the detailed message.
Does that help, Pavan?
@@Onlinepmcourses thanks for the prompt reply
@@pavanoruganti1251 You're welcome!
I like the video but doing all "T"s seems like an unnecessary learning device. I'd almost say it impedes the learning a bit. For instance, I spent the first part trying to determine the defining characters and differentiation between "Theme" and "Topic". "Target" is much easier understood as "Audience".
Thank you. Great feedback
Everyone has their own way of learning.
Theme vs Topic. An example
- Theme: Testing
- Topic: personnel assigned to the UAT (User Acceptance Test).
The reason I like this - and many of the people whom I have trained also like this, is not because it helps you learn the process, but because, once you understand the process, it helps. If you are creating a Comms Plan, you know there are 9 things that could go on it. And, while trying to remember numbers 8 & 9, you at least know there are synonyms that start with T. That's a help.
But everyone is different. Find the words that make the most sense for you - and use those words.
As with all my tools and models, my advice is to Adopt it if you like it a lot, Adapt if it's not quite right for you, and Ignore it if you don't think it will help.
Bleas, whats the meaning of Ts?