1974 Selling Chevelle Malibu Laguna S3 Dealership Sales Training Promotional Film ( Restored )
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- Опубліковано 17 жов 2024
- This 1974 Chevrolet promotional film, titled " Selling Chevelle ", was sent to the Chevrolet car dealerships to be used as an in-house Sales and customer training film. This film highlights technical aspects and features of the new model year. Model shown includes Chevelle, Malibu, Malibu Classic, and Laguna S3.
If you look up a different film I posted, titled "1974 Chevy Selling Monte Carlo ", you can see a rare glimpse of the film cartridge viewer that was used at the dealership where the customers and personnel were to view these films. The machine was made by Technicolor and called the " Chevrolet Mini Theater System "
This film came from my personal collection. This film was not downloaded from any website and is not reused content. This restoration is my work. The restoration process started with removing the super8 film from the Technicolor Cartridge. After removal the film was cleaned, repaired, and spooled onto a standard film reel. This film had many scratches and dust marks along with severe color fade. The scanning to digital process and basic color correction was performed on the Lasergraphics Scanstation motion picture film scanner system in 2k resolution. Excess film grain noise was removed and the images upscaled to 4K resolution utilizing Topaz AI software. Then in 4K, extensive color restoration was performed in Davinci Resolve. Scratches and dust marks along with advanced noise removal was performed using NeatVideo. Then a second and final color restoration and image stabilization was performed in DaVinci Resolve. Unfortunately, this film appears to have external sunlight damage causing the color and film image to shift and change as the film progresses. Finally, the film was downscaled back to 2k for uploading to UA-cam. As I work on these films, I try to improve the process as I go along. Thanks for watching.
Ahhhh the in-fighting of good ol' General Motors. Creating a "unique" model just to compete against itself.
There were killing there self like cancer competitive against itself, you never see that after the late 80s
Thought the same! 😄
GM let the divisions go at it openly ..unless pontiac had a better/more powerful model than chevrolet...then they got swatted down.
Shorter. The vice president's and assistant vice presidents of this division need you to beat the other divisions for us to get our huge bonus checks
It wasn't about in-fighting. Chevy dealers were in as much competition with Pontiac, Buick, and Oldsmobile dealers as they were Ford and Chrysler. There was no family as far as they were concerned
This is amazing my uncle had this car,brings back so many memories
Very nice! Very good film quality too, as a lot of sales film quality from that time were not that great. Thanks for this.
Many thanks! I was lucky enough to find this print, most were tossed.
My elementary school teacher purchased a new 1974 Malibu Classic Coupe...bronze paint with ivory interior. I never knew what the "new car smell" was until then!
The fine odor of fresh Vinal
@@theemulsionalchemist5688 The "new car smell" only lasted a few months in my car.
@@SpockvsMcCoy in my car lasts only a few weeks because of the farts... 😭
Best car ever made
Even the 350 2bbl was pretty much foolproof. Carried a family of 6 cross country many times with that big plastic carrier thing up top. Summer road trips everyone did em back then. Today nobody even leaves the house glued to social media.
Missing out on life!!
I want that Laguna - with T-Tops.
Hell yeas...454 swivel seats and console. Had a TCR slot car set as a kid with the S3.
I thought the Laguna was so cool!
Interesting to note. Car buyers today in 2022 are more interested in the technology inside the car. Like WiFi, Spotify and other tech features. Like Apple CarPlay. Back in those days having a AM/FM stereo was a option. Also I don’t even think AC was standard.
It's true, and now they tell me it's a "fun driving" vehicle...
I sold them back in the day , they sold well and held up very well
@joelholston5668, Wasn't the white & red 74 Laguna a rebadged Monte Carlo? I had the 74 monte carlo, they are both great cars.
Seemed like "easy money" to be a Chevrolet salesman in the 60s and 70s, because those cars sold themselves!
I learned how to drive 3 on the tree in one.
They did..Dad bought a 73 Impala custom he got around 200k out of it. Never missed, stalled nothing.
Comfort, convenience and value!
Cool! Miss seeing commercials and ads in mags even National Geographic for next yrs cars.
They were all unique. The S3 was always a cool runner even though nobody cared for them back in the day
Another winner, EA! I will say, his hair is rather "slicked" for 1974, men were wearing "The Dry Look" at that point.
He's a borderline-middle-aged car salesman, not a group known as fashion trendsetters.
presented by the closer. I am sure he could sell a car to anyone
8:55... Thats my baby. 1974 Laguna S3 same color, too.
Awesome to see these films preserved. I wonder if the guy is still around? Though he would probably be in his 80’s by now. Maybe get him to do promotional films on a modern car/truck/SUV? It would take him an hour for one car with all the Tech, safety features, and choices they have today. The 2022 Silverado is probably just as long as that Malibu if not longer. The more things change the more they stay the same I guess. .
Great archival film. Certainly can't describe the doors as bank-vault solid, lol.
Glad you enjoyed it. I was lucky to find this one. Only copy that I have ever seen
Ok not vault solid but still..heavy door with thick sheetmetal for sure
So great, my first car was a Malibu and second a Laguna s3 thanks for finding and sharing this video
Glad you liked it! I Dout very many copies of this film were made and survived
I'm sure many people rode in that yellow sedan with the aluminum dog dish hub caps when it entered life as a cab in NYC.
These cars are great for demolition derbies.
I have had three of the 74 Laguna s-3 in the white with red stripes
Nice, hope at least one of them is still around some ware
I had an S-3 around 1984 or 85 with the 454 auto.The guy I worked with had the 454 with the 4 speed. They were great cars in their time. The 454 on the front fenders always got attention.The car was quick but the Trans Am's of the day were slightly quicker.
That's my dream car.
I had two myself and lost the bid on ebay for a third with a 454 4 spd car with 22000 original miles !!
It's awsome all the selections. I will take the beige one with the poverty caps.
love it, poverty caps!!!
Loved my 74' Malibu Classic-Ralley wheels, two tone roof/body paint what a pig-9-10 miles /gal-slow as aunt Bea on a Sunday
This salesman is a cross between Clint Eastwood & Jack Lord.
He looks like a guy who would drive a Chevrolet
These are great video keep them coming. So awesome
Thanks, many more to come. They take time to restore.
Final model year for 14-inch wheels, excluding Laguna Type S-3.
Today 14's are rare, hard to find anything under 16's
Wow I actually owned one of these cars me and my friends all called this car Christine I ran into so many people and objects with this car and never got a scratch on it this car was invincible. My most memorable and beloved car ever❤
You hit pedestrians with one?
I had a 77 plain Jane 4 door. It had A/C, rear window defog, 350 4bbl and dog dish hub caps. One of the best cars I've ever had. I still miss it today.
the second vehicle in my family was a 1974 Chevelle Malibu in that I learned to drive a manual transmission with its shifter on the steering column
Me too (a ‘75)
In Venezuela my father had a 4-door, we lasted 22 years with it, I cried a lot when friends of others stole it and it never appeared.
My white brother Larry had a Chevy Laguna station
All this bumper system was needed when the rear bumper requirement went to 5 mph for 1974, for 73 it was 5 mph in the front but only 2.5 mph in the rear.
This was the generation of Chevelle that I really wanted to sink my teeth into!
Wasn't the white & red 74 Laguna a rebadged Monte Carlo? I had the 74 monte carlo, they are both great cars.
I would like to see one for the 76 Chevelle Laguna
Possible, I have most of the 1976 films. only a few have been scanned. will post it if I have it.
The front fascia of the Laguna S3 looks a lot like a Ford Mustang II
trying to steal the mustang market
Same year, sort of converging design. Detroit was a small town when it came to those things, despite all attempts at secrecy they all knew what the others were up to.
I went to my Chevy dealer, they said they were sold out of these and not expecting any more. ☹️
I always got confused in these years as they used both the Chevelle and Malibu nameplate in one model. So all the cars were Chevelles but they had a sub name of Malibu or Malibu Classic? I thought the Malibu was a separate model?
Yes. The Chevelle Malibu was the base model. The Malibu Classic was the top trim model of the Chevelle, although it didn't have the name "Chevelle" on it anywhere.
@@grand73am Correct...even the nameplate badge on my 67 Caminos glovebox said Malibu
I;ll take the Grand Am any day.
👍👍
Now my prospects: *that*’s crash safety
To make a car like this. Cost a lot of money.
It seems like Chevrolet could never make up their mind from year to year whether they liked rectangle or round tail lights on all their models. I guess they would get bored with rectangle tail lights, and change them out for round ones, and then go back to the rectangle tail lights, and then decide to do something completely different and go with "horseshoe tail lights"!🤣🤣🤣
Bumper/tailights and truck on myDads 73 Impala..curved rear glass loved it.
Now camaro corvette and cavalier tailights all look the same to me. Styling is all gone, body on frame cars gone too.
Sad....
Me gusta el carro
Back in the day General Motors was competing against other branches of GM like Pontiac and Oldsmobile and Buick .
Each brand was their own just a few ground rules but the rest was hands off until the Roger Smith years when the accountants took over.
Interiors of the Olds and Pontiacs were always nicer than these...or the Impalas not sure why
8:09 I never understood why they kept body-coloring the wheels for so long (or worse, leaving them flat black) rather than painting them argent silver.
it wasn't like today where every car had to look the same
Body colored or black for the standard steel wheels went back a long way, so it was normal. If the car had full wheel covers, only the lips would show. And matching the body color looked good to me. Obviously they used the argent silver for the Rally wheels, which were the best looking Chevrolet wheel to me.
Agree.....black wheels sucked!! Still do today Ill never understand making them look like brake dust collectors
Gotta say I don't like those "coach windows" as much as the original thin-pillar styling and triangular quarter windows the Colonnade coupes were meant to have. Too bad the only way to get them after '73 was to buy a base model.
If I were in the market for a new car in 73/74 they would have found me sleeping by the front door begging them to take my money.
I bought a brand new 77 Malibu Classic back then, which was the last year for the 73-77 body style. Black with black Landau roof, gold pinstripes, Firethorn red interior with velour, and Rally wheels with raised white letter BFG steel belted radials. Great looking car.
Woulda done the same too....or get a light blue Pontiac Grand Am with white top/interior.
“Be sure to mention the new cut pile carpet - especially to female prospects.”
Selling against the Pontiac, Oldsmobile, and Buick versions of the same car? GM was doing what it did best - competing with itself!
So many people back then were brand loyal.
@@theemulsionalchemist5688 I can understand liking GM as a whole or disliking GM as a whole, but I cannot understand how someone could be an Oldsmobile fanatic but refuse to even consider buying the Buick version of the same car. Similarly, I cannot understand how someone could be a Mercury fanatic but refuse to even consider buying a well-equipped Ford version of the same car. Then there's Dodge vs. Plymouth, the two most interchangeable brands of all. Until Plymouth died, I had no idea that it was the "budget" brand while Dodge was the "sporty" brand.
@@jasonhsu4711 As a matter of pure opinion I think that Buick had the best styling of the early Colonnades apart from maybe the Endura-bumpered premium models. For the same money as the Malibu Classic shown here you could have a base Buick Century 350 with much nicer lines, plush interior, an upscale image and without the landau roof.
GM marketing really over uses the word "distinctive" in their employee training films.
Chevy showed you how to take the beautiful Chevelle from 1964-1972 and make it ugly as it could get.
Let's hope these have all made their way to the crusher.
P.O.S car.
Man those cars were so ugly compared to the 68-72 generation. The also were so big, almost the size of the Impala thanks to those railroad tie bumpers.
Also the 74 engines were prone to stalling and hard starts. While the 75 engines had even less power than the 74 the catalytic converter actually improved driveability by allowing better jetting and spark timing.
It was caused by the 5 mph bumper laws !!!
All power with the piece of s*** 350 that was rated about 150 horsepower
smog choked classic .
I wonder how time and money GM wasted competing against itself over the years.
people were very brand loyal then
Geater Mercedes front like and i don't know what the rest of the car all about!!!!
Americans used to know how to build cars
bottom of doors and rear quarters rotted within 10 years in the salt belt. doors always rattled too. shittttttt quality from GM
No air conditioning?
That’s not luxury at all. 🫤
It was optional. If you wanted it you ordered it, or they would normally have a/c equipped cars on the car lot to choose from.