Gucci Aria
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- Опубліковано 14 кві 2021
- Debuting in a special film co-directed by award-winning photographer and director Floria Sigismondi and Alessandro Michele, Aria. A singular voice, taking its turn in the spotlight; in the Italian language, ‘air’. In his notes on the collection, the Creative Director calls it “a deep and ecstatic diving in everything we yearningly miss today… a jubilee of breath.”
In the year of Gucci’s centenary, Alessandro Michele opens the locks of history, only to find a deeply personal vision of the mythology that surrounds the brand. Standing sentinel is the Savoy Club-a tribute to The Savoy Hotel in London where founder Guccio Gucci worked as a liftboy in his youth.
Once inside, Aria’s “hacking lab made of incursions and metamorphoses”-from Alessandro Michele’s notes on the show-is unveiled, featuring elements from House heritage and designs from Demna Gvasalia, Creative Director of Balenciaga, ultimately expressions of reverence and homage.
#GucciAria #AlessandroMichele
Music:
The soundtrack, by Alessandro Michele and mixed by Lawrence Rothman, comprises a selection of songs featuring the word Gucci, speaking to the staying power of the Maison and how profusely it contributed to the vocabulary of pop culture.
Lil Pump "Gucci Gang”
(B. Murray / G. Garcia / G. G. Nealy)
© Kobalt Music Publishing Ltd obo CyPark Songs, Esskeetit Publishing, Cypress Park Music, Tha Lights Global Publishing LLC
(P) 2017 Tha Lights Global/Warner Records Inc. / Warner Music Italia Srl
Rick Ross feat. Future “Green Gucci Suit”
(R. Ross / A. Stewart / N. Wilburn / D. Hayes)
© 2018 Universal, Dick James Music Ltd. Irving Music, Inc. Nayvadius Maximus Music, EMI Blackwood Music Inc, 4 Blunts Lit At Once Publishing
Licensed by Universal Music Publishing Ricordi Srl., EMI Music Publishing Italia
(P) 2018 Epic Records, Sony Music Entertainment, Warner Music Italia Srl
Bhad Bhabie “Gucci Flip Flops (feat. Lil Yachty)”
(M. McCollum / L. Jae / I. Whitlow / J. Muhammad / L. Porter / D. McCorkell / D. Bregoli / S. Gloade / J. Lowe)
© 2018 Ten Down Muzik, Eardrummers Entertainment LLC, Publishing Designee of Samuel Gloade, Warner-Tamerlane Publishing Corp., Artist Publishing Group LLC, Songs Of Universal, Inc., Boat Boy's Publishing, BMG Platinum Songs US, Mushie Music, Built By Music, Josiah Muhammad Publishing, Bhabie Publishing
Licensed by Warner Music Publishing Italy S.r.l., Kobalt Music Publishing Ltd, Universal Music Publishing Ricordi Srl., BMG Rights Management (Italy) srl, Administration MP Inc., Cafè concerto Srl
(P) 2018 Artist Partner Group Inc., Warner Music Italia Srl
Mier “Gucci On My Bag”
© (P) Jendex Records
Die Antwoord, Dita Von Teese “Gucci Coochie”
(A. Du Toit / W. Jones / J. Nobrega / L. Muggard / Dita Von Teese)
© 2016 Zef Publishing, Kobalt Music Publishing Ltd, Universal Music. Corp.
Licensed by Warner Music Publishing Italy S.r.l., Universal Music Publishing Ricordi Srl.
℗ Zef Records LLC / AWAL Recordings Ltd
Vitalic, feat. David Shaw and The Beat “Waiting For The Stars”
(P. Arbez / D. Shaw/ J. Garraud)
© 2017 Downtown Music, Square Rivoli Publishing, Budde Music France, Strictly Confidential France, CTZ Publishing
Licensed by Dipiu’, Accordo Edizioni Srl The production of this video followed Health and Safety guidelines and Covid-related laws and regulations.
Bureau Veritas Italia monitored the set in which animals were present and verify that no animals were harmed. - Розваги
![CELINE BOOMS! With Lisa 리사 , Taehyung 김태형 / V 뷔 [BTS] and Park Bo Gum 박보검! By Loic Prigent](/img/n.gif)
The music, the clothes, the production. This show will become a new classic
seems like gucci flexing on balenciaga with the songs hahaha
Stunning
This is honestly the 1st time I've ever watched a UA-cam advert. This is class! 👌
Jorge, Uma produção marvilhosa
Ecsratic und unreal, only, the music is a little agressive for me for his MAGIC!!!!But, I guess it's a new classic - as you said !! 🙂🙂🙂🙂
The fact that they used gucci related songs makes it even more iconic
or tacky
Gucci - inspiration!!! 😍😍😍😍😍😍😍
I think for once, they can gloat. It's Gucci baby!
I C O N I C
THIS IS THE BEST COLLECTION AND FASHION SHOW I HAVE SEEN IN YEARS.
@Good thing recommendation no
The fact that they used Gucci Gang is hilarious
I don't like the music.
@Emm A you dumb? Celine literally went full TikTok. Read the room
@@OwnD1 It’s ok. Not everyone has to get it.
@Emm A just stop with the expectation.. LOL
@@ref07 Can't agree more lol
Gucci turns 100 and remains young, creative, Aria comes with a necessary freshness.
Balenciaga is actually older than Gucci by 4 years. ;)
What does the word ‘Aria’ mean in this context?? In Italian it’s a male/female name for air. Is it supposed to represent a location like Gucci Garden??
@@chefmrfresh4874 it’s also a music piece for one voice usually with instrumental accompaniment.
Im happy to see that gucci doesn't need super models like hadids or jenner and gives opportunity to new models
Those kinds of American models will have to bribe their way to enter Europe to be classified as essential travelers
Hadids *&* Jenner are not supermodels.🤮
They have the following and it was easy to crossover with the label "supermodels"
They are simply wealthy offspring..
Balenciaga and Gucci both use friends of the house; and often times many actually work as designers, interns, etc and they get cast in the show. I worked for Balenciaga for almost 3 yrs: so speaking from experience! ;)
ा
these two are not supermodels 😅 they're just famous on instagram
100 years of Gucci in a 15min video
Well done Alessandro 👏🏻
handro
The BEST Gucci show ever PERIODT!!! Iconic!!!!
Fr!!!!
I AM OBSESSED! this will be talked about for decades to come.
O
100%
The music choices were so surprising yet so pleasing!!
The music is horrible !
Ft
@Jonah Ernest you shouldn't do this
@@sbcinema toi pas aimer VITALIC ? toi pas avoir de gout tout simplement
@@ParaDoXxaLL ?
The fact that they are playing “Gucci flip flops” 😂😂😂
They're plan is to attract new generation to like Gucci
This fashion film is everything.
The concept. The design. The runway.
The soundtrack. The attitude. The execution.
EVERYTHING.
Literally everything! I'm blessed to be able to witness this masterpiece!
This wasn’t only fashion, this was also art. BRAVO GUCCI AND ALESSANDRO MICHELE 👏👏👏👏 👏👏❤️❤️❤️❤️❤️❤️
“a deep and ecstatic diving in everything we yearningly miss today… " Floria Sigismondi and Alessandro Michele nailed it. This film comes very timely.
i’m not even kidding when I say this is the best work i’ve seen from the well-created pieces, to the clothing design, production, set design, accessories, story, overall concept, etc. The fact that there was so much inclusion of musics of all types..... i am in so much awe. and to see models of different genders, orientation and much more is truly awesome. one day i aspire to walk a show just like this :) the work here was beyond phenomenal.
So true!
100% agree
The soundtrack to this entire film is just, amazing!
i listened to it on my run.
There’s been a question mark over Michele lately, but this is him at his best
THAT’S 👏👏👏👏
CALLED 👏👏👏👏
PERFECTION 👏👏👏
Chico, this covit made companies come up with original catwalks
Only love for Alessandro Michele and the incredible Gucci team... 👏👏👏👏👏
I just love how they blended the timeless looks from both brands, whilst still keeping a new fresh look. Best collaboration I have seen in years!! 👏🏾👏🏾
Anyone keeps coming back to this masterpiece? I keep watching this as an MV or something. So brilliant!
Oh yes! Still watching this!
@@fional.frederiksen9416 I'm still watching this from times to times. So cool!!!!!
Perfect balence of high and street style. Alessandro is back!
Agree!
ua-cam.com/video/vy30GhMApSA/v-deo.html..
This is the 1ST TIME EVER that I've watched a UA-cam advert!
Love the music, that I wouldn't usually listen to. Love the order of the music.
I JUST LOVE THIS! 👌🤘🔥
now this is art, i never expected gucci’s collection would be my favorite among chanel and dior but now they are. i loved everything specially the gucci monogram suits and shoes. i’m really into their riding boots style shoes also that playsuit/terno in monogram is really great i can see many people wearing them. the new bags/tote is really pretty too.
Finishing with Vitalic... A perfect way to end a perfect show!
The last 5 minutes is truly divine. It took my breath away !
The fact that Bhad Bhabie made it into the soundtrack for a Gucci show , I...
I really want to cry when they open the door and embrace the nature and hug each other, what a beautiful ending. What a beautiful work.
The diverse models, the fashion, the style, the music, I am here for it all!
In my opinion, I think these fashion films are much better than the usual runway shows! I hope they stay like this. LOVED IT!!!!!
Totally agree. More of this, please.
@@fional.frederiksen9416 Yessssss!
The latest Gucci show (Fall/Winter 2023 Men) makes me miss Alessandro already. His works at Gucci will be always remembered!!!
The wardrobe together with music and set is the perfect mix of Demna Gvasalias and Alessandro Micheles influences in Balanciaga and Gucci. It’s on point!
The way the video ended was breathtaking! So well done! Bravo👏🏼
the ending is just perfection! They didn't have to snap like that
This show is EVERYTHING! Very inspiring for the creative mind! Thank you❤️
Happy 100 Gucci! Alessandro is amazing! That Vitalic track was the icing on the Gucci cake! Brilliant!
OMG... The production of this video/ show is Fantastic, brilliant, magnificent!!!! What a Collection!! Gucci & Balenciaga 🔥
Almost 3 years, still iconic 🖤
Agree!!!
Allesandro still inspires me
Wow. Everything is everything. The collection, the vídeo, the cast. Perfect to celebrate Gucci's 100 years. Bravo!
2024 and I'm still watching this over & over & over & over!
What a collection. What a presentation of a collection. I can't, this is too great. I'm obsessed. And I have to say that I am not a crazy Gucci or Balenciaga follower. I like the brands... But after this, there's a new game.
I am speechless honestly. The whole thing! The end!!!!! Wow!
This moment was ICONIC!
I lived for the full fantasy. Bravo
Thank you for making me fall in love with this fashion house again. This is truly remarkable and timeless. Gucci forever 🌻
Yes inbetween Tom Ford and Alessandro, Gucci was so boring
The soundtrack to this was bangin'. Loving the whole whips as an accessory thing!
It’s paying tribute to their equestrian heritage
OMG ALESSANDRO MICHELE! u kill this one. best collab ever
stunning collection! happy 100th birthday Gucci!!
I’m so glad we’ve got some hip hop in a Gucci show
speak for yourself
@@IStandBrokenxo errrrrm…I…am
@@IStandBrokenxo Imagine being old
@@capi170 errr i’m 21 love i just look older because i used to smoke crack shut yer mouth
@@IStandBrokenxo I'm 20. I just look like a cat cause I'm a degenerate 😔😔
Idk, I think gucci recognizing its influence in pop culture is pretty neat. It also doesn't market itself to old people anymore so its only fair
All of them looks ✨gorgeous✨
My favorite brand 💜💜💜 #GUCCI
And of course, IU is my favorite singer and aktris 💜💜💜🔥
I’m crying 😭😭 this gave me life
Chico, breathe.. lol!
This was PERFECTION! Congratulations to Alessandro, Floria & the incredible team at Gucci👏🏻👏🏿 I want one of everything please ❤️
This is Perfection! The ending is really powerful. The beauty is so fragile, let's protect it in our cruel world 👍
this is so iconic omg
I love you Gucio Gucci to start and created the masterpieces. The incredible fashion and arts from generation by generation. I hope to visit florance in Italy one day
I have been re-watching this masterpiece times to times and never get bored of it!
This left me speechless, so deep and incredible, so emotional and sensual, bravo
There is no limit for FASHION 💗. Love Gucci
hair dryers !
Happy to see a fashion show the music,the clothes,the production a very new classic and wonderful
4:43 THIS ONE ITS JUST AMAZING
Best Gucci (and Balenciaga) Collection in Years!!!
Soooo true!!!
What an original concept! I love the homepage to the paparazzi, cameras flashing yet no one is around.... fabulous! And the line is beautiful also, I’ll check it out after invisaprison.😋🥰🤪
PERFECTION ! ON EVERYPOINT !
And love how BOTH HOUSES are SOARING HERE ! ❤❤❤❤👏👏👏👏👏 .
I am obsessed 🤩 - the soundtrack, the visuals , the clothes, when she open the doors to the garden I was gagged, it was breathtaking ♥️ 👏🏽 👏🏽 👏🏽 BRAVO!
SOUND DESIGN GOES SKKKKRRTT!
This is way better than any other fashion show ever 🤯
Well, u definitely haven't seen many fashion shows I guess...
@@yuvrajsingh-qr2fn seriously haha
@@yuvrajsingh-qr2fn this is one of my favorites tho
Paloma Spain is best.
OMG!!!!!! SPECTACULAR!!!! ALESSANDRO IS A GENIUS WITHOUT THE GUCCI IT WOULDN'T BE WHAT IT IS TODAY IN THE NEW ERA !!!!! magnificent collection one of the best I've seen from michele for Gucci and what better way to collaborate with the creative director of BALENCIAGA !!!!! without a doubt an exceptional collaboration and without a doubt obvious since as the 2 brands belong to the Kering luxury group and are the ones that have had the best financial performance in the last time. SPECTACULAR, AWESOME, FUTURISTIC.
Wow! When you say perfecting your craft...THIS IS THE ONE!!! Creativity and craftsmanship! Art! Beautiful! 👏🏻👏🏻👏🏻
Yup..... Got it man..... That's great..... Well said.....
Congratulations! Gorgeous, wonderful, amazing collection! This is a triumph!
My daily dose of Gucci Aria catwalk because I'm obsessed
the production level, casting, soundtrack is insaneeee all together
The last few minutes are magic. Reminds me of the heyday of Ads and music video when Fincher, Ridley Scott and Tony Scott were the masters of visually stunning spots.
Last song
Perfection! And the music.....EVERYTHING!!!
ua-cam.com/video/vy30GhMApSA/v-deo.html..
Watched the whole thing, but the last bit in pure nature is just naturally smooth and the best part of the film.
Gucci Aria added to all my summer playlists! 🔥🔥🔥
Love everything of this show, idea of video... Everything! From the beginning to the ending
Kai will look incredible in these fits
Who’s that if you don’t mind me asking
@@leora569 Kai is the global ambassador for Gucci😇 He is the member of the kpop group called EXO.
@@a_simple_human_ thank you so much for telling me and not getting rude ❤️❤️❤️
@@leora569 You are welcome 😇
ua-cam.com/video/vy30GhMApSA/v-deo.html...
The best of the best! I can't stop watching in the whole 15:29. Music and visual perfect
ABSOLUTELY THE BEST COLLECTION YET!!! This is the luxury house I remember from when I was I kid watching the women get ready for day or evening.
This is a world-class certified artwork.
I’ve had goosebumps the whole show. GUCCI I love You.
Amen ❤️
3:44 and 4:20 Looks to die for! 😍😍😍🔥🔥🔥 All collection is "To die for" !LOVE!
Here for IU
gucci must be so happy that these artist are making songs for them for free
IU 💜
💜💜💜
Fabuleux ! Merci pour ce pur moment de mode 👍❤️👏😍😘
Iconic!!! Bravo Alessandro. Thank you for the Gucci version you gave us. I miss it but also is ready to embrace the “new/back to the real” Gucci.
IU!!💜💜💜💜💜
💜💜💜
I love the models Gucci always shows..they so different and natural
them using gucci gang i love this show so much
We support IU 💜
What are you talking about? I dont see IU i watched the whole video but i dont see her
Alessandro’s best collection ever!
I love you, Alessandro Michele!
This was SO WELL DONE!! I'm obsessed.
& i have missed Gucci fashion shows so much, this was the hit i needed. 👌🏽❤️🔥
THIS IS WHAT PERFECTION LOOK LIKE.
Awesome show perfomance.
The music is fantastic I’m amazed by this beautiful collection ⭐️⭐️⭐️⭐️⭐️
Exquisite!! The best collection collaboration!!