Elizabeth Holmes: Why people believed her (part 2)

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  • Опубліковано 15 сер 2023
  • The company that boasted of transforming the medical industry with a single drop of blood was discovered to be a complete hoax. In this two-part series, we'll examine why Elizabeth Holmes lied and how people came to believe her.
    In part one, we dug into the reasons behind Holmes' deception and how others in her company joined her. But in this episode, we answer the question on everyone's mind: how did she manage to convince so many people to believe her lies?
    Well, it all comes down to the nudges, heuristics, and behavioural science principles that she relentlessly employed. From the way she presented herself to the language she used, we'll break down exactly how she manipulated and persuaded people. Tune in to learn how Holmes persuaded so many.
    Listen to Nudge podcast on the go: link.chtbl.com/FVZzUwyi
    My Halo Effect experiment: imgur.com/oV4REzq
    Harvard Labour Illusion study: bit.ly/41TWo73
    Labour illusion on Theranos.com: i.im.ge/2023/03/09/7fUfZp.The...
    Watching-eyes effect on Theranos.com im.ge/i/7f0sY8
    Theranos sign outside their office: im.ge/i/7fjLHy
    Elizabeth’s fake voice?: • Video
    Try HubSpot for free: hubspot.sjv.io/jWq4k6

КОМЕНТАРІ • 572

  • @darkgalaxy5548
    @darkgalaxy5548 7 місяців тому +295

    Rich investors looked at her & said; "Here's a college dropout with no experience in medicine or engineering. Let's throw lots of money at her. What could go wrong?"

    • @peternystrom921
      @peternystrom921 7 місяців тому

      Funniest part, she actualy looks like a idiot when you see her and when she speaks haha.

    • @TheBriar_123
      @TheBriar_123 7 місяців тому +22

      Pretty privilege lol

    • @kw5839
      @kw5839 7 місяців тому

      The media darling, just like Sam Bankman Fried. As always, mainstream media gets it wrong again.

    • @borginburkes1819
      @borginburkes1819 6 місяців тому +23

      That was the trend at the time. After mark Zuckerberg, investors wanted young college kids. not old boomers.

    • @garnwalkerstables
      @garnwalkerstables 6 місяців тому +8

      😂😂😂 I know right?! I’ve read the book and started investigating her. ITs insane!!😂😂😂

  • @darylb5564
    @darylb5564 7 місяців тому +47

    They believe because of one word… greed.

  • @Guitar387
    @Guitar387 7 місяців тому +108

    They believed her because her lie was so big it didn’t cross anyone’s mind that she would have that level of audacity. Also she was an expert manipulative psychopath with no inhibitions or conscience to reign herself in.

    • @carolwood9270
      @carolwood9270 6 місяців тому +3

      This makes the most sense to me. This has always been an enormous puzzle to me. Thanks for the input….

    • @Thatscrazyyourecrazy
      @Thatscrazyyourecrazy 6 місяців тому +2

      This! We want to give people benefit of the doubt when it’s a ridiculous level of a lie

    • @GWAYGWAY1
      @GWAYGWAY1 5 місяців тому

      So the lie of Covid vaccines which is SO Large was how they got people to fall for the lie. It was SO BIG that ordinary people swallowed it hook line and poison.

    • @eternalpublic5783
      @eternalpublic5783 5 місяців тому +3

      This is definitely the biggest reason

    • @AndriyValdensius-wi8gw
      @AndriyValdensius-wi8gw Місяць тому

      @Guitar387
      Dr Joseph Goebbels (a failed academic), said that you should never tell small lies.
      Always tell BIG lies. I'm sure he was right. Small lies are just lies. BIG lies are more believable, because they MUST be true, right ? After all, who could possibly get away with saying outrageous things, unless they're true ?
      When EVERY SINGLE known blood test requires at least 1 to 2 cc of blood or plasma, how can it be physically possible to do hundreds of blood tests from a pinprick ?
      But....magic words like Stanford, rich family, fluent in Mandarin, bulging crazy eyes like an escapee from a mental institution, weird deep voice, long roll call of investors ( Schultz, Kissinger, Larry Ellinson et al) means it must be a sure fire thing as opposed to a smoke and mirrors delusion.

  • @PungiFungi
    @PungiFungi 9 місяців тому +114

    Nobody said her faking her voice is why she got away with her fraud for so long, but it is one definite aspect of her persona. If you see the way she carried herself in interviews, she emulated masculine behavior, sitting with her legs crossed on her lap, the voice, etc, when people thought she was legit...and once she was discovered, resorted to every single female trope to avoid taking responsibility. Another thing is that she got away from it for so long is that people want to buy into the fact that they want a successful female entrepreneur in a field dominated by men, hence she was given a pass.

    • @OctavianAsix
      @OctavianAsix 8 місяців тому +8

      In part 1 there was that picture of her at some award or gala and she's the only chick amongs "old(er) white males"
      Dudes were obviously in tux and she was in a white dress 👰👰

    • @PungiFungi
      @PungiFungi 8 місяців тому +11

      ​@@OctavianAsix no doubt by virtue of their age, the men actually earned their awards. Liz was there by virtue of a need for representation.

    • @govindagovindaji4662
      @govindagovindaji4662 8 місяців тому +6

      @@PungiFungi sorry to say, yet also most likely because of what all the old men "'wished they still" had going for them in the way of doughtiness with young females.

    • @dalenlewin
      @dalenlewin 7 місяців тому +6

      Sad, but the truth often is. She leaned into stereotypes and flocked to those who demanded everyone perish any stereotypical thoughts. She was good at evading necessary scrutiny, but the more scrutiny she got, the more brazen she got at trying to avoid it. And then, finally, only when people started to say that maybe it was actually her and not everyone else who was being stereotypical, did the dominoes fall. Our desire for moral goodness seems to always override our sense of scientific and journalistic integrity and duty to the world, and we should never leave out horniness.

    • @Korschtal
      @Korschtal 7 місяців тому +5

      I think she was given more than a pass; there was a desire to build up a female entrepeneur among feminist leaning media sources and activists, and also amongst a lot of CEO's: Look at the videos made at the height of Holme's popularity where employees talk about how she's such an insspiration and an example to young women (and therefore should be supported and not criticised). She leaned into this because as a grifter she could see how to use it; she was believed at least in part because she was female. Strangely all these people saying she was an example and an inspiration have since gone very quiet...

  • @lwwings
    @lwwings 6 місяців тому +41

    Why have you not also taken into account that EH was a raging narcissist? Being a narcissist would account for her pathological lying with no regard for others (financially, emotionally, or physically).

    • @parthsavyasachi9348
      @parthsavyasachi9348 6 місяців тому +4

      I think this part is obvious and understood so may be he didn't focus on it.

    • @SG-dg6oi
      @SG-dg6oi 5 місяців тому +10

      Not a narcissist, a sociopath.

    • @markkuhn9315
      @markkuhn9315 5 місяців тому +10

      You can be both

    • @Stcoadrdfo
      @Stcoadrdfo 5 місяців тому +6

      @@SG-dg6oi you are the only one who is correct here. You outsmarted the maker of this video. The only sad thing is that nobody will understand it even if one reads my comment. There are very few of us who truly understand how these demons operate - all manipulation and gaslighting from day one.

    • @buahburke9912
      @buahburke9912 Місяць тому

      StCoadrfo, I DO get it..the maker of this video even subscribes to deep media bias. Soon, all the lies, antisocial media, CERN, lack of social guidelines & disrespect for God and His precepts will wreck this house of cards.

  • @bradkeyes7184
    @bradkeyes7184 8 місяців тому +38

    The halo effect works on us because there's a kernel of rationality to it. Simple example: If you stand next to credible people, you really ARE more likely to be credible yourself, at least to the extent that if you weren't, they would have an interest in distancing themselves from you.

    • @govindagovindaji4662
      @govindagovindaji4662 8 місяців тому +5

      You missed what the halo effect reflects (I think); it has nothing to do with you or your standing in relation to another person, it has to do with your *"perception"* of that other persons' abilities in varied skills and abilities other than one major or standout area or field. E.g., if they are good at marketing, they *"must also"* be good at finance, leadership, team work, etc. TBH, I think he missed it too. Or it could be me. I may be misunderstanding what you mean by "works on us", though, but overall, I do not think we want it working. Let's chat it up. godspeed.

  • @user-dl7mq4qj4d
    @user-dl7mq4qj4d 7 місяців тому +21

    It's not remarkable. It's how society is now

  • @2Sugarbears
    @2Sugarbears 7 місяців тому +11

    29:00 The lower voice is because we are taught that the male baritone is more trustworthy. It gave her power. Don't dismiss it. It is important.

  • @davidrobertson3930
    @davidrobertson3930 7 місяців тому +14

    Why did they believe her because they wanted to.

  • @dummyyogurt5375
    @dummyyogurt5375 7 місяців тому +92

    the worst part is that she would've been INCREDIBLY successfully, maybe even more than she ever was with theranos, if she chose to work in politics, law or pr.
    she is incredibly charismatic and knows exactly how to speak to people to get what she wants out of them. she would've made a killing in any career that's focused on oratory.

    • @Tommykey07
      @Tommykey07 6 місяців тому +32

      I don't find her charismatic at all

    • @oscara8454
      @oscara8454 6 місяців тому +6

      ​@@Tommykey07are you an old guy?

    • @michagadek8812
      @michagadek8812 6 місяців тому

      agree, she is some kind of sociopath, motivated by status so she would lie in politics or whatever. I wouldn't call it successful.
      Her talk is full of bs corporational talk, I work in one that's how I know. Key words everywhere, mind programmed for "Success". Bleee...

    • @Strafuzz
      @Strafuzz 6 місяців тому +19

      I don’t find someone obviously putting on a fake voice charismatic in any way

    • @mateuszmattias
      @mateuszmattias 6 місяців тому +6

      That's hindsight bias, if you hadn't known about the fake voice you most likely wouldn't have thought "I think her voice sounds fake". @@Strafuzz

  • @anthonydabiere1865
    @anthonydabiere1865 7 місяців тому +10

    The voice was disingenuous, this one more lie…it’s very significant.

  • @peterbigblock
    @peterbigblock 7 місяців тому +38

    I still wonder how she got all those workers to pretend to be making something that didn’t do anything.

    • @garnwalkerstables
      @garnwalkerstables 6 місяців тому +5

      She sued them into bankrupcy!

    • @anonymoususer1824
      @anonymoususer1824 6 місяців тому +11

      They signed nda's.

    • @Soothsayer-rs5nb
      @Soothsayer-rs5nb 5 місяців тому

      $$$

    • @korana6308
      @korana6308 5 місяців тому

      Simple. You know you are not doing anything... but may be there are people who do , and they secretly have some secret lab that does something. If everybody thinks that, then it's entirely possible for it to work out.

    • @alexpaton2818
      @alexpaton2818 3 місяці тому

      Yes that s the bit that intrigued me

  • @dalenlewin
    @dalenlewin 7 місяців тому +9

    This might be hindsight, but when people pointed out how fake her voice was, it does sound rather strained, something that isn't her own. Voice work is not something I study too often, but it is sort of a hobby. I vastly prefer voice actors who simply keep their own voice as opposed to changing it because When they do so, it kind of breaks the immersion of whatever work they are doing, unless they are very, very good at hiding how much they are straining themselves, something this woman is not capable of doing to say the least.

  • @jolesliewhitten6545
    @jolesliewhitten6545 6 місяців тому +20

    Narcissists don’t improve. They have no empathy or ability to love. That’s why she didn’t change.

    • @Quasihamster
      @Quasihamster 6 місяців тому

      Not as long as they get scorned and scourged and berated in an attempt to "heal" them, that's true.
      Not as long as everything they find when googling their condition tells them they're an asshole, but not how to improve.
      I recommend watching some videos from Heal NPD, or shut up about things you have no clue about.

    • @jolesliewhitten6545
      @jolesliewhitten6545 6 місяців тому

      @@Quasihamster , I lived with two narcissists for 39 years. I barely escaped alive. I encourage YOU to live with a narcissist AND LEARN THE TRUTH. They cannot improve and they don’t care to improve. They honestly think they are better than those around them. They see other humans as ITEMS to be used. Please learn.

  • @smoothmicra
    @smoothmicra 7 місяців тому +17

    I think she believed she would one day succeed in making this "miracle machine" work, fake it until you make it etc. However, she seemed to think this would happen by creating the same environment as Apple back in the day.
    It also requires nerdy focused techological knowledge and hours of trial and error Liz, not just mimicking a successful tech company culture.
    I'd like to think she at least understands that much now as she reflects on her mistakes in her prison cell.

    • @korana6308
      @korana6308 5 місяців тому +3

      That "fake it till you make it" kinda works towards your personality and was meant to mean that originally. If you are not confident, just fake your confidence. And eventually you will make it your identity. That that the meaning of that phrase. However "fake it till you make it" doesn't work if you are tasked with innovating, i. e. creating something that hasn't existed before. You can fake being an innovator, and that identity might help you in creating something useful eventually, but not faking the innovation itself... that's a straight up fraud.

    • @buahburke9912
      @buahburke9912 Місяць тому

      You can't use that to abuse, stalk, rip people off, threaten, & defraud.

  • @lornarettig3215
    @lornarettig3215 7 місяців тому +15

    My great-grandfather was a concert cellist. Great-grandfather has 4 great-grandchildren, and I would be rather suspicious of anyone who would back any of us as a concert cellist with no other evidence than that. These geriatric men who gave any credence to someone's great grandfather's outcomes come across as quite stupid.
    Edited to add - why do you think Meghan Markle is constantly trying to get her name next to actual Hollywood A-listers, even if the headline is 'Meghan Markle went to the same restuarant that Julia Roberts went to once in 1995!'

    • @buahburke9912
      @buahburke9912 Місяць тому

      Hopefully after the Fouci debacle, more people see through the evil of the movie and music industry. Only so many people can die young after an experimental shot before a revolt.
      Wtf happened to "the Flu" when "Covid" arrived? Not even 5x boosted PhDs can tell me honestly.

  • @ducknorris233
    @ducknorris233 6 місяців тому +22

    I remember hearing on the radio about this wrist device that would test and then administer the medicine on the spot. A lot about that didn’t make sense like storing the medication in the device but I thought I’m sure no one would make such a claim without getting in trouble and surely there are smarter people listening that would call BS on this.

  • @cstevens1569
    @cstevens1569 6 місяців тому +22

    Can’t thank you enough for these podcasts. Absolutely outstanding work.

  • @nicolasrose3064
    @nicolasrose3064 7 місяців тому +5

    "Okeedokee, so, after careful analysis of the test results using the Theranos Edison blood sampling machine, we have been increasing the dosage of your medication and...... Ma'am..... can you hear me...... Ma'am..... MA'AM !!!"

  • @donnasherwood283
    @donnasherwood283 6 місяців тому +5

    Any normal person who is not walking around asleep could see something was very wrong with her. She eoukd last two minutes with me her affect and expressions scream “crazy”

  • @shirlieleung2420
    @shirlieleung2420 6 місяців тому +12

    I really enjoyed part 1! Thank you doing this follow up. Would you consider doing a psychological analysis on SBF for the FTX collapse?

  • @nineteenfortyeight6762
    @nineteenfortyeight6762 7 місяців тому +9

    What set her apart from other liars was her momma's country club.

  • @patriciapearl2529
    @patriciapearl2529 4 місяці тому +3

    I always assumed 4 billion was what she made in sales, turns out she barely made any in sales. How did she get away with this for so long?

  • @rafa374
    @rafa374 7 місяців тому +13

    MISSES MAIN POINT. The key reason Holmes succeeded is no one tested -asked for some proof of her central wild claim that a few drops of blood could be tested 100 times without the blood quickly being used up. No one called her even v smart people. She snowed them with technical jargon so they assumed she and others must know what they were talking about. Happens amazingly all the time. Chomsky sez there is a universal grammar IE set of rules that can compose all the grammatical sentences in all languages. Never produced a single such rule. Nobody asked him. Everyone assumes he must know what he is talking about. He snows people with facts - none of which relate to the central claim. The key factor here is even smart people are willing to accept exciting theories without asking for direct evidence. Musk's FSD claim ditto. Thousands of smart investors are snowed.

  • @tygorton
    @tygorton 8 місяців тому +9

    The mainstream media creates these figures. They do it all the time. Sam Bankman-Fried is the most recent example. These figures clearly achieve a desired outcome for the control system: useful idiots. People can't actually believe there was anything organic about Holmes and the absurd story of Theranos. These people could not have achieved ANYTHING without the media building them into mythological figures. Kind of interesting how all these videos on Holmes are coming out suddenly, framing the entire Theranos event as being completely crafted by Holmes. It's so absurd how mainstream media just keeps getting away with it.

    •  7 місяців тому

      The meadia does this because so many people LOVE lies. Selling lies is a great business model.

    • @korana6308
      @korana6308 5 місяців тому +3

      Great point. People as a mass are being controlled by the corporate media. And their opinions are coming directly from what they are being fed to. The problem is that the majority of people won't invest their time into researching something. Even the supposed smart or rich people, are usually busy being smart or rich. That's why she got so much investments from them.

    • @steveshea7725
      @steveshea7725 3 місяці тому

      There's no "control system", bub.

    • @tygorton
      @tygorton 3 місяці тому

      That's a joke, right? The entire world locked down its citizens due to a non-threat, then pushed us all to take injections. Almost every world leader across the board did these things simultaneously for a flu virus that was no more a threat than any other flu virus. And you think there is "no control system". Nope, nothing to see here. Move along. @@steveshea7725

    • @buahburke9912
      @buahburke9912 Місяць тому

      Steve, you probably voted for Biden, lol.

  • @yehmen29
    @yehmen29 7 місяців тому +17

    Thank you very much for this podcast. The 'nudge effect' is fascinating.
    Back when Elizabeth Holmes was celebrated, my employers (financial advisers and wealth planners) told me about her, and compared how she was successful and visibly intelligent and I was not (I spent several years studying online in my free time to try and get an undergraduate degree in Life Sciences and another in Maths, Stats and Computing, with the Open University in the UK). I looked into what she was doing (and visited her company's website and listened to interviews) and my opinion of her was that she was very good at marketing and that didn't tally with being a scientific genius (people who are nerdy and geeky are usually social awkward and definitely NOT that good at marketing. She came across as a salesperson, not as a scientist). I was also interested in her work as I have auto immune diseases and had just been diagnosed with cancer, and I had to have tests and treatment in France, or privately, because the NHS is so crap. For example, they seldom use immunotherapy and they do not run bloodwork to test for CTCs (circulating tumour cells) and where I live they won't even check vitamin D levels or renal function (because they think kidney failure only happens to people who have type 2 diabetes or hypertension). Like most people living with cancer, I have been inundated with 'snake oil' advice, and told to go to this or that 'therapist' or doctor (who had no experience of my cancer). Many people really look for a guru or a messiah, that makes them prone to converting to this or that religion, and to give a lot of money to charlatans. Ironically, my doctors, who are experts in their field, would fail to convince such people, because they are rubbish at marketing, not always very approachable and often very, very, very modest (and prone to depression in some cases. It is quite frequent in France due to the underfunding and shortages of staff in healthcare).

    • @pixels2u
      @pixels2u 7 місяців тому +2

      Fyi, formatting by using paragraphs will make a long post/comment much more readable and so more likely to be read.

    • @DrTWG
      @DrTWG 6 місяців тому

      I hope you never darken the doors of the NHS . You can certainly tell you aren't educated.

    • @joerudnik9290
      @joerudnik9290 5 місяців тому +2

      Very interesting, I’m glad you commented!😊

    • @darrylday30
      @darrylday30 5 місяців тому +2

      Very insightful and personal comment. I hope your health is improving.

    • @buahburke9912
      @buahburke9912 Місяць тому

      I wish you would post your comment where the right-brain idiots who love Communism could see that FREE HEALTH CARE is not QUALITY health care.
      Cali is failing horribly under Gruesome.
      For you specialists, below, who need formatting for ease of consumption, here's a paragraph indentation:
      Dude has cancer. Ease up, man.

  • @Torahboy1
    @Torahboy1 6 місяців тому +2

    Simple answer……. Greed
    So very many were blinded by the opportunity to get in on the ground floor of a mega success.

  • @1733Athalia
    @1733Athalia 8 місяців тому +18

    Here is the problem with the framework of the video. It starts with the assumption that 'people' 'believed' Elizabeth Holmes and then proceeds to find the answer by scouring social psychology literature. But the assumption is wrong. The institutional investors who regularly evaluated tech startups turned her away. It was only private investors who was persuaded by good stories or supposed inside information who put a lot of money into it. It is that group who should be studied, amorphous group of humans deciding whether or not to put a quarter in a cup after taking a cup of coffee. I'm sure that for DeVos the fact that Kissinger and George Schulz what connected with Elizabeth Holmes when a far bit longer towards getting the money out of watchful eyes on the website. As for the business press, the popular outlets like CNBC and Forbes are in the business of pumping the reputation of flavors of the month or supposed business Titans and of course they all act as a giant herd. As for patients,, here is my hypothesis. Is a patient's doctor recommended Quest, for example, and the patient had the insurance or other wherewithal to pay for it, they would. If they didn't, they would choose a cheaper alternative, operating under the reasonable assumption that in our society a medical procedure would be subject to testing by regulatory agencies allowing it to be put on the market. Do I have done not one bit of perusing the literature, but I have no doubt that a variety of published experiments in social psychology would support these hypotheses. And I am certain about that because the application of previous experimental results in this field two unrelated situations, is more a matter of literary or storytelling argument then rigorous scientific analysis and I say that while there is a picture of Elizabeth Holmes looking straight out of my phone at me, so under her watchful eyes, you know I am compelled to tell the truth

    • @bettyboop-xg6jo
      @bettyboop-xg6jo 7 місяців тому +3

      Touchay. But excellent analysis.

    • @garnwalkerstables
      @garnwalkerstables 6 місяців тому +2

      Indeed! Many of us saw her for the grifter she was. Nothing more than a college drop out. IT was the Uber Rich and the snobs who didn’t want to be left behind in the glory of her discovery!

    • @alexpaton2818
      @alexpaton2818 3 місяці тому

      Wigh a bit of extra punctuation that could be grest prose

    • @alexpaton2818
      @alexpaton2818 3 місяці тому

      With

    • @alexpaton2818
      @alexpaton2818 3 місяці тому +1

      Great. Shit who the hell am I to offer advice?

  • @arthurwatts1680
    @arthurwatts1680 6 місяців тому +3

    The thing that stunned me about Theranos is that they weren't selling junk bonds - they were selling diagnoses with zero independent proof that their method was effective. That is no different to someone faking MD qualifications and telling people they have cancer (or worse, that they don't have cancer) when they present with a lump under their arm. An industry with regulators, a board with (at the time) credentials in almost everything EXCEPT medical research and it all came down to the assurances of a woman with a deep voice and black turtleneck ? Jesus, even Bernie Madoff had an understanding of how Wall St worked - he just chose to fake it until he couldn't keep the plates spinning any more.

    • @buahburke9912
      @buahburke9912 Місяць тому

      Now you're getting closer to the reason why so many AMERICANS are sick/obese/depressed.
      The standard American diet of media, artificial flavors, and fake education have produced idiocracy.

  • @SolaGratia.
    @SolaGratia. 6 місяців тому +5

    The issue with her voice is that it's so fake. It's not because lowering your voice is inherently bad or wrong, it's because if people can't even trust you enough to use your real voice, what *wouldn't* you lie to them about?
    It's our natural built in alarm system to let us know that something here is off and requires a closer look.
    It's kind of like an American politician who winks at a lot of women. It's not the because they think winking is wrong or weird, it's the fact that a politician has no business doing that at all. So since he's doing it on the campaign trail with cameras trained on his every move, what would he be willing to do when there's no one there to watch?
    Granted, that's not the best analogy, but it's the best I can do at 3am. Hopefully you get the gist.

  • @Zoeread19
    @Zoeread19 Місяць тому +1

    Loved the last story about Fisher. Had no idea that’s how null hypothesis was formed. Amazing story. Thank you 🙏

  • @carmendesilvaplaytorbay5638
    @carmendesilvaplaytorbay5638 6 місяців тому +6

    Absolutely fascinating! Bumped into this channel by chance and LOVE it. New sub! 👏🏻😊

  • @momoanddudu
    @momoanddudu 7 місяців тому +3

    Re lower voice - when I served in the IDF, officers would often note that in meetings of high level officers (colonels, generals, etc), the officers would often lower their voices in attempt to sound more manly and authoritative. A female officer called it a testosterone contest.

  • @bradkeyes7184
    @bradkeyes7184 8 місяців тому +4

    I doubt Holmes knew about the watched-eye effect (she wasn't notable for her intellectual curiosity). Her ad agency, which took the photos, certainly knew about it, however.

  • @carolwood9270
    @carolwood9270 6 місяців тому +4

    That she got the project rolling with tactics and charisma, is one thing. But that this project lasted ten years, without any positive results from her Edison machine, astounds me, that investors didn’t expect more positive results…….and didn’t start asking questions…..

    • @buahburke9912
      @buahburke9912 Місяць тому

      What eIse were they invested in? Jeff Bezos didn't turn a profit for $20 "according to reports."

  • @evadiez2201
    @evadiez2201 7 місяців тому +7

    I do agree with you except from the physical appearance. She doesn´t look attractive to me but beauty is something very subjective. Being attractive professionally speaking is not something that is going to help a woman progress. But I think being white and blond might boost confidence on her, another bias. Pay attention to her hair color, it got lighter over time, there is a reason for that. Nice podcast!

    • @annamolly9446
      @annamolly9446 6 місяців тому

      she also has a quite privileged upbringing and with that comes connections. She got into Stanford and her parents actually had the money to pay for Stanford... and then that tuition money went into her business when she dropped out.

  • @rebelsnappingturtle5097
    @rebelsnappingturtle5097 7 місяців тому +4

    As a University Science Grad I wasn't sure but would have asked various science professors. Part of due diligence .You get away because you see $$$ signs.
    All based upon a possibility. A .OO1% possiblity.

  • @irisharan3038
    @irisharan3038 6 місяців тому +24

    I think there was a massive desperation by corporations and Silicon Valley types to elevate a woman to this level.

    • @Korschtal
      @Korschtal 6 місяців тому

      Exactly. And then the Feminist propaganda machine kicked in with their narrative of the "female entrepreneur handing it to the patriarchy".
      The people touting her as a "Feminist Role Model" have gone very quiet...

    • @Celisar1
      @Celisar1 6 місяців тому +1

      No, there was a massive desperation to find the next phenomenally profitable start up.
      The rich and influential people were blinded by their greed.

    • @Celisar1
      @Celisar1 6 місяців тому

      PS
      It’s the sexists who always make things about sex as the racists make it about race.

  • @trailrunner925
    @trailrunner925 7 місяців тому +2

    RE: the Nudge Logo. I preferred the 2nd one simply because it is graphically more appealing.... It's like the difference between looking at a picture of a garden, or a desert. I'm in the U.S., and I don't recognize any of those individuals

  • @reflectionsAND
    @reflectionsAND 7 місяців тому +3

    I loved this UA-cam video. You went deep into Elizabeth Holmes on why everyone trusted her. I will also try on my own the Halo 😇 Effect. 😮

  • @malectric
    @malectric 7 місяців тому +6

    In my line of work and interests, results speak louder than words. I do not look at a person's credentials or the quality of their handwriting - I look at what is written in terms of its integrity. I did have to choose a candidate from 25 resumes at my old workplace once. The person who got the job had a 2-page handwritten resume (as opposed to all the multi-page glossy resumes I examined). Each candidate was tested by one tailored question pertaining to what they had written in their resume. It worked perfectly. We got the person who was best qualified for the job and his performance was first-rate.

    • @andrewholdaway813
      @andrewholdaway813 7 місяців тому +6

      Or so you believe

    • @korana6308
      @korana6308 5 місяців тому

      @@andrewholdaway813 😂
      I must say those who take an extra step, even if they are faking it. There's much more potential of them being right for the job. Than receiving a standard printed out glossy resume with key words inserted in them. Just the sheer will to take an extra step, outside of the corporate mentality, speaks volumes about you.

    • @andrewholdaway813
      @andrewholdaway813 5 місяців тому

      @@korana6308
      What are you laughing at?

  • @HatoBumpkin
    @HatoBumpkin 8 місяців тому +19

    Because she was attractive. There. I just saved you over an hour.

    •  7 місяців тому +4

      Except that she wasn't. If she were, this would have been much less surprising.

    • @lornarettig3215
      @lornarettig3215 7 місяців тому +1

      I would describe as a bit unfortunate-looking, physically. Strange gait, poor posture, puffy face. But in comparison to the geriatric men she targeted for their money, I would have to agree.

    • @Korschtal
      @Korschtal 7 місяців тому +4

      And female, and a lot of people wanted a female entrepeneur to show as a success.

    • @lauralarrabee7870
      @lauralarrabee7870 6 місяців тому +1

      Attractiveness is subjective. Elizabeth’s mother is old money and Elizabeth knew how old money carries themselves. It’s like joining a gang, if you know the right people and know how people move you can go far before you are exposed. She told people what they wanted to hear almost like an undercover agent in a gang.

    • @HatoBumpkin
      @HatoBumpkin 6 місяців тому

      @@lauralarrabee7870 Wrong. It was because she was attractive. If she looked like Susan Boyle she wouldn't have gotten an inch deep.

  • @k1dn1ce76
    @k1dn1ce76 7 місяців тому +4

    Her eyes at 29.24 look absolutely demonic!

    • @buahburke9912
      @buahburke9912 Місяць тому

      K1, I checked just because of your comment, which is inaccurate. Looks like 'label porn' now extends to comments section. Interesting.

    • @k1dn1ce76
      @k1dn1ce76 Місяць тому

      @@buahburke9912 So if a given statement of opinion falls under 'label porn' does that mean that 'reply/rebuttal porn' now also extends to the comments section? Interesting...

  • @govindagovindaji4662
    @govindagovindaji4662 8 місяців тому +5

    It's comical to me (in a good way) that you explained things repetitively with more than one example each, not leaving yourself enough time to delve into a few more key nudges that at least got their mentions, yet when it came to the tea we did not find out *why* the order in which ingredients were added made a difference.

  • @keithgrant-fn9tg
    @keithgrant-fn9tg 7 місяців тому +2

    It's shows you these investors are that bright..anyone else wouldn't need proof also her race and privileges provided those investors with all they need how they so wanted this young girl to succeed..

  • @mikkibubble4711
    @mikkibubble4711 5 місяців тому +1

    Highly informative, easy to follow and interesting review on EH. Much thanks, sir !

  • @govindagovindaji4662
    @govindagovindaji4662 8 місяців тому +4

    10:04 What I wonder about the most when I watch "Elizabeth Holmes" videos is what Steve Jobs would actually think about her were he alive. The other is what she thinks now when she realizes so many people smirk at the very thought of her being anything like Steve Jobs.

    • @ingvarhallstrom2306
      @ingvarhallstrom2306 7 місяців тому +2

      He wouldn't give her the time of day, his bullshit detector was set very high. And he would see her as the fraud she was just by the way she was impersonating him. It's called credibility leeching, or brand parasitism. Like a cheap Chinese knock off with a brand name that almost looks like the real thing but are not. And he would recognize immediately that she was leeching on him and his success, like a parasite.

    • @JoJoJoker
      @JoJoJoker 7 місяців тому +3

      Jobs would have said “your work is shit”…and he would have clarified that dropping out of college wasn’t the key to his success. Heck, Jobs went to work for Atari before founding Apple.

  • @user-go7fe4mt6n
    @user-go7fe4mt6n 6 місяців тому +2

    Watched Parts I & 2. Truly, Lizzy is a test case in bizarre psychological behavior both of herself and her investors. So many bought the con job. Enjoyed your presentations very much and I want to see more of your work.

  • @Karen-yp1oi
    @Karen-yp1oi 6 місяців тому +2

    People will follow someone who has confidence. It's toxic and dangerous when the confidence is not backed by knowledge and experience.

  • @allany27
    @allany27 5 місяців тому +2

    Awesome video, right up my ally, I am highly intrigued about what triggers human perception and behavior, very powerful staff, keep it up

  • @Jacksmadaf
    @Jacksmadaf 7 місяців тому +2

    Am I the only one who thinks there is some kind of substance abuse at play here? I’m the deposition when she has the blue shirt on, she looks like she’s not even on the planet. Twacked out. The other one where she leans over toward the interviewer and really leans into the man voice she looks out of it there too. Amphetamine?

  • @angelgomez5388
    @angelgomez5388 8 місяців тому +3

    Great analysis, behavioral psychology rocks💪

  • @Hans_Magnusson
    @Hans_Magnusson 4 місяці тому +1

    35:03 what made Steve Jobs great was that he would recognize the potential of his findings. Not necessarily the same day or year, but somewhere on the journey.
    Calligraphy is often cited to be a great idea putting into the computer, by Jobs.
    But also when visiting PARC, and realize Xerox Window based operating system.
    Cause it wasn’t Apple, and definitely not Microsoft that invented windows…

  • @springer9406
    @springer9406 6 місяців тому +1

    If your Nudge survey was 100 participants (that's what is says in the lower left), how could the percentages have a decimal point? Six people out of 100 who "would listen" is, well, 6%. Seven people would be 7%....I think you get the point.

    • @buahburke9912
      @buahburke9912 Місяць тому

      The into praising Zelensky killed it for me.

  • @hydrohasspoken6227
    @hydrohasspoken6227 7 місяців тому +2

    Those investors were bored and didn't know what to do with so much money?

  • @Theo_basilea
    @Theo_basilea 5 місяців тому +1

    I think Elisabeth missed the field, she sounds like a smart marketing and behavioural genius.

  • @wwondertwin
    @wwondertwin 6 місяців тому +2

    I never believed her. But then again, I know how blood testing works and why it's done the way it's done. Her claims were extraordinary and required extraordinary proof.

  • @gloriousnarrator
    @gloriousnarrator 7 місяців тому +5

    Excellent analysis - but with a spelling mistake in the title "Why people beleived her" - Should be believed NOT beleived

  • @johnfox9169
    @johnfox9169 7 місяців тому +2

    I never believed that scumbag!!

  • @kkitao217
    @kkitao217 7 місяців тому +1

    You make some interesting points, most of which are relevant to later in her career, but how did she convince a lot of smart people to buy into her vision in the first place, so that they invested or came to work for her? That’s a more interesting question. What was it that got her to the point that she was celebrated by famous people, had a big advertising budget, etc.? Was it just her low voice, her attractiveness, the halo effect?

  • @supercommie
    @supercommie 5 місяців тому

    I don't think the effort to associate herself with Steve Jobs was especially designed to exploit the Halo effect as much as she probably genuinely admired Steve Jobs and wanted to be like him.

  • @carlosmacmartin4205
    @carlosmacmartin4205 3 місяці тому +1

    It is truly amazing that rich people with financial advisors invested in the company. Smh

  • @Celisar1
    @Celisar1 6 місяців тому +1

    Holmes and other frauds should have to be stripped of every money they made by it.
    After only 10 years in prison she still will be super rich and it is all due to her commiting criminal acts.
    How is that justice?

  • @greenjupiter
    @greenjupiter 6 місяців тому +1

    This video was 100 times better than what I expected it to be

  • @bettyboop-xg6jo
    @bettyboop-xg6jo 7 місяців тому +1

    Thank you for this hard work. Really interesting.

  • @rocketrider1405
    @rocketrider1405 7 місяців тому +1

    When you have a start up - you don’t need all the answers at first. But at some point later on it should have raised serious suspicion in light of the fact that nothing had been accomplished. ‘Fake it ‘til you make it’ - has an expiry date.

    • @steveblundell7766
      @steveblundell7766 Місяць тому +1

      It is also quite dangerous when you are faking it on real patients

  • @KISERBROUGH
    @KISERBROUGH 6 місяців тому +1

    She made sure to put emphasis on words like "regulations", "compliance" "FDA" "software" in a regular fashion to make whatever word salad she was throwing together sound good. Because she is so great at deception, all one can remember after listening to her are the key words as noted. Everything else is garbage.

  • @kerwingray9386
    @kerwingray9386 6 місяців тому +1

    She isn't a mystery to me. The investors are. Why wouldn't an investor set up a demonstration in an established blood testing lab, and then the results of the machine match the lab, write the check. Just doesn't seem like rocket science to me.

  • @madcrabber1113
    @madcrabber1113 7 місяців тому +6

    Hopefully someone actually succeeds at doing for real what she lied about. I thought her obvious copying of Steve Jobs and her obviously fake voice were warning signs back when she was the medias darling. Call me crazy etc.

    • @carolwood9270
      @carolwood9270 6 місяців тому +2

      No, you are not crazy. She was cunning……..too cunning…….she got caught…..

    • @korana6308
      @korana6308 5 місяців тому

      We have already done it and achieved it. The only problem is money. Making it affordable, and that outright might be impossible. Or in other words, make our society wealthier, so that more expensive goods would become more common. It had happened already in the past, we've advanced as a civilization manyfolds. Which makes me believe things like that, would eventually come. When our society advances enough as a whole.

  • @allsouls5997
    @allsouls5997 7 місяців тому +5

    She is a woman and there is the false belief that they cannot be criminal liars. And society and government promote such foolishness.

  • @CP-ww1nj
    @CP-ww1nj 5 місяців тому

    You are gifted at Podcasts! So intelligent. So focused.

  • @vrjanice2
    @vrjanice2 6 місяців тому +3

    She wasn't attractive to anyone that was younger than a senior citizen male. Those were the people that were on her board and that she con-ed.

  • @ndiamond3405
    @ndiamond3405 7 місяців тому +4

    Great content, thank you!

  • @thisisanaussiegal3590
    @thisisanaussiegal3590 6 місяців тому +1

    I always thought the blue eyed baby in Theranos advertising was creepy and looked tortured. He didn't instil trust in me, I thought it looked like he was being harmed by the company! Holmes has since admitted to faking her voice btw

  • @shadowki1647
    @shadowki1647 7 місяців тому +2

    People believed her because she has an honest looking face, above average height, she's cute, and she had that sith mind trick voice that she threw at people. She just forgot that the Jedi always win!🤔

  •  7 місяців тому +1

    Are you saying that the alleged "everyday sexism" made it ok for Elizabeth Holmes to lie as much as she did?

  • @nineteenfortyeight6762
    @nineteenfortyeight6762 7 місяців тому +1

    Did they believe her? Or did they just think they could get others to believe her long enough for them to get rich?

  • @clareheasly5554
    @clareheasly5554 7 місяців тому +2

    Yes she WAS faking her voice and it has been exposed in a variety of samples since she’s been jailed!

  • @redmed10
    @redmed10 7 місяців тому +2

    This reverse engineering type of video doesnt really work for me. Hindsight is 20-20 vision. Her con lasted 10 years. Plenty of time for her to be found out. She simoly lied her ass off. Loads of people get successful this way.

  • @bryanschmidt7336
    @bryanschmidt7336 5 місяців тому

    Your narrative comes off as very honest. Kudos

  • @scasey1960
    @scasey1960 7 місяців тому +3

    Where is the accountability for investors to do the REQUIRED due diligence? Is it because many investors (like the DeVos family fund) invest upon insider information rather than research on specific investments? Only qualified investors put substantial sums into startups as MANDATED by the SEC. Where is the accountability for investors who throw their money away rather than paying taxes?

    • @MeganVictoriaKearns
      @MeganVictoriaKearns 6 місяців тому

      There is no accountability for the 1%. Very little, anyway. They have that much $$ exactly because they know how to maneuver.

    • @christencollins3740
      @christencollins3740 5 місяців тому

      On some level she would have even been praised for her ability to swindle them … in fact I feel like they may have even given her a pat on the back for how she managed to getaway with it for sooooo long … These elites like the idea maybe not so much that they themselves got caught in her web of deception but her ability to create billions from absolutely Nothing … Now that’s a talent …. !!!

  • @HugoArgentina
    @HugoArgentina 6 місяців тому

    Thank you for the unsolicited social commentary at 29:16. You should say more about that, I haven't gotten that message from every movie, TV show, Book, Newscast, Newspaper, Magazine, Video game from the past 10 years, give or take. Then people wonder why the "clown world' meme caught on.

  • @user-ev2nh7yk3j
    @user-ev2nh7yk3j 5 місяців тому

    I agree 100% about the voice perspective. It's still weird, but I understand why she did it the same way you do. Another of her heavily employed tools, as John Carreyrou mentioned, was noble-cause corruption. If she ever got tied up in an interview, she would always pivot to the grand scheme of things, the vision, how things were going to change for the better, etc, instead of focusing on the issue at hand.

  • @r.verbatima9562
    @r.verbatima9562 5 місяців тому +6

    One factor in the Elizabeth Holmes saga that doesn't seem to get attention is the cultural embrace of the disruptive wunderkind: and astonishingly young genius who demolishes the status quo, embarrases seasoned experts and proves naysayers wrong. Someone whose power of vision can triumph over the complicated, messy reality. The wunderkind gets bonus points if he or she is a college dropout, proving the worthlessness of the staid, ossified academia. This cultural phenomenon plays out again and again, not only in Holmes' story. It's also why investors threw money at Billy McFarland, and it's also why so many smart, educated people treat everything out of Greta Thunberg's mouth as received wisdom.

    • @buahburke9912
      @buahburke9912 Місяць тому

      No, Greta is glorified because she swallowed the climate changer's sacred cow whole, sells it like an impassioned pro, and fits a couple other geek boxes. Time mag utterly failed as a company. It also glorified Hitler. Let that sink in.

  • @peternystrom921
    @peternystrom921 7 місяців тому +1

    Thing is, it could never ever work? Is it even possible to ever make it work?
    Blood dont work like that ?

  • @MakerInMotion
    @MakerInMotion 6 місяців тому

    The bulletproof glass in her office might have a legit reason. Supposedly Theranos was first headquartered in a bad neighborhood and the office was struck by stray bullets. She might have had a genuine fear after that.

  • @kennyfordham6208
    @kennyfordham6208 6 місяців тому

    The tea/milk problem is easy.
    If you put in milk first, and then add tea, the tea slightly sours the milk.
    Some people can taste the difference; the same way professional wine tasters can differentiate various wines.

  • @w1swh1
    @w1swh1 6 місяців тому

    Very interesting! I remember discovering Statistical Methods when I was a physics undergraduate. Question is though why does tea taste different milk first than milk last? ☺☺

  • @JohnSmith-vu6zd
    @JohnSmith-vu6zd 4 місяці тому +1

    The second Bill Clinton endorsed her should’ve been a red flag.

  • @davidmalebranche8522
    @davidmalebranche8522 6 місяців тому +1

    She was a blond white woman. Period. That’s why she got away with this fraud. It’s ok to acknowledge that.

  • @lejistar
    @lejistar 7 місяців тому

    Its pronounced fly-shman, not filshman. Here in the States, at least--not sure about internationally--Fleischmann yeast, and even more so the margarine, or so heavily consumed over many decades that there are not many people over 40 who are not familiar with the product and have not heard it pronounced.

  • @AnnaMishel
    @AnnaMishel 3 місяці тому +1

    Like all psychopaths, they are good and copying, but add nothing original, except the audacity of their lies.

  • @createone100
    @createone100 6 місяців тому +2

    What about that blinkless stare?

  • @BracaPhoto
    @BracaPhoto 6 місяців тому +2

    Wonder if she mentioned her dad being a top dog in the Enron scandal ??

  • @Digidragon55
    @Digidragon55 5 місяців тому +1

    You missed the Yoda influence. Do or do NOT, there is no try. That meant having a matter of faith, NOT to overall scam people!

  • @doliver6034
    @doliver6034 6 місяців тому

    great vid, but what I want to know is what was EH's end game in all is was? Cause at some point the company was going to have to start producing results, the machine was going to need to work. If she knew it was all fake then what did she think was going to happen??

  • @mercurialpoirot5551
    @mercurialpoirot5551 6 місяців тому +1

    She is smart for sure. The cultural zeitgeist at the time was focused on women high achievers, and required an icon to represent the movement and she filled the role. Similar to George Floyd, a mythical figure was required and manufactured.

  • @seanwebb605
    @seanwebb605 5 місяців тому

    Your last point is wrong. The original concept was something more like a tricorder from Star Trek. A medical tricorder that would diagnose and then also infuse the medicines. She had a few different versions of her product/company.

  • @ambreenzaman1812
    @ambreenzaman1812 5 місяців тому

    What was she trying to achieve? At the end of the day, despite all the investors, how did she intend to sell the final product? Did no one in her camp ask her about the functionality of the product?

  • @christianealshut1123
    @christianealshut1123 5 місяців тому

    To tell the truth, initially she probably really believed that she could develop this technology, and that all it would take until she would, a bit of "fake it till you make" it would carry her a long way. She was so concerned about making it as a medical engineer whizkid that she realized too late she was out of her depth with this technologically, and then there simply wasn't the right moment to spill the beans about the truth.