Rising Above the Noise in Consumer VC with Kirsten Green of Forerunner | E1961

Timestamps:
(0:00) Kirsten Green joins guest host Mark Suster.
(2:49) Kirsten’s advice to stand out in consumer venture with only seven percent of VC dollars being allocated to consumer.
(8:33) Forerunner’s framework on making investments.
(11:16) Vanta - Get $1000 off your SOC 2 at www.vanta.com/twist
(12:09) The value of searching for where businesses are missing the mark, and the “wow” factor of the Oura Ring.
(16:28) How AI will change how consumer companies and applications are built
(19:46) Oracle - Take a free test drive of OCI at www.oracle.com/twist
(20:50) The current state of the consumer search experience and the power of personalization that AI can bring.
(24:16) The disruptive lesson from mobile and the next level of being context aware.
(28:24) Mercury - Join 200K startups who use Mercury to operate at their best at www.mercury.com
(31:57) Forerunner Ventures lives within the intersection of invention and culture.
(33:38) Cultural shifts that are investable.
(36:36) The consumer shift from large to small screen.
(40:42) The importance of the mix between direct and indirect revenue.
(42:32) Discussing the relevance of “freemium”.
(55:48) What the exit environment is like going forward.
(1:02:55) What will it take to bring back the small and mid-cap market?
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Thanks to our partners:
(11:16) Vanta - Get $1000 off your SOC 2 at www.vanta.com/twist
(19:46) Oracle - Take a free test drive of OCI at www.oracle.com/twist
(28:24) Mercury - Join 200K startups who use Mercury to operate at their best at www.mercury.com
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[@ShawnaDinali]

Beautiful content. But why did Kirsten touch her face? She looks drastically DRASTICALLY different. Not sure the plastic surgery and buccal fat and blepharoplasty was necessary.